After Li Dong left the office. Pen "Fun" Pavilion www.biquge.info

Lin Feng sat on the sofa, drank tea slowly, and thought about the rhythm and direction of Fengxing Company's next move.

Fengxing is different from Dream Dragon.

If Menglong is now making these acquisitions of new businesses for the future, they are all long-term moat-like strategic layouts.

Fengxing's next moves will be tactical battles in the market against competitors.

In close combat, it is extremely dangerous, Lin Feng must be fully prepared and go all out.

At the same time, we must also take into account the long-term layout, not only the present, ignore the future, so we need to carefully control the rhythm of the action and the proportion of resources invested.

Lin Feng had to think carefully!

It's late December 2003 and it's about to enter 2004.

2004 is a big year for China's Internet industry!

Just two days ago, on December 10, Ctrip, an online travel website, followed in the footsteps of Menglong, and successfully listed on the NASDAQ.

In the following year of 2004, there will be nine Chinese SP companies and Internet companies listed one after another, forming a "second wave" of overseas listings of Chinese enterprises following the listing of China.com and the three major portals in the United States in 2000.

These companies are: SP Company, Pocket Lingtong, TOM Online (and Huayou Century, which went public in February 2005, stimulated by Menglong, this Huayou Century has already launched a listing plan, and is likely to be listed in 2004); the future Internet giant Tencent went public in Hong Kong; the online recruitment website 51job, the financial portal Financial Circle; the online travel website eLong, which has the same concept as Ctrip; and the online game companies Shanda and Ninth City.

Among them, the most dazzling nature is grand, in the previous life, Chen Tianqiao took this opportunity to squeeze out Ding Sanshi in one fell swoop and ascended to the throne of China's richest man in 2004.

And no one would know that in June of this year, Tencent, which was listed in Hong Kong in a low-key manner with a market value of only 6.22 billion Hong Kong dollars. In the future, it will grow into a behemoth with a market value of more than 2 trillion Hong Kong dollars (279 billion US dollars), ranking first in China and tenth in the world!

It can be said that since Lin Feng's rebirth, through the exhaustion of the past two years, taking advantage of the trough period of the domestic Internet bubble, and drawing funds through the windfall profits of the SP industry, some advantages planned for Fengxing in the early stage will soon be wiped out after these competitors go public to obtain a large amount ......of funds.

Moreover, in the field of online games, in addition to Shanda and Jiucheng listed to obtain funds, NetEase is still vigorously investing in games, and the giant network lurking in the shadows will also show its glory in this year and enter the field of online games!

For Shi Yuzhu, the most legendary figure in China's business world, known as extremely smart, and a master in management, execution, marketing, etc., Lin Feng does not dare to underestimate him.

Not to mention in this life, he grabbed Lin Haitsumi in advance and developed "Journey".

So, if Shi Yuzhu wants to break through in the field of online games, who will he turn his attention to?

Is it staring at Shanda like in a previous life?

Or have you noticed the popularity of online games today?

This has to be guarded against...... , Lin Feng secretly thought in his heart.

Returning to see Shanda, I have to say that Shanda Chen Tianqiao's strategic vision and courage are heroic.

In his previous life, Chen Tianqiao was full of domineering in a series of acquisitions after Shanda's listing, from the acquisition of a Korean game company with upstream copyright owners to the raid on Sina. are very classic cases, and they also show his domineering and ambition. And many of the companies that were acquired by Shanda in the previous life are also in Lin Feng's plan now.

For example, Haofang, the largest battle platform in China, and for example, the future overlord of online literature, starting point Chinese.

The CS games in the Haofang battle platform are related to the grand strategy of FF voice software launch, and the starting point Chinese is the core content source of Lin Feng's future pan-entertainment industry.

Lin Feng knew that his movements had to speed up......

In addition, in 2004, there was also a masterpiece that can be called a giant in the history of China's online game industry, "World of Warcraft" produced by Blizzard was launched!

