Caixin Media was just established in December 2009 as an entrepreneurial project after the departure of the core team of Caijing magazine led by Hu Shuli.

Caixin Media is invested 40 million yuan by Zhejiang News Holdings, holding 40% of the shares.

In addition, Tianjin Zhiheng Enterprise Management Consulting Partnership, Tianjin Yufu Enterprise Management Consulting Partnership, and Tianjin Huisi Enterprise Management Consulting Partnership, as executive and employee shareholding platforms, as well as part of the PE shares, respectively hold 20%, 20% and 19% of the shares of Caixin Media, and the remaining 1% of the shares are held by natural person Ge Qian.

The three Tianjin-based companies are acting in concert and are the actual controllers of Caixin Media Co., Ltd.

According to the official information, Caixin Media is an all-media group that provides financial news and information services, with multi-level business platforms such as websites, periodicals, mobile new media, videos, books, and conferences, providing accurate, comprehensive and in-depth financial news and information information services for China's most influential audiences, and adhering to the "credibility, all-media, and worldview".

For a newly established media company, Caixin has received widespread attention from the outside world because of Hu Shuli.

If you write Chinese media stories for nearly 15 years, Hu Shuli is a name that absolutely cannot be avoided.

She and Caijing magazine were once a legend in the history of China's financial media:

On January 1, 1998, Hu Shuli was invited to found Caijing magazine and served as its editor-in-chief. The inaugural issue of Caijing (then known as Money) published a report about Qiong's falsified performance, which made the magazine an instant hit.

Subsequently, Yin Guangxia, Fund Shady, and later SARS and Luneng made this woman who is 1.58 meters tall and speaks very fast on the cusp again and again, and also refreshed her popularity again and again.

The American "Business Week" named Hu Shuli "China's most dangerous woman", and the Wall Street Journal, also from the United States, selected her as one of the "Top 10 Asian Business Women".

Hu Shuli, who single-handedly founded the most authoritative financial media in China - Caijing magazine, is also known as the "female godfather" of China's financial news.

She is one of the few people in the field of financial news in China who has a unique personal brand and is very famous.

At the time, most people used "Jiang Yiping (former editor-in-chief of Southern Weekly) in the south and Hu Shuli in the north" to describe his status in the circle.

In the past 2009, one of the most sensational news in the financial circle was that Hu Shuli led the core team to leave Caijing because of issues such as editorial independence and shareholding.

Among the more than 200 people in the team of Caijing magazine, more than 7 percent, and nearly 140 people left the group collectively, which shows Hu Shuli's personal charm and the strong centripetal force of the team. Most of them later joined Caixin Media.

It is precisely because of Hu Shuli's personal prestige and brand that "as soon as people heard that Hu Shuli was going to start a new magazine, journalists from all over China sent in e-mails. ”

Therefore, although Caixin Media is a new company that has just been founded, it has brought together the vast majority of elite talents in the field of domestic financial news!

And this is what Lin Feng is most optimistic about.

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When it comes to Lin Feng's position, he must pay attention to his influence in the media and the mainstream crowd.

It is necessary to avoid all kinds of negative news and create a positive image of enterprises and individuals......

Whether it is Lin Feng himself, or his Fengxing Group, Cool Wind Technology and other companies, they need a better domestic public opinion environment!

Although traditional media is now in decline, compared with Internet media, it still has natural authority, credibility and brand influence.

TV, radio, newspapers, magazines......

These traditional media are still the mainstream of culture and content production in China.

Even though the Internet has become more and more important in news distribution and dissemination because of its technological advantages in information dissemination, it is undeniable that most of the content of Internet media still comes from the reprinting of traditional media content......

This situation will not be until later, with the rise of self-media represented by Weibo and WeChat public accounts, that it will gradually improve in the upstream production of news content.

Of course, because of the characteristics of wide audience, fast dissemination speed and strong timeliness, the Internet has surpassed traditional media in a certain sense.

To give a simple example, an article published in Caijing magazine may only cover more than 100,000 people who subscribe to and buy the magazine (of course, the vast majority of them are high-end people), but if it really wants to set off a trend and generate huge influence and social opinion, it is mostly because the article is reprinted on similar portals such as Sina Finance......

