The production process of the cover material of the hardcover limited edition of "The Matrix" is very complicated, and the price of a thick copy has come to more than 500 yuan, and such a high price has also made many netizens question Lin Han's motives, is this a book or a gimmick?

However, the sales route of the Renmin University Publishing House seems to be very successful, and it only took fans more than an hour to kill 20,000 copies in seconds, and the rush to the book publishing industry shocked people!

Immediately, some industry insiders pointed out that limited edition books are actually nothing new, there is a certain market demand, but publishing is also risky. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

There have been many "silk books" and "bamboo slip books" on the market, which wrap the four famous books in exquisite packaging and sell them at high prices.

This kind of "handicraft book", the market response is not very good.

On the 50th anniversary of the publication of Bonakov's Lolita, Shanghai Hai Translation Publishing House launched a limited edition priced at nearly 60 yuan, and the regular edition was priced at 25 yuan, and three months later, the online price was raised to 300 yuan.

But the People's Congress Publishing House directly set the price of a single limited edition book at 568 yuan, which really surprised many people, and was questioned by many people at the same time, but also understood by many people, after all, this is Zhou Yu beating Huang Gai, one is willing to fight and one is willing to suffer, no one can blame!

Limited edition books are not for every writer and every book, and you have to grasp the key to whether the writer is attractive enough and whether the timing of publication is appropriate, such as anniversaries or something.

Zhao Han also knows that making a limited edition book once in a while may be successful, and if you do it often, it will consume the trust of readers and increase the risk.

There aren't many authors who can make limited edition books now, and without extremely strong popularity and a wide audience, they can't play with this stuff at all!

This is the case with Lin Han's "The Matrix," the most popular writer in the country, and the book is also the most discussed novel this year, and its influence extends far beyond the scope of online novels.

This time, the Renmin University Publishing House can be said to have made a lot of money, and the cost of book production is only printing and Lin Han's royalties, and it has not gone through the hands of middlemen!

So after removing 10% of the printing production cost and 25% of Lin Han's royalty, the remaining 65% is the publisher's own!

The 20,000 books were not discounted for a penny, and all of them were sold at the original price, which means that the total sales reached 11.36 million yuan.

Lin Han got 2.84 million of them, and the publishing house made a net profit of more than 7 million yuan, no wonder Zhao Han couldn't close his mouth with a smile!

……

Just when the two of them were talking, Lin Han's fans on the Internet were boiling, and a considerable number of people who like to watch science fiction works are worry-free, they have a high quality of life, and they have enough money to buy books.

Many people didn't get the news beforehand, and by the time they heard that the hardcover limited edition of "The Matrix" was on sale, the official website of the National People's Congress Press had already been sold out, and the stock was zero!

Qi Zhengxiang was so angry that he wanted to smash the mouse, he happened to be at work, but after accidentally seeing the chat message in the QQ group, he hurriedly cut to the side of the National People's Congress Publishing House, but just as he was about to pay, it showed that it was out of stock.

If it was five seconds in advance, even if it was three seconds, he would have grabbed the last one, and he had seen it all, but he was defeated by the input information!

"Why didn't you notify earlier, this publishing house is too much!" Qi Zhengxiang was very angry, he desperately refreshed the page, praying that someone failed to pay, but he was only disappointed.

As a gold collar with a monthly income of 20,000 or 30,000 yuan, Qi Zhengxiang does not have many hobbies, likes to watch movies and novels, traveling, singing or playing games are not his dishes, and his family happens to be in Shanghai.

A limited edition book of more than five hundred dollars is nothing to him at all, so there is no hesitation at all!

However, even if you have money, you can't buy "The Matrix", if you say that it is 20,000 copies, then there will be no more than one, and the National People's Congress Press still has this bit of credit.

Qi Zhengxiang has no intention of going to work at all now, "Is this damn publishing house engaged in hunger marketing? How can 20,000 copies be sold out so quickly!"

This is also what many netizens and even people in the publishing industry are concerned about, is it hunger marketing to sell out in one hour?

Many brands like to do this, deliberately divided into several batches to release, to wait for this part of the sales to be completed before continuing to sell, always grasp the psychology of consumers.

"I'll take it, there are too many rich people in this world, and the book of more than 500 yuan will be gone!"

"I strongly suspect that it is an internal fraud, otherwise how could it be sold so quickly!"

"Hurry up and release the inventory, the soul is ......"

"The mouse was almost rotten by me, and I didn't even grab the novel. ”

"Five hundred yuan can buy several sets of Lin Han's complete works, kneel for the local tyrants!"

However, the People's Congress Publishing House is also very aggrieved, they really didn't deliberately engage in hunger marketing, it was really sold out, but unfortunately it didn't start to clarify, and some hackers did it, and the entire official website was hacked by hackers and turned into a flash animation page.

