Chapter 671: Why Do You Let God Punish Me

Eric opened his eyes in a daze, finding himself asleep on the conference table, propping himself up, and seeing a variety of papers, artwork, coffee cups, and a few laptops scattered around the large conference table.

Noticing Eric looking up, Tina Brown, who was sitting on the other side and tapping lightly on the keyboard, smiled and said good morning to Eric.

Eric nodded in response, his mind clearing, and he quickly remembered the events of last night.

Because of the unexpected situation at the Victoria's Secret show last night, Eric temporarily added a 'Cinderella incident' to the later marketing plan of the Victoria's Secret show, everyone finished the meeting, and began to contact various media to temporarily change the next day's press release, and unconsciously stayed up until the second half of the night, Eric faintly remembered that it was already four o'clock in the morning when he couldn't hold up and fell asleep early. Looking at Tina Brown, who was quiet and busy next to her, and the LTD employees who were still working in the work area outside the glass door, Eric asked Tina Brown, "You can't have a whole night without rest, right?"

Tina Brown just smiled lightly, turned the laptop screen in front of her to Eric, and said, "Eric, this is a topic that was rushed out of Boston overnight, can you see if there is anything that needs to be changed?"

Eric saw the eye-catching picture of the silver heels on the screen, and although he wanted to take a hot shower and eat something at this time, he was still embarrassed to refuse Tina Brown's request, and pulled his laptop over to look at it, when a slight grunt sounded in the conference room.

Tina Brown raised an eyebrow in confusion at first, but then realized something. "I'm sorry, Eric, I forgot you haven't had breakfast yet." Let's wait and see. ”

Eric didn't refuse, exhaustion and hunger were superimposed, he really didn't have much energy to work anymore, and his heart suddenly began to miss Kelly, if it was any other time, the gentle and considerate female assistant would have prepared breakfast for him, but the day before yesterday, Kelly returned to Los Angeles because of some urgent matters.

Stood up and stretched. Eric said to Tina Brown, "Have you all had breakfast?"

Tina Brown nodded, gesturing to the steaming coffee next to her, "We ate it an hour ago, yes." There's a ...... outside the door The girl is waiting for you. ”

Eric walked out of the conference room and sat on the couch in the outside lounge area, quietly reading a magazine, and one of the twins noticed him and stood up.

Eric was used to the twins always appearing together, and suddenly saw one alone. Suddenly, I was a little unaccustomed to it. Realizing something, he asked tentatively: "Is there something wrong with the girl who asked you to be cannon fodder?"

One of the twins shook his head seriously: "No, master, the boss came last night and saw you at work, so let me stay and take care of you." ”

Eric thought to himself that Xiao Nizi was quite considerate, and asked with a smile, "Are you a sister or a sister?

"I'm my sister. My sister went to East Hampton with her boss. ”

Eric nodded, understanding that it was Natasha in front of him. Perhaps because of the separation of the twins, Eric subconsciously thought about Natasha's sister's name, but as a result, he still didn't remember. Many Westerners always hold a belief that 'the name should be long so that it doesn't seem like I'm not good enough', but in fact, if the name is too long, it will only make people can't remember it, and it won't be popular at all.

Forget it, let's just think it's all Natasha, the two are exactly the same anyway.

Eric and Natasha said this casually, but the LTD employees around them who were busy or pretending to be busy were shocked when they heard something from the twins.

Master...... Master...... Master......

That's a lot of ...... Retro.

Natasha, who has a cold temperament, has been sitting quietly on the sofa in the rest area for several hours, all the employees who work overtime silently guess her identity, and some male employees also boldly stepped forward to talk to a few words, although Natasha responded politely, but it obviously revealed an unapproachable temperament, everyone felt that this temperament was not pride, but it still rejected people thousands of miles away. Because the Russian girl's skin was as white as snow and there was a strange silence on her body, it was only a few hours before the men in the work area silently gave Natasha the nickname 'Little Snowman'.

The moment Natasha addressed Eric, a heartbreaking sound almost rang out in the work area.

Eric felt the sudden silence in the work area and looked at it in confusion, and everyone immediately moved under Eric's glance, as if nothing had just happened. Eric didn't realize anything wrong for a while, took a big bag handed over by the twins, opened it and looked at it, in addition to toothbrushes and other customary utensils, there was actually a bath towel, smiled, Eric said to Natasha again: "I'll go find a place to take a bath, you can help me prepare breakfast, anything." ”

Natasha nodded, and followed Eric out of the work area.

