For almost all industries, the market is far more important than the quality of the product. Pen % fun % Pavilion www.biquge.info

After all, the technical content of almost all industries is actually not high for people in the industry, and what one person can produce, of course, others can do. In this regard, whether it is a computer operating system, a telephone communication industry with a high technical content, or a labor-intensive such as clothing production, mineral water sales, and plastic product manufacturing, the essence is the same.

For technology-based companies, what the leader has to do is to constantly suppress and acquire other start-ups while constantly maintaining technological leadership to ensure its market position. The essence of the Stephanie case in later generations is that she herself has seen too many internal meetings of Microsoft, and constantly saw the malicious suppression of competitors by the top and changed her surname to Alexander, which betrayed her old lover.

As for herbal tea, hot sauce, potato chips, chain fast food restaurants or something, it has to be a brand effect. It's all about the same thing, but as long as your publicity is in place and your brand presence is strong, under the premise of choosing one of the two or choosing one of the more, customers will naturally choose the one they are familiar with.

Therefore, Alice knows very well that for the Chinese market, which is almost blank today, as a foreign businessman, as long as she can do the publicity, there is no need to doubt the initial market size. And to be honest, judging from the current market situation in China, the publicity fee is really low......

Moreover, those who went to the sea at that time, whether it was the accumulation of funds, knowledge, and knowledge, were really incomparable with themselves.

It's not that Alice is too arrogant.

Because, if she really turns her attention to the Chinese market, isn't it a "foreign businessman"?

Thinking about it in the past, whether it was the motherland in the eighties and nineties, or the DPRK, which finally opened its mind and just opened its door to the country in the later period, what kind of mood did the common people have when they saw the "crooked nuts" of those "capitalist countries"?

It's completely two levels of existence.

It's like Häagen-Dazs, although it was once blown into the sky in China, and there are even a lot of petty bourgeoisie who continue to write essays about all kinds of nostalgia......

But if you put away the tariffs and calculate the exchange rate, isn't it just a "five-dollar" street goods in a supermarket freezer?

The five-dollar street goods in the freezer of American supermarkets, equivalent to the exchange rate, including tariffs, and a little packaging, have become a luxury ice cream in the Chinese market for a long time......

Cheating money, it's that simple~

"So, you have to get the publicity in place, but it all takes money. ”

On a weekend afternoon, walking along the community lane on Winton Street, Alice said to her father: "And the channel itself, after all, there are very few advertisers in the mainland now, and there are only a few publicity channels, if we want to occupy the market quickly, it is necessary to talk directly to high-level officials." ”

This is not a simple matter, it is far more serious than buying a stake in Microsoft with a stack of disks, returning to the motherland for foreign investment, and even having to contact high-level officials, James frowned, and kept thinking.

"And where are you going to make a foothold?"

"In the apparel brand industry, the Pearl River Delta is the most suitable region, and registering a company in Guangzhou is a good choice. According to the current form of reform in the motherland, after the new millennium, four major first-tier cities, headed by Beijing, Shanghai, Guangzhou, and Shenzhen, will certainly be formed. It's just a matter of choosing between different cities depending on the industry. ”

"Deep means...... Listen to Uncle Li in Chinatown, the development speed there is very fast, but it has become a first-tier city...... That's an exaggeration, isn't it?"

"Well~ It doesn't matter if you believe it or not, anyway, let's choose the registration place in Guangzhou. The economic development level of the south has always been higher than that of the north, and the labor force is very abundant, and the sense of business is also very strong, if we take a flight, we will definitely be warmly welcomed!"

"But as you just said, both publicity and the development of this new company itself will require a lot of money, where will you get the cost? I'm afraid it won't work with the hundreds of thousands of dollars in our family alone, right?"

This was indeed a problem, and Alice began to touch her chin. According to her plan, of course, is to set up a clothing brand, and then take the opportunity of the hit screening of "The Man from the Bottom of the Atlantic" to make a lot of money with toad glasses and bell bottoms. But as James said, even if it is the first pot of gold to start a career, is the family's savings enough?

