Zhang Fan still adheres to his usual style, and the advertising bidding starts after the ratings come out.

Under normal circumstances, whether it is a crew or a variety show, advertisers are recruited first to get the money. At least there will be less pressure on investors.

After all, before a work comes out, no one can be 100% sure that it will be successful. If the work fails, the money received from the advertiser can subsidize the loss.

This approach cannot be wrong, after all, it avoids certain commercial risks. And this practice has also greatly increased the voice of advertisers. Most of the revelations that often break out that celebrities accompany advertisers are because they want to get more benefits from advertisers.

Zhang Fan is an exception.

As if Zhang Fan could predict that his work would be popular, he would never sell the advertising time slot before the ratings came out.

This method is completely gambling, and advertisers will have to pay a big price to get the time slot if the ratings are on fire. But if the ratings are dismal, then it won't sell at all!

Advertisers have previously tried to band together to resist Mr. Zhang's rule-breaking. But when the ratings of Zhang Fan's works came out, many advertisers couldn't resist the temptation of super high ratings, and could only cry and shout waving checks to win the advertising time slot.

The same is true of the fairy sword this time.

Some advertisers have approached Zhang Fan before, wanting to win the advertising time slot at a lower price on the grounds that Zhang Fan is filming a film and television drama for the first time and is a game adaptation that has never had a successful precedent. There was even a bold request for Lin Yueqing to come out and have a meal or something.

For this kind of guy, Zhang Fan threw an ashtray over and told him to get out. And pull into the blacklist to inform all TV stations, don't want your own show if you cooperate with this bastard!

The reason why Lin Yueqing fell so quickly is also related to this incident. Because Zhang Fan gave her a sense of security. Many people in the industry are for their careers and money, not to mention giving women tickets, but also giving their wives!

Many people were waiting for the premiere ratings of Fairy Sword to come out.

The media and musicians in Xiangjiang are waiting, and once the ratings are not good, or even average, they can have countless dirty water splashed on Zhang Fan.

The TV stations and advertisers who had a holiday with Zhang Fan before are also waiting, and if the ratings are not good, they can laugh at Zhang Fan for not being able to do anything. The myth that every work can catch fire has been shattered.

But when the premiere ratings came out, everyone's glasses were shattered!

How is this possible?!

In the current era when the ratings of TV dramas generally do not exceed one percent, and a small number of them are considered divine dramas after one percent. As soon as the fairy sword came out, it was ten percent, and many people didn't know what to say!

The super high ratings will not fall too much even if they will fall later, and I don't know what to say if I want to splash dirty water.

In this case, Zhang Fan's advertising bidding activities went smoothly.

Advertisers are businessmen in their purest form. When I spend money, it's all about works that chase high ratings. If there are no ratings, let alone looking for celebrities to eat, no matter how little money you have, it won't come out!

When the premiere ratings of Fairy Sword came out, many advertisers flocked to it, wanting to get a piece of the pie in this ratings miracle. Winning the advertising time slot means being able to attract big customers, after all, advertising is based on ratings. With so many viewers, no merchant will refuse.

In this atmosphere, Zhang Fan's advertising bidding was a great success. Even if he wants to give a part of Jiangnan TV, Zhang Fan will make a lot of money.

In the face of Xianjian's ratings, even the Xiangjiang media, which has been desperately attacking Zhang Fan recently, can only say sourly that the premiere ratings can't tell everything, it is very likely that the audience just feels fresh, and then it will slip.

And the ratings of the next day slapped them hard. Instead of dropping, the ratings of the second episode climbed even more, breaking through 11%!

This is based on the ratings of Huaxia's huge audience base. The one-hundredth difference is already the highest ratings for those who are touted as divine dramas!

Faced with this situation, most people wisely choose to keep their mouths shut. Even those who have opinions about Zhang Fan can only pinch their noses and admit it at this time. Except for a part of Xiangjiang's iron-hearted media that is black for the sake of black.

Some of the media are purely black for the sake of black, turning a blind eye to the ratings and good reputation of Fairy Sword. They have said that there is a problem with the appreciation level of the mainland audience!

At this time, the media that opened the map cannon and ridiculed the group can be regarded as provoking public anger. All kinds of angry counterattacks on the Internet directly drowned out those media. The intensity of the attacks is so great that even those media outlets don't even have the ability to fight back. Their website was even blown up.

Therefore, no matter what, you can't offend most people.

