The seminar was chaired by Xu Yeming, and the participants were Tang Liyan of Asia Interactive, Peter Drucker of Activision, Brian Clough of Eidos, Yao Gaofei of Maixs, Cai Min and Li Baochun of Tianzhiyuan, Craig Brest of Blue Dragon, Tim Stamp of Rare of the United Kingdom, Liu Tianhua of Konami Company, Wang Guangyuan of Capcom Company, Blizzard Entertainment's Mike Mo Huaimi and others, even the creative workshop that has never made any achievements have sent people Li Chunlin and Chu Jing to participate.

"The company's future focus will be on the distribution of games," Xu said straight to the point, "but that doesn't mean that we will reduce our investment in the production company, and we will continue to maintain the previous practice of not interfering too much with the production company." ”

When Mike Mo Huaimi came to Hong Kong, he felt very confused, before it was obvious that an American fund had acquired their company, but how did he come to a company in Hong Kong in a blink of an eye, he had been a little uneasy about this, but this morning he found that the strength of this group seemed to be very strong, and his heart was a little more stable, but he was still a little worried, so as soon as Xu Yeming's voice fell, he opened his mouth and asked, "Mr. Xu, I want to ask what the previous practice was?"

"It's very simple, we have two options to choose from," Xu Yeming explained while gesturing with his hand: "One is that the production company raises its own funds to develop the game, so we will not interfere in any way, you can decide for yourself what to do, how to do it, and when to go public, and the other is for us to invest in specific projects, there are three levels of investment amount, of course, this amount is different in different countries." Taking the United States as an example, we currently give no more than $800,000 for commercial C-level productions, 80~3 million U.S. dollars for commercial B-level productions, and more than $3 million for commercial A-level productions. The final performance appraisal of different levels is different, and the assessment of commercial A-level production is the strictest, once the development fails twice in a row of commercial A-level production, then the corresponding production company will be B-level, and temporarily lose the opportunity to apply for commercial A-level production. In the case of our investment, we mainly only manage the use of funds, and it is up to you to decide how to develop the game, you are all experts in game production, and I believe that you should have more say in how to make players enjoy the game you develop. Mr. Mo Huaimi, I don't know if you can understand my explanation?"

Mike Mowami thought for a moment, and what he just said seemed to be no different from the promise before the acquisition, and it could even be said that it provided more options, and Blizzard Entertainment could still maintain its current independence, so he nodded and didn't continue to ask.

"Okay, I'll move on to the distribution side. Seeing that Mike Mohuaimi had no doubts, Xu Yeming continued: "Last year, our publishing company released a total of 187 games around the world, including versions of the same game in different countries and languages, which achieved good results, but it is still a small part of the size of the entire game market. In the whole game industry, distribution is a very important part, and seizing the distribution channel can be said to be the lifeline of the game industry, so in the next five years, our strategic goal is to master the distribution of more than half of the world's games, and expand our publishing network to every place where there is a market. In order to achieve this goal, Asia Interactive, Activision and Eidos in the United Kingdom need to continue to expand the market in their respective regions, while allowing games to be distributed to other regions, but must go through the channels of the management companies in that region, such as Asia Interactive to publish games in Europe, then they must follow the channels established by Eidos in the United Kingdom. In order to ensure the smooth implementation of this plan, we will launch a share swap between Asia Interactive, Activision and Eidos in the United Kingdom in equal proportions, which means that in the future, Asia Interactive will hold 15% of the shares of Activision in the United States and Eidos in the United Kingdom, as well as in the United States Activision and the United Kingdom Eidos. ”

The faces of the representatives of Asia Interactive, Activision and Eidos are different, and the fat and thin of the three companies are different, and some people are happy and some are worried about this share exchange, but Xu Yeming's next words immediately made them all happy.

"In order to have more game resources for publishing, the headquarters will allocate funds to acquire more professional game production companies. Xu Yeming glanced at the representatives of Asia Interactive, Activision and Eidos, and then said: "The three of you should have a lot of eye-catching, as long as there is acquisition value, you can all report it." In addition, due to the special nature of the mainland market, we will find a way to set up another game publishing company in the mainland to be responsible for the development of the mainland market in the future......

