Far away on the other side of the Pacific Ocean, in Silicon Valley, California, USA, Liang Ning is driving around the city with three of his subordinates.

Liang Ning and the three were pathfinders sent by Li Yixuan before he went to the United States to help Li Yixuan do the preliminary investigation.

As soon as they arrived in Silicon Valley, Liang Ning and the three of them found a hotel in Silicon Valley and the office of an American company with the help of staff sent by SoftBank in the United States. Then they split up and wandered around the various areas of Silicon Valley, where they would stop and gather information in grocery stores, in front of supermarkets, in bars, movie theaters, gas stations, wherever there were arcade machines.

From these bosses, they obtained information about many arcade dealers, and thus collected a lot of information about the game console sales industry, and faxed it back to the headquarters in Hong Kong.

Sure enough, as Li Yixuan expected, after reading the information from the report from the United States, these so-called game agents are not professional at all.

At this time, the United States has not yet formed a special game agent, they are mainly agents of other goods, and games are just incidental. The kind of highly professional game marketing plan of later generations, these agencies simply do not have it, and they can't do it.

When they promote games, they all use incidental ways to sell them, and there is no agency that specializes in making the game the main game.

It's also very easy to understand, after all, video games have only been around for a few years, and everything is untapped virgin territory, like the famous EA company, which was not established until 1982. Even Masayoshi Son's SoftBank in the United States is not a game agent, but a light industrial product produced by RB. For example, what tableware, plates, RB's local specialty products, etc., the income of game agents is less than 2% of them.

With such a little revenue, the other party will definitely not take games as their main business, but as a partner, Masayoshi Son still asked SoftBank to act as an agent for some DreamWorks arcade games, but whether it is the promotion efforts or the marketing plan is very unsatisfactory, it is conceivable how it will sell.

Therefore, the development of the North American market still has to be done by DreamWorks itself.

Li Yixuan finally boarded a flight to the United States before Christmas Eve in '77.

"Brother Ning, you have worked hard!"

Li Yixuan came out of the pick-up gate and greeted Liang Ning, who came to pick up the airport, and found that he hadn't seen him for twenty days, and he was a lot haggard, and he could guess how hard the other party was in the United States during this time, and he couldn't help but be a little moved.

Liang Ning will be 47 years old after the New Year, he is the oldest employee recruited by the company, he worked in the United States for 15 years when he was young, and then felt that he could not get ahead in the United States at all, so he returned to Hong Kong to work as a small pipe in a British-funded foreign firm.

This time, DreamWorks wanted to explore overseas markets, so Zhang Guifang dug him up with a lot of money.

Originally, Liang Ning was so old and had a family, so he didn't want to fight so hard, but after watching DreamWorks' two arcade games, he completely changed his mind.

With Liang Ning's years of experience in the United States, he has every reason to believe that "Tank Wars" and "Squirrel Wars" will definitely be able to open up the American market.

He is half a hundred years old, and he is still doing nothing, and the olive branch of DreamWorks will be his best opportunity to change the fate of himself and his family.

After all, DreamWorks is a new company, the company is newly established, and many things belong to the grassroots stage. What's more, Li Yixuan can't stay in the United States all the time, and he must find someone else to take charge. I have a lot of experience in the United States, and nine times out of ten it will fall on my head.

Maybe when the business is good, he can still immigrate, and his family can take it over, and he will have no regrets in this life.

"Hehe, Xuan Shao, you can give me a big red envelope for the year-end bonus!" Liang Ning said with a smile.

"How's the talk with that Cousins Entertainment?"

Cousins Entertainment is the largest local entertainment company in Silicon Valley, and when Li Yixuan spoke to Liang Ning on the phone for the last time before getting on the plane, the other party said that he was negotiating with this company.

"My original plan was to ship the two arcade machines directly to Cousins, and in your words, facts speak louder than words, and our company wins by the quality of the game!

But those Yankees are so annoying, I have already made an appointment with their boss in advance. But when we arrived at Cousins Entertainment, a fat woman with a big ass at the front desk said that their boss had gone to play golf with an important client and didn't have time to see me.

Let me talk to another sales manager, who didn't even let us get out of the car, but only rejected us when I told me that there were two game consoles, one was a tank shooting game and the other was an action game!

I was so angry that I thought that DreamWorks was in Hong Kong, and wasn't it just by opening its own store to open a sales channel? So we decided to replicate the Hong Kong model in the United States.

It took us a week to find a storefront, although the location is not in the most lively downtown area, but it is not a remote place, the traffic is developed around, there are residential areas around, the security is good, 3 kilometers ahead is the electronic industry base of Silicon Valley, I think the game hall will definitely not be bad. ”

Liang Ning walked outside the airport while telling Li Yixuan what happened in the United States during this time.

The car started, and Liang Ning continued to report while driving: "Xuan Shao, there is one thing I have to report to you, the owner of this shop used to open a curry restaurant, and he owed a lot of debts due to poor business, like selling the store, Xuan Shao didn't want to take him down."

$3 million, because the asking price was too high, many interested people left. Now the U.S. economy is in a recession, and no one wants $3 million for a long time. ”

Li Yixuan's heart moved, he wanted to go to the location of the store that Liang Ning said and felt a little familiar, but he couldn't tell where it was familiar, and he felt that he shouldn't lose money by taking this store down, so he ordered: "Don't go to the hotel first, which store to go to." ”

"Good. Liang Ning drove the car to the next intersection, turned left onto the highway, and went directly to the location of the store.

"Wow, what a big store!" Coming to the door of the store, Li Yixuan got out of the car and looked at the huge store in front of him and exclaimed.

Liang Ning explained on the side: "There are five floors in total, and this store was very brilliant in the fifties and sixties, but since the seventies, it has begun to decline. ”

"Do you know what the reason is?" Li Yixuan liked this place at a glance and wanted to buy it immediately. But he had to know why the shop couldn't be run so well, if there was something that couldn't be told, and if so, he would never buy it, no matter how cheap it was.