However, the timing waits for no one, if you don't take advantage of this time to start preparing, I'm afraid that these two products have already been made and sold by mainland merchants. Although it will definitely not become a big climate even in a year or two, it is not at all a feeling of being won by others.

"Sell the stock, Dad. ”

A moment later, when both of them walked down the second street, Alice said: "At present, the family's savings are about 800,000 US dollars, and after selling the current Apple shares, it will be 1.5 million, which is 3 million yuan at the current exchange rate." Moreover, the price and labor costs of the mainland are now many times cheaper than those of the United States, and a worker's monthly salary of 50 yuan is considered good. This money is more than enough to build a new clothing brand!"

"It depends on how you want to go. ”

James looked at Alice with a smile, he kept questioning, watching his daughter keep answering every question, although he was still asking more questions, he knew in his heart that Alice must have thought of everything.

This is his precious daughter!

"If you're going to set up a garment factory, the cost is a bottomless pit. But if it is technology-oriented, that is, only responsible for designing clothing, and then let the off-line, ready-made garment processing factory OEM, the cost is much lower. But even so, the need for funds is not a lot at all, and I'm afraid three million is not enough, right?"

"Of course, if your goal is just to be a city leader, that's money. But ......"

"That's really easy to say, Dad. ”

Alice's eyes rolled, and she proudly raised a finger: "First of all, the return speed of this business is very fast. From the receipt of the order at the processing plant to the release of the product, even if you count the prototype, a month is a long time, and the normal process is a week at most. Every piece of clothing sold is a profit, and all we have to do is make the clothes sell. ”

This is definitely not a problem, Alice certainly knows that the motherland in the 80s was a period of panic buying, and under the stimulation of that TV series, toad glasses and bell bottoms are completely crazy to sell.

"Besides, don't forget Dad, I can now have a well-known identity~"

Her fingers dangled back and forth like a pendulum needle: "Microsoft shareholders, that's just a coinage machine, according to my current 35% share quota, the monthly dividend income is hundreds of thousands of dollars, this is still Windows has not been sold, the company has not been listed." Our new company doesn't want to throw all the money in one go, it's really in response to the old saying, every inch of time is an inch of gold!"

James laughed out loud, and his daughter's brain was more than a hundred times faster than he was able to use the proverb that emphasized the importance of time!

That's true, and there's an unavoidable problem, and until this problem is solved, it's true, as Alice said, that every day is about saving money for the new company.

The problem is that Ashley has to design the product first......

"You don't need to change too much, just copy the style of the actor!"

It's a weekday again, it's after-school club time again, and at half past three on Monday afternoon, in the Johnson Middle School Club Activity Building, the former art club classroom, and now the SOS group station, Alice is carefully observing the product design of the deputy head of the group, Ashley.

"When users go to buy these two products, their purpose is to COS the amphibious man. Well, COS is imitation, in short, you are still a novice after all, first of all, those wild ideas converge, innovation starts from imitation, you first do some transformation according to the original style. ”

On the drawings are the design results of three flared pants and toad glasses, but Ashley mixed her own creativity on a large scale, which made Alice a little dissatisfied: "And you pay attention to the style, we are made for Asians, you are clearly European, do you see this waist size? haha, you are simply promoting the sales of trouser belts, look at this waistline!"

"It seems that I need to visit Chinatown more. ”

Ashley sat cross-legged on the floor, her long legs in jeans looked toned, and her golden ponytail with her melon seed face looked even more energetic, but unfortunately, this beauty that was also too Asian was only appreciated by Alice.

"Alice, Sissi, do you have time after school?

Before the two of them could speak, a calm voice sounded in the corner: "If you don't mind, I can take you to the Japanese town to have a look, I read in the newspaper not long ago that "The Man from the Bottom of the Atlantic" is going to be released in Japan, which is also a market. ”

Oh yes, Ashley invited one less person.

Maiya Ackerman, the Greek-Japanese ninth-grader, everyone has taken up other people's classrooms!