Chapter 219: Wine Advertisement
"Brother, brother, where is my noodle person?" Lao Mo has a good memory, and after half a year, he still firmly remembers that Xu Xuecheng agreed to bring him the noodle man of old Beijing.
Xu Xuecheng shook the box, "Inside, I'll come to my room to get it later." ”
This girl wears a jacket and rolls up her sleeves in the winter, and her forehead is sweating densely, obviously she has just come back from going crazy outside, and she is simply two people in her previous life, but Xu Xuecheng still prefers the current old man, probably to make up for it, he would rather be a carefree wild girl like this.
Wang Meilan is not used to Xu Feiyan, "Go away, go away, while playing, your brother just got out of the car, can't you let him rest well?"
When he went to Beiping, Xu Xuecheng carried a big suitcase, and when he came back, he had more luggage, all kinds of food and clothing, and the new clothes he brought to his family took up the most space.
Xu Xuecheng handed her the snacks he promised him, and pulled her to ask, "How many points did you score in the final exam?"
"Chinese 94, Math 100, English 83, second place in the school!" Lao Mo took out a certificate of merit from his pocket.
"Yo, that's good, you have to work hard in English,"
Xu Xuecheng nodded with satisfaction, it seems that this girl is crazy, and her studies have not fallen.
"Got it," Xu Feiyan got the benefit, and naturally obeyed his brother.
After putting down the luggage, Xu Xuecheng sent Yu Ping to the hotel again, and learned that Yu's mother had set up a new house in the county, and turned around and went to her new house.
The two-and-a-half-story small bungalow is not conspicuous, but it is definitely a petty bourgeoisie in the county, and there is a small courtyard around the door.
Yu's mother said that she had left a bedroom for Xu Xuecheng and could move over at any time, what does this mean, I believe everyone understands.
Xu Xuecheng was thick-skinned, nodded, and said with a smile, "That's good, I'll come to eat every day in the future." ”
Yu Ping lowered his head in shyness, slipped back to his room, and came out with a large plate of melons and fruits for a long time.
"What, Aunt Sun, I'll leave first if there's nothing to do, see you another day!" Xu Xuecheng sat down for a while, visited the new house and his bedroom up and down, his bedroom was on the second floor, and Yu Ping's room was separated by a wall, Xu Xuecheng felt sorry in his heart: Is this really a guest bedroom?
Yu's mother chased after her from the kitchen, "Don't have dinner here?"
"No, I'm riding,"
When I returned home, Wang Meilan was naturally entertained with good wine and food, her son was a college student, and he would be 16 years old in two years, so he didn't have to worry about his drinking.
When she went to bed at night, Wang Meilan filled Xu Xuecheng with two hot water bottles and stuffed them in the quilt, and baked warm dishes, for fear of wronging her son.
The winter in the north and south is really different, at least when I go home, when I wake up in the morning, there is a hazy fog everywhere, and streams of moist mist rush to my face.
Shangrao has a saying of "two locks and keys" since ancient times, a typical water town, in the morning when the weather is good, the whole city seems to be buried in the clouds, this is not the haze of later generations, Xu Xuecheng can breathe as much as he wants.
Shaking and dressing, brushing her teeth and washing her face, Wang Meilan had already prepared a hot towel and even squeezed out the toothpaste.
I went to the street at the door to buy breakfast, the long-lost three fresh buns, taro dumplings, sweet bean curd, when I came back, I jumped up and down, and my mouth was already stuffed.
After breakfast, Wang Meilan continued to go to the store, Xu Shigui also went to work on the things in the warehouse, Xu Xuecheng naturally didn't get started with the dishes and chopsticks at home, and the old man was also very conscious, so he washed it with a long time.
Just as he was about to wander around, a familiar figure walked in through the door.
"Chengcheng, I'm back. ”
"Well, Uncle Zhou is well-informed, I only arrived yesterday, and you will come to the door today,"
Xu Xuecheng looked at Mayor Zhou with a smile, thinking in his heart, it is estimated that the other party must have nothing to do in the Three Treasures Palace, waiting for him to come out.
Mayor Zhou laughed heartily, "Aren't I concerned about you, what's the matter, afraid that I will come to your house to eat?"
"How many people can't wait, how can I be afraid," Xu Xuecheng patted his ass without a trace.
Mayor Zhou was already a regular customer in the store, and Wang Meilan and the others were not surprised, said hello, handed over a cup of hot water, and went their separate ways.
Xu Xuecheng asked straight to the point, "Did you come to me today?"
"Something, it's almost the New Year, and the efficiency of the factory is not rising, I'm so worried."
Xu Xuecheng pouted secretly, you deliberately came to pretend to show me.
On the way here, although Xu Xuecheng didn't take a closer look, but the rows of bungalows under construction, as well as the broken tile houses that have been painted with the word "demolition" everywhere, and the rumbling gas trucks on the road, there are also a lot of construction in the city.
To put it mildly, in terms of vitality alone, the capital city may not be as good as the city now!
However, it is rare for people to run this trip, and face still has to be given, Xu Xuecheng asked very cooperatively,
"What kind of factory, let our mayor worry so much. ”
The corners of Mayor Zhou's mouth raised, "It's that winery, didn't you say that you want to use ancient koji to make wine, the taste is good, but the sales can't go up, and I can't find you in the past six months, I can't help it, so I came to you in such a hurry!"
Xu Xuecheng remembered that the winery in the city should have been renamed "Quanliangye Liquor Co., Ltd." now, and he also invested 200,000 yuan.
It's just that with more and more industries under his hands, Xu Xuecheng sometimes can't help but forget about those small industries in the corner.
However, this distillery is not a small industry, Xu Xuecheng will only remember for a while, how vast the domestic liquor market is in the future, Xu Xuecheng, as a reborn, is naturally clear.
Not to mention anything else, just talk about the wine industry of the CCTV standard kings, which one is not a lot of money, and the brands with an output value of one billion can't be counted on their fingers.
Moutai, Wuliangye, Jiannanchun, Gujing Gongjiu, