PS: Thank you for the 1500 tip from the "relief man" again, this chapter is your title.

————

Roy paced around the company, pondering a trick to overtake in a corner in terms of business marketing.

A girl with clear eyebrows ran over in small steps, "Leader, look there, hehe, isn't it cool?"

The person who came was Angie, a female technician under Roy, who followed Angie's finger to look at the empty position in the middle of the office area, and a conspicuous electronic number card appeared in the most eye-catching place, with the words "Domination PX Index" written in bold red font on it, and a dynamic number behind it, which was always connected to the database, and it was now: 20043. This means that 20,000 people have signed up for the money transfer software for hassle-free payments.

"Domineering! Who designed it?"

"Keno took us to get this brand, not only in the technical area, but also in eight places, including the operation department, the administration department, the finance department, the marketing department, and the conference room. Anji proudly looked up at her little face, as if to show her merit.

"Then I'll test you, what does this PX mean? ”

"Hee-hee, I've known for a long time, it's an acronym for PayPal and. Not only do I know, but everyone in the workplace knows about it. ”

"Hahaha...... Tsk, that's good, that's good. Roy admired his masterpiece and couldn't stop applauding. This is when he heard that PayPal has a "Domination of the World Index" on everyone's computer, which updates the latest registration of users in real time, and Roy feels that this goal orientation is very good, so he also made one.

Since PayPal wants to "rule the world", then it is enough to rule only PX.

It's both humble and purposeful, and it's simply wonderful.

Angie glanced left and right, and seeing that no one noticed them, she took a step closer to Roy and whispered: "Actually, there are several people in private who say: This brand is stupid!"

"And then?" Roy Jinnyima was speechless, this Angie is too bad at speaking, just know this matter yourself, why do you want to say it, this makes me, the leader, in a dilemma. If you don't show your attitude, you don't have any majesty, and if you get angry and reprimand, it's a bit of a fuss.

"But I don't think so, I think it's very good! We can definitely beat PayPal." ”

Roy was depressed at the mention of the brutal subsidy wars between them, and he had conceived a lot of ideas these days, but none of them were enforceable, and if this continued, the company would file for bankruptcy early.

"Girl, I don't know where your confidence comes from. ”

"My friend told me that he sells things on eBay and often recommends our software to users. More importantly, I believe in you! I know ......."

"-Wait!" Roy was startled, and inspiration flashed, and he said solemnly, "What did you just say?"

"I ...... Say, I believe you. Anji saw that the leader seemed to be angry, and replied cautiously.

—not this one, the previous one. ”

"My friend told me ......"

"—next!"

"He sells things on eBay and often recommends our software......"

Roy said, "We often recommend our software...... Why would he recommend our software?...... I see, I've got a way, this is it. ”

In the Internet sector, there is a technique of "growth hacking".

"Growth-hacking" can be said to be a generalization of a method or concept. It refers to the use of unconventional, low-cost means to acquire customers quickly, sometimes at the technical level, sometimes at the operational level. In the future, "growth hacking" has also become a position. In the future of Silicon Valley and China's Internet companies, it is already a very common job allocation.

At its core, "growth hacking" is about doing more with less.

Let's take a familiar example.

The time point of the release of NetEase Cloud Music was 2013, when the online music market pattern was relatively clear: QQ Music, Baidu Music, and the acquisition of Xiami and Ali Music, which is beautiful every day, can be regarded as a three-legged stand. When the competition is strong and the market is starting to saturate, it is very difficult to acquire new users.

However, how does NetEase Cloud Music do it?

At that time, he introduced a "Import Playlist" feature. Users can import their previous favorite music in other music software such as Xiami Music and Douban Radio with one click. Of course, it is impossible for these competing music software to open their own interfaces for NetEase, and NetEase Cloud Music uses some technical means to bypass this restriction and allow users to import their own playlists.

Moreover, it is not only the import of playlists, but more importantly, after these playlists are imported into NetEase Cloud Music, users can also download them for free. At that time, the red heart music collected in Douban Radio could not be downloaded, and Xiami Music needed to pay virtual currency to download, so NetEase Cloud Music began to emerge and became a market leader by relying on this trick.

Inspired by this, Roy laughed, patted Anji's shoulder, and praised, "Anji, you are really my lucky general." Go now, get Keno to stop what he's doing, and come to the office for me. ”

"Oh. Anji smiled shyly, and Mei Zizi's small steps ran away.

……

————

PayPal Inc.

Peter Thiel is asking a technician about the progress of his work.

"What are you doing now?"

The employee points to several tasks on the screen and says, "I'm doing all of this." ”

Peter said, "No, no, just tell me what you're doing! As emphasized at the meeting, you only need to focus on one problem right now." ”

This employee has a lot of things to do, he didn't understand the essence of Peter's words, and he was a little confused, if he only did one thing, what about the others?

Peter continued: "Tell me, what are you going to focus on right now?"

This is a Peter-Thiel-style management philosophy called Extreme-Manager-Focus. He never asks, "What are your top five priorities this week?" or, "What are the three most important metrics you've used to measure the success of your work this quarter?"

He believes that this method is to let employees escape difficulties and challenges.

The employee thought about it, chose the most difficult task for some reason, and said, "I'm going to solve the problem of multi-threaded optimization now." ”

Peter nodded appreciatively, if this problem can be solved, it will improve the efficiency of the software a lot, and he said: "Keep it up like this, focus on one task!" Remember, don't prioritize the work at hand, if you do, it means that your attention is already distracted. ”

The staff nodded as if they didn't understand, were encouraged, and devoted themselves to overcoming this problem. Before that, according to the employee's plan, this most difficult task, he decided to put off until the end to try. As for when this last time is, no one knows.

At this point, another employee comes to report to Peter on a technical progress issue.

Peter interrupted directly, "Please don't discuss other projects with me until you have solved the core task at hand!"

The employee left in embarrassment.

This is Peter's principle, telling employees with his own clear attitude: only one thing at a time.

This management concept of "extreme focus" not only allows people to concentrate all their energy on completing tasks, but also allows the company to always surpass itself and continue to achieve higher performance. It also laid a solid foundation for PayPal's success.

After a while, the fat man and the thin man came together, and the expression on their faces was indescribably solemn.

Peter didn't have to guess to know what was going on, it was nothing more than a worry-free company or a new moth.

Fat Man said: "I have bad news, the company has launched a Yu'e Bao service, which has won a lot of praise for the software, and from the survey results, the audience acceptance is very high. ”

"What is the function of this Yue Bao?"

"If there is an unwithdrawn deposit in the account of an individual customer, interest will be credited to the account every day. (Similar to Alipay's Yue Bao function, as long as you deposit money, you can get higher interest than the bank every day)

Peter clenched his palms tightly, amazed by the magic function designed by Musk, he did not hesitate, and instructed the fat man: "Immediately organize the strongest technical team to develop this function in the shortest time, so that our program can be implemented as soon as possible." ”

“OK。 ”

After the fat man finished speaking, the thin man appeared: "I have even worse news, the number of registered users of worry-free payment has surpassed us and occupied the market opportunity." ”

Peter's pupils dilated, and he stood up in shock, his tone trembling, and his expression was suspicious, "What did you say?......!" How...... Possibly!"