Before you know it, it was November 1953, and Hokkaido was already cold and windy in November, and it was estimated that it would snow by the middle of the month. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

November was the day of the launch of the first car since the reform of Shuichi Minamino's Minamino Automobile Company.

The original Toyota car is still very powerful, the early Toyota brand, crown, light crown, corolla car is famous, and the later Cressida, Lexus luxury cars are also very prestigious.

However, at this time, the crown had not yet been invented, and the crown was introduced in 1955.

Now the new generation of cars launched by Shuichi Minamino, the Minamino Generation, was created using the technology of the predecessor of the Crown and the shape of the car he designed.

In particular, Crown dared to enter the US imperialist automobile market in 1957, which was a cross-border export! Although the first export sales failed, it entered the U.S. imperialist automobile market and gained a firm foothold in just a few years. This also proves that Toyota's automobile manufacturing technology is still very powerful.

It can be seen from the fact that Toyota is now the number one car manufacturer in the island nation. Of course, it has now been renamed Minamino Motors.

This time, Shuichi Minamino brought Nako Kino, the little secretary, to Tokyo.

Minamino Automobile Headquarters.

"Chairman, the first batch of Nanye generation automobiles has produced a total of 10,000 vehicles. Production will be carried out according to the sales situation in the future. Takeda Miyamoto, the general manager of Minamino Motors, reported to Shuichi Minamino.

"Well, the first batch of 10,000 units will do. "Minamino Shu nodded a little. Don't look at 10,000 units this year, in fact, the production volume is very large. You must know that not everyone can afford to buy a car these days, which is considered a luxury.

"How's the preparation of everything I told you to do?"

"Your Excellency, I have arranged for a week to be held simultaneously in four major cities, including Tokyo, Osaka, Yokohama, and Nagoya, and the show will start next Monday. Everything was ready, including event planning, hiring models, second- and third-tier movie stars, singers, and so on......" Miyamoto Takeda Michi.

"Very good, I've seen all the rumors of the event planning, and I'm very satisfied, you must do your best when the time comes!" encouraged Shuichi Minamino. He also came up with some ideas for this event planning.

"Yes!" Miyamoto Takeda nodded.

The plan for this auto show is that Minamino Motors will hold auto shows in four major cities: Tokyo, Osaka, Yokohama, and Nagoya. Why did you choose these four cities over the others? Because these four cities are the largest cities in the island nation.

At present, cars are still for the wealthy, and it is a complete waste of money to hold an auto show in a small and medium-sized city. Shuichi Minamino's money didn't blow in the wind. Good steel is used on the cutting edge.

Holding a car show is similar to that of later generations, with advertisements not only on the radio, but also in newspapers. This is the first shot of the new product launched by Nanye Automobile, and it must be vigorously promoted.

At the same time, Shuichi Minamino also launched a model like the later generations of small advertisements and leaflets, each city hired hundreds of people to distribute small flyers, and the cost of sending small flyers like this is not very high, but low and pitiful, but the effect is very good!

In addition to advertising exposure and promotion, Shuichi Minamino also invited a lot of car models, that is, models, as well as second- and third-tier singers, movie stars, and so on in island countries in this era. A city invites ten singers and five movie stars. Most of them are beautiful women!

As for the first-line ones, forget it, the cost of too big a card is too high!

Now, holding a car show in this day and age and inviting celebrities will definitely attract a lot of people to watch.

Shuichi Minamino was in charge of the Tokyo Motor Show, and the other three cities also called the managers to preside over it himself. Because this auto show is very important, there is no room for error.

…………

A certain company, a senior white-collar worker reads today's newspaper. Soon an advertisement caught his attention.

"Minamino Motor Company held a motor show in the square in front of the Tokyo Stadium on Monday, and invited many beautiful models, actresses, and singers to help. At that time, the female movie stars will have wonderful performances, and the female singers will sing passionately...... Hey, isn't this Minamino Motor Company the original Toyota Motor Company? Now it's a different name. The latest launch of a model, the Nanye generation, wow~ This model is so good-looking!" This senior white-collar worker was quickly attracted. Because among the many supporting stars, there is his favorite singer. Another is that the appearance of this Nanye generation car is very fashionable and handsome, which is very attractive to him. In fact, as a senior white-collar worker, he has a lot of money, and he still wants to buy a car.

"I don't know how this car performs, but it's very handsome, and I'll take a look at it when the time comes. ”

…………

On a street corner in Tokyo, a middle-aged man in a suit with a big belly hurried past because he was catching a bus.

