If we say that in the summer of 2003, the hottest company in China's Internet industry must be Fengxing Technology, which coordinates Beijing. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This Internet company, which was originally known as "I Love Music Network", the largest online music network in the country, suddenly burst into a potential strength that surprised everyone in the early summer of 2003.

Through a series of dumbfounded actions, everyone re-acquainted themselves with this company that has always been low-key.

On June 15, 2003, the world's first casual music and dance online game "Dance Audition" independently developed by Fengxing Company was officially tested for public testing.

This dance game, invited the famous Hong Kong and Taiwan singer Jolin Tsai, with the endorsement of tens of millions of Taiwan dollars, relying on the Fengxing company's own "I love music network" 6 million registered users, on the third day of the launch, the online game users exceeded 100,000 at the same time, and a month after the launch, the simultaneous online users exceeded 200,000, and the registered users exceeded 5 million, becoming one of the most popular online games in China.

It also created a precedent for large-scale casual music games in China.

Then, on August 16, 2003, Fengxing Company once again launched a large-scale MMORPG online game "Fantasy Journey to the West" based on the plot of "Journey to the West", which is still independently developed!

"Fantasy Journey to the West" is a Q version of the turn-based Xianxia game, which was gradually influenced by South Korea's "PK" culture in the domestic game market.

What particularly attracts the attention of industry insiders is that in the process of publishing this game, Fengxing Company has shown a strong ground promotion and marketing and distribution capabilities that have made many game companies astonished.

Instead of looking for general and provincial channel providers in terms of marketing and distribution like conventional game companies, Fengxing Company has built a ground promotion team of more than 600 people, which has gone deep into the second-tier and even some third-tier cities, directly docking with Internet café owners, and carrying out game distribution, point card sales and promotion activities......

On the first day of the launch of "Fantasy Journey to the West", the number of simultaneous online users exceeded 100,000, and the number of simultaneous online users exceeded 200,000 in three days after it was launched!

The popularity also surpassed another popular game of the same company, "Audition".

It has also become an upstart among the mainstream large-scale MMORPG online games in the market, with only fewer online users than a few popular games such as "Legend", "Miracle", and "Journey to the West".

Fengxing Company has entered the online game market strongly, although the results are dazzling, the market response is strong, and it is amazing, but everyone is quite acceptable.

After all, 2003 was the year of the explosion of online games in China, and new games were launched every month, including excellent products that received enthusiastic market responses.

For example, in July, Kingsoft brewed for three years and the much-anticipated masterpiece "Swordsman Online" was tested internally, and on July 28, Shanda developed the "World of Legends" internal beta, during which the peak user reached 300,000 .......

But then a series of news about Fengxing Technology, and the subsequent big moves, really shocked China's entire Internet industry!

On August 26th, the game server of Fengxing Company was suddenly attacked by a large-scale hacker, and the intensity of the attack was so large that it was rare in the domestic Internet field before, and this hacking attack caused a large number of game servers of Fengxing Company to go down, and users were disconnected and unable to log in.

After the hacker attack, Fengxing released a user compensation plan worth tens of millions of yuan, providing compensation equivalent to 50 yuan/person worth of game G coins and points for all popular game users. This is the first time that a Chinese Internet company has compensated players and users for the damage to their gaming experience due to hacker attacks!

After the resumption of operation of the popular game server, it attracted a large number of new users to enter, and the user compensation plan of the popular game has also become a classic crisis public relations case in the Internet industry.

Subsequently, Fengxing Company announced the establishment of a network security department, and invited Wu Hanqing, a well-known technical genius in the domestic hacker circle, to join the company as a security director, Wu Hanqing was only 18 years old at this time.

Also on August 26, NetEase, a well-known domestic portal and game company, suddenly issued an announcement on the homepage of NetEase's web portal, saying that Fengxing's "Fantasy Westward Journey" was suspected of plagiarizing "Westward Journey", and asked Fengxing Company to stop operating the game!

Fengxing Company reacted quickly, and then also issued a statement on the official website to refute NetEase's announcement, and cited a large number of examples to prove the originality of "Fantasy Journey to the West" in intellectual property rights.

