15th Floor, Sanyuan Building, No. 18, Xiba River Dongli, Chaoyang District, Arctic Ice Technology Development Co., Ltd......

Chen Hongzhan opened a game magazine given by a friend, this is a magazine from Taiwan, compared with the game magazine on the mainland, it feels thicker in the hand, and of course there are more advertisements. He came to Arctic Ice this year, and at that time he thought that this was a subsidiary of a listed company, and there would definitely be no problem in terms of funds, and of course there would be great potential for development.

Arctic Ice is said to be engaged in online games, and it has made a website for Ally Games, but it has been doing it for so long without any special results. I did a casual game of chess and cards for a while, but unfortunately it was only two or three months later than Lianzhong, and the number of people who came to play chess and card games on the Asian Union game website could not catch up with each other, and it fell farther and farther, so I had to change to a new goal and turn into a large-scale online game.

It just so happened that a technician in the company had a "Network Genesis" server-side simulation program from a foreign website, which is the legendary private server, so the management of Arctic Ice planned to use this "Network Genesis" server-side simulation program to make some achievements, who would have thought that Fengyun Network had introduced the genuine "Network Genesis", and people's servers could carry thousands of people online, but the private server of Ally Games could only support 500 people, so the project was tragic again.

The company's management still did not give up, and aimed at the fashionable e-sports, and did very well at the beginning, the company's boss personally came forward and brought in some sponsorship, but it happened to be held in Beijing by WCG, and as a result, the promised sponsorship retreated, and the contestants almost ran out, after all, it is a world competition, and it is not a regional competition held by BAA Games to compete.

As a result, if it weren't for the fact that the Arctic ice was not backed by a big tree to enjoy the shade, it might not have been able to mix in this environment where the Internet bubble burst. However, despite the support of Haihong Holdings, but as an investment can not never make money, product manager Chen Hongzhan also thinks so, he has always hoped that the company can get rid of the current predicament and find a real profit growth point, but not like now relying on the so-called "network company" name to fool money, and then take the stock market to circle the banknotes to go to the water. Recently, online games on the market have been very popular, "King of Kings", "Legend", and "Internet Three Kingdoms" have appeared one after another, especially the popularity of "Legend" has attracted the attention of many people.

The management of Arctic Ice originally planned to draw a gourd in the same way and make a similar one, but when I sent someone to find out, I found that this thing is not so easy, there are not many companies engaged in online game development in the mainland, and most of them are in the process of development, and they will not see the product for a while and a half, even if a few have been completed, then there is already a master, so the management of Arctic Ice had to turn its attention to areas outside the continent.

Whether as a member of Arctic Ice or as a product manager, it is incumbent on Chen Hongzhan to find products that can be operated as an agent, so he specially asked a friend to get a game magazine in Taiwan, intending to understand what online games outside are, after all, compared to Korean, Japanese, English characters with unknown meaning, Chinese traditional Chinese is still relatively easy to understand, which can make him understand the content introduced more clearly. After flipping through several books in a row and getting nothing, Chen Hongzhan was not discouraged, and took out another one from the pile of magazines, and just turned more than ten pages, when suddenly a game advertisement attracted his attention.

"Millennial grudge...... On the Thousand Years of Swords...... Look at the millennium tide, the clouds are surging and the wind is ......", judging from the content introduced in the game advertisement, this is a game called "Millennium", which is a pure martial arts style online game represented by Taiwan Holy Clergy Company, judging from the game pictures on the advertisement, the picture of the game is not bad, the development company of the game is a company called "ActozSoft", but unfortunately there is no contact method on the advertisement, but fortunately, the Holy Clergy Company left a contact information and an office address on Songren Road, Taipei City.

Chen Hongzhan had a flash of inspiration in his mind, he felt that this game was a good opportunity for Arctic Ice, Chinese have always had a soft spot for martial arts culture, Jin Yong, Gu Long, Liang Yusheng once set off a wave of new martial arts, he believes that the introduction of this game will be fiercely popular. Thinking of this, Chen Hongzhan felt that he couldn't wait for a moment, so he picked up the game magazine and hurriedly ran to the general manager's office......