A villain wearing sunglasses is beating up the villain with the logo of the National People's Congress Publishing House, and at the same time there is the text on it: "Say no to hunger marketing, we want to watch 'The Matrix'!"

Originally, Qi Zhengxiang was refreshing the page, who knew that it would become like this all of a sudden, he thought that his computer was poisoned, and he quickly opened the rest of the web pages and found that everything was normal.

"The real hacker has made a move? I'd like to see how the publisher responds!"

There are a lot of netizens who watch the excitement, and there are quite a lot of people because of the news that the limited edition of 20,000 copies is sold out on Weibo, so they all came to the scene according to the map and witnessed this grand event.

The People's Congress Publishing House was also bitter, and they hurriedly posted a message on their official Weibo: "To all readers of Lin Han, "The Matrix" is indeed very popular, 20,000 copies in an hour have long been sold out, there is no concept of hunger marketing, each book has its own number, and it is impossible for us to produce more." This is disrespectful to the previously paying consumer, and it is also something that any conscientious business refuses!"

Many people who were in anticipation sighed, thinking that they could squeeze out a few books, but it turned out to be really sold out.

Can the publishing house be blamed for this?

I can only blame Lin Han for being too famous, and blame Lin Han's readers for being too rich!

Qi Zhengxiang simply posted a post in the forum of the Hanlin Academy: "The limited edition of "The Matrix" of the National People's Congress Publishing House is purchased at a high price, and the price can be negotiated!"

However, most of the people who came to reply came to watch the local tyrants, and no one was willing to sell the books they had snatched again, and the discerning people knew that the book would definitely appreciate in value, and it was not cost-effective to sell it now.

Probably because the popularity on the Internet is too high, and finally someone can't help it, on Xianyu, a user named "Jun Tilt Chaoye" posted auction information: "I am a die-hard fan of Mr. Lin, and I accidentally grabbed a hardcover edition of "The Matrix" two hours ago, the book number is 8791, and the publishing house has not yet shipped it. If you start the auction now, you can directly modify the delivery address, see the screenshot for details!"

On the screenshot, you can clearly see the person's purchase time and book number, and the rest of the information is marked with a mosaic, so that no personal information will be exposed.

The auction started before the books were even received, but there were a lot of people who increased the price!

The starting price of 1,000 yuan soared to 2,100 yuan in an instant, and at this time, Qi Zhengxiang also received the news to join it, he was not short of money anyway, and directly quoted the price of 2,500 yuan.

This book is worth the price, but it's a pity that he met an opponent, there are too many local tyrants in the Hanlin Academy, many people can't afford it, but they missed the time to buy, and now the last chance is of course not to let go!

2600！

2800！

3200！

The price is rising, and the number of people participating in the auction is increasing, which is simply jaw-dropping to the onlookers, especially the 20,000 people who have already purchased the books, this thing is really worth it!

Qi Zhengxiang gritted his teeth, and he said indignantly: "Who is afraid of whom, it's a big deal that this month's salary is spent here, I don't believe that I can't buy this book." ”

The rest of the bidders also have this mentality, millions of antiques can't afford to buy, thousands of dollars of limited edition books can't afford to buy?

The number of this book is actually not high, and it is not a special number, and if there are other more precious numbers, it is estimated that the price will continue to rise!

It only took one minute from 3000 to 5000, and it took 20 seconds from 5000 to 8000, and the original price of 568 yuan of books is soaring all the way, and no one knows where the price will stay!

In the end, Qi Zhengxiang directly worked hard, from 10,000 to 15,000 in a row, and finally stopped at 21,000 before no one competed with him.

This investment is quite cost-effective, and it has multiplied several times in two hours, from 568 to 21,000 yuan, which also makes many people see the hope of making money!

Many netizens are gearing up, they silently made up their minds that the next time Lin Han sends a limited edition book, he must set an alarm clock and grab it with a plug-in, this is simply a money grab!

However, the 20,000 books did not meet the needs of Lin Han's readers, but stimulated their desire to want physical books.

They are willing to spend money, but they have nowhere to buy it, so the Renmin University Publishing House has become a punching bag again!

The official website, which had just recovered from the hack, was hacked again, only this time it was a petition.

"We don't expect a limited edition book, we just need a paperback version of The Matrix. If you want a physical copy of The Matrix, give us a thumbs up and let them see how many people want to buy a hard copy!"

There is a heart-shaped pattern next to these big characters, and each IP can only be clicked once, but in just over ten minutes, the number of likes has soared all the way to 20,000!

Tens of thousands of people petitioned, and many die-hard fans petitioned, just to have a paperback version of "The Matrix", and the paperback version did not affect the price of the hardcover limited edition at all!