This is the first time that a domestic game company has been entangled in the intellectual property rights of its self-developed games, and unlike the "Legend" lawsuit between Shanda and South Korea's Actoz and Wemade, this kind of civil war between domestic game companies has attracted more public attention.

However, both sides were restrained and only engaged in a media PR war, which was not put into litigation.

Through this public relations war, the two games of "Fantasy Journey to the West" and "Journey to the West" have earned enough eyeballs, both breaking through 300,000 online at the same time, and 10 million registered users.

What follows is not over yet.

On September 15, 2003, Fengxing Company suddenly released a news that shocked the Internet industry: the company has wholly acquired the world's largest website hao123.com!

This news immediately detonated the entire industry, and the "popular acquisition of hao123" became a hot topic for a while.

The acquisition of Fengxing is very secretive, and there has been no news before. It was not until the two parties signed the acquisition agreement and the transaction was completed that Fengxing Company was officially announced.

hao123's influence in the domestic Internet industry is extraordinary, although it is only a website with a URL navigation, and the design is very simple, but the reputation and popularity among users are extremely high.

hao123 was established in May 1999, formerly known as "wonderful and practical website", and later renamed as "hao123网址 home". Since its official launch in 1999 to September 2003, Alexa ranked 26th in the world, surpassing many well-known professional websites in China and even approaching many portals.

Since the day it was founded, it has become the first choice of many netizens after turning on their computers by virtue of its concise pages and relatively fair website selection, especially in Internet cafes throughout urban and rural areas, Hao123 is often set as the home page of the Internet, and the Internet experience of many grassroots netizens in China starts from clicking on Hao123.

At its peak, it accounted for nearly 3% of the traffic of major domestic portals, and 1/10 of the search traffic of Baidu search.

Fengxing Company quietly spread the news of its acquisition, and countless Internet companies choked it, such as Sohu, Cai Wensheng, Baidu, etc., which have always coveted it, especially Baidu's Robin Li, hearing the news, it is said that he was heartbroken and smashed a water cup in the office!

It is rumored that the price of Fengxing's acquisition of hao123 is 40 million cash plus part of the equity of Fengxing Company.

This large-scale acquisition also surprised the industry with its popular financial strength!

But the action is not over yet......

On September 30, Fengxing once again announced that the company has successfully acquired the "foxmail" mail client software and related intellectual property rights owned by Guangzhou Boda Company, and Zhang Xiaolong, the founder of FOXMAIL, and his R&D team of more than 20 people have also entered Fengxing Company, and Zhang Xiaolong will serve as the deputy general manager of Fengxing Company's website business group.

Foxmail and Zhang Xiaolong, what do these two names mean?

Zhang Xiaolong was known as the first person in China's shareware, in 1994 Zhang Xiaolong graduated from Huazhong University of Science and Technology, entered a software company, 2 years later the company solved, Zhang Xiaolong developed Foxmail alone, in 1997 foxmail version 1.0 was released, in just four years it attracted 2 million users, and was rated as 5-star software by the most well-known technology website in the United States ZDnet, is the only email software that can compete with Microsoft's Outlook. In 2000, Zhang Xiaolong sold Foxmail to Guangzhou Boda Company for 12 million yuan.

It's just that after that, Boda Company suffered from the Internet bubble period, the capital chain was broken and went into decline, and Zhang Xiaolong also disappeared in the rivers and lakes.

Foxmail still has more than 5 million loyal users, and it is still the first choice for many high-end Internet users in China.

Now, Foxmail and hao123 have been acquired by popular companies, which makes people in the industry can't help but think.

What's next for the company?

In any case, in just a few months, Fengxing Technology's series of actions can be described as large-scale, from entering the online game industry, launching popular games, to fighting with NetEase in the media, to two large-scale acquisitions, all of which show the strong strength and determination of Fengxing Company.

It also made many people in the industry exclaim: "The wind is coming"!

Lin Feng, the 24-year-old founder of Fengxing Company, has truly entered the eyes of the industry and the public.

Don't dare anyone to underestimate it anymore, the existence of Lin Feng and Fengxing!

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