Chapter 16 One of the martyrs of the game industry

Leaving his contact address and bidding farewell to Ma Guanghai's family, Zhang Lexing took Li Taotao's car back to Beijing. Three days later, Ma Guanghai really arrived as promised, Zhang Lexing had a bottom in his heart, and he started to go out again. After all, Tianzhiyuan, Jinshan General and other companies want to be integrated into the Oriental Group, and it is better to ventilate before this, so as not to have some bad things.

Before going out, Zhang Lexing planned to arrange for someone to be temporarily responsible, so he called Chu Jing to discuss it. Thinking about it, in fact, only Chu Jing was the most assured, so during the time he left, Zhang Lexing simply entrusted Chu Jing with all the big and small things of the company. Of course, Zhang Lexing still gave some suggestions for such things as equipment procurement: office equipment is purchased in China, and office computers can also be considered to support domestic products; however, development equipment is mainly purchased from abroad, including development computers, and some special equipment may have to find a way to be shipped back. In order to make it more convenient for Chu Jing to do it, Zhang Lexing also specially gave her a business card of Oriental Holdings*, and it would be more convenient to go from there if she needed equipment purchased from abroad.

When Zhang Lexing was explaining these things to Chu Jing, the entrance of the semi-open office revealed the figure of Xu Qian's probe probing his brain.

"What's the matter, come in and say. Zhang Lexing shouted.

Xu Qian walked in cautiously, came to Zhang Lexing's side and said, "Boss, there is a person named Lin Gang looking for you outside the door, he claims to be the vice president of the Pioneer Group. ”

"I don't think I've heard of the Vanguard Group. Well, Xu Qian, you let him in. Then Zhang Lexing said to Chu Jing: "That's pretty much it, you go and arrange it, don't worry about the procurement funds, let's get busy first." ”

Chu Jing nodded, took the information folder, got up and walked out of the office, and it just so happened that Xu Qian also came with Lin Gang.

Lin Gang looked like he was thirty or forty years old, and as soon as he entered the office, he immediately took out a business card and handed it to Zhang Lexing with both hands.

Zhang Lexing took the business card and took a closer look, the front of the business card was printed with "Vice President of Pioneer Group, Legal Representative, General Manager of Pioneer Cartoon Lin Gang" and address, telephone, fax, telegram registration and other things, and the reverse side is the main business scope of Pioneer Group.

"Mr. Lin, what is the matter with you here?" Zhang Lexing felt that this pioneer group didn't seem to have anything to do with him, so it was really strange why a vice president suddenly appeared here.

"Alas, Mr. Zhang, in fact, I came here this time for the pioneer cartoon thing, and I didn't contact before I came, which is really presumptuous. Lin Gang looked a little embarrassed.

"Pioneer Cartoon, I seem to have heard of this name, is it in the animation industry?" Zhang Lexing was still puzzled. The name Pioneer Cartoon sounds like it's an animation, but what does this animation have to do with our game development company, we're just starting out. However, the name of the pioneer cartoon Zhang Lexing is a little impressed, but the memory of the old age has been blurred.

Lin Gang explained: "Mr. Zhang, Pioneer Cartoon is a subsidiary of our Pioneer Group, which was just established last year, and it wanted to develop business with animation as the main direction. Last year, the Chinese Olympic Committee approved Beijing's application to host the 2000 Olympic Games, and the Olympic Bid Committee was formally established. We think this is a good opportunity, if we can make an animated series related to the Olympics and sports, it should be very marketable, and the future should be very bright. ”

At this time, Xu Qian sent a cup of brewed Biluochun, Lin Gang took the tea and put it on the table, thanked Xu Qian, and then continued: "Pioneer Cartoon has just been established, and it is impossible for the group to invest too much money in it at once, so the company's funds are not too abundant to make animated features." After repeated internal research within Pioneer Cartoon, it was finally decided to make a series of cartoons about sports humor, about dozens of episodes, each episode is about 5 minutes. It's a pity that we didn't understand it at the time, and we thought that as long as it was a director who had won an award, it would be fine. We spent a lot of effort and researched a lot of director's information, and finally chose a middle-aged director who had won an international cartoon exhibition art award, and we naively thought that the director who had won the international award must be of a very high level. ”

Lin Gang took a sip of tea, and then said: "We didn't invest too much money, only about 500,000 yuan, but the director was very happy and quickly agreed to take our order." We feel that we can rest assured that a director who has won an international award will definitely make something extraordinary. In the days that followed, we waited and waited with joy, and time passed day by day, until this spring, when we finally got the final sample.

