After Lin Feng and Ye Weiyu communicated, they knew that Ye Weiyu still liked the current financial public relations job. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In this case, during the period of Menglong's listing roadshow, Ye Weiyu needs to ask for leave.

Lin Feng personally made the east, invited Ye Weiyu's boss Zhang Jingyu to dinner, and helped Ye Weiyu ask for leave.

In the private room of the small southern restaurant on Financial Street.

Zhang Jingyu was shaking his head and smiling bitterly: "Mr. Lin, you are making me lose the general in the war, I just won the big order of the Bank of China's listing, and it is the time when VIVIAN and their department are needed." ”

Ye Weiyu, as a veteran of Herun Investment and Entrepreneurship, was already the director of the company's marketing department at this time, and his subordinates also led a small team.

Lin Feng smiled and raised his glass: "Mr. Zhang, you can also understand my difficulties,...... Ye Zi is also the founding shareholder of Menglong Company, and is my girlfriend, such a major event as the company's listing must appear, and she also has to serve as my translator, for the overseas capital market, in case of my English expression problem, affecting the final stock price, then I am too late to cry, this matter really has to be Ye Zi out, you can bear with me! Come, I toast you!"

Although Zhang Jingyu complained bitterly, he actually knew it.

This leave has to be given even if you don't give it.

Ye Weiyu has no shortage of jobs in their company. Her boyfriend is worth more than 100 million, and her work in the company is just a matter of interest.

In case he doesn't agree, people will stop doing it as soon as they throw their sleeves, and the scenery will still be infinite, and they won't have to worry about eating and drinking.

On the contrary, with his shrewd, capable, meticulous and attentive efforts, Ye Weiyu is now the core backbone of Herun, and he does not dare to risk losing this general.

Lin Feng personally came forward to invite him to dinner, which was enough to give Zhang Jingyu enough face.

What kind of person Zhang Jingyu is, he immediately accepted Lin Feng's kindness.

The two clink glasses and drink.

Putting down the wine glass, Zhang Jingyu sighed: "I didn't expect that in just two years, your Menglong company has developed to the point of being listed on the NASDAQ, which really makes me admire." I've also seen some news, and I know that your other popular company that makes Internet games is also developing vigorously, and it is great to be young and promising!

Lin Feng shook his head: "Mr. Zhang, I am embarrassed when you say this, you and Run are now the top companies in the domestic financial industry, and you are the ones who do the listing of large-cap state-owned stocks in the market, to be honest, I also admire it very much, and I also want to ask you what tricks you have, which can be recognized by the older generation of entrepreneurs in so many large industries! Ye Zi is here with you, I am also relieved, and thank you for giving her so many opportunities to exercise." ”

Zhang Jingyu was stunned, he didn't expect Lin Feng to know him so well, and said with a smile: "This...... , I don't have to hide it from you, on the one hand, it is my father-in-law's relationship,...... He is a veteran leader of the State-owned Assets Supervision and Administration Commission, and he has just retired, on the other hand, it is nothing more than the nine-character secret of 'thick skin, diligent legs and feet, and sweet mouth'. If you want to learn, I'll give it to you for free!"

Lin Feng was also stunned, and Zhang Jingyu also confessed.

The two looked at each other and laughed.

…………

October 10, 2003 was a very memorable day.

Menglong Technology received a reply from the SEC, and the information disclosure met the requirements. Menglong's listing team is jubilant!

At around 5 a.m. on October 11, 2003 (4 p.m. ET on October 10), the lawyers of Menglong's listing team formally submitted a prospectus to the SEC.

Compared with the original "Red Herring", the final prospectus has added the issue price, total share capital, number of shares to be issued, underwriting information, etc.

According to the latest prospectus, Menglong Technology has a total share capital of 300 million shares, and the 20 million ADRs (American Depositary Receipts, 1 share to 3 ordinary shares) to be issued this time are set as "LONG", and the ADR price is initially set at 13-15 US dollars.