……

No. 23, Chengfu Road, Haidian District, inside the Wudaokou Workers' Club......

When he came to China four years ago, he only had 2,000 yuan in his pocket, but now his net worth has swelled to more than 200 million, which can be said to be a model of successful people. Rich people never dislike having a lot of money in their pockets, and the same is true for Lee Seung-jae, who believes that his most successful place is his unique vision, which can find hidden wealth from places that many people have not noticed, and this time he has set his sights on the online game market.

Three months ago, when Lee Seung-jae returned to South Korea to visit relatives, he accidentally found that many people were playing a game called "Paradise", and he inquired through his friends, only to know that "Paradise" is the most popular online game in South Korea, with tens of thousands of online users, according to his friend's boast, "Paradise" can bring 55.9 billion won (about 32.78 million yuan) a year in revenue. This figure surprised Lee Seung-jae, he didn't expect online games to be so profitable, originally in his opinion, a game would make a lot of 5 or 6 billion won at most.

When Lee Seung-jae returned to Beijing from South Korea, he suddenly found that there were many people playing online games in China, and a flash of inspiration crossed his mind, South Korea's population is only more than 47 million, but there are more than 1.2 billion people in China, which is definitely a very huge market. Thinking of this, Lee Seung-jae secretly made up his mind to enter online games, and was ready to dig a large piece of this future gold mine in advance, but although his determination was great, he was a layman to online games, and his own company was completely out of step with game development, so he could only ask others for help.

After so many years of hard work, Lee Seung-jae has understood a truth, that is, connections are more important than anything else, as long as there is a relationship, any business is easy to do, which is also an important reason why he has changed from self-made to hundreds of millions of dollars in just four years. Lee Seung-jae knew that in order to operate anything, he must first have the goods in his hands, and it was not important whether that thing belonged to you or not, so he turned his attention to his circle of friends. It just so happened that Lee Seung-jae's friend in South Korea, Son Seung-chul, was the president of Mgame, and Mgame happened to have a newly completed online game "DarkSaver", so he personally signed "Dark Light" for free while many Korean companies were still unclear about the concept of China.

I have a game in my hand, but someone has to run it, Lee Seung-jae doesn't think that he can play it by relying on his own trading company, and those guys can't even understand what an online game is, so they have to invite experts. interviewed more than a dozen people in a row, but Lee Seung-jae was not satisfied, at least these people didn't look very professional at all.

The last person Lee Seung-jae interviewed was a Ph.D. graduate from Tsinghua University, surnamed Hu, who was said to have worked for two years at a game company. According to the method of the previous interview, Lee Seung-jae first talked about the statement about online games that he learned from a friend, and then mixed in some of his own understanding of online games, and finally he shook his somewhat bloated head and said in a non-standard Mandarin: "Dr. Hu, do you understand what kind of concept this is?"

Dr. Hu seems to really have two brushes, and after thinking about it for a while, he said a lot of terms related to online games, such as "game server erection", "game client", "billing system" and the like, and Lee Seung-jae basically didn't understand a few words, but this made him look down on Dr. Hu and really regarded him as an expert.

So Dr. Hu became the general manager of Lee Seung-jae's new company, according to the idea of making the best use of others and not wasting resources, except for finance, other departments were let go of Dr. Hu's management, and he had only one requirement, that is, to spend less, which was also one of his magic weapons for so many years of success.

In order to spend less money, Lee Seung-jae personally went out and used his connections to get the office space of the new company, which is a small two-story building located in the Wudaokou Workers' Club, with a monthly rent of less than 3,000 yuan, and the first three months are free. In order to spend less money, Lee Seung-jae asked Dr. Hu to lead a group of trial employees of the technical department, plus a free Korean translation volunteer, to carry out the Chinese Simplified Chinese of "Dark Light", because if you let Mgame do it, not to mention the trouble of going back and forth, more importantly, it is already a free agent, and he is embarrassed not to give people a Chinese fee.

