"In the past two days, our market research department has commissioned a well-known domestic research agency to conduct sampling statistics on "Crossfire: Operation Mekong" in major cities across the country, and the results are not very optimistic!"

As soon as Director Wang opened his mouth, he poured a basin of cold water on them.

Everyone looked at each other, now that the box office and word-of-mouth are both harvested, you are actually here to say that the situation is not optimistic, and it is not like this to want to be in the limelight!

And Ma Huateng's eyes really lit up, and he was worried that he couldn't find the reason for the box office failure, but he didn't expect him to investigate any useful information.

"Lao Wang, tell me, what is the reason!"

Hearing Ma Huateng's eager voice, everyone also realized that things were not as rosy as they seemed on the surface, and they all pricked up their ears to see what he said.

Director Wang looked at the documents in his hand, he was going to report to Ma Huateng today, but he didn't expect a meeting to happen, so he brought it by the way.

Director Wang organized the language and said, "From the current point of view, the reputation of the movie is very good, and it even surpasses last year's "Wolf Warrior" with the same theme, and under the promotion of game fans and the company, today's box office is estimated to exceed 150 million." ”

Nonsense, you still have to say this!

Everyone rolled their eyes, and everyone could see such a simple thing.

Ma Huateng nodded, motioning for him to continue.

Although the box office on the first day is similar to "Hong Kong", the difference is less than 5 million, but the number of moviegoers of the two movies is huge, "Hong Kong" is a 2D movie, and the ticket price is only half of 3D, not to mention the IMAX giant screen with a ticket price of 100 yuan. In terms of the number of moviegoers, the gap between the number of viewers on the first day of "Hong Kong" is too big. ”

According to the feedback from the audience, most of the audience thinks that this is a very good movie, but it is not as "good" as expected! ”

Aren't good movies "good-looking"?

The crowd was confused and didn't understand what he meant.

Ma Huateng squinted his eyes as if he was about to grasp something.

Director Wang didn't want to whet their appetite, and went straight to the point, "Most of the audience think that the movie doesn't look as cool as "Wolf Warrior" at all, and the whole movie is completely a police drama routine in front of it, and in the end there is only a small-scale war scene and it is only ten minutes, which is far from what they expected." ”

Director Wang's use of the word "not cool enough" to summarize the situation of "Crossfire: Operation Mekong" is still very accurate.

As a movie promoted as a military war movie, it will inevitably disappoint the audience in the end and become a standard police action movie.

Xiaotian's death, the master's sawed legs, the boy scouts in the drug lord's den, and the crew who were tortured and killed at the beginning were all too heavy.

Of course, first suppressing and then promoting is a common technique in movies, and "Wolf Warrior" still has the plot of the protagonist being hunted down, infected with epidemics, and a large number of overseas Chinese being slaughtered.

But then the protagonist who was chased by the rebels came to the embassy, and the rebels did not dare to cross the Lei Chi in the face of our embassy, which made the audience very cool to watch.

The footage of the massacre of overseas Chinese only appeared in a few scenes at the end of the film, and then the Chinese navy received an order to use naval guns to attack the enemy, which also made people's blood boil.

As for Dr. Chen, who died in the hospital in the front, the protagonist immediately rushed to rescue Rachel and Pasha.

It's simple and direct, it's almost the same routine as pretending to slap his face in an online article, if he pretends to be forced to slap his face, or is ridiculed by the villain and has to pave hundreds of thousands of words to kill him, he will definitely hit the street.

Look at "Crossfire: Operation Mekong", which begins with a frontal close-up of the remains of our crew, and the audience maintains a depressed mood from the beginning until the end of the film.

And the rhythm of the whole movie is not good enough, the first third is a hard-core police action movie with mature techniques and a good rhythm, after adding the emotional motivation of the protagonist and the boss behind the scenes of the villain, it not only seems cumbersome, but also drags down the narrative rhythm.

The rhythm of the action scene and the switch between the literary drama in the whole film is not very good, after the Hollywood-style fast-paced action scene, the slow-paced dialogue and chat and dinner that are common in domestic films are suddenly inserted, and the necessary logical transition is lacking, and it feels like the literary drama is suddenly inserted.

The insertion of a large section of memories of his ex-girlfriend in the middle is even more disruptive to the rhythm, in fact, a few shots are enough.

A movie must find its selling point, and the audience will try to do a good job in this aspect of what they want to watch, and everything else is incidental.

The audience is here for the war scenes and big scenes, but there are almost no in the movie. For fast-paced commercial films, it doesn't take much plot to explain the relationships between characters or the change of mentality.

These can be inserted in the most concise way, in "Wolf Warrior", Zhuo Yifan's transformation from a rich second-generation "bear child" who does not know the height of the sky to the height of the sky and the thickness of the war to a real man did not deliberately show his inner changes, but only showed through the two sentences of the veteran He Jianguo and the factory manager.

All these are not to say that this movie is bad, in fact, this is a completely excellent police movie.

However, due to the limitation of the subject matter, it is difficult for police and gangster films to be as popular as comedy movies in China.

Not only in China, but even in the world's highest-grossing police and bandit movies, the "Mission Impossible" series and the "007" series have no global box office of more than one billion, and the highest is only "Mission Impossible 4", which will exceed 700 million.

The natural disadvantages of the film genre are difficult to change, both at home and abroad.

And Ma Huateng also fell into contemplation after listening to the report, now as a viewer, this movie is really not "cool" enough, at least not as enthusiastic as when watching "Wolf Warrior".

Ma Huateng couldn't help but complain a little about Lin Chaoxian, originally according to Li Mu's script, there were a lot of action scenes in the movie, from the train station to the shopping mall negotiation to the jungle battle at the end of the movie are the three climaxes of the movie.

But in Lin Chaoxian's hands, the action scenes filmed are similar to those of ordinary police and gangster movies, and the jungle battle behind is not exciting enough, and the camera cuts back and forth between several combat units, and is even a little scattered.

Thinking of this, Ma Huateng regretted that he didn't let him shoot according to the script, and he shouldn't have been chosen to direct this movie in the first place.

However, now that the movies have been released, we can only try to make up for it, although there is no hope of breaking the record, but the current box office has fully met the previous expectations, and the entire "Crossfire" series of movies has also had a good start, and this IP alone can bring billions of profits to Tengxun.

Ma Huateng also extinguished his previous thoughts, and instructed the publicity and public relations departments to step up their publicity efforts, and the publicity about "Looking for the Dragon" could not be put down!