The figures of the two disappeared, and a strange cry of regret and unwillingness suddenly sounded in the work area: "God, punish these evil capitalists!"

Coincidentally, the door of another office suddenly opened at this time, and Emily, who was talking about something with her mobile phone, heard this, suddenly raised her eyebrows, said sorry, reached out to cover the microphone and looked around the work area sharply, her eyes locked on a certain unlucky person, and said angrily: "Jason, you were screaming just now, right?"

Amid a snicker, the young man named Jason stood up with a broken face and said, "I'm sorry, Miss Brighton, I lost my temper. ”

Emily was still very angry, and even a little aggrieved, and raised her voice and said: "In the year since the acquisition of LTD, I have not laid off anyone, not only that, but all of you's salaries have now increased by 10%, do I have anything to be sorry for you." It's just one overtime, don't I also work all-night overtime here, why do you want God to punish me?"

Jason grimaced, "Miss Brighton, I wasn't talking about you. ”

"Oh......" Emily looked around, "Is there a second capitalist here, and you think I am a fool?"

There really is a second capitalist here. And also a super capitalist.

But Jason had already offended a little wild cat, and how could he dare to offend another Tyrannosaurus rex: "I'm sorry, Miss Brighton. I'm sorry. ”

Emily was about to say something when her phone seemed to be hung up, and then immediately rang again.

"I don't owe you anything, if you don't think LTD's treatment is good enough, then hand me the letter of resignation," Emily dropped the sentence after glaring at the hapless bastard. He answered the phone and hurried through the workspace to the conference room.

After Emily's figure vanished, there was silence in the workspace for a few seconds, making sure that nothing big would reappear. Only then burst into a burst of gloating laughter.

Eric returned to the LTD conference room after breakfast, and the media information about yesterday's Victoria's Secret show had basically been summarized.

Most mainstream newspapers have made detailed special reports on the Victoria's Secret show on important pages, and the front pages of many newspapers are occupied by Victoria's Secret angels dressed in gorgeous angel costumes, in order to attract as much attention as possible. Newspaper editors are trying to find their own focus. Some focus on models, some discuss fashion, and some focus on music. Of course, there were all sorts of voices in the media commentary, with the Washington Post hailing the Victoria's Secret show as a 'glamorous visual feast', and the Chicago Sun-Times commentators disdainfully criticizing the Victoria's Secret show as a 'jaw-dropping, shameless farce'.

With the manipulation of Yulun by the powerful media resources in his hands, most of the negative comments have hardly caused any waves. Through the special feature of Yahoo Portal, the largest media website on the Internet, the report of the ABC television network's "Morning News", and the close cooperation of print media forces such as the Hearst Group, News Corp., and the Washington Post Company, which are closely related to the Firefly Group, the all-round efforts of three media forms: online media, television media and paper media. Although the image of the Victoria's Secret show in the hearts of the public is not perfect, it is definitely expected. Diane Kruger's catwalk shoe drop accident was quickly rendered into an industry talk similar to a fairy tale with Cinderella, and many ordinary people who didn't pay attention to the Victoria's Secret show even looked forward to Diane Kruger's shoe drop in the Victoria's Secret show.

At the same time, the ability to cash out from this multi-month marketing campaign was equally impressive.

At the beginning of the year, when Chris took an absolute controlling stake in LTD at a sky-high valuation of $2.4 billion, most analysts in the industry were pessimistic about the deal and predicted that LTD's stock price would definitely fall back again after the deal.

But these people only calculated the beginning, but did not guess the ending.

The restructured LTD Group did experience a share price pullback in the initial period, but after Eric's announcement of Victoria's Secret Annual Show, sales of the Victoria's Secret brand soared at an astonishing rate as a marketing campaign continued for half a year.

Victoria's Secret is the most important brand of LTD, even after the merger of LTD and Brighton Clothing, the proportion of Victoria's Secret brand in the new group is still more than half. As Victoria's Secret sales and brand awareness continued to rise, LTD's stock market value initially fell back to $2.1 billion, and began to continue to rise slowly for half a year, and on the second day of the Victoria's Secret show, LTD's stock rose 7.5% again, with a stock market value of nearly $3.7 billion, and it is expected that after the TV broadcast of the Victoria's Secret show in December, LTD's total market value will exceed $4 billion. The most important point is that this breakthrough is not a capital bubble, because LTD's stock price at this time has a very solid brand value and product sales support.