"Excuse me, sir. "A flyer hander on the corner handed over a small flyer.

On the bus, the pot-bellied man looked at the flyer in his hand, and the contents quickly caught his attention. Not only the stars of the auto show, but also the photos of the cars have attracted his attention.

"It's Monday when I take a turn off, and I can take my wife to see it then. ”

…………

"Minamino Motor Company held a car show in the square in front of the Tokyo Stadium on Monday, and there will be star performances. ”

All of the above is happening in four major cities.

Whether it is advertising, small flyers, or celebrity models, it is very attractive, and the new car of the Minamino generation is also very attractive. Because the appearance is so beautiful. It's like a new trendy design!

Early on Monday morning, an open-air stage was set up in the middle of the square of the Tokyo Indoor Stadium, with 20 Minamino Generation cars on both sides. At the same time, all kinds of staff were present.

The show starts in the evening, because the public is the most free time in the evening, but there are also many people who come to watch the show during the day.

Every car has a beautiful model standing there, which is very attractive!

"Whoosh, are those models? so beautiful!" The men who came to the car show had wide eyes when they saw the delicate models. No one doesn't like beautiful women, does they?

In particular, these models are dressed fashionably, dressed enchantingly, and instantly become more temperamental and wooden when they go to the side of the fashionable and handsome Nanye generation car?

By noon, Shuichi Minamino saw that thousands of people had come to see the show.

Those staff are also very busy, reception work, all kinds of busy work.

There are people who come here to see the model cars, there are those who come to ask for the price, and there are those who come to see the cars.

"Free test drive? There is a model in the co-pilot?"

"You don't need money? You can also take a test drive with beautiful women? Let's try?"

The day passed quickly, and it was eight o'clock in the evening, and the performance on the open-air stage began at eight o'clock. First of all, ten beautiful singers sang on stage. Finally, five female movie stars took the stage to perform some entertainment programs. Finally, all the singers, movie stars interact with the audience on stage under the auspices of the host.

"That's my favorite actress, I've seen every one of her movies, and I'm so excited to see her up close!"

"Huh...... What are you excited about, I can still interact with her on stage just now!" a man almost cocked his nose to the sky.

“……”

Holding such a large-scale auto show in this year and with the help of celebrities is very attractive and very generous.

The first day passed like this, and Shuichi Minamino invited the celebrities to come over only for three days, and only the models remained for the next four days. If you invite celebrities over all week, the cost is too high. Three days was also very good.

On the first day, Shuichi Minamino roughly estimated that 5,000 people came to the auto show, which is equivalent to a small concert.

Although the number of 5,000 people did not reach the ideal number in Minamino Shuichi's mind, it was quite a lot.

After the first day passed, those people knew that the auto show really invited celebrities and then spread instantly, and various newspapers and newspapers reported on the city, and instantly made headlines.

The number of people who came to see the show on the second day instantly exceeded 10,000 people, reaching the highest peak!

Not only that, but the Nanno generation of cars launched by Nanno Automobile Company has also been praised by many people. The first Toyota car, which is now the Dark Nanye Automobile, was originally the car giant of the island nation. In addition, the reform of its shape has been unanimously praised.

The sense of technology, epoch-making shape, fashionable elements, and streamlined emotional value outweigh practical functions. Many people need to realize that design is fundamentally not a matter of form. It's about making the most of the resources of the system and realizing the ideal of human needs while organizing the perfect new form.

The shape of the cars of this era has always been "decent" in people's minds, but now the epoch-making design of the Minamino generation of cars feels more and more "sexy".

This is the design style of Shuichi Minamino borrowed from later generations, the appearance of the car, the grille, the lights, and the lines of the rear of the car have changed greatly, and the local changes have been combined, and the image language has changed a lot. Compared with the current brick type or a lump of bulky exterior design, the design of the Nanye generation of shape is more compelling, the lights have changed from round to eye diamond-shaped, the grille area has increased and the design is fashionable, the front position is more beautiful and prominent, and the importance of the grille is also to highlight the social status of the owner. It gives people a strong visual impact and completely breaks the previous barrier of clear boundaries between upper and lower levels.

In the end, the beetle shape on the roof was too ugly, and it was all changed to the good-looking shape of the later generations, making the car very technological and fashionable.

Originally, Toyota's foundation was very solid, it was popular, humanized, and the maximum energy saving as the foundation, the car to create a different style from other car series, a high sense of line to the selection of materials workmanship, and finally coupled with the cool appearance, instantly attracted many people's love.