Chapter 802: Under Armour

"Hmm. Pen %Fun %Pavilion www.biquge.info" Chen Feng nodded and took the document.

In fact, with Chen Feng's current popularity, many sporting goods companies have long signed contracts with him, including Li Ning, Anta, Peak, 361 in China, Converse and Reebok in the United States.

However, Chen Feng has not nodded, because these companies are either not large enough, and their influence is also very limited, such as Peak, 361, etc.; Either they have passed out of gas and almost quit the NBA market, such as Converse, and Reebok.

Once he signs a contract with these companies, they will inevitably ask for a limited right to renew.

In this way, Chen Feng is tantamount to being trapped, and if he wants to sign a contract with other companies in the future, there will be a lot of trouble, which makes it difficult to do.

So he's been waiting, waiting for giants like Nike and Adidas to sit still.

With Chen Feng being selected as an All-Star starter and winning the Western Rookie of the Month for three consecutive months, Nike and Adidas finally couldn't calm down, although Chen Feng was only willing to sign for one year, which made it difficult for them to accept, but at this time, there was no choice.

"Which one sent the email first?" Chen Feng asked as he looked at it.

From the perspective of intent contracts, the contracts given by Nike and Adidas are similar, Nike is $5 million a year, including the right of first refusal; Adidas is $4.8 million a year, including the right of first refusal.

In terms of numbers, Nike's contract is bigger, but Chen Feng is not only thinking about the difference of only 200,000 US dollars, but also planning for the long term.

So, whoever sends the email first and who sends the email later, even if it's a minute late, a minute earlier, the meaning is different.

"It's Nike." Smith replied.

"Oh." Chen Feng nodded lightly, he was not surprised, because Kobe Bryant signed Nike, and with Kobe's relationship, it is normal for Nike to be closer to him.

At this time, Smith's phone rang suddenly, he got up to answer the phone, walked back a few minutes later, with a smile on his face, and said to Chen Feng, who had already finished reading the document: "Chen, I just received the news." Just now, underarmour, and1, and airjordan (Jordan) also sent emails one after another, hoping to sign a contract with you and hire you to be their spokesperson. ”

"Oh?" Chen Feng raised his eyebrows.

Needless to say, AirJordan, the collection named after the basketball god Jordan is one of Nike's most recognizable brands. Although he was born under the aura of Nike, he was not hidden, but bloomed with his own unique charm.

AirJordan's roster includes superstars such as Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook and more.

Hearing Airjordan, Chen Feng couldn't help but raise his eyebrows and asked, "Did AirJordan give an intention contract?" ”

"Given." Smith said, "Airjordan is offering a contract of 4 million a year, which also includes the right of first refusal. ”

"Hmm." Chen Feng nodded, this contract is not low, only a little less than Nike and adidas, and it is also the right of priority to renew, which can be regarded as sincere.

You know, this right of first refusal is not free, this part of the cost is included in the contract, if you don't have the right of first refusal, the contract amount will be less.

Don't have the right of first refusal, which means that it is a one-shot deal.

"What about the others?" Chen Feng asked again, but added, "and1 needless to say." "AND1 was originally a niche brand, and now it has almost withdrawn from the NBA stage. In the entire NBA league, there is only one person who speaks for AND1 - Lance Stephenson.

Therefore, Chen Feng will not consider and1, so the "other" he refers to underarmour.

Founded in 1996, Underarmour is incomparable to Nike and Adidas in terms of qualifications and history.

For a long time, Underarmour didn't have much presence in the NBA.

However, in recent years, Underarmour has developed rapidly, and its presence in the NBA has become stronger and stronger, and they have signed 17 NBA players, ranking fourth among NBA sneaker sponsors, surpassing brands such as Converse, Reebok, Anta, and Li Ning.

It is worth mentioning that Underarmour offered Durant a 10-year contract worth $320 million in 2014 to poach Durant from Nike.

In the end, Underarmour did not succeed, but it also forced Nike to increase the price to keep Durant, for which he was offered a 10-year, $300 million contract, which shocked the entire league.

Despite the absence of Durant, underarmour has not fallen because they signed Stephen Curry in 2013 for four years, $4 million per year.

This deal was arguably Underarmour's most successful trade, and it was also one of Nike's most unsuccessful choices.

Looking at it now, Nike did suffer a big loss when he let go of Curry, and Underarmour offered Curry 4 million per year, which was not high, but Nike did not match and chose to let Curry go.

And Durant's 10-year 320 million, converted to 32 million a year, they chose to keep it, and renewed Durant's contract with 30 million a year.

It's not that Durant's market value is not as good as Curry's, but in terms of Curry's popularity and market value today, Underarmour has made a lot of money, and Nike has lost a lot!

And with Curry's rapid rise in the past two years, underarmour has also grown rapidly.

Today, Underarmour's market capitalization has reached tens of billions, and it threatens Nike and Adidas in the Chinese market. Chen Feng is also very interested in such a company, but he still needs to carefully consider whether to sign a contract.

Smith also knew that Chen Feng was not interested in and1, so he directly said underarmour: "The intent contract given by underarmour is $5 million a year, and the same requires the right of first refusal." ”

"It's not a low price." Chen Feng said.

"I'm not done yet." Smith smiled mysteriously and said with some excitement, "Underarmour also said that if the contract is renewed after the end of this contract, the new contract can be modeled after the new contract that Curry signed with them last September." Haha, this temptation is not small. ”