Chapter 74 of the main text volume is not good, and there are many mending knives

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ps: The first few chapters have been re-modified, and the word "change" has been added to the title, which will have a certain impact on the development of the plot later, please re-read. ◇↓

The revisions include the script of "My Sassy Girlfriend", which is not given away for free, but participated in investment, and the use of the literary channel to test the waters of "Ghost Blowing the Lantern", popular Cheng Dù, etc.

Please forgive me for the inconvenience of calling

……

Du Huoju is the owner of Donghai Jinqiao Media Co., Ltd., and the Jinqiao Media founded by himself is one of the 4A advertising companies in Huaxia, and has planned product advertisements for many brand companies, and is quite famous in the circle.

After accompanying the customer to have morning tea, I came to the company at almost nine o'clock, and I inspected the various departments and found that many designers in the design department were talking about something around the computer.

"Why are you talking so lively?" Du Huoju walked over and asked.

"Mr. Du, morning. ”

"Mr. Du, there is a new post in the Ad Man's Home. ”

"Fight the heavenly art with glacier orchard ads. ”

"There are more than 1,000 posts, and the administrator manually puts it on the top and hangs it on the homepage of the website. ”

Battle Celestial Art Planning?

Du Huoju frowned: "The work at hand has been done, what's so good about this kind of boring saliva." ”

"Mr. Du, it's not saliva, the content is very detailed and professional. ”

"I estimate that this double gun will be the vest of a big guy in the industry, and it is not pleasing to the eye. ”

"Tianyi cd is virtuous, and it is much more unpleasant to look at him. ”

"That old red guy, I don't know where the superiority comes from, look at how he is still ...... this time"

Du Huoju didn't continue to listen to the staff's discussions, returned to his office, turned on the computer and logged in to the Huaxia Advertiser's Home forum, and it was easy to find the post from the staff's mouth on the homepage - "On the Advantages and Disadvantages of Glacier Orchard and Fruit Orange Advertising This Summer".

Interesting.

took the Blue Mountain coffee sent by the secretary, clicked on the post, and Du Huoju tasted coffee while reading the post.

As the staff said, the content of the post is very professional and substantial.

The article takes the "ROI" principle of William Bernback, the representative of the advertising school, as the core, and expounds it from three perspectives: relevance, originality, and shock. The Tianyi planning was hung and beaten without a complete body.

The double gun will point out that the advertisement of the glacier orchard takes the route of being close to the people, so the fruit orange advertisement shot by Tianyi planning is only better than the glacier orchard in terms of force. However, the pressure of the fruit orange advertisement is not high, compared with the Dove window advertisement, the two sides are five fruit orange advertisements.

From the perspective of relevance, the advertising film planned by Tianyi is more to highlight Su Youpeng. Trying to use Su Youpeng's star effect to drive consumers, while ignoring the close connection between advertising content and products, it is not as close as the connection between Glacier Orchard's advertising content and consumers.

In terms of originality, Tianyi's creativity is very fancy, which seems to be able to attract consumers, but it is not as clear and simple as the creativity of Glacier Orchard, and has strong scalability.

And the shock power impact...... It's not that the more lively the advertisement, the more shocking it is. The advertisement of Glacier Orchard seems to be bland, but the father and son twist their butts with Glacier Orchard, as well as the advertising slogan "Glacier Orchard Shake Before Drinking", bring consumers a shock Cheng dù higher!

Sprinkled with thousands of words, the extremely professional terminology is mixed with many gags, and it is strict and interesting, even the layman is happy to read it, and will not lose interest in reading because of the jerky and difficult advertising terms.

After the professional discussion was completed, the two guns changed the conversation, and the topic was pulled back to the pressing side.

He bluntly said that it is not important whether the advertisement is pressing, but whether it will help promote product sales, improve corporate visibility, and realize corporate profits after the advertisement is broadcast.

Glacier Orchard ......

