On the desk, eight small packets of facial tissues are neatly stacked in a rectangular gift box, exactly the same as the tens of cents a pack of facial tissues on the market, but these facial tissue boxes are paper, like cigarette boxes, and the packaging is quite exquisite.

Eric picked up a pack and looked at it, there was a poster of "Ghost Love" printed on the front, the lower right corner is the logo of the manufacturer X and a number number, and the back is a carefully selected stills, the other seven packs in the gift box are roughly the same form, but the posters and stills on both sides are different, a complete set of eight.

This is Eric's promotional plan based on the anecdotes he remembers about when "Ghost Love" was released, some movie theaters gave women facial tissues to wipe their tears.

Moreover, the reason why it was so troublesome to make the packaging box into paper instead of the common plastic packaging on the market, and to design eight completely different packaging, was to maximize the benefits of this marketing.

Most people have a collecting habit, and if "Ghost Love" is a bad movie, then this package will definitely have no collection meaning.

But "Ghost Love" is destined to become a classic, so this set of paper-wrapped tissue boxes is very collectible, and a set of eight doesn't seem to be difficult to collect, and you don't even need to go to the theater eight times by yourself, as long as you can communicate with friends and relatives, you may be able to get a complete package from friends and relatives who have watched the movie.

Of course, Eric will not make it too easy for people to get a complete set, everyone knows that what they can't get is more precious, so not only will No. 1 to 6 launch a package every week to distribute to the cinema, but also No. 7 and No. 8 packages will only produce 10,000 boxes each and be randomly given away between Nos. 1 to 6, 10,000 boxes seem like a lot, but scattered to 2,000 movie theaters in North America.

It's very rare, and these are all unavailable on the market, although they have been authorized by "Ghost Love".

It is possible to print some portraits of "Ghost Love" on the product, but this paper packaging is a giveaway.

Production will be stopped after "Human Ghost" is released.

The cost of this small box of facial tissues in front of you is about 10 cents, if calculated according to the North American box office of 200 million US dollars in the previous life of "Human and Ghost Love", if it is only given to women, it will be necessary to give away about 10 million boxes, and the total value is only 1 million US dollars, plus the distribution of facial tissues to all parts of North America, this money will definitely not exceed 2 million, although compared to the total publicity budget of 10 million US dollars for "Human and Ghost Love".

2 million is indeed a bit more, but this money is neither from Firefly nor Disney, but from advertising sponsorship.

The sponsor is X printed on the box, one of the largest facial tissue manufacturers in North America and the world.

When Firefly threw out the cooperation plan and conducted an advertising bidding, X Crash won the naming rights of the promotion at a high price of $1 million, and was also willing to bear another $2 million in production and distribution costs, compared to the annual advertising and marketing expenses of a global high-end tissue manufacturer, $3 million is not much, but the business is not small.

Because once the box office reputation of "The Love of Ghosts and Ghosts" fails, it will be difficult for this advertising campaign to achieve the desired effect.

But X didn't dare to risk a competitor to win this order, and Lamborghini's success in product placement for "Pretty Woman" is still vivid.

A sports car brand that was originally in trouble and was acquired by Chrysler Corporation has become one of the most well-known sports car brands in North America and the world after the successful advertising and marketing of "Pretty Woman".

Michael, sitting across from Eric.

Lynn looked at the small packet of facial tissues in front of Eric in front of him, and felt a little apprehensive, he was the president of the new line and served as Robert.

Shay's deputy for more than a decade, and his current position is also one of Firefly's presidents, responsible for Firefly's most important film distribution division.

Although at the time of the new line, Robert.

Shay likes to have a monopoly on power, and he doesn't have much use as a deputy.

But Robert.

Shay didn't treat him badly, and the two were still very good friends in private.

New Line Merges with Fireflies, Michael.

Lynn has always thought of herself as Robert.

Shay's henchman.

This time.

Robert.

Shay's focus on "Sleeping with the Enemy" and his neglect of the Firefly's other film distribution efforts Michael.

Lynn has also been watching it all the time, and he has also hinted at Robert in private.

Shay had better not overdo it.

Robert, though.

Shay clearly didn't mean to listen to him, Michael.

Lynn knew Robert.

Shay wants to be the second Michael.

Eisner, however, as an outsider, Michael.

Lynn understood Robert.

Shay clearly ignored a fact.

At Disney, Michael.

Eisner is the best one, and it's Michael.

Eisner took Disney from a small family-run studio to a Hollywood movie giant, so he was able to sit in the position of Disney CEO and stay put.

But in the Firefly, Robert.

Shay wasn't the most dazzling, let alone Robert.

Shay's stake is not enough to compete with Eric, who holds 72% of the shares in his hands and has absolute control over the Fireflies, and can take Robert at any time if he is reckless.

Shay ousted the stage.

Hence Michael.

Lynn will be very worried at this time, and Eric must not dare to move Robert at this time.

Shay's, otherwise the fireflies, which had just picked up, would have been in turmoil.

But the president, who doesn't have any shares, is likely to become Eric's punching bag, from Robert.

Shay's temperament, although the two are friends, if Eric insists on making fun of him, Robert.

Shay wasn't going to fight Eric for sure.

Fiddling with the tissue bag in front of him for a moment, Eric looked up at Michael.

Lynn said, "I'm sorry, Michael, I just remembered something. ”

"It's okay, and, Ai...... Eric, I think your marketing methods this time are still very novel, comparable to the Lamborghini in "Pretty Woman" and the ad placement cases in "Dark War", both of which were very successful."

Michael.

Lynn's tone was a little stumbling at first, but it became smooth when he said it, because these words were not polite compliments, but from the heart, he had been doing film distribution for more than ten years, and knew that it was not easy to innovate and get good results in film marketing.

(To be continued)