Chapter 365: The Ma Family
Chapter 365: The Ma Family
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"Little sister, what's your name?"
"Tell my brother!" Zhang Ying encouraged. Pen & Fun & Pavilion www.biquge.info
"Brother, hello, my name is Ma Yuanbao!"
The little girl's crisp child's voice, combined with her fleshy little face, and cute little eyes, make people like it when they see it. Of course, Wang Zheng is the same.
"Hello, ingot!"
After bending down and holding the little girl's white little hand and shaking it, Wang Zheng stood up straight, "Brother Ma, sister-in-law, the room is ready for you, let's go!"
"Is it the one I rented last time?" said Ma Yun with a smile.
"Of course!"
"That's okay, the Huanghuali furniture I bought from you is still inside!"
"Don't worry, brother, I will send someone to clean that set of furniture for you every day to ensure that it is spotless!"
surrounded Ma Yun's family and sent them to the 'No. 1 Courtyard' in Zhuxiu Valley in front, which was also a villa that Ma Yun had spent 15 million yuan to rent the right to use for three years.
After sending the people, Wang Zheng was ready to leave. After all, the family has worked all the way, and they always have to take a break first. But unexpectedly, just as he was about to say goodbye, he was stopped by Ma Yun.
After following him into the study, the two sat down separately.
"Brother Wang, I've already contacted you about the 5 billion loan! As soon as the contract is signed, you will be able to get the money!"
"Yes, that's really thank you Brother Ma! However, I don't know which bank issued the loan?" asked Wang Zheng happily.
"It's China Merchants Bank! I know their president very well. Originally, he was also invited to this banquet, but he was going abroad for an investigation, so he only sent a vice president!"
"I see! What are the ......specific conditions?"
"Don't worry, with my brother's reputation as a guarantee, he won't give you too harsh conditions. But you also have to show him how good you are. That way, maybe he'll be able to give you a little more money!" Ma Yun laughed.
"I know, thank you brother for your help!" Wang Zheng said sincerely.
If there is no horse luck, with his influence alone, I don't know how difficult it is to get a loan of 5 billion!
"You're welcome. After all, this is what I promised you before. Moreover, you also bothered about this banquet...... Oh, by the way, brother, there's one more thing I want to discuss with you!"
"Brother, please speak up?"
"That's right! It's been almost half a month since the opening of the 50 branches of the Taoyuan Western food chain, and the business has been very good, do you think we should start the second step of expansion?"
"Second step?" Wang Zheng was stunned, "Brother, isn't it too early to take the second step now?"
According to the plan he discussed with Ma Yun at the beginning, for the future development plan of Taoyuan Western food chain, it is completely positioned as a high-end restaurant, and Taoyuan Western Food, which mainly serves high-end customers, the first step is to occupy the top first- and second-tier cities in China. The second step is to abandon the third-tier cities in China and turn to the development of top foreign cities.
And now Wang Zheng is not ready to develop the company abroad. Moreover, the popularity of Taoyuan Western food is based on the high-quality beef and fruits provided by the mountain resort. It relies heavily on the villa's own supporting system, which is now located in 12 material reserve centers in Northeast China, East China, Central China, South China, and Central Plains.
In addition to the demand for raw materials for supplying Taoyuan Western food, the real bulk of these material reserve centers is 'Baiweiju'! Compared with Taoyuan Western food, which has only two or three Taoyuan Western restaurants in a province, the number of 'Baiweiju' is twenty or thirty times that of it, and the existence of the material reserve center is truly in solidarity with the material reserve center.
When the domestic market has not been completely won, it is not Wang Zheng's heart to set up a material center abroad for a Taoyuan Western meal, or to use a long shuttle floating car to deliver it.
According to his ideal plan for Taoyuan Western Food, the other party will expand with the external expansion of 'Baiweiju', Taoyuan Farm and Taoyuan Material Reserve Center to maximize the use of resources.
Moreover, the time for this expansion will be as early as next year. This year's time should be left for 'Baiweiju' to occupy the domestic market!
"It's not early!" Ma Yun shook his head, "The catering industry doesn't pay attention to any technology, as long as your food quality is passed, coupled with good publicity, and sufficient funds, you can quickly open the market! If this is the case, not only will it be a waste of time, but the key is how much less money we will make!"
Doing high-end catering and making huge profits, Wang Zheng has seen it from the financial statement of Taoyuan Western Food at the end of this month. It has only been half a month since it opened, and the word of mouth has not yet fully spread, and the total profit of the fifty branches has reached 45 million!
If you work hard for a few more months, this number can be multiplied several times, or even more than a dozen times! If you waste half a year and then carry out the second step of expansion, you will indeed make a lot less money.