Well, that's the main plan, let's talk about it first. If you have any views and suggestions, you can say them now, and we will work together to improve the plan. ”

Everyone was silent for a while, and Li Chunlin from the creative workshop asked. "Mr. Xu, I would like to ask, do you need our assistance in setting up a game publishing company in the mainland?"

"It's very likely, but we need to understand the regulations and think about how to do it. Xu Yeming explained.

"Well, Mr. Xu, I would like to ask how much money will be used to acquire the game development company. Brian Clough of Eidos, England then asked, "Hey, it's good to know us......"

"This issue has not been finalized yet, but it can be guaranteed that it will not be less than $2 billion, but the three of you will have a lot less, so it is better to think more about the production companies with more potential and smaller scale, and of course, if you do have a very suitable goal, you can still bring it up. ”

"$2 billion!" Many people gasped, this money is not very huge for the distribution company, but it is simply astronomical for the production company, so as soon as Xu Yeming announced, many representatives of the production company looked at the representatives of the distribution company with envy.

Seeing that some people's faces still showed a little loss, Zhang Lexing cleared his throat and joked: "You don't have to envy the distribution company too much, in fact, that money will not fall into their pockets." ”

Everyone laughed, and the expressions of the representatives of the production company were much better than just now.

Zhang Lexing continued: "Well, we also plan to create a new level called 'experimental works' in addition to the three levels of commercial production. The investment amount of the experimental work is expected to be about 1 million US dollars, which will be adjusted according to the situation in different countries, and the sales of the game will not be evaluated, but the experimental work must have something unique, or create a new game operation mode, or create a new game genre, in short, there must be something innovative, it must be a different game. ”

As soon as these words came out, the representatives of the production company immediately burst into laughter. What is the production company afraid of, it is afraid that the chosen theme will not be able to sell well, and it is not terrible that there is a problem with the sales of a game, but it is terrible that there are situations that cannot be sold one after another, in a fashionable phrase, "It's not terrible to hit the street, it's terrible to hit the street every day." Now that the boss has spoken out and opened up "experimental works", then if you encounter a game that is not sure about the market in the future, it can be regarded as an experimental work, or you can hit the street and make an experimental work to take a breath, maybe it will be time to run.

The reason why Zhang Lexing proposed this point is also to reduce the pressure on his own production companies, so that they will not be crushed by commercialization, and game production cannot leave commercialization, but if it is too commercialized, it is often no longer a game. Zhang Lexing hopes that the situation of frying cold rice in order to make money, crazy expansion films, and disregarding the quality of the game in order to rush work will not appear again, at least not in the production company under his control, and it doesn't matter if it is more commercialized in other places, but at least the game should be made to make people happy.

Some people proposed to do a good job in theme planning, control the number of games with similar themes every year, prevent some themes from overheating, affect the acceptance ability of players, and some people proposed to unify the development of game engines to reduce the difficulty of game development, and so on......

In the course of intense discussions, the agenda of the first day passed like this. Early in the morning of the 20th, just after breakfast, Zhang Lexing received a bunch of reports from Yan Ruofei, according to her, the future business strategy and specific implementation plan formulated by the nine business divisions. After returning to his suite for a short rest, Zhang Lexing opened the reports one by one and looked at them.

The first thing I read is the report submitted by the Electronic Entertainment Division, and the main content is exactly what was discussed yesterday, but it is described in more detail and a specific implementation plan is attached. At the end, Zhang found that there was also a list provided by Asia Interactive, Activision and Eidos, which included a list of production companies planned to acquire. Zhang Lexing took a casual look and found the name of the British Bullfrog (Bullfrog Production) company, and after the name of the bullfrog company was written the expected acquisition amount of 32 million US dollars, and the reason for the acquisition was that the games produced by the company were very innovative, and some of them also had the potential to become best-selling products. Zhang Lexing of the bullfrog company is very familiar with it, and has played a lot of products launched by this company, such as the "God is also crazy" series, the "Theme XX" series, etc., which are all amazing, so Zhang Lexing immediately marked "must be acquired" after the name of the bullfrog company. In addition to the bullfrog company, the names of other companies on the list are very unfamiliar, such as one of the companies called Bungie, which lists an estimated acquisition amount of 8 million US dollars, the reason for the acquisition is that Bungie is good at making games on the Mackintosh platform, and the FPS game "Marathon" developed by it sells quite well, and the company's development strength on the Mackintosh platform can be enhanced through acquisition.

