Chapter 983 Ban on Broadcasting
Time is a miraculous medicine that has worn out countless people and things. Pen, fun, pavilion www. biquge。 info
No matter who or what happens, no matter how much turmoil it causes, in the end, it will not escape the passage of time, and it will tend to subside, or even forget.
At the beginning of December, the second part of "Palace Lock Bead Curtain", directed by Sun Yaxing and co-starring Tong Liya and Wang Kai, was exclusively broadcast on Mango Satellite TV.
After the broadcast, the word-of-mouth was called miserable, and the scolding on the Internet was in full swing, and the scores scored by netizens on major well-known domestic film and television drama rating websites were lower than the first one.
But!
is completely different from the bad reviews flying all over the sky is the ratings of "Palace Lock Bead Curtain".
"Palace 2" continued the hot momentum of the first "Palace", although the ratings fluctuated slightly, but the overall trend went all the way, and it was no surprise that it became the ratings champion in the same period.
The number of web hits is also high.
Yes, there is often moisture in the number of online clicks, but it is not a secret in the industry that most of the data generated by brushing clicks and the data when real netizens click to watch.
Advertisers also know that otherwise, few netizens click to watch TV series, and they will simply brush out the data against the sky...... Are advertisers all stupid and money-rich idiots?
Therefore, the hotter the topic of a TV series, the higher the number of online hits, indicating that there are many netizens who really follow the drama through the online platform, but it is not as terrifying as the hundreds of millions and billions of clicks in the report.
The data of those blind titanium alloy dog eyes are mainly used to fool the people who eat melons.
This is the same as the popular online anchor in Mai Xiaoyu's dream, the live broadcast platform will be equipped with "robots" according to a certain proportion according to the number of people in the popular anchor's room.
The people who don't know the truth about the melon eat will look at it, I'm, more than 100,000 people watching, and I'll go in and take a look.
He clicked in alone, but the number of online viewers displayed in the room did not increase by one.
So whether the audience scolds or not, many people in the circle don't care.
It is definitely not as good as liking a lot of scolding, but it is also a good phenomenon, indicating that some people watch it, and the more people who scold it provides a free publicity gimmick for the TV series.
The most terrible thing is that no one praises or says, not even scolding. There is no topic at all, which is the most failed part of a TV series.
Therefore, there is a phenomenon now, called scolding while watching, and the more you scold, the more popular it becomes.
"Palace Lock Heart Jade" also has a poor reputation, and there are a lot of people who scold "bad dramas" on the Internet, but they can't prevent the double harvest of ratings on the Taiwan network, and the popularity of Yang Mi's drama has skyrocketed, becoming a popular actress and the success of being promoted to a first-line TV café.
The reputation and score of "Step by Step Shocking" are a little better than "Palace", but there are also many people who scold bad dramas. Because of Mai Xiaoyu's indiscriminate entry, the ratings of this drama lost its reference value, but the number of Internet hits was higher than that of "Palace", and Mai Xiaoyu and Liu Shishi also became famous in one drama.
"Palace Lock Bead Curtain" has a worse reputation, is the worst scolded, and has the lowest rating. But the main actors in the play, whether it is Wang Kai, Tong Liya, Shu Chang, Zhao Liying and other cute artists, or artists from other companies, have all gained.
The popularity has risen, the fans have increased, the value has risen, and I was scolded by some viewers...... Who cares?
One of the elements that want to enter the entertainment industry and succeed is to have a strong psychological capacity and not care about the negative comments of the audience.
It's just that this time, Ah Zheng, the top domestic screenwriter used by the cute queen, was also scolded by netizens, and he was scolded very badly, and many netizens bluntly said that he was exhausted.
"Step by Step".
"Palace Lock Heart Jade".
"Palace Lock Bead Curtain".
has three Qing piercing dramas in a row, the reputation is worse than the other, and the ratings are lower than the other, and he repeatedly talks about the history of Kowloon's succession, and he also says that Jiang Lang is not exhausted?
Counting "The Legend of Zhen Huan", which has been completed and is waiting for the broadcast of next summer, a company with cute people has filmed four Qing palace dramas that take Yongzheng to talk about things, and make three four masters, do you say that you are Jiang Lang's talent?
Don't talk about the urban romantic drama "Why", which is highly anticipated by the audience and will be broadcast early next year.
"Why" is adapted from the best-selling novel of the same name, "Step by Step", "Palace 1", and "Palace 2" are all original by Ah Zheng, and there is an essential difference between the two!
The most terrifying thing is that due to the popularity of palace fighting dramas and time-traveling dramas in the past two years, it has attracted the attention of the State Administration of Radio, Film and Television.
Before the premiere of "Palace Lock Bead Curtain" ended, the State Administration of Radio, Film and Television held a training course on the management of the filing and publicity of TV drama filming and production in Beijing in early December.
At the same time, a meeting was convened between the reviewers of the subordinate bureaus and representatives of more than ten production companies, including representatives of Mengren Film and Television, to discuss new management measures. One of them is that the strict control began last year, and this year's crossing and palace fighting drama fever are popular.
The so-called discussion of new management measures is actually a ban on broadcasting, and it is quite strict!
Before October next year, applications for the establishment of palace fighting dramas and time-traveling dramas will no longer be accepted; after May next year, palace fighting dramas and time-traveling dramas will no longer be allowed to be on prime time; TV dramas with such themes broadcast before the end of April next year will not be affected for the time being.
As soon as the news spread, the industry was in an uproar.
The theme of "Gong Dou" has been a storm on the screen in the past two years. For a time, the "love triangle" of the emperor, the concubine, and the queen was thrilling, and the harem was even interpreted as a place for deceit and wit.
Audiences love to watch, TV stations love to broadcast, advertisers love sponsorship, producers love to shoot, and investors love to invest...... Gongdou drama is simply a growing "cash cow", and all parties love it.
Well, with the introduction of the ban on broadcasting by the State Administration of Radio, Film and Television, the prospect of the "cash cow" is worrying, and some distributors in the industry call it a "thunderbolt from the sky", and the film and television company can be described as a "mournful".
Since the broadcast of Mengren's "Beauty Scheming", it has unveiled a new round of domestic palace fighting dramas and time-traveling dramas. Many companies have participated in the investment and filming of TV series with this theme, which is also the status quo of the domestic entertainment industry - follow the trend until death.
Well, this time, "death" came too quickly like a tornado, leaving a mess in its wake.
When a certain type of drama is banned, the main creator is most implicated, especially for dramas that are already in production, and the main creator will be very passive.
A well-known domestic director said in an interview with a media, "If we really want to ban the broadcast, we can only lose all our money." ”
A high-level domestic low-level lamented on Weibo, "The buffer period of four or five months is not enough for the post-production and publicity and broadcast of a palace fighting drama." ”
In fact, the State Administration of Radio, Film and Television's ban on broadcasting this time is quite good, at least giving a buffer period of a few months. However, there are too many palace fighting drama projects that have been applied, prepared for filming, and are being filmed, and they are piled up to the point of flooding, and a lot of preliminary work is in vain, which is all a loss.
All in all, this ban has a great impact on the industry.
So much so that when the cute drama "You from the Stars" entered the pre-launch publicity stage as planned and began to be promoted through the media, it was scolded in the industry.