In the previous life, Jiucheng obtained the exclusive agency operation right of "World of Warcraft" in Chinese mainland by sparing no effort and at a total investment of more than 30 million US dollars, and became one of the hegemons in the online game industry that could compete with Shanda and NetEase.

This incomparable phenomenal online game, Lin Feng is also bound to win!

"World of Warcraft" is the killer feature that has reached the top of the Chinese online game industry.

After Menglong went public, Lin Feng invested almost most of the cash he cashed out into Fengxing Company to increase his capital, just to have enough funds to snatch the agency operation right of "World of Warcraft"!

According to the memories of his previous life, the cost of Jiucheng obtaining the agency rights of "World of Warcraft" includes $3 million in agency fees, $13 million in marketing expenses, and $1.6 million to $3.7 million in royalties paid every quarter for 4 years after commercial operation. All down, at least $30 million, or even more.

Popularity now has more than $80 million in cash reserves, which is enough to handle a tough battle for World of Warcraft!

Lin Feng thought that at this point in time, he could also start contact and negotiate with Blizzard.

If you can win "World of Warcraft", the first three games in the history of Chinese online games with more than one million users online at the same time: "Fantasy Journey to the West", "World of Warcraft", and "Journey" are all under the banner of Fengxing, it can be said that in recent years, Fengxing's hegemony in the field of online games will not be easily shaken.

Therefore, "World of Warcraft" Lin Feng is also bound to win at all costs.

Of course, operating these three large-scale MMORPG games at the same time will greatly test the ability of the popular game operation team.

From now on, it is necessary to increase recruitment efforts and strengthen the team as much as possible in terms of game operation talent and the company's resource investment.

And to win the Haofang battle platform、World of Warcraft,"FF" voice software can be in the way of game-specific voice software,Darkness into a warehouse,Quietly develop。

Lin Feng's plan is to limit the development of FF to music and games first.

In terms of social communication software, communication software such as Sina UC and MSN are at the forefront to attract Tencent's attention.

In fact, in the social field, in addition to FF communication software, Lin Feng has also made some layouts before.

He knows that Tencent will vigorously launch the Qzone personality space after its listing, and the personality space is to expand QQ users from the simple QQ show consumption model to all virtual items and Internet virtual value-added services, and connect personal space (yellow diamond), QQ show (red diamond), music (green diamond), games (blue diamond, black diamond, purple diamond, etc.).

As early as the beginning of the establishment of Wu Ai Music Network and Wu Ai Game Network, Lin Feng specially opened the function of his personal homepage.

Website users can post reactions, articles, photos, music, games, etc. on their personal homepage. It basically has all the functions of the Qzone space.

Just waiting for the launch of FF can string these services together in one fell swoop.

The business model is basically similar, and in terms of user scale, although the user groups of the two sides are different, Tencent QQ users are social users, and popular users are music and game users. But the strength of Fengxing lies in the product content.

Fengxing has the most complete music library in China and the best game in China. If you take the starting point again, there is still the most fiction content.

It can be said that at this stage, in terms of content, the popularity at this time has completely exploded Tencent!

In this way, FF has every chance to snatch up the new Internet users.

After all, it is only the end of 2003, and the number of Internet users in the country has just reached 90 million, and there will be at least 6 or 700 million new Internet users in the future.

It depends on whose operational ability and business integration ability are strong!

As for the other two giants, Baidu's search and Alibaba's e-commerce, Lin Feng is now unable to take care of them at all, and he has no relevant resources.

When the time is right, settle down and make the layout.

Lin Feng sat quietly for an afternoon, letting Sun Lin block everyone's frame. The next thing that Fengxing needs to do is sorted out in order of priority and timeline.

Only then did he feel confident, and a smile appeared on his face.

The year 2004 is coming, so let's have a good fight!

In this year, I fought closely with major opponents.

For the position of the giant of the future, to lay the foundation!