After the veiled rejection that day, Julia seems to have put her feelings for Eric behind her and begins to devote herself to the shooting. Both in front of and in private, Julia's address to Eric has become 'Director Williams'.

Of course, Eric didn't have time to feel lost in the girl's alienation, and as the accumulated shots increased, the post-editing of the film began at the same time. Eric was busy with the editor late into the night almost every day, and sometimes, because it was too late to finish the work, Eric slept directly in the office to save time off.

Jeffrey also had concerns about Eric's way of working, most of the films are finished before post-editing, and Eric's last film, although the production cycle was very short, was also this standard process. Now, Eric, however, has disrupted that order.

However, after watching the clips edited out by Eric, Jeffrey was completely relieved, and just told Eric to pay attention to his body and not to be too tired.

It's not that Jeffrey hasn't asked Eric why he's working so hard, and with his current achievements, this movie is enough for him to eat in peace for ten years.

Eric just smiled, didn't explain, and continued to work. How could Jeffrey know about the ambition in his heart. When he first walked into Fox's audition room, the budding sprout was now ingrained in his heart, and a series of successes have allowed it to thrive.

Eric just wanted to see how far he could go.

After three days of running-in, the filming progress suddenly accelerated. At the same time, it also officially entered the Beverly Hills Wilhi Hotel, and began some of the most important scenes.

"Cut," Eric poked his head out from behind the monitor, the scene where Vivien and Edward had breakfast the next morning* after one night.

"Who's that...... Change Julia's lip gloss to a lighter one, not too light. ”

It was just a small change, and Julia didn't need to hide from everyone's eyes, and the makeup artist stepped forward to change Julia's lip color.

After a while, the makeup artist turned around and asked Eric, "Director, is this okay?" ”

Eric glanced at Julia and shook his head, "Light, a little thicker." ”

The makeup artist fiddled for a while before Eric nodded with satisfaction, and at the same time said to his assistant Alan Fiessman: "Alan, write this down and remind me later," Eric thought for a while and said: "Julia's lip color gradually changed from bright red to pink and from pink to pale red as the plot progressed. ”

Alan Viessman was puzzled, but he quickly jotted down Eric's words in the memo.

Eric didn't explain anything to the crowd, it was a personal change in the film. He just wanted to use this method to slowly hint at the transformation of the heroine Vivian. And Vivian's friend Kate Luca, from beginning to end, has that kitsch bright red lip color.

At noon, Jeffrey hurried to the crew.

"Eric, I've been talking to Karta Hunter all morning, and Fox still hasn't agreed to your plan to put a trailer on Super Bowl live."

Eric put down his lunch, wiped his hands with a tissue, and asked, "What did they say?" ”

The 60-second trailer for the Super Bowl cost about $1.2 million in advertising, and Fox felt it was a waste. They think that two weeks of intensive publicity before the release will be enough for your film. Jeffrey replied, "At the end of the day, they still don't have enough faith in your new film. Everyone knows the reason why they signed a three-film distribution contract with you, but it's just for the second one. ”

Eric kneaded the napkin in his hand, thought for a while, and said, "Go ahead and talk to Fawkes, if you can let them out a little bit." The important thing is to take the 60-second ad space from NBC first, and if Fox really doesn't want to pay in the end, I will pay for it personally. ”

"Eric, we only have a budget of 7 million for the movie, and if you have to put a trailer on the Super Bowl, I think 30 seconds is enough."

Eric patiently explained, "Jeffrey, if it's that kind of special effects masterpiece, 30 seconds is really enough, just cut a few powerful shots." But for a feature film, I also wanted to add our company's opening logo, so that 30 seconds wouldn't be able to convey anything. ”

"Well, if you insist." Jeffrey didn't say much, it seemed like Eric had decided something, and he hadn't been able to convince him to change it. Many times, though, Eric was proven right. This time, he still had to choose to trust Eric.

At this time, the marketing of Hollywood movies was still relatively conservative, and it was more than a decade later that movie trailers were massively dropped at the Super Bowl, and only the Big Six could afford to play it.

The Super Bowl is known as the Spring Festival Gala in the United States, and has been the No. 1 watched event in North America since its birth, with more than 100 million viewers. The Super Bowl is broadcast live on several major television stations in the United States, and this year it was the turn of NBC.

Eric also saw the Super Bowl trailer on NBC TV when he was watching the Aniston TV series a few days ago. At the same time, the idea of playing a trailer at the Super Bowl was born.

In the years leading up to the rebirth, the concept of Super Bowl trailers was so deeply rooted that almost every year, Hollywood's six major studios would send trailers of their biggest films to the Super Bowl.

But in this day and age, Eric's idea is a bit avant-garde. Under normal circumstances, the trailers of today's major Hollywood movies will only be shown on TV about a month in advance.

Although the month after the Super Bowl is also a good Easter schedule, the big-budget zuò movies of this era obviously will not choose this schedule, but will be crowded in the summer or Christmas schedule. So no studio will show commercials at the Super Bowl.

The Super Bowl is still quite expensive for advertising. Eric consulted before, this year's Super Bowl advertising cost has reached a high price of $670,000 for 30 seconds, $670,000 does not seem like much, but it can be broadcast in prime time for half a month on mainstream TV stations such as NBC, and on the Super Bowl, you can only buy 30 seconds in a flash.

Even so, Eric quickly decided to put a 60-second trailer on the Super Bowl, his second film directed, and box office results were crucial for him.

Although Eric has always been confident that he can achieve good box office results, deep down, there are still concerns about the butterfly effect.

Therefore, he will not let go of this excellent publicity opportunity. According to his information, if things go according to him, it will be the first movie trailer to appear in the Super Bowl.

More than 100 million views, plus the gimmick of the first Super Bowl trailer, can bring huge topicality. In comparison, the price of $1.2 million is perfectly acceptable.

Moreover, Eric believes that after the media hype, the topic will last until the release of the movie twenty days later is more than enough.

Deciding this, Eric remembered another thing: "Jeffrey, how is our company's opening logo?" ”

After setting up Firefly Films, Eric discussed with Jeffrey and came up with several ideas for the title logo, and finally chose a 3D version of the idea.

Once filming began, Eric left the matter to Jeffrey.

"I urged Pixar several times, and the other party said that it will definitely be done this week, and it will definitely not delay the trailer, you can rest assured."

Eric was about to nod his head when his mouth opened wide: "You mean...... Pixar? ”

Jeffrey didn't understand why Eric was suddenly so surprised: "yes, what's the problem?" ”

"Is it that Pixar from Jobs?"

Jeffrey nodded, "That's right, it's Jobs' Pixar," Jeffrey said, a gloating smile on his lips.

Speaking of which, Jobs has been really unlucky in recent years, first kicked out by Apple. Ambitiously bought Pixar, originally intended to make a special graphic design computer, but unfortunately after the launch of this product, the sales were mediocre, and now it is reduced to receiving some animation advertisements to keep the company running. But Pixar's animation skills are really good, and I watched their short film before I decided to give them the logo. ”