February 8, 2008, Silicon Valley.

Google and Fengxing jointly held a press conference and announced that they will unite 46 telecom operators, software developers, chip manufacturers and mobile phone manufacturers around the world to form a global business alliance: OPEN HANDSET ALLIANCE (OHA).

Larry Page, founder of Google, and Lin Feng, founder of Fengxing Group, attended the press conference.

In response to reporters' questions, Lin Feng said that Fengxing hopes to work with more industry partners to promote the popularization and development of a new generation of smartphones through this open alliance cooperation method.

Larry Page said that the establishment of an open alliance will facilitate the development of multiple technologies and significantly reduce the cost of developing and promoting mobile devices and services.

On the same day, Xmobile, an emerging mobile phone manufacturing company that has gained a reputation for more than $4 billion in investment from Fengxing Group and Google, also held a press conference to officially release the new generation of smartphone operating system developed by the company: Android system.

Xmobile also announced that the company will join OHA, which is jointly established by Fengxing and Google, and will release the Android system developed by the company's Coolwind Technology under the Apache free and open source license to all members of the OHA Alliance.

It is reported that the Android operating system developed by Xmobile is a fully integrated mobile software system, including an operating system, middleware, user-friendly interface and various applications.

All mobile phone manufacturers and mobile operators who have joined the OHA alliance can freely customize Android according to their own needs.

At the same time, Xmobile also announced that its first mobile phone based on the Android platform, "Xphone", will be launched in the second half of 2008!

According to the list obtained by the media, the founding members of OHA include:

Telecom operators: Vodafone, China Mobile (CMCC), KDDI, NTT DoCoMo, Sprint Nextel, T-Mobile, Telecom Italia, Telefónica,

Software developers: Ascender, eBay, Esmertec, Google, LivingImage, Myriad, NMS Communications, Nuance Co, munications, PacketVideo, SkyPop, SONiVOX, Funshion.

Semiconductor companies: Audience, Broadcom, Intel, Marvell Technologies, Nokia, Qualcomm Inc., SiRF Technology Group, Synaptics, Texas Instruments, AKM Semiconductor, ARM, Atheros Communications, EMP.

Mobile phone manufacturers: Xmobile, Motorola, Samsung, HTC, LG, Lenovo, Asus, Garmin, Huawei, Sony, Ericsson, Toshiba, Dell, ......

This list basically covers most of the giant manufacturers in the mobile communication industry chain!

The release of this news has undoubtedly shocked the world!

…………

Unlike in the previous life, when Google established OHA, it was low-key and even a little bland.

After all, at that time, Google was still working closely with Apple, and was hesitating about whether the Android system it developed was valuable.

The formation of the OHA alliance this time, because of the participation of the Fengxing Group represented by Lin Feng and Xmobile (Cool Wind Technology), is very high-profile and powerful.

During the annual meeting in Davos, Lin Feng has begun to publicize the arrival of a new generation of smart phones and mobile Internet in front of the media.

With the formation of the Open Mobile Phone Alliance, he is advocating the importance of openness and collaboration in the era of smartphones.

Everyone can tell that the meaning behind Lin Feng is to target Apple's IPhone's OSX closed system.

There is no doubt that Lin Feng has ambitions to compete with Apple for hegemony in the smartphone market.

At this time, it has been 5 months since Apple's iPhone press conference, and fans and users all over the world are looking forward to the official launch of the Iphone, and Apple has announced that the iPhone will be launched on April 16, 2008.

Different from the majority of fruit fans and users, as Apple's iPhone is about to go on the market, first of all, telecom operators found according to the survey that many of their users have declared that if there is no Iphone, they will consider network transfer!

Mobile phone manufacturers have also found that mobile phone sales have begun to decline in the past few months - people are waiting for the phone to be launched!

Except for the carriers that have signed contracts with Apple, and the arrogant mobile phone supergiant Nokia, everyone is a little panicked.

In fact, companies such as Nokia, Rim, Microsoft, and Palm, which have their own operating systems, are certainly not enthusiastic about Android.

But most other mobile phone manufacturers have begun to feel that compared with the previous Symbian system and indosCE system, Apple's OSX (later changed to IOS) system has brought completely subversive changes!

There has to be a new smartphone operating system to compete with Apple's OSX!

At this time, the Android system launched by Google and Fengxing seems to be a good choice - at least the "Xphone" with it does not look much inferior to the Iphone.

Moreover, its open strategy of free licensing also means that the development of its own independent system and smart phone based on the source code of the Android system will save a lot of R&D technical costs!

For these manufacturers, compared with such benefits, all they pay is to speak out and join the OHA Alliance.

