Late January. Pen & Fun & Pavilion www.biquge.info

Fiber Optic Media & Entertainment Limited.

Early in the morning, in the general manager's office, CEO Wang Tian finished reading the day's newspaper, turned on the computer, and browsed the day's Internet news.

I have to admit that with the rapid progress of science and technology, paper media has gradually declined, and the advantages of online media have been fully exerted, and more and more people have paid attention and paid attention to it.

"Mr. Wang, Mr. Du is here. ”

"Let her in. ”

As soon as Du Xin, director of the artist agency department of Optical Fiber Media, came in, she saw Wang Tian sitting at the desk looking at the computer, with a smile on the corner of her mouth.

"Mr. Wang. ”

"Xiao Du is here, sit. Wang Tian retracted his gaze, beckoned Du Xin to sit down, and asked the secretary to make two cups of coffee.

Du Xin asked, "Mr. Wang, is there anything good about finding me so early?"

Wang Tian smiled slightly, and asked rhetorically without answering: "Some time ago, Mengren's analysis of the future development trend of video websites, as well as the views on 'online dramas', what do you think?"

"This ...... It's not my business, is it?" Du Xin smiled, "And isn't that their publicity stunt?"

"Publicity stunt?" Wang Tian nodded noncommittally, and asked again: "Have you watched Mengren's "Love Apartment"?"

"I was so busy during this time that I was dizzy, so I easily found time to watch two or three episodes. ”

"We're pretty much the same, and I've watched a few episodes on and off. What do you think?"

Du Xin: "......"

It's a really hard question to answer.

Du Xin is the director of the artist management department, and from the end of each year to the Spring Festival of the next year, the notices are relatively concentrated. The artist is busy catching up with the announcement, and she, the director of the artist management department, can't be idle, all kinds of entertainment, and she doesn't have time to watch any TV series.

If it weren't for the starring Liu Yan and Jin Wei in "Love Apartment" being their own artists, she probably wouldn't have seen it at all.

As for what about this urban sitcom...... Not her cup of tea, anyway.

Seeing that she was silent, Wang Tian didn't ask, and took the initiative to say: "To tell the truth, I can't stand it, I feel too naïve." ”

"Me too. ”

"But the problem is that it is very popular on the Internet and is loved by young people. ”

At present, "Love Apartment" has not yet been broadcast, but it has become popular on the Internet.

The applause and criticism are clearly distinguished: most young people and teenagers love this drama so much, and the vast majority of middle-aged and older people can drown the main creators eight times when they salivate about this drama.

However, the Internet is mainly the world of young people, and "Love Apartment", as the first online drama in China, its target audience is young people and teenagers who are accustomed to surfing the Internet and like to surf the Internet.

"Love Apartment", which was updated and broadcast on all video websites at the same time, was popular all over the Internet in the midst of controversy and saliva, so popular that it was so popular that it made the industry and outside the industry stunned.

After the broadcast, the classic lines in the play frequently appeared on the Internet and became Internet buzzwords, the number of Internet searches quickly rose to one, the topic was overwhelming, forcing the media to take the initiative to report, and the total number of Internet hits and single episode hits exploded "Hit"......

Although "Hit" premiered on four satellite TVs, followed by two rounds of broadcasts and daytime rebroadcasts to continue to dominate the screen, the number of paid members of Storm Video significantly exceeded that of "Hit"!

Not only that, but the seven protagonists quickly became popular.

Whether it is Liu Yan, who has been the host for several years, or Yang Ying, who has transformed into a model, or Zhao Liying, Chen Chichi, Zheng Kai, who have just debuted, and Jin Wei and Meng Yuxing, who have only been familiar with each other for most years, their popularity has risen and quickly gathered a large number of fans.

Liu Yan's sex appeal and E cup, Yang Ying's purity and smiling lips, Zhao Liying's quirky and cute slap face, Chen Chichi's hiccups and iconic "cheapness", Zheng Kai's waves and zero temperament, Jin Wei's gentlemanly demeanor and broken Chinese, Meng Yuxing's cuteness and the huge contrast between IQ and EQ, all left a deep impact on young audiences.

Web Drama ...... Internet drama?

Some media commented like this-

"Love Apartment", an unexpectedly popular online drama. ”

The evaluation is very pertinent, before the broadcast of this drama, no one in the industry was optimistic.

When cute people "shamelessly" came up with gimmicks such as "China's first online drama" and "unveiling the chronicle of Chinese online dramas", hyping up gold stickers, attracting attention, and attracting attention, except for Storm Technology, other video websites did not make any statement.

The result?

"Love Apartment" became popular on the Internet, and the word-of-mouth effect spread from online to offline. It is sought after and loved by most young people and teenagers, and has become one of the topics of conversation among many students during the winter vacation.

