Guomao Chinese Restaurant.

Liu Qiangdong rushed over from Zhongguancun, a little stuck in traffic, and when he arrived, Lin Feng had already arrived.

This made Liu Qiangdong a little embarrassed, and apologized again and again as soon as he entered the door.

"It's okay, I just arrived, Mr. Liu, please take a seat. ”

Lin Feng smiled and asked Liu Qiangdong to sit down, and handed him a cigar.

Liu Qiangdong hurriedly excused himself: "I'm sorry, Mr. Lin, I don't smoke." ”

Lin Feng smiled and took the cigar back: "It's good not to smoke, I want to quit too, but I can't quit." ”

The waiter began to walk the dishes, and Lin Feng raised his wine glass: "I know you drink, come, let's have a drink and celebrate our cooperation this time." ”

Although Liu Qiangdong likes to drink white wine, but red wine can also deal with it, he hurriedly raised his glass: "Mr. Lin, I should toast you, thank you for your investment in JD.com, to be honest, this is a great encouragement for JD.com!"

This is the truth, JD is short of money, very short of money.

Although Liu Qiangdong made some money by opening discs and burning chain stores of these services, after entering the e-commerce industry, he found that it was too much money, especially Liu Qiangdong's business philosophy is "clear price, small profits but quick turnover", in order to obtain orders, many times even according to the purchase price purchased from dealers to sell to the outside world, basically operating at a loss, so there is never a profit.

In this regard, Liu Qiangdong's idea is to form a scale as soon as possible, so that he can get lower prices from dealers, and it is even possible to skip dealers and purchase directly from manufacturers at lower prices. So he gritted his teeth and continued to use low prices, hoping to expand online sales.

There is no problem with this kind of thinking, but the demand for funds is very large, relying on the tens of millions he earned from opening offline stores before, but it can't last long.

So for Fengxing to come to the door and hope to invest, he thought about it all night and happily agreed.

After all, the price given by Fengxing is not low.

10.5 million RMB, 30% of the shares, pro-rata (equal proportional co-voting rights), a board seat.

Fengxing's valuation of JD.com reached 35 million, which was nearly double the price that Xiaoxiong wanted to buy online, and with Fengxing, a big financier, there will be no shortage of funds for the development of JD.com in the future.

Liu Qiangdong is not satisfied.

After the success of this financing, Lin Feng, the big boss of the popular industry, came forward and invited him to dinner together, and Liu Qiangdong was very excited to be able to communicate face-to-face with Lin Feng, a hot legend in the business world.

"Mr. Lin, let me take the liberty of asking, how did you know about JD.com? After all, we are a small company. Liu Qiangdong was a little curious.

"Lao Liu, you don't have to be presumptuous, I have always been very interested in e-commerce, which is a very important market in China's Internet industry, but Fengxing does not have this gene, so I can't do this,...... So, I've always wanted to find a company with potential and help it grow and develop. ”

"JD.com and you came into my sight like this, you started as an offline chain store, you have a wealth of business experience, after doing JD.com, I noticed that your orders are growing rapidly, and I appreciate your character and philosophy. ”

Lin Feng talked about it and said with a smile: "E-commerce, especially B2C e-commerce is a very hard industry, I talked to Lei Jun before, after the development of the excellent network, he was very distressed, from warehousing, logistics, IT and many aspects, all need to be very meticulous and hard work, if there is no experience in the traditional industry, it is difficult to do." At this point, you and JD are different, you can endure hardships, have ideals, have persistence, and at the same time, you also understand offline. ”

"Now China seems to be very recognized for C2C, after all, Taobao has done it, and B2C is worse, and Excellence can't be acquired by Amazon. ”

"Jingdong starts with 3C,I think it's very good in this direction,And because 3C products are relatively high-value products,User recognition is very important,You insist on only selling genuine licensed goods,The concept of small profits and quick turnover,I think it's very good,Accumulate user reputation,Do a good job,It's promising!"

"Jingdong is now in the right direction, the people and the team are not bad, the only thing lacking is funds, and Fengxing just has funds, you see, isn't this the best partner?"

Liu Qiangdong looked grateful: "Mr. Lin, hearing you say this, my old Liu doesn't say anything, in a word, you trust me and are willing to invest in Jingdong, I promise here that I will not let you down!

Lin Feng said with a smile: "Okay! With your words, I also believe that under your leadership, Jingdong will develop better and better!"

…………

When entering the second half of 2005, especially after the fourth quarter, the industry suddenly found that the style of Fengxing Company had changed.

It used to be a drastic acquisition, and it didn't take long to hear the news of which company Fengxing had acquired......

And now, Fengxing seems to have turned into Santa Claus, who likes to give gifts, throwing money around.

Someone specially sorted out the investment list of Fengxing, I don't know if I don't sort it out, but I found out that before I know it, Fengxing has invested in so many companies!

In May 2005, a $1 million angel round investment in the online video website "Tudou". (40% shares)

In September 2005, 10 million RMB angel round invested in the B2C e-commerce website "Jingdong Multimedia". (30% share)

In the same month, an angel round of 5 million yuan invested in the online travel website "Qunar". (30% share)

In October 2005, 1 million RMB angel round investment in the social networking site "Douban" (25% shares)

In the same month, the $2 million Series A investment classified information website "58.com". (30% share)

In the same month, the 5 million yuan angel round investment classified information website "Ganji.com". (30% share)

In the same month, a $1 million angel round invested in PPS, an online video service provider. (30% share)

In just two months, Fengxing has intensively invested in 6 new Internet companies, including Tudou, which was previously invested in the "Ten Hundred Thousand" plan, as well as many small game production teams, and Fengxing has almost taken out nearly 100 million yuan of funds and scattered money everywhere.

Zhao Yihua, general manager of the M&A Department of Fengxing Investment, has become the most popular person for domestic Internet startups for a while, and the limelight has even surpassed traditional venture capital companies such as IDG.

People exclaimed: "Is Fengxing going to buy the domestic Internet industry?"

Although compared with the previous popular "buy, buy, buy" acquisition, it is only an investment and exchange for shares that do not occupy a controlling stake, but this new investment strategy of the popular industry has shocked some discerning people in the industry.

If this development continues, wouldn't it be that in the future, all the companies in the entire Internet industry will become popular "partners" and "friends".

Some media even use a term commonly used in China's stock market to refer to these companies as "popular systems"!

The bigwigs in the industry are a little reminiscing, Nima, this trick is clever!

First of all, we used the "open platform strategy" to win over those small websites and small game production teams.

Then use the "100000 Plan" to attract those start-ups.

Finally, waving banknotes, he bought a large number of start-up shares through angel investment.

This kind of layout method is actually similar to the previous business layout that enriched the popularity through acquisitions.

These investments don't actually cost much in total, but they buy the future!

If these companies grow in the future, when the time is right, Fengxing will acquire them and integrate them into their own system. At that time, Fengxing, as a shareholder, also has an inherent advantage.

Lin Feng is indeed taking precautions, everyone strategizing!