Lin Feng was more impressed in his previous life, that is, Ye Weiyu's financial public relations company, often had to help customers go to Sina, Sohu and other portals to withdraw news (paid), which also became a business......

Still, it cannot be denied the importance of traditional media as a source of content production.

It is precisely a professional media such as Caijing that can have a truly "independent, unique, and exclusive" style of journalists, who have enough resources, sufficient contacts, and journalistic insight to be able to investigate and study the profound problems beneath the surface of the incident.

Whether it's news or articles, the real value lies in people.

Therefore, traditional media such as Caixin Media, which has excellent financial journalists and talents, has irreplaceable value.

Of course, this aspect is relatively sensitive, limited by the domestic control of the media field, Lin Feng has always hoped to be able to lay out in the media, but there is no particularly good opportunity.

In terms of TV, he previously made some investments in the production of variety shows and film and television dramas.

Joining TVB can also be seen as an attempt by him.

In addition, TVB's influence is mainly concentrated in eastern Guangdong and Southeast Asia, and does not have much influence in China.

In terms of newspapers and magazines, Lin Feng has always been more cautious.

In fact, the restructuring of cultural enterprises represented by the newspaper media group has been in China for a long time, and there are many companies listed on the A-share market, but Lin Feng knows that this kind of equity participation is of little significance.

After all, even after the restructuring of such companies, they are still system-based management structures.

He prefers to invest in more market-oriented, influential and dynamic media companies.

And Caixin Media clearly has these characteristics!

From the perspective of capital structure, although Zhejiang Daily Media holds shares, it mainly provides institutional resources such as journal numbers, and the actual controller of the company is the management team.

Moreover, from the beginning of its establishment, Caixin has had obvious ambitions in capitalization and marketization.

Hu Shuli's connections and experience also ensure that Caixin Media's media, even if they are sharp, profound, and sharp-edged in news articles, will not cross the line and cross the line.

How to grasp this degree requires a deep understanding of the domestic system and the ability to balance the interests of multiple parties!

It can be said that at this stage, Caixin Media is a very rare excellent investment target.

In fact, in Lin Feng's previous life, from Zhejiang News Media to later Chinese culture, to Tencent, Alibaba...... Caixin Media has always been valued and invested in by all parties, and it is not for nothing.

Because of the sensitivity of the media, it is relatively safe to invest in the name of Fenghua Culture Fund first, and then increase investment in the name of Fengxing Group when the policy is more relaxed two years later.

In this way, Lin Feng determined the first investment project of Fenghua Cultural Fund.

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On January 30, 2010, Fenghua Cultural and Creative Industry Investment Fund (FMC) announced that it had officially acquired a stake in Caixin Media.

However, because Caixin Media has just been founded, the valuation is not high.

FMC invested 40 million yuan to acquire a 20 percent stake from Zhejiang Daily Media and several other former Caixin shareholders, doubling Caixin's valuation from when it was founded a month ago.

Although the investment amount is not high compared with the countless acquisitions of Lin Feng and Fengxing Group before, Lin Feng attaches great importance to this investment as the first investment project after the establishment of FMC and personally attended the press conference.

At the press conference, Lin Feng and Hu Shuli both commented on this cooperation.

Lin Feng said, "Ms. Hu and her team's professionalism and sense of responsibility to the country and industry are admirable, and their domestic and international influence is also highly appreciated by their peers in academia and industry. I am full of confidence in the development of Caixin Media, and it is our common ideal to build a financial media industry platform based on China and with international brand influence. “

Hu Shuli, editor-in-chief of Caixin Media, said: "Caixin is committed to providing the best financial news and information, and FMC is the most international investment fund in the cultural field, and we believe that the combination of strong and powerful will surely promote Caixin Media to enter a new stage of development."

Through this cooperation, what Lin Feng values and gets is not content, but brand, influence and high-end people, which are the resources that Fengxing lacked before.

Lin Feng said that after FMC became a shareholder, it will not participate in the daily operation of Caixin Media, and Caixin will still adhere to the independent and professional editorial policy in the future.

At the same time, Lin Feng also said that he is willing to promote the strategic cooperation between his Fengxing Group and Caixin Media in new media and other channels in the future.

Of course, with this layer of equity relationship, it is estimated that there will be some negative news related to Fengxing Group or Lin Feng in the media under Caixin Media in the future......

That's a good start.