Du Huoju suddenly remembered that he was at a party with a friend a few days ago, and his friend's eight-year-old son was shaking it vigorously with Copella juice. Attracting their own little princess, the two little ones shouted "Glacier Orchard, shake before drinking" while shaking......

At the end of the article, the twin guns will burst into sharp news.

The shooting process of the fruit orange advertisement is extremely rough, and the Dove girl Liu Tao was photographed beyond recognition, which is not pure and delicate at all, and at first glance it is simply two people.

Liu Tao's agent argued with reason and asked Tianyi to plan a remake, but Tianyi planned to arrogantly refuse, and the two sides once had a quarrel. Fortunately, Su Youpeng came forward and presided over justice after watching the shooting footage, and Tianyi Planning had to agree to reshoot, and the situation was calmed down.

Seeing this, Du Huoju did not hesitate, took a screenshot of the picture, and saved the post.

He believes that many advertising agencies will do just that.

This is a fierce material.

Whether it's true or not, it's enough for Tianyi to plan a pot.

Who will compete with Tianyi Planning for the advertising list in the future, this post will swing out, and Tianyi Planning will be three points shorter!

Finally, the two guns will voice their own doubts in the text.

“…… Mengren Film and Television is a grass head company, and Tianyi Planning is a well-known 4A advertising company, but the advertisements shot by Caotou Company are better than the works planned by Tianyi. I can't help but ask, what happened to 4A advertising agencies?"

"Is the 4A advertising company not worthy of its name, and the level is not as high as rumored, or is the 4A Association not strict in its control, so that Tianyi Planning is mixed in?"

One of the two?

It's insidious!

I like it though.

No wonder there are so many replies.

Du Huoju smiled and decisively joined the army of replies: Tianyi Planning can't represent all 4A advertising companies, and I hope that the 4A Association will strictly control it in the future.

Thinking of the unpleasant experience of dealing with Tianyi CD Ye Zhirong before, Du Huoju felt that just replying to the post didn't seem to be enjoyable, so he took out the business card holder, found Ye Zhirong's business card, and called it with a landline.

"Hey, Mr. Ye, I'm Lao Du of Jinqiao in the East China Sea. ”

"There's a post on the Ad Man's House today, have you read it?"

"Don't look at it, I'll be angry if I see it......"

"What? Have you read it? Hey, a piece of saliva, don't take it too seriously......"

Saliva?

Proper professional slap in the face!

After talking on the phone, Du Huohuo was very personable, and the earpiece was attached to his ear, waiting for Ye Zhirong to hang up first.

didn't disappoint him, he heard the voice he wanted, and Ye Zhirong scolded his mother.

You deserve it, I think you will dare to put your Hong Kong man's superiority in front of me in the future!

Then again, whose vest will this twin guns be?

"Hey, Lao Kong, have you read the post "On the Advantages and Disadvantages of Glacier Orchards and Fruit Oranges in Advertising This Summer"?"

"Isn't it you?"

"Less. Last time, the list of Mushi women's clothing was won by Tianyi, and Ye Zhirong squeezed you in public, if I hadn't pulled it at that time, you almost didn't do it......"

"What, it's really not you? Who could it be? Could it be Xiao Pei of Jiashi, how could it be that Ye Zhirong seemed to have cried angrily in March......"

Because of Ye Zhirong's sense of superiority as a Hong Kong man, he has offended too many mainland counterparts, so much so that the identity of the two guns has become a mystery.

The people who know you best are often your enemies.

The advertising circle is still inquiring and speculating about the identity of the double gunner, and Ye Zhirong has already confirmed.

That damn grass head company!

They must have done it!

Dangdangdang.

The secretary knocked on the door with a copy of the document and came in, and saw that the ground was full of messes, with eyes and nose, nose and mouth, and mouth concerned, but he didn't see it.

"Mr. Ye, a fax from Minute Maid Source. ”

"What did you say above?"

"They said that the follow-up cooperation was suspended, and they needed to return to the meeting to discuss ......"

Bang dang!

Ye Zhirong fell from the boss's chair......