When we got the samples, we were all very excited, and the people from the company got together to see what the cartoons made by directors who have won international awards look like. When the picture appeared on TV, we all watched intently, afraid of missing the wonderful shots, and just after watching an episode, we felt that the director's extraordinary taste and unique style. In the episode we watched, there were some inexplicable laughter from beginning to end, and we didn't feel the music at all, but the picture was very clean, except for the black background with only a few white little people jumping around. We didn't know what it was until we watched the first episode. Later, we thought, after spending 500,000 yuan, we must finish watching the film, but unfortunately we can't stand it after seven or eight episodes. In the end, the sample was thrown into the garbage basket, and the first 500,000 yuan investment was wasted, and we were completely disheartened with the animation industry.

However, Pioneer Cartoon has been established, and the group has invested a lot of money, so we are very unwilling to give up like this. Later, an employee accidentally brought a game card back to the company, which made us very inspired, and now FC (Nintendo Red and White Machine) games are very popular in China, and the sales of game cartridges in shopping malls are also booming, we feel that game development should be very interesting, so we decided to switch to Nintendo game development for Pioneer Cartoon. ”

Hearing this Zhang Lexing, I understand Lin Gang's intention, and now there is only one person in China who has really mastered the relatively mature Nintendo game development technology, and if you can get relevant technology from Tianzhiyuan, you can indeed quickly enter this industry that seems to have unlimited "money". Lin Gang's idea was good, but Zhang Lexing couldn't take the initiative to mention it, so he continued to listen.

Lin Gang continued: "After making the decision to switch to Nintendo game development, we found that since the Nintendo game console (FC) is a patented product, there is no relevant information on the market at all, and it is not clear which programming language its CPU (central processing unit) uses. This made us a little undecided, but fortunately, not long ago, we heard that there is a game development company called Tianzhiyuan in China, which is a large-scale enterprise specializing in Nintendo game development, and I heard that it was established in eight years. Because Fuzhou is the birthplace of Tianzhiyuan, we directly sent someone to Fuzhou to contact and wanted to see if we could buy game development technology from Tianzhiyuan. Luckily, we met Mr. Fu, the local person in charge of Tianzhiyuan, who was also very enthusiastic about us, but I didn't expect that he couldn't do this transfer, and finally we found this under his guidance. Mr. Zhang, I hope you can support us more in this matter. ”

"Mr. Lin, you can rest assured that I will definitely support this matter. However, I have just returned from abroad, and now the market for Nintendo game consoles abroad has begun to shrink gradually, and many companies have already focused their efforts on Super Nintendo and Sega MD consoles, or Nintendo's portable handheld GameBoy. The main development force of Tianzhiyuan is also placed on Super Nintendo and GameBoy, is it too late for you to enter the market of Nintendo game consoles now?" Although Zhang Lexing does not remember that Pioneer Cartoon has a well-known performance in the future, but at this time, it is basically difficult to make money if you do Nintendo game development in China if you do not work technology and production control, Pioneer Cartoon will easily become a victim of the tide of the times if you step in so rashly, Zhang Lexing tried to persuade Lin Gang to be cautious.

Lin Gang was obviously a little mistaken: "Mr. Zhang, I know that this kind of technology is generally not transferred to others casually. However, I have studied the market strategy of Tianzhiyuan and found that it is mainly sold to foreign markets, and we just want to occupy a small piece of mixed food in China, which should have little impact on you, and I hope that Mr. Zhang can help more. ”

I didn't expect Lin Gang to be so brainless, Zhang Lexing didn't want to affect their enthusiasm for game development, anyway, it didn't matter if the technology transfer of FC game development was about to become obsolete, so he said: "Mr. Lin, if you really want to engage in Nintendo game development, I can approve Tianzhiyuan to provide you with relevant development technology, and if you lack game developers, I can also ask Tianzhiyuan to provide appropriate training." However, I hope you should be cautious before making a decision, piracy is still rampant in China, and if you don't have a good response, even if you make a game, it will be a bit of a problem to sell. ”

However, it is obvious that Zhang Lexing's words have little effect, Lin Gang is only concerned about whether he can obtain the development technology now, and they may not have thought about other aspects at all, it seems that they will not have a profound experience without experiencing wind and rain. At this point, Zhang Lexing was not easy to persuade again, so he had to agree with Lin Gang that when Zhang Lexing went to Tianzhiyuan in a few days, he would bring the people of Pioneer Cartoon with him to do this technology transfer as soon as possible, and the train ticket to Fuzhou would be borne by Pioneer Cartoon.

Some things that should have happened have happened, although the experience has been different, but the risks are still the same, I just hope that with Zhang Lexing's help, we can keep some more fire for the future.

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