Next is the report submitted by the Microelectronics Division, which reads: "The main plan for the next five years is to produce the special processor R-3000A for PS game consoles, and it is planned to gradually improve the production line, improve the yield rate, and reduce production costs, and the corresponding specific implementation plan is as follows...... We will continue to advance the research and development of next-generation processors for game consoles...... Expand the use of R-3000A in other fields and carry out related research work...... Design and produce special ICs required for consumer electronic products (such as electronic dictionaries, VCD players), carry out corresponding research work, and reduce IC production costs, and the specific implementation plan is as follows......"

The report of the Media Division reads: "Further expansion of the distribution channels of its newspapers and magazines is as follows...... In order to further strengthen the strength of the book, a targeted acquisition will be carried out, targeting an influential English-language newspaper, and the specific acquisition plan is as follows...... According to the requirements of the company's headquarters, a professional game magazine will be launched this year, mainly for people who use Chinese, and there are also plans to acquire a Japanese and English game magazine, and integrate it to expand the company's influence in the game circle, and the specific implementation plan is as follows......

The report of the Animation Division mainly focuses on market expansion, and it reads: "Further consolidate the Asian market, and gradually expand into overseas markets, and plan to find suitable comic companies in North America for mergers and acquisitions, while the European market is mainly to establish sales channels......

"The main task for the next five years is to expand the toy and apparel design centre in Hong Kong," the Consumer Goods division report reads...... Production will gradually be converted to OEM ......"

In the report, the Consumer Electronics Division wrote: "Phasing out the current learning machine production line...... Develop and promote VCD solutions, deepen research on the improvement of electronic dictionaries, and conduct preliminary research on other new electronic products......"

The software division aims at the overseas market, continues to consolidate the domestic market, vigorously expands the business scope, further develops the foundry business, and tries to promote the software in hand to the overseas market.

The financial division's goal is simple: to gradually increase the number of holdings in Standard Chartered Bank, one from other minority shareholders and the other with the 13.5% stake in Khoo Teck Put.

In the future, the main task of the Real Estate Division will be to complete the construction of the Beijing R&D Park, plan and prepare for the Hong Kong R&D Park, and find suitable land for the construction of the R&D Park in Shanghai and Shenzhen.

The investment division is aiming at the emerging high-tech industry, preparing to invest in some potential companies, and plans to package and list in the future to obtain corresponding benefits.

In the process of reading the report, Zhang Lexing would find the assistant who attended the meeting every time he read it, so that he could fully understand the situation at that time. After reading the report, Zhang Lexing will write down his opinions and suggestions according to his impression of future development, combined with the current situation, for example, in the report of the animation division, Zhang Lexing wrote down the requirements for the launch of "The Legend of Sword and Fairy" animated film and series of comics. Zhang Lexing hopes to launch a game first to establish a shadow of the world of "The Legend of Sword and Fairy", and then gradually improve the world and history of "The Legend of Sword and Fairy" through related animations, comics and even official novels, just like Blizzard perfects the legend of the Azeroth continent, Zhang Lexing hopes that one day "The Legend of Sword and Fairy" can also do this, and even develop an online game of "Sword and Fairy World" based on this in the future.

……

In the blink of an eye, the three-day annual meeting of the enterprise ended, Zhang Lexing went to Shenzhen before returning to the United States, intending to explore the camp, while the Oriental Industrial Group began to act according to the negotiated plan. The first to strike was Oriental Electronic Entertainment Co., Ltd., which started in Japan, then North America, and then in Europe, acquiring more than a dozen professional game production companies, including Bullfrog in the United Kingdom and Bungie in the United States, and eating several small game publishers. Then Kunpeng Animation acquired a French comic publisher and established a bridgehead to Europe. The same is true for other industries, and Oriental Industrial Group has begun to accelerate its progress......

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