Money, money, money...... , still lack of money!

After talking to Li Zekai, Lin Feng, who was sitting in the car and preparing to go back to the company, thought of Fengxing's current financial situation from the data center. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

His brow furrowed.

Suddenly, I felt that something was wrong......

Fengxing shouldn't have to worry about money!

Several of its online games are classic online games of the decade, all of which are real cash cows, which can earn more than 100 million profits for the company every month, coupled with the capital increase funds invested by Lin Feng, Fengxing's cash reserves were once close to 3 billion yuan, which can be said to be not short of money at all.

But it was the slightly hasty acquisition of Tencent that caused problems in the popular capital chain.

Lin Feng suddenly regretted a little, in order to enter the board of directors of Tencent, he should not transfer all the shares absorbed by Menglong to the name of Fengxing, making Fengxing an absolute major shareholder in the substantive sense.

The reputation is good, but it actually doesn't mean much.

On the contrary, it cost a lot of money to become popular.

Originally, this part of the cost can be shared by the listed company Menglong!

It's good now, Menglong's cash reserves are sufficient, and there is nowhere to spend the money, and he can also come up with $100 million to buy back shares.

The popularity has become uncooked......

This is a mistake in decision-making!

Lin Feng thinks about it calmly now, and blames himself for being too deeply affected by the memories of his previous life, and he attaches too much importance to Tencent, and he inevitably seems to be manipulative of Meng Lang in his actions.

This lesson must be taken as a warning!

Lin Feng must always be vigilant to himself, don't learn from Chen Tianqiao, after a moment of prosperity, he fell into blind expansion and long-term strategic concept, and ignored his own situation and the basic environment at that time!

If the steps are too big and too aggressive, it is easy to pull the egg......

Under the infinite scenery, there must be dangerous peaks and deep ravines!

Lin Feng was shocked and shocked! A cold sweat broke out.

He began to seriously reflect on his layout and strategy during this time.

The pace of fashion and the pace of development must be steady, not rash, this is the biggest career sustenance in his life, there is no room for negligence, let alone mistakes.

The lifeblood of a company lies in revenue and profit.

Fengxing's current cash flow situation is not bad, but there are also hidden concerns: the income structure is too simple, too dependent on game income, other music, literature, including the soon-to-be-launched money-burning film and television videos, are not profitable at this stage, and need the income of games to support.

Lin Feng originally hoped to open up a new source of revenue for Fengxing from the aspect of online advertising, so he thought about adjusting the online media business group and poaching the advertising bull Liu Shengyi.

But in fact, he knows very well that with hao123 and vertical music, game websites such an architecture, it is difficult to have a big breakthrough in online advertising, this is a congenital defect, although these websites have traffic, but do not have media attributes, and media is the survival of advertising.

Lin Feng also began to understand why Shanda wanted to acquire Sina in his previous life, and Tencent wanted to do Tencent.com and enter the portal.

Perhaps, Chen Tianqiao and Ma Huateng, like him now, are eager to change the company's game revenue (or Internet value-added income) too single revenue structure.

The three major business models of the Internet are e-commerce, online advertising, and user payment.

E-commerce Lin Feng has already made plans and is ready to deploy by investing in JD.com, regardless of it for the time being.

Online advertising requires the establishment of a web portal......

Lin Feng was a little hesitant, should he be a portal?

This involves his different layouts of Fengxing and Tencent.

Originally, in his plan, Tencent followed the development trajectory of its previous life, and comprehensively developed portals, searches, and e-commerce, and fought on all sides to be the "public enemy" in the Internet industry and attract the attention of the whole industry.

Fengxing is going all out to develop a future-oriented pan-entertainment platform, cutting off the interactive entertainment sector that Tencent was most proud of in its previous life, using QQ and FF two major communication software, gathering the largest user base, and focusing on games, film and television videos, music, live broadcasts and other money-making entertainment content projects.

In addition, it is future-oriented, with the deployment of mobile Internet and smart phones.

Apple has become the most profitable IT company in the world with smart hardware products such as iPhone and iPAD. Smartphones are a gold mine.

This is also another pillar of income that Lin Feng found for Fengxing, in addition to game income.

It's just that from the point of view of the time node, in this area, a lot of technical reserves and waiting periods are still needed in the early stage, and this period of time is the investment period, and chips, screens, operating systems, and hardware foundries will take a lot of time and money to prepare.

Lin Feng knows that it is necessary to wait until after 2009, when the 3G license is issued and the iPhone is listed, which is the explosive period of the smartphone industry.

Relying on the income of online games alone to survive these years?

Lin Feng was a little unsteady in his heart.

It is necessary to find new revenue growth points for Fengxing in order to reduce business risks!

As for funding......

Menglong's shares can no longer be sold, and he must maintain his status as the largest shareholder in order to take the initiative in the future privatization process.

I have to think of another way.

On the one hand, Li Mengyuan can use capital operation to improve the financial capital structure of Fengxing Company through bond issuance, short-term financing and other capital combinations.

On the one hand, Lin Feng is ready to use the ultimate Dafa of reborn people, using memory to invest in high-quality startups in the short term to cash out a large amount of money.

For example, you can cash out $174 million from Myspace next year, and then you can invest in Youtube and cash out again in another year......

…………

Back at the company, sitting in the office, drinking tea, Lin Feng continued to think.

It seems that this year's popularity should slow down the pace.

In the first half of the year, it was too much of a toss-up: the acquisition of Haofang, Wingfeng, Qidian, Tencent, the launch of the core business FF voice, the establishment of a branch and R&D center in Shanghai, the agent of "World of Warcraft", investment in the Silicon Valley Research Institute...... , and soon prepare to build their own data center, almost non-stop layout.

What is needed now should be to settle down, integrate internally, and practice internal skills.

How to integrate the acquired company into the popular system, business docking between the two sides, technology docking, optimization of user data and services, deployment of personnel, allocation of resources and promotion.

Especially for the docking with Tencent, the core user account is opened, and a lot of work needs to be done in the Tencent board of directors to convince Ma Huateng and others.

How FF and QQ work together is also a very detailed and complex process. Not just on the technical level, but also on the people and business level.

Only by digesting these acquisitions and layouts first, a brand-new, integrated, and combative fashion is formed.

It was the moment when Lin Feng continued to start the next step of the imperial journey!

The year 2004 was a year in the history of China's Internet.

From the beginning of the year to the end of the year, more than a dozen Internet companies went public overseas, announcing that the bubble period of China's Internet has finally passed and has rejuvenated itself.

In 2005, it was the rise of the second wave of the Internet represented by Web2.0, social networks and blogs, and a large number of "05 graduates" represented by Zhou Hongyi's Qihoo 360, Zhuang Chenchao's Qunar, Yang Haoyong's Ganji.com, Yao Jinbo's 58.com, Wang Wei's Tudou.com, Wang Xing's intranet, Yang Bo's Douban, and a large number of "05-level graduates" represented by the Internet emerging group figures, collectively appeared on the Chinese Internet stage!

At that time, it was time for Lin Feng to start a new round of layout.

In the next six months, Fengxing should be dormant.