For the media in Xiangjiang, Zhang Fan doesn't care at all. They are now behaving more like juggling in the hope of attracting attention, and are not capable of real use.

Now that the fairy sword is on fire, there are discussions about the fairy sword everywhere. Most of them are positive.

"I played Sword and Fairy when I was in school, and now I can see the live-action version on TV, and it feels like a dream come true. ”

"Is this really a special effect from a TV series? It looks like a Hollywood movie. ”

"The special effects are bullish, the plot is invincible, and the actors are excellent. It is natural for such a TV series to achieve such results. ”

"Are those Xiangjiang media crazy? Or are they all blind? Can't understand such a good TV series?"

"The theme song is good, the ending song is good, and the interlude is good!

"Although I already know the final plot, I can't help but want to watch it!"

"It's really rare to see such a good TV series. I recommend everyone to check it out. ”

"Zhao Ling'er is so beautiful!"

"Lin Yueru is more beautiful!"

“......”

The reviews in various media outlets and on the Internet were almost one-sided with appreciation, and word of mouth spread that more and more people were interested in the TV series.

Those media in Xiangjiang were depressed to find that no matter how much they splashed dirty water, they were ultimately promoting the TV series!

With the continuous fermentation of word-of-mouth, the ratings of Xianjian continue to rise. Although the amplitude is not large, it makes the staff of Jiangnan TV and the crew smile every time.

Jiangnan TV won the jackpot with a lying gun, and the audience watched their TV program's program after all. In this regard, the leaders of Jiangnan TV are much stronger than the TV stations in the imperial capital. They flew directly to the imperial capital the day after the premiere ratings came out and went to the film and television city to offer condolences.

This is the highest rating in the last decade, and anyone who gets this kind of good thing will smile crookedly. The leaders of Jiangnan TV sent various condolences and bonuses to the crew, and they were in the limelight under the flashlights of many reporters at the scene. After that, he personally escorted the latest two episodes back to Jiangnan Province.

Zhang Fan's personality is actually the type of hello and hello. If people give face, it's not like he really can't be a man. When the leaders of Jiangnan TV came over in person, Zhang Fan was also very cooperative and did his job in front of the reporters' cameras. The atmosphere seems to be happy.

As for the crew, they were even more excited.

People in any industry, except for a very small number of people who really want to make a living, everyone else basically wants to achieve excellent results in their work.

After the ratings for the premiere of Fairy Sword came out, these insiders instantly understood what this rating meant. There is no need for Zhang Fan to say anything at all, one by one is full of energy! This resume is unwanted, and when I go to other crews in the future, I will say that I have worked in the Fairy Sword crew, not only have face but also have a lining!

And Zhang Fan is not a stingy person, the day after the premiere, he took everyone in the crew to charter a big restaurant and eat and drink. Then a red envelope was sent to everyone!

Under normal circumstances, red envelopes will only be sent after the filming is over, but now that the results have been achieved, Zhang Fan should be celebrated.

After all, the success of the Fairy Sword crew is inseparable from everyone's efforts. Since there are good results, of course, everyone should feel the benefits, otherwise it will discourage many employees. will make them feel that the crew fire has nothing to do with them. If you don't have a sense of pride, your productivity will naturally decline.

Just sending a red envelope can satisfy everyone and show more enthusiasm, of course Zhang Fan will not refuse this kind of thing. Zhang Fan is not a stingy person!

There are so many people in a crew, there will definitely be such and such dirty things. This is especially true in this industry. In this case, the popularity of the crew's premiere has become the best medicine primer, suppressing all the inconsistencies strongly.

There's no one who doesn't care about that rating. For the crew, that's their qualifications. not only has face when he says it, but he can also ask for a higher salary when he takes on other crews.

In the case of everyone working together towards a goal. The Fairy Sword crew burst out with unprecedented power.

Following the agreement signed between Zhang Fan and Jiangnan TV, the Legend of Sword and Fairy will broadcast an episode every Monday to Thursday at 8 p.m. It takes four episodes a week.

Although six episodes have been pre-filmed and edited, it is only enough for a week and a half at most. The rest is just working overtime and shooting hard.

Before the ratings came out, if it weren't for Zhang Fan's satisfactory salary, it is estimated that many staff members would have begun to complain. After all, filming day and night is a torture for anyone, especially those who do heavy work.

But when the ratings came out, when Zhang Fan's red envelope was sent. The staff who saw the bright future no longer complained, and they all devoted themselves to the shooting.

This is the difference between being able to see the future and not being able to see it.