Chapter 173: Ignored Market Capacity
Hearing Li Mu's promise, Zhao Dong looked incredulous, the position of vice president of the marketing department was expected by him, after all, he joined the studio for this.
But the dividend at the end of the year is a big surprise, you must know that the profit of the entire studio in 09 years is hundreds of millions a year, and this is still to remove the production and publicity costs of the two films "Thai Embarrassment" and "Journey to the West: The Return of the Great Sage".
Even if there is only one point of share, it is still millions, enough to buy a small apartment in the capital, not to mention that judging from the current situation of "Thai Embarrassment", it is only a matter of time before the box office reaches six or seven billion.
Previously, the studio invested 20 million, and Berner was 10 million, and later for publicity, both parties invested the same amount of money, and the total cost was 60 million, and the studio and Berner could get 28 million according to the box office of 700 million.
Berner first took 11 million of the distribution fee, and the rest of the studio could get 1.9 billion, and Berner got 80 million, and the net profit was 150 million.
In this way, next year's profit will be a terrifying number, and he will not be able to get less.
Thinking of this, Zhao Dong was excited, and promised several times before leaving the office, but when he was about to go out, he heard Li Mu's advice again.
"You must keep this matter secret, if it is leaked before midnight on the fourth of next month, you can watch it yourself!" Li Mu's voice did not fluctuate.
However, thinking that he could even get his hands on such a secret thing, Zhao Dong felt a chill for no reason, and hurriedly promised, "Yes, Mr. Li, don't worry, I won't tell the people below the specific plan for the time being, and the relevant soft articles will also be arranged for trustworthy people to write them!"
"Well, let's go!" Li Mu said.
After Zhao Dong left, Li Mu sat back in his chair and fell into deep thought, in fact, this plan was decided by him temporarily.
Before, including when he first decided to release these two movies around "Avatar", he didn't think about it so much at all, simply thinking that with these two films that are destined to be popular, they should be able to go head-on with "Avatar".
But as the time gets closer and closer, his heart is becoming more and more uneasy, especially when he sees the blockbusters released one after another ending dismally, including many superstars and famous directors.
Even if Li Mu is confident, he has to worry about this, and he has always ignored one of the most critical and fatal problems, that is, market capacity.
According to the situation in memory, it was only in the past one or five years that there were three movies with a box office of more than one billion in the same schedule in China, and all three movies released in the summer at that time exceeded one billion, creating a new record in the Chinese film industry.
Before that, in the closest time to now, there were only one or two years of Chinese New Year files, and the box office of the three movies "Thai Embarrassment", "Zodiac" and "Life of Pi" at that time could reach 2.8 billion.
Although the ticket prices at that time were similar to now, in one or two years, there were already 3,680 movie theaters in China, and the total number of screens reached 9,286.
That's twice as many as the current 1,687 cinemas and 4,097 screens.
How could such a huge gap not make Li Mu feel terrified.
The only thing that can make Li Mu feel comforted is that this year's national single-theater box office sales and single-screen box sales are 5.08 million and 1.62 million respectively.
This figure is slightly higher than the four ,630,000 and 1,300,000 in 12 years.
Although this figure is a drop in the bucket in the face of the huge screen gap, it is better than nothing.
Now we can only hope that the two movies "Thai Embarrassment" and "Journey to the West: The Return of the Great Sage" will be added in advance, as well as "Avatar", which can raise the market.
is like 2016, the star who has been dormant for four years took the movie "Mermaid" that came out of nowhere.
During the Spring Festival in 2016, the box office exceeded 3.6 billion in seven days, more than twice as much as 1.75 billion in 05.
In less than two months, the domestic box office broke through the 10 billion mark, doubling compared with last year, which is difficult to say that there is no credit to the star.
And the final annual box office also illustrates all this, the annual box office in 16 years was only 45.7 billion, compared with 44 billion in 05, an increase of only 3 percent.
After thinking about this, Li Mu began to look for a way to deal with it, but there were basically no negative comments when "Avatar" was released, and it was praised on the Internet and even in reality.
This person's treacherous theory would have been put forward by someone without Li Mu saying it, but at that time, "Avatar" had been released for a long time, and its fame and popularity had completely spread, and such a little sporadic bad review was drowned in the saliva of netizens as soon as it came out.
And Li Mu chose the timing very cleverly now, as soon as the movie was released, he stirred up this topic and made it known to everyone, leaving such an impression in the audience's hearts first, so that they would go to the movie again, and if they found that the facts were really the same as the comments on the Internet, they would subconsciously agree with these views, which is called preconceived.
However, this alone is not enough, for a movie of this level, no matter how many bad reviews there are, it will not affect the enthusiasm of the audience, at most, it is a few words of complaining after watching it.
Therefore, Li Mucai chose to convert the argument of rape into "traitor", as long as "Avatar" can be involved, it will almost be more than half of the success.
Huaxia is probably the country with the strongest sense of honor and belonging in the world, don't look at the people who say all day long where is not good, they can't afford to buy a house, can't afford to see a doctor, can't afford to marry a wife, can't afford to raise children.
Whenever something happens, whether it has anything to do with the government or not, it will be scolded by the people, the government will be scolded for the rise in housing prices, the government will be scolded for migrant workers jumping off buildings to ask for wages, and the urban management will still scold the government for violent law enforcement......
However, because of this, love is deeply responsible.
Just like the national football team, the people scold every year, looking forward to it year after year, looking forward to the day when they can break out of Asia and beat the world.
No matter how much everyone scolds in the country, no matter how fierce the scolding is, once something really happens, the people are still very supportive of the government.
Later, Ampei actually visited the Jingguo Shrine three times, and the country was scolded, whether it was entertainment news, science and technology news or life news, but wherever there were people, there were indignant voices of the people, and there was a brief boycott of Japanese goods at that time.
Also, if nothing else, the magician Liu Lian, who was popular all over the country during last year's Spring Festival Gala, will kneel down to the "Neon Emperor" played by a neon actor in a New Year's show on Neon this year, and say with an exaggerated expression that he is a fan of this "Emperor".