But Wang Zheng is not a horse luck, the other party only needs to consider Taoyuan Western food, and he also needs to consider the future of the major enterprises under the entire Taoyuan Villa.
Depending on the location, the way of thinking about the problem will naturally be different.
"Brother Ma, I know your suggestion is very reasonable. But now I have more than enough heart and not enough power. After thinking for a while, Wang Zheng shook his head.
"If you're worried about funding, I can help you solve ......!"
"It's not about funds, it's about distribution!" Wang Zheng shook his head, "At present, the distribution system of Taoyuan Villa cannot be extended to foreign countries!"
"Abroad? I'm not talking about abroad?"
"Huh?"
Looking at Wang Zheng's stunned expression, Ma Yun suddenly understood, and then cried and laughed, "After talking for a long time, I have said all my feelings in vain!"
After shaking his head helplessly, Ma Yun continued: "Wu Zhengguang submitted to the directors, haven't you read the expansion plan of Taoyuan Western Food?"
"When is the expansion plan?" Wang Zheng was a little dazed. He never remembered reading any expansion plans for Taoyuan Western Food.
"Just five days ago...... Looks like you really didn't see it!"
After the words fell, Ma Yun took a document from his secretary and handed it to Wang Zheng, "This is what he sent me, you can take a look at it first!"
Wang Zheng, who was curious, took it and simply flipped through two pages, "Third-tier city? Taoyuan Western food expansion plan is a third-tier city in China?"
"Not bad!"
"Didn't we position Taoyuan Western Food in the high-end catering market and give up the expansion of third-tier cities?"
"It's giving up. But the plan can't keep up with the rapid changes! Look at this information again!" Handing another document to Wang Zheng, Ma Yun continued: "This is the 2015 China Cities Report just released by the state. ”
"Excluding the four super first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, the top 60 other first-, second- and third-tier cities, the total urban population is nearly 300 million, which is higher than the total urban population of the United States. Over the past three years, China's top 60 urban consumer class has expanded rapidly, with the number of people earning more than $5,000 a year doubling to 130 million. With an economy of about US$8.6 trillion, China's top 60 cities are the "world's second-largest economy" when viewed as a single economy, accounting for 9% of global output, and these cities are expected to contribute 15% to the global economy over the next 10 years. ”
After taking a deep look at Wang Zheng, "If we give up the third-tier cities, it is equivalent to giving up half of this big market." Moreover, Wu Zhengguang has done research in third-tier cities. Facts have proved that even Taoyuan Western Food, which has an average consumption of nearly 10,000 yuan per meal, has many customers in the third-tier market, and we have no reason to give up. Of course, considering the affordability of the market, we have no intention of building too many branches, only need to have a Taoyuan Western restaurant in every third-tier city, according to the number of third-tier cities, it should be about 45!
Listening to Ma Yun's explanation, Wang Zheng, who was looking at the information, nodded.
"Domestically, there is no problem! How about the funds used for expansion according to our respective shares?"
"Of course it's for the best!"
"Then the matter is settled. However, there is one more thing I want to tell Brother Ma!" Wang Zheng said.
"Oh, what's the matter?"
"That's right, I plan to integrate my catering companies, and Taoyuan Western Food is also among them. ”
Considering that Ma Yun also has a lot of shares in Taoyuan Western Food, he can't hide it from the other party.
"Integration?"
"That's right! Baiweiju, Taoyuan Western Restaurant Chain and Taoyuan Farm are combined into one group leader!"
"Why do you suddenly have such an idea?" asked Ma Yun with a smile after a brief moment of surprise.
"Brother Ma must have guessed it. With the growing of the enterprise, I, a halfway monk, am no longer qualified! It is the right thing to abdicate and make way for the virtuous!"
Wang Zheng said with a wry smile on his face.
"I didn't expect you to have this kind of realization now, it's really amazing!"
Young people are all characters who do not admit defeat, especially Wang Zheng, who has achieved great results at a young age, and he is even more proud in his heart. Like him, there are very few people who can hand over the management of the business they have worked so hard to build to others for the sake of the future of the company.
Ma Yun asked himself that when he was twenty-four or five years old, he did not have this kind of awareness.
"Brother Ma has won the prize!"
"I didn't praise you! However, in the Taoyuan Western food chain, I am only a small shareholder, and I have no opinion that you plan to change the management rights! In addition, I am personally very optimistic about the future of your newly established food group, is it possible for me to participate in a share?"
Businessmen are naturally sensitive to business opportunities, and Wang Zheng has proved the value of his companies with one powerful fact. The superb profitability naturally makes Ma Yun also excited.
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