Due to the increase in film scheduling, coupled with the double stimulation of yesterday's box office exceeding "Avatar", "Journey to the West: The Return of the Great Sage" ushered in a wave of explosion, with another 53 million on February 16, an increase of 25%, and the total box office also successfully exceeded 100 million, reaching 132 million.

is the same as "Thai Embarrassment" and "Avatar", which also broke 100 million in three days.

Judging from the box office trend in the first three days, "Journey to the West: The Return of the Great Sage" will also be a blockbuster movie like "Thai Embarrassment".

In the face of this situation, this time, the theaters that are not used to make efforts in the east and have a keen sense of smell immediately decided to add films to "The Return of the Great Sage" again.

"The marketing department and the planning department took immediate action to come up with a perfect film scheduling plan before getting off work tonight, and try their best to give "The Return of the Great Sage" more films!"

"I am Chaoyang Cinema in the new land of Beijing, and now the schedule of "The Return of the Great Sage" is completely insufficient, the audience is protesting, I ask for additional screenings, there must be additional screenings!

"No matter what Huaying or Cheng Long he is, I just need the data, whoever has a high attendance rate will give the film to whomever I want, understand! Immediately, hurry!" In a high-end office building, in a luxuriously decorated office, a middle-aged man roared at his subordinates in front of him.

"You immediately go and count the screenings of other movies that have not sold a single ticket, and if you still haven't sold a single ticket from five o'clock in the afternoon, you will cancel it, and immediately replace it with "The Return of the Great Sage"!" a certain movie theater owner kept telling his subordinates.

......

The same situation is playing out in thousands of movie theaters across the country, and now it is basically not very remote movie theaters, and it is difficult to buy tickets for the prime show at night.

Predictably, tomorrow's box office will probably be a terrifying number.

In addition to "The Return of the Great Sage", the other three movies have been affected by the market, and the box office has also increased somewhat.

"Avatar" received another 41 million on the sixteenth day of its release, with a total box office of 593 million, an increase of only 1 million compared with yesterday, which has been completely suppressed.

On the contrary, "Thai Embarrassment", which has been released for almost a month, still has a single-day box office of nearly 20 million, and the daily newspaper collected 18 million that day, and the total box office has reached 899 million, which is only 100 million away from the billion mark!

As for the trend of "Big Soldier and Little General" starring Cheng Long, no matter what happens, the box office is growing slowly, with a total box office of 44 million, this result is not bad even if it was placed last year, and it should be no problem to rank in the top ten of the year, I have to sigh at the appeal and stability of the old superstar, it is not easy to have such results under the pressure of the three super giants!

In general, the four blockbusters were released at the same time, and there was no such life-and-death scene, but they all benefited, due to the very average film scheduling, the highest "The Return of the Great Sage" was only 30%, unlike the previous "Thai Embarrassment", which even reached more than 70% for a period of time, completely squeezing other films in the same period to the point that there was no market.

And now because the film schedule is relatively balanced and there is no particularly prominent, it is possible that the movies that the audience wants to watch during this time period are full or there are no good seats, so they can only watch one other movie first, unlike the previous "Thai Embarrassment", up to more than 70% of the film schedule is enough to supply, and there are seats if you want to watch it.

On February 17th, the film schedule of "The Return of the Great Sage" soared by 10% on the same day, accounting for 40% of the total number of screenings, and "The Return of the Great Sage" did not live up to the expectations of major theaters, and the box office rose by another 9 million on the same day, and the box office received 62 million, which is another film with a single-day box office exceeding 60 million after "Thai Embarrassment".

You must know that the previous "Avatar" had the highest single-day box office of only 58 million, and once again pressed "Avatar" under him, and the sensation caused this time was not under the snatch of the daily crown from "Avatar" the day before yesterday.

"The Return of the Great Sage" broke the record again, breaking the record of the highest single-day box office of a Chinese film!"

"Breaking 100 million in four days, "Avatar" can't stop Monkey King!"

"Monkey King VS Avatar, the victory of Chinese superheroes!"

"Where is the limit of "The Return of the Great Sage"?"

。。。。。。

At this time, Li Muzheng took the crew to run roadshows all over the country to publicize, and the crew was divided into two groups, with assistant director Qin Pengfei taking Peng Yuyan in a group, and he taking others in a group.

Today, I was preparing to interact with the audience in a movie theater on Wudao, where the movie was filmed.

Due to the arrival of Li Mu and his entourage, the theater manager deliberately postponed the screening time of the movie by half an hour, and posted a notice in the cinema two days in advance.

And at five o'clock in the afternoon, when Li Mu took Shi Xiaosong, Lu Yi, and Chen Qiaoen to the cinema, he found that the hall of the cinema was already crowded with people, and it seemed that many of them came together as a family.

As far as the eye can see, parents are holding children, and older brothers and sisters are bringing younger siblings together.

Seeing Li Mu and the others coming, the scene was immediately cheered.

"Lu Yi! Lu Yi is here!"

"Lu Yi, you are so handsome! I can't see my face clearly, but you're still so handsome!"

"Cheon Song Yin... Qian Song Yin!"

"Chen Qiaoen!"

"Cheon Song Yin, I love you!"

Of course, Li Mu also heard someone shouting at him (I should have heard it right...). ）

The most popular among all people is not Lu Yi, a popular handsome guy, nor Chen Qiaoen, who plays the national goddess Qian Songyin, but Shi Xiaosong, who has a childish face, is the most popular among these people.

I didn't see those children calling Jiang Liu'er's name again, and they were still holding Jiang Liu'er's doll in their hands...... That's right, Jiang Liu'er's doll, not the Great Sage's!

On the second day of the Lunar New Year, when the box office of the movie surpassed "Avatar", he sold the toys of all the characters in the movie and the surrounding domestic rights to Audi Toys, a toy company in eastern Guangdong, through Yu Dong's introduction.

That's right, it's Audi, and the car brand with the same name, Li Mugang was stunned when he knew about this company, and later learned that people are not a small company, founded in 1993, listed on the Shenzhen Stock Exchange in September last year, is the leading toy company in China.

With Yu Dong's introduction, the domestic surrounding copyrights were sold for a total of 30 million yuan, and the price was not low, Li Mu did not bargain, and he did not ask the two sides to cooperate in dividends or anything, after all, the other party is an expert in the toy industry, and piracy in this industry is much more serious than movies.