In order to save money, the construction team of the new company's office decoration is also operated by Li Chengzai for free using his own connections, of course, he has to pay for the purchase of decoration materials or something, so he not only arranges people to watch at Wudaokou every day, but he occasionally comes over to see the decoration effect.

In ten days,The office of the new company will be renovated,Then the company's brand"Uchiko Tong"can be hung up,The resources needed for online game operations have been basically connected,The game server can be used for free for four months,The line of the server has a three-month free period,Even the production plant of the client CD and monthly card is also sponsored by friendship,As long as Dr. Hu's client sinicization is completed,"Dark Light" can be launched immediately。

At the thought of the banknotes rolling in after the game's operation, Lee Seung-jae's face showed a smug smile, and his eyes hiding behind the lenses also turned into two slits......

……

5th Floor, Shangri-La Hotel, Beijing, 29 Zizhuyuan Road, Beijing Chinese Star Digital Technology Co., Ltd......

Vice President Sun Yan sat in his office, listening to his subordinates' reports. More than four months ago, Chinese Star Digital Technology Co., Ltd. separated from the former Xintiandi Electronic Information Technology Research Institute and Founder Xintiandi Software Company, reorganized into an independent company, and inherited the original "Chinese Star" brand, but now the focus of research has shifted from the Chinese platform to other aspects, such as intelligent spelling input methods.

However, what Sun Yan heard today was not a report on the progress of input method development, but a report on the marketing plan of a game. Chinese Star itself has not engaged in game development, but when it was still in Founder Xintiandi Software Company, with the support of the Dream Fund, a hive studio engaged in game development was established in 99, and when Chinese Star was independent, the hive studio was also rowed over.

After more than a year of development, Hive Studio came up with an online game called "Dream Home", which was claimed to be ingenious, and originally wanted to compete for the title of the first domestic game, but the successive appearance of "King of Kings" and "Legend" has made them break this idea.

“…… Although we can't use the first online game in China as a gimmick, "Dream Home" can still be called the first large-scale modern theme online game in China, and we focus on a series of features such as instant communication and simple and bright human-computer interface in the process of publicity, and promote "Dream Home" as a virtual world of communication and cooperation between people...... "Zhou Wengen, the marketing director responsible for the promotion of the project, said: "Simply put, "Dream Home" It's just a large graphical chat room, plus some mini-games interspersed, including some tasks connected by mini-games... Of course, it is impossible to say it so bluntly when doing publicity, so that you can't highlight the selling point......"

Sun Yan nodded, and asked again, "So is the publicity plan done this time?"

"We have contacted several game magazines, this time we are going to choose "Home Computers and Game Consoles" as the focus of advertising, and then with some promotional advertorials, in addition to ** network and other network media will also put an appropriate amount of advertisements and advertorials, it is initially expected that the market cost will be about two million in the early stage...... Mr. Sun, this is the advertising copy we designed. Zhou Wengen said, took out a folder and handed it over.

Sun Yan took it and flipped through it, and the folder was full of some well-designed promotional copy, "Modern urban life is reproduced online, a variety of life experiences are freely designed, tens of thousands of personal images are chosen by you, countless wonderful scenes are for you to browse, powerful chat functions allow you to communicate freely, and a variety of professions and tasks are available for you to show your strengths...... "Dream Home is looking for the owner of the garden-Brother Le, Sister Le, do you have the courage to give it a try?"

The text description is accompanied by some interesting and cute pictures, it still looks quite attractive, at least Sun Yan thinks so, he nodded with satisfaction, handed the folder back to Zhou Wengen, and instructed: "This matter should be hurried, I hope to see the relevant publicity earlier, although Jin Zhita's "Very Men and Women" is not as rich in content as ours, but you must not be careless!"

"Okay, Mr. Sun, we must hurry. Zhou Wengen nodded hard, and his attitude seemed very sincere.

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