BesTV video rental store.

Roy and Ulysses revisit their hometown, a video store not far from Netflix, where Roy came on the first day after the crossing.

At that time, Roy's humble rental house did not have a video recorder at all, and ended up renting a video tape; At that time, he casually bragged about a big, but he was heard by Netflix boss Reed; At that time, I just wanted to work to pay off my debts, but I founded a business by mistake.

More than four months later, he returned to this starting point, but he was already a person and his identity was reversed.

Roy handed the videotape "Sex Book Tycoon" to the boss with a lot of emotion, and said with a smile: "Return it." ”

After the boss scanned the code and checked, he glanced at Roy with a strange look in his eyes, and said slowly: "You need to pay a late fee of eighty dollars." ”

Before Roy could say anything, a bearded man next to him was surprised, "Eighty dollars?!" The other party looked at Roy with a curious expression, and asked enthusiastically: "Lao Tie, how long have you been watching this tape?" ”

Roy thought for a while and said with a smile: "It's more than four months, but it's because I don't have a video recorder at home, so after I borrowed it, I forgot to return it." ”

The bearded man said: "I said, then you might as well not pay it back?!" It's only $3 to rent a videotape, but you'll have to pay 80 for late fees. ”

Roy asked, "How can I rent a new tape if I don't return it?" ”

The bearded man said excitedly: "Go to rent online, you are so young, you will definitely go online, there is a red coral website, there are many dishes on it, not only there is no late fee, but also no deposit, and the mailing speed is particularly fast, you can receive it the next day, and the most important thing is that you want to watch a few movies a month, just watch a few movies, free postage!" ”

The boss of BesTV stared at this bearded man with an unkind face, if his eyes could kill, then this person would have died a thousand times.

Roy was puzzled: "I've heard of the Red Coral website, but isn't it only a DVD?" ”

The bearded man hated iron and said: "TV, radio channels, outdoor advertising, everywhere are promotional activities made by DVD manufacturers, low-end machines are super cheap, Lao Tie, listen to my brother, buy one back is definitely not a loss, I have personally tried it, the picture quality is really good." ”

Roy stood in place in a daze, Nima, you are an undercover agent sent by Red Coral Company, are you selling competitors' products in the BesTV storefront, are you really not afraid that the boss will end you with a headshot?!

Roy pulled his beard aside, avoiding the boss's fierce gaze, and asked his doubts, "You're not here to rent a videotape?" ”

"yes, why not?" The bearded man deliberately showed Roy a few straps in his hand, and his puzzled expression seemed to be more confused than Roy's.

"Fack!" For the first time, Roy felt that his IQ couldn't keep up, "Then you still dismantle the stage in front of the boss, aren't you afraid that the boss will click you?" ”

"Well, I thought something was going on." The bearded man said nonchalantly: "I'm an old customer here, and I contribute business here almost every day, so it's strange if the boss drives me out." ”

Strange uncle, your TMD is the weirdest, okay. "And ...... you?"

The bearded man explained: "It's not because I forgot to return a videotape before, and as a result, I paid a late fee of dozens of dollars, and I was really unhappy, so I didn't vomit and feel unhappy." ”

Roy then understood the reason, it turned out that this person was seriously dissatisfied with BesTV's late fee clause.

It's no wonder who doesn't have a time when they lose everything. Originally, I forgot to return it and I was in a bad mood, and BesTV charged a late fee, which must be angry.

Roy checked BesTV's financial report, and the late fee actually accounted for 10%-15% of BesTV's annual revenue, which is quite a source of income. Therefore, if BesTV does not cancel the late fee, more customers will lose to Red Coral; And once it is canceled, not only will the company's profits be affected, but his various offline franchise stores may also rebel. (Appendix 1)

Roy asked one last question: "If the Red Coral rental service is so good, why do you still come to BesTV to rent a videotape?" ”

The guest smiled honestly: "The latest film, there are still too few red corals." ”

Roy nodded, pondering and leaving.

……

Back at the office, Roy called Altman Petty, the operations manager, and asked in surprise, "Has San Francisco implemented the 'overnight delivery' service for DVDs?" ”

Ultraman said, "That's right, boss, but the price it costs ...... It's a little big. ”

"Oh, don't worry, just sign a short-term agreement with FedEx. When the volume of business we mail is getting bigger and bigger, the right to speak will naturally be reversed back into our hands, and then it will not be us who ask for them, but these courier companies will compete for our resources in turn. ”

Ultraman nodded, still a little worried: "Is it really worth spending such a big price?" ”

"It's worth it! Well worth it. Roy picked up a DVD casually and said: "Now the times are developing rapidly, the innovative products of the past ten years have exceeded the total amount of the past 1000 years, the pace of society is getting faster and faster, and people are becoming more and more impatient. ”

"But boss, isn't it too ...... that you have canceled the DVD expiration date, late fees, and mailing fees How big a step?! (Appendix 2)

"Hahaha......" Roy couldn't help but laugh out loud when he heard Ultraman's calculating tone: "Do you know what we don't lack the most now?" ”

"What?"

“Money。” Roy's eyes lit up, and he said seriously: "Now the major DVD manufacturers in RIBEN are making efforts, and the advertisements are overwhelming, this is an unprecedented opportunity, and this is also a situation that I have never considered before, maybe the wings of the butterfly have been instigated, and a tornado that will sweep the world is about to come in advance."

"Ultraman, now is our most critical period, we not only have to build a large inventory center and purchase popular new films, but also have to target BesTV in all aspects of 360 degrees, crush him in service, quality, price, and convenience, and take the market back from his mouth piece by piece."

Although Ultraman didn't understand the essence, his blood was lit up and his fighting spirit was high.

Just as Roy was preparing for more detailed instructions, Rex knocked on the door and came in, reconfirming, "Roy, there are a lot of reporters outside, are you sure you don't see any of them?" ”

[PS] Appendix 1: Historically, Netflix's cancellation of late fees for subscribers' leases has had a great impact on BesTV. Because of this service, a large number of users flow to Netflix every day.

We can make a comparison in time: when Netflix officially launched zero late fees at the end of 1999, that is, users can keep the movies they want to watch indefinitely without worrying about when to pay them back, when did BesTV follow up on this very popular service with zero late fees?

In 2005!

The slowness of its response is evident.

Appendix 2: From the time Netflix was founded in 1997 to the time it officially provided a "three-no" membership service with no expiration date, no late fees, and no postage, it was already 1999. When we look back at history now, it feels like a snap of a finger, but at the time, Netflix went through a lot of struggles to find its own answer.