Google and Fengxing got their name and profited, and this deal was a good deal.

Operators also hope that there will be more competition from smartphone manufacturers in the market to curb and balance Apple's arrogance.

Two options, or even more, are better than just one, no matter what!

It is in such a favorable time, place and people that the popularity has attracted Google to take shares in the early stage and attracted Google, and in the later stage, it has taken advantage of the pressure of Apple's iPhone listing on the global communications and mobile phone industry.

Today, the Android system has finally been successfully promoted!

Although on the surface, the painstaking research and development of Android is licensed for free, and it is cheaper for others.

But in fact, the impact on the entire industrial chain is invisible and huge.

What Lin Feng, and even Google, value is the entrance to the mobile Internet. The App store based on the operating system (the application treasure that Fengxing is developing), search (Google overseas, Sogou in China), maps, browsers, payments, etc., are the real entrances to the future mobile Internet.

The ensuing big data collection of users by APP applications, search ads, maps and browsers, and mobile payment ......

These are all entry-level products with real strategic value in the future mobile Internet era.

Even Xphone itself is just the entrance to a hardware terminal, and if you produce your own mobile phone, you can build more mobile Internet applications according to your own needs.

Of course, you can also make money by selling mobile phones, like Apple did.

…………

"Rich, I guess Steven is going to lose his temper this time! ......" At the reception after the press conference, Larry Page walked over and said with a wry smile.

He had just received a call from Steve Jobs, in which Joe spoke in a bad tone, and he hoped that Google would explain the matter.

You know, Google and Apple have always been as good as honey, and Jobs has always maintained a very good personal relationship with Larry Page and Sergei Brin.

Sergei Brin next to him shrugged: "No way, he's ......just like that, maybe we should find a time to talk to him and tell him that we are just interested in making an open-source mobile phone operating system, and we are not interested in the competition between Xphone and iphone." ”

Larry Page chuckled.

Lin Feng couldn't help but laugh.

You know, Google is investing in Xmobile, which means that both Android and Xphone have a stake in it — and he hopes to use Google's power to open up the U.S. market.

However, at this time, Google was still cooperating with Apple, and Google Search and Google Maps were still built into the iPhone, and Larry Page and Sergey Brin did not want to completely offend Jobs.

Lin Feng expressed his understanding of this.

Anyway, in the future, Apple and Google will eventually part ways, and Old Joe is not a person who can tolerate betrayal.

Above all, the big business interests are the key.

Lin Feng is even already thinking about what kind of method should be used to kick Google out of Xmobile when Fengxing and Google compete for core interests in the future.

However, it should not be enough for the time being, Fengxing does not have enough strength to expand overseas markets, and in recent years, it needs to rely on Google's global influence.

Especially in the North American market, at the level of Lin Feng and Fengxing, many business layouts have to consider political factors.

The United States is still the global hegemon, and if a Chinese company wants to gain a dominant position in an important business field, it will inevitably be treated unfairly, which is economic protectionism, and no one can do anything about it.

Even if he started funding Ao Guanhai very early, even if he is elected this year, after becoming president, he may be able to give special care to Fengxing in some insensitive places. However, if it is believed that the development of the epidemic may endanger the interests of the country, Lao Ao is estimated to be the first to jump out and sanction the popularity......

Appropriate cooperation and maintaining a sense of proportion, delineate the sphere of influence for everyone in advance, and it is relatively easy to carry out market expansion in the early stage.

Lin Feng raised his wine glass and said with a smile: "To Steven." ”

Larry and Sergei were stunned for a moment, then laughed as well, and toasted together: "To Steven......"

…………

The formation of the open handheld alliance is the most important move for Lin Feng to lay out the Android system, and this move is done well, which basically lays the foundation for the next ten years, the situation that the Android system and the IOS system will equally divide the world.

Next, he's going to focus entirely on the launch of the Xphone!

As the saying goes, don't laugh at the eldest brother and the second brother, don't laugh at 50 steps......

The Xphone, like the iphone, is still a lot of difficulties from mass production.

First of all, there is the problem of the production line.

The production base in Dongguan Songshan Lake Industrial Park has just started construction, and it is impossible to produce it by itself for at least one year, so it can only be assembled and produced by the foundry.

At present, the world's best mobile phone foundries are basically Taiwanese manufacturers, such as HTC (HTC), Hon Hai (Foxconn), Pegatron (ASUS), Inventec (Inventec), and Singapore's Flex (Flex).

HTC has always been nicknamed "ham sausage" by many netizens, and has always been mixed with Microsoft before, but this time it was pulled into the Android camp by Google and Fengxing, also because Wang Xuehong wanted to transform HTC from a foundry to a mobile phone manufacturer with its own brand.