If it can be successfully listed at this price, the funds raised by Menglong Technology can reach 300 million US dollars, and the company's market value will reach up to 1.5 billion US dollars!

Of course, the listing team also gets a lot of money for this, with $6 million in commissions from underwriters alone.

The key to a successful listing depends on whether the capital market recognizes and can actively subscribe for the issued shares.

That's why roadshow is important!

RoadShow, which literally means "touring play, cabaret comedy, etc."

In the capital market, the roadshow, as a promotion meeting for the issuance of shares of the issuing company, is a key link in the listing process of the issuer. It is the senior management of the issuing company (generally the CEO, CFO, etc.) under the arrangement of the underwriter, through face-to-face meetings or telephone conferences, and some potential investors (mainly institutional investors) to communicate with some potential investors, introduce the listed company to institutional investors around the world, and understand the investment intentions of investors. Through the roadshow, the underwriter and the issuer can objectively decide the amount of shares to be issued, the issue price and the timing of the issuance.

The process of a roadshow is not only a process of instilling business concepts and operating models in investors, but also telling a story of wealth creation to investors. Issuers need to use their "eighteen martial arts" to prove to investors: I can achieve your dreams!

Therefore, in the "show" of the roadshow, it can be said that the director is an investment bank, the script is based on the guidance of underwriters, lawyers, auditors, etc., and repeatedly refined presentation PPT and FAQ, the audience is those investors who control hundreds of millions of dollars in assets, and the actors are the company's CEO, CFO and other core executives, or to be more precise, Lin Feng and Li Dong!

Lin Feng, who has always been the shopkeeper, must go out in person this time!

In Menglong Company, Ye Weiyu, the boss lady who has always been hidden behind Lin Feng and is nicknamed the "ultimate boss" by the employees, also appeared with him, as the company's shareholder and special assistant to the chairman, joined the roadshow team in the final sprint stage of the listing, and her actual role was to personally serve as Lin Feng's translator.

If you want to do a good job, you must first sharpen your tools.

Before starting the global roadshow, the most important weapon is naturally the roadshow PPT.

Roadshow PPT is the most intuitive document for investors to understand the company's business and advantages, because the roadshow is a short-term, high-density meeting, explanation, persuasion process, roadshow PPT must be very concise and accurate to express the information you want to tell investors.

Lin Feng and the listing team held a three-day meeting, constantly revising and refining, page by page, and finally formed a final PPT version of only 24 pages.

In this 24-page PPT document, the first part of the U3 is explaining the Chinese market, the middle 1/3 part is explaining the company's business model, and the final V3 is analyzing the company's financial situation. In this way, the clarity and logic of the PPT itself is a kind of strength, which is a good match with the order of thinking and attention of many analysts.

In this way, more than 80% of the information that investors need to know is already included in the PPT. The rest of the information was obtained from the exchange at the meeting.

When you're all set, it's time for a "round the world trip"!

In the next two weeks, Lin Feng, Ye Weiyu, Li Dong and other teams will conduct global roadshows in three major capital markets in Asia, Europe and North America under the arrangement of underwriters such as Goldman Sachs, JP Morgan, Credit Suisse and Deutsche Sachs.

After a simple calculation, the next destinations include: Hong Kong, Singapore, London, Frankfurt, Edinburgh, New York, Princeton, Seakensahaugen, Wilmington, Baltimore, Boston, Minneapolis, Chicago, San Francisco, San Diego, Lake Nichol, Orange County and many other major global institutional investors, analysts and brokers!

In just two weeks, the roadshow team held face-to-face (or phone) meetings with more than 200 institutional investors and conducted about 100 one-on-one presentations!

It's going to be a very hard, uncertain, but hopeful journey!

First stop, Hong Kong!

On October 15, 2003, Lin Feng, Ye Weiyu, Li Dong, Wang Hao and others quietly boarded a flight to Hong Kong.

Menglong listed the global roadshow and officially launched.