Stanford Campus.

A student in a light green sports suit, wearing white NIKE running shoes and holding a tennis racket in his hand, trotted all the way to a man with a sweat.

"Dad, you came to see me all of a sudden?"

"I heard there's an interesting marketing campaign here, so I took a look. The middle-aged man smiled very gently, and was also wearing a dark sportswear, which matched the child next to him.

"Yes, somewhere, this is my territory. ”

"I don't know exactly what it is, so let's look along this road. The middle-aged man pointed in the direction of the main road on campus and strolled with his child.

"If you are interested, it seems to be worth looking forward to...... By the way, Dad, I heard that a boss wants to poach you. ”

"What's wrong, is it weird?"

"Haha, no, I didn't expect you to have a great day before you get old. In the end, did you say yes?"

"Uh...... How can I say it......"

"Haha, it seems that the other party is not the master, right. ”

The middle-aged man shook his head and smiled: "That's not the case, actually, I almost agreed." ”

"Wow! Looks like there's a story. ”

"You wouldn't have imagined that the boss was younger than you, and he was very surprised when we first met, and I wouldn't have talked to him if it hadn't been for Miss Elisa's introduction. ”

"Hey, don't discriminate against us young people, okay? I'm much more reliable than the boss you said. ”

"Haha, of course not, that young boss is even more ...... than you think Illustrious. The middle-aged man looked very serious.

"Then why do you ...... What if you didn't say yes?"

The middle-aged man spread his hands and smiled, "Because I'm not sure if I can help." ”

"Looks like the company's products aren't very good. ”

"Uh...... No, it's a whole new industry, new opportunities, I can't see it accurately, so ...... Research and research in private, and if there is a place for me, then ......"

"-Then 'Longzhong Advice' and depict the general trend of the world, right? Haha, you are still so cunning and cunning. ”

"You kid. I call it planning before acting. ”

While the two were chatting, another young student came over and said, "Hey, are you here too? There's an interesting booth in front, would you like to check it out?"

“NICE，GO。 The two greeted the middle-aged man and left excitedly.

The middle-aged man is none other than Gary Copperfield, the elite talent Roy invited to join last night.

Gary walked forward with the reins, passed the corner of a school building, and saw a small booth that was quite lively, covering an area of about 30 square meters, with a retro dark brown setting, which was quite eye-catching.

"Is this what he does? It doesn't look like it...... Hey, kind of interesting. ”

Gary curiously approached to see that the slogan above the booth was "Future Technology", and there was a line of font on the right that was one size smaller "Black Technology Used by the Wealthy Class".

"Is this to cause a sense of mystery? Looks like his strategy has worked. Gary savored it carefully and exclaimed, "-No, it's more than that...... He used the philosophy behind luxury sales. ”

The fundamental logic of luxury goods is the psychology of showing off, and people will distinguish themselves from other people's class through this type of goods. Therefore, if you want to sell a luxury item, the most important thing is to make the customer feel face-saving.

How can you make the people who use the product feel face-saving?

There are many methods, such as celebrity endorsements, price barriers, backstories, unique cultures, and so on.

In the final analysis, the principle of these means is to make ordinary people in society feel that they enjoy the same life as the aristocratic class, the privileged class, and the rich class.

And the product positioning of this booth in front of you is exactly like this, and the message they convey is to express that when you use this DVD product, you will feel the same treatment as the president of the United States and the richest man in the world.

Gary thought about it very carefully, he didn't expect Roy to understand marketing so deeply, he thought that he had thought highly of him, but he didn't expect him to create surprises.

He walked to the booth. I found that there were only 2 DVDs in the huge booth, there was no place to sell the products, and there were no boxes around to store the goods, let alone the people who sold the products.

"It's weird. ”

Gary watched the more and more students gather in front of the booth, stood curiously on the edge of the booth, and continued to observe patiently.

The interior of the exhibition area is very clean, and the scenery inside is even more amazing.

The interior is furnished in the style of the study of an aristocratic farmer in the last century, surrounded by retro bookshelves with thick books on them, and the floor is covered with ornate carpets, on which there is a single leather sofa, next to the sofa is a coffee table, and opposite the sofa is a TV cabinet with a TV on the TV cabinet.

A well-dressed, meticulously combed hair, trimmed mustache, dressed like a middle-aged man who lived in a simple aristocracy, leaned on the sofa, elegantly sipping coffee, and watching the TV opposite.

The noble lord coughed lightly, picked up a disc on the bookshelf, took out a DVD from the box, and handed it to the beautiful maid who had been waiting beside him.

The maid took the DVD and pressed the remote control, and the DVD player in the distance immediately responded, extending a card slot like a sci-fi. The maid took out the previous DVD, replaced it with a new one, and pressed the confirm button, and a new movie began to play on the TV again.

This woman in a maid's costume is very beautiful, with a convex and backward figure, which makes people reverie.

“…… This maid is so familiar...... Oh, I remember, isn't she Roy's assistant Debra?!" Gary looked at it for a long time before he recognized it, her current outfit was very different from the appearance of yesterday's low-cut black dress, and the only thing that remained unchanged was probably this beautiful face.

"That's a good job. Was this to create an atmosphere of mystery and nobility? It seems that he has done it. Gary nodded secretly.

Another DVD was placed on the edge of the booth, supported by a six-pointed star shelf with a sense of technology, and the silver DVD seemed to stand in the air, full of cool style.

Most of the students gathered around here, observing this high-tech that is not often found on the market.

There is also a computer on the edge on the right, and there are a lot of people around, watching the people sitting in front of the computer look up things on the website.

Gary wondered that there must be no internet cable for this computer here, but why did everyone look as excited as if they were surfing the Internet?

There was also a table for enquiry registration on the left side of the stand, and nothing else.

"Can you really sell products in this way?" Gary was not sure, but looking at the liveliness of the scene, it seemed to be very dramatic.

However, he vaguely felt that he had only seen the tip of the iceberg of the essence of this activity.