When the market value of LTD exceeded $4 billion, compared with the initial total of about $1 billion in assets and cash expenditures, the assets in the hands of Firefly Investment and the Brighton family increased by $1.5 billion in just one year, which is equivalent to the net profit of the entire Firefly Group this year.

When Fortune magazine revealed this series of data, the media that had been talking about how much Eric would lose by abandoning the film in favor of making a show with no "commercial value" at all, after all, even if he made another film that matched the box office of "Jurassic Park", it would never bring in $1.5 billion in a year.

After the Victoria's Secret show was held, the period that made Eric most anxious finally passed, and when the follow-up media publicity was on the right track, Eric threw all the trivial work of LTD to Emily and began to edit the TV version of the Victoria's Secret show, and at the same time, after November, the year-end holiday schedule of 1994 was approaching, and some films of second- and third-tier film companies began to gradually release in the second week of November.

Firefly released only two films directly at the end of the year, Julia's comeback of romance films, "The Runaway Bride" and Nicolas Cage's "Changing Face". In addition to these two films, Little Nizi's Flower Pictures opening work Kevin Costner's version of "Mission Impossible", Brian De Palma's skillful suspense technique and Kevin Costner's unique and restrained masculine temperament, although the new "Mission Impossible" does not have Tom Cruise, but it has a different charm. After the summer file of "Law Enforcement Warriors", the results of "Mission Impossible" can be said to be related to his ability to continue to maintain his coffee position, and Kevin Costner also seems to be very attentive to the promotion of "Mission Impossible", and the movie began to travel frequently to various places for publicity a month before its release, and the test screening of "Mission Impossible" also won a good reputation. Moreover, another thing that makes Eric 'happy' is that in the salary cut he provoked, Warner was forced to quickly take over Kevin Costner's long-prepared "Future Water World" under various pressures, and chose Hawaii as the filming location just like the original time and space. In Eric's memory, it was the frequent ebb and flow of Hawaii that washed away the filming set set built by the crew again and again, which led to the budget finally being pushed to a jaw-dropping sky-high price.

MGM originally planned to release "Resident Evil" at the end of the year, although this destined R-rated zombie film is extremely incommensurate with the style of the low holiday schedule, but it can often achieve unexpected results against the trend, not to mention "Resident Evil" In the end, the production budget only spent more than 30 million, plus the marketing budget in the later stage, the cost will not exceed 50 million US dollars, through the box office and video tape and other channels, the cost recovery and profit pressure is not great, as long as the first part of the fame, as the original production of a sequel can create a stable and profitable project for DreamWorks Productions. It's just that there were some problems in the post-production of this zombie film, and the schedule had to be postponed until Easter.

Sony Group's executive vice president Nobuyuki Idei began to frequently intervene in its film business in the second half of the year, and at the end of the year, although Peter Cooper still maintained the position of CEO of Columbia, but it has basically been hollowed out, Sony has begun to look for the next CEO of Columbia, Michael Lynn, who just left Firefly Pictures in September, even received an invitation, however, Michael Lynn did not mean to get involved in the mess of Sony-Columbia, but only informed Eric of the news by phone。

Although Peter Cooper is already doomed to be kicked out, Sony has not relaxed the release of Columbia's "Jumanji" with Firefly, and as the only CG-based special effects blockbuster at the end of this year, Sony clearly has high hopes for "Jumanji".

While the whole of Hollywood was busy dealing with the upcoming hot schedule, Eric simply flew back to Los Angeles for a year-end executive meeting of the Firefly Group, and then hurried back to New York to continue to the editing room of the ABC production department, except for the two movie premieres promised to be made for Julia and Little Nizi, Eric did not intend to get too involved in the marketing of the film.

A boss who knows how to let go is a good boss, which Eric recently learned from Warren Buffett, who has a very tacit relationship with many of the companies in which Hathaway owns. In an interview, when asked why the subsidiary is doing so well, the manager gave a very thought-provoking answer, saying that it was because Mr. Buffett had forgotten that he had bought the company, and he himself had forgotten that the company had been bought by Buffett.

As the scale of the assets under his name grows larger, if he can't find a reasonable balance between grasping power and delegating power, Eric will definitely be crushed by the heavy work, and many times, Eric has even faintly felt this pressure. (To be continued.) )