The major video websites have also changed their attitudes, and they have put the promotional advertisements of "Love Apartment" in a prominent position on the website.

Because there are many people who like to watch "Love Apartment", and there is no TV station to broadcast it, you can only surf the Internet if you want to watch it, so the number of hits is high. The huge number of clicks brings a lot of advertising revenue to various video sites, and of course they have to seize the time and make full use of the three-month free copyright time to make money and increase traffic.

Wang Tian took a sip of coffee and sighed: "Xiao Du, this drama is too surprising. Even the news of the secret visit to the black Internet café mentioned in the report that many primary and secondary school students watched this drama in the Internet café. Tsk, elementary and middle school students, how terrible. ”

"Education starts from the doll, and fans should also start from the doll, and the cute people know this well. Two days ago, my younger sibling complained to me on the phone, saying that my nephew didn't do his winter vacation homework well and was thinking about watching "Love Apartment" every day. My nephew is only 11 years old, in the sixth grade of elementary school, terrible. ”

"It's better to watch online dramas than to be addicted to online games, right?

Du Xin hesitated for a moment and said: "I'm afraid that I was said by a cute person, and this year is very likely to be the first year of online dramas." Yesterday, I received a few phone calls, it was a producer I had worked with before, asking about Liu Yan's schedule, saying that there were investors interested in investing in online dramas, and named Liu Yan to star. ”

"Refuse it. Or arrange for Liu Yan to take the hosting route, and the online drama is over there...... Recommend Jinwei to them, and the salary cannot be less. ”

"But Liu Yan has hosted the show for several years, and she has not been angry. ”

"Do you know what he said about me when I met with Mr. Mai last year? At the time, I thought he was young and frivolous, but now look at ...... Xiao Du, the pure route that the company planned for Liu Yan at the beginning is indeed problematic. ”

"Also, the most mentioned word in the comments about her on the Internet is 'sexy'...... I understood what to do, and when I went back, I had her repackaged and positioned. ”

"So, the success of the cute people is not a fluke, their boss Mai Xiaoyu's vision and strategy are not only accurate but also very far-sighted, such as this web drama. ”

"Mr. Wang, don't you also plan to invest in online dramas, right? The investment cost of online dramas is low, so you can try it. ”

"There's no rush on this. New things will always go through repetition, let those hot money play tickets to test the waters, they have become accustomed to drowning. We still focus on our variety shows, but we can add a platform. ”

Du Xin's eyes lit up: "I understand what you mean!"

Cute people engage in online dramas, and light can engage in online comprehensives.

For example, due to the scale of the variety shows on the side of Hong Kong and Taiwan, mainland TV stations cannot broadcast them, and they can only meet mainland audiences through the Internet.

The investment cost of online dramas and online comprehensives is low, and the scale is also large, so you can create a few programs, and let some newcomers and old people who have not mixed up in the industry for many years to host, maybe there will be a miracle.

Wang Tian nodded: "It's good that you understand, this matter is not in a hurry first, and we will discuss it later." I'm looking for you today, mainly to ask you to arrange the schedule of Liu Yan and Jin Wei. On the 30th of this month, you go with me to the annual meeting of the cute people. ”

"Moe annual meeting?"

"Yes, I received an invitation. ”

"It's weird.,Cute people never invited outsiders in the past.。 ”

"But this time there was an exception. As far as I know, there are quite a few people invited this time, all of them are companies that have worked with them, as well as TV stations. ”

"It's so big? ”

……

How ambitious the cute people are, Hu Ping, the director of Dolphin Satellite TV, doesn't know. He only knows that at this year's cute annual meeting, the TV station invited did not have Dolphin Satellite TV, but there was Mango Satellite TV.

This is not a good sign.

Well, it's not that no one has been invited to Dolphin Satellite TV, for example, Wang Yunshi, the former director of Dolphin Satellite TV, received an invitation letter from a cute person, but Wang Yunshi politely refused because he was too busy with work.

This rejection is normal.

The invitation letter is only used to show the attitude of cute people.,Like other directors of invited satellite TV.,Definitely won't go.,At most, send a representative to attend.。

But not inviting Dolphin Satellite TV is tantamount to telling all peers that the "honeymoon period" between Meng and Dolphin Satellite TV is completely over, and he slapped the new director in the face for the old director.

However, the slap in the face is not limited to this one, there is also "Love Apartment".

Someone has already asked for instructions below, "Love Apartment" is a mess on the Internet, is it broadcast on the station?

If it is broadcast, doesn't it mean that he Hu Ping slapped himself in the face?