Of course, Lin Feng will not choose HTC to OEM.

Foxconn is still very interested, and Guo Taiming communicated with Lin Feng a long time ago, hoping to win the OEM order for Xphone.

But Lin Feng is worried that Foxconn is also Apple's exclusive OEM company, and he is very worried about the hidden risks in the middle......

The only options left are Pegatron and Inventec.

Pegatron (ASUS) is the OEM of Apple's Ipod, which used to be mainly engaged in laptop OEM, but if the production line of smartphones is increased, the transformation will be completed soon......

Inventec mainly does OEM for HP, and its Inventec (Nanjing) makes mobile phones, but the scale is not large at this stage, and it is estimated that it is difficult to independently complete the OEM order for Xphone......

After discussion, they came to the opinion that considering the global listing, at least three foundries are needed to meet the production capacity, so they finally chose Pegatron, IAC and Flextronics.

Now these three OEMs have signed OEM contracts and are assembling the Xphone production line and training employees.

In terms of parts:

In the end, the screen suppliers chose LG and Sharp;

Protective glass is naturally Corning's "gorilla";

The baseband chip chose Qualcomm's MSM7225;

The camera module manufacturer is Sony, and the camera module is Taiwan's Dali Optoelectronics;

The memory chip is Samsung, and the 16G flash memory is Toshiba;

The microphone parts are AAC Technologies, and the battery is Desay Battery, a domestic manufacturer......

In addition to other connectors, structural parts, functional parts, messy small components and parts, plus packaging box spare parts, etc., the total of hundreds of procurement contracts must be completed in turn, to determine the order quantity, production cycle, delivery time, and then assembled in Nanjing (IAC), Shanghai (Pegatron), Suzhou and Singapore (Flextronic) foundries.

Supply chain management is a university discipline, which needs to be strictly controlled and assessed from many aspects such as quality, logistics, inventory, and information management.

Fortunately, Zhou Guangping has been in the industry for many years, and most parts manufacturers have contacts, and the hardware team he brought is basically very familiar with the upstream and downstream of the mobile phone industry chain.

As for further refined management and operation, it is necessary to learn and improve through experience.

According to the current production schedule, it is expected that by May and June in the middle of the year, the Xphone should be able to be officially mass-produced and launched.

Just when Lin Feng was in front of the world media such as the annual meeting in Davos, he made a lot of noise for the formation of an alliance for the Android system and the listing of Xphone, Wang Hao and other Cool Wind management were working hard in Dongying, South Korea, Taiwan and other places, hard to carry out meticulous and hard factory inspections, order negotiations and other work.

And that's just the first step!

How to reach the hands of users still needs the last step, that is, the sales channel.

In the overseas market, it is relatively simple in the early stage, mainly through the operator channel, using the contract machine method, the operator will sell in its own stores and partner channels.

In addition to operator customization, traditional mobile phone store channels and Internet e-commerce channels must be put into operation.

For example, the channel of Jingdong is valuable!

It just so happened that the old Liu Chong had been very fierce in the past two years, and there was always an extreme lack of funds, so it was time to invest in him again.

It should be time to increase support for JD.com, after all, there is still a strategic layout to contain Ali.

Lin Feng also thinks that in addition to these sales channels, Cool Wind should also learn from Apple and establish its own flagship store to experience, sales and service in one.

In the previous life, after the initial hurricane, why was Xiaomi overtaken by VIVO, OPPO and Huawei? It is because it completely relies on Internet channels and ignores the offline channels in second- and third-tier cities, that is, the stores.

Later, Xiaomi also began to open stores frantically, and sure enough, sales rebounded, but it was already a step late and lost its previous market leading position.

This kind of mistake Lin Feng didn't plan to make.

Anyway, now that there are plenty of funds, flagship stores in first-tier cities are already in the process of site selection and planning.

…………

2008, 11 February. Barcelona, Spain.

Lin Feng, who has just announced the establishment of the OHA alliance in Silicon Valley, USA, appeared at the 2008 GSMA Mobile Orld Congress.

3GSM is known as the world's largest exhibition and summit in the field of mobile communications, and is one of the best quality exhibitions in the global communications industry.

This year, 3GSM will be attended by 60,000 visitors from more than 180 countries, more than 800 exhibitors from all over the world, 230 industry CEOs and senior executives from all over the world, including presidents and other senior executives of almost all multinational telecom operators in the world.

It also makes this event a veritable vane and barometer for the development of the mobile communications industry.

Lin Feng plans to make the "Xphone" officially unveiled to the public for the first time here!

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