But it doesn't ...... Nima spent 10 million to buy back the solo drama, the Internet was a big hit, but it was thrown in the warehouse by the TV station to eat ashes, once someone makes a fuss about this matter in the future, it is not Wang Yunshi who is unlucky but he Hu Ping!

……

30 January 2008.

Off.

Mengren Film and Television held the third annual meeting.

Liu Tao, Chen Qiaoen, Qian Qian, Shu Chang, Tang Yan, Yang Mi, Wang Luodan, Liu Shishi, Zhao Liying, Tong Liya, Yang Ying, Huang Bo, Deng Chao, Huo Jianhua, Feng Shaofeng, Wang Baoqiang, Chen Chichi, Zheng Kai......

In addition to Hu Ji, the artists under the cute people gathered.

This year's annual meeting has bloomed with stars and attracted much more attention than the previous two sessions.

At the last time, Liu Shishi and Zhao Liying, who had just signed a contract, were still new, and "Immortal 3", "Flight Attendant", "Hit", and "Love Apartment" have not yet been broadcast.

And this time, Yang Mi, Tang Yan, Feng Shaofeng's popularity has reached a new level, Liu Shishi, Zhao Liying, Yang Ying, Chen Chichi, Zheng Kai and other newcomers, with their respective TV series, different degrees of small fire, blooming starlight.

To this end, at Liu Xiaoli's suggestion, the third annual meeting of Mengren increased investment, prepared a red carpet for the first time, and held a more high-end atmosphere.

In the warm atmosphere, Tong Liya, who was dressed up, walked across the red carpet with a smile and came to the hall.

Zhao Chupeng, who was chatting with his colleagues, saw this and was about to go over to say hello, but Wang Baoqiang took the lead, so he had to stop.

When the two separated, Wang Baoqiang smiled and went to chat with Huang Bo and Deng Chao, and Zhao Chupeng came to Tong Liya's side.

"You're beautiful today. ”

"Thank you. ”

Tong Liya smiled lightly and responded politely.

Zhao Chupeng read a little helplessness and melancholy from Tong Liya's smile.

"Something?"

Tong Liya smiled and shook her head.

Looking at the other side, Zhao Liying was introducing the little junior sister Yang Ying to Yang Mi and Liu Shishi, as well as the artist Liu Yan of optical fiber, several people were full of spirit when they talked and laughed, Zhao Chupeng said softly: "Don't envy others, you are also signed by Mr. Mai." Mr. Mai has specially explained that in the future, you will mainly focus on costume dramas. ”

"No wonder the books you picked for me recently are all costume dramas, is it because my performance in "Flight Attendant" is not good?"

"No, Mr. Mai said that your ancient costume is very beautiful, which is your advantage, so you don't have to worry. ”

"Brother Peng, did you misunderstand something? I didn't worry about my future, and I didn't envy Li Ying and them. ”

"Then why?"

Tong Liya hesitated slightly, shook her head and said, "I will take care of a little personal matter." ”

"If anything, feel free to come to me, I'm your agent. ”

"Thank you. ”

At this time, Liu Tao came over and said with a smile: "What are you two talking about, aren't you discussing work? Today's annual meeting, it's rare to relax for a day, don't talk about work." ”

"Sister Tao. ”

"Sister Tao. ”

"Chu Peng, the company invited a lot of outsiders this time, why don't you go over to exchange business cards?"

"Thank you Sister Tao for reminding me, I'll go over now. ”

"Yaya, don't be here alone, how boring. Come over and talk to the guys, we're all family. ”

"Thank you, Sister Tao. Tong Liya responded with a smile, looked around, and then asked: "Why didn't you see Mr. Mai, does he really not attend every annual meeting?"

Mai Xiaoyu will definitely not attend the annual meeting now, and I haven't seen many fans and reporters guarding outside the hotel!

He had to wait until all the lambs were recruited, and then he walked from behind the scenes to the front of the stage. At the rate at which small fish and fry are sold, the process will not be very long.

On the night of the third annual meeting held by Mengren, he was invited by Ye Chu to be a guest at Ye Chu's house.

At seven o'clock in the evening, carrying a bottle of red wine as a gift, he came to the downstairs of the high-end apartment where Ye Chu lived, entered the elevator, and pressed the button on the 21st floor.

At this point, there was no one in the elevator.

He leaned against the elevator wall, bored looking at the floor monitor in the elevator.

1st Floor, 2nd Floor, 3rd Floor, 4th Floor, 5th Floor...... Bite!

The elevator stopped on the fifth floor, and a slender girl walked in.

"Up. Mai Xiaoyu reminded casually.

"Thanks, I'll go to the 22nd floor. The girl responded with a smile and pressed the 22nd floor button.

Well?

Mai Xiaoyu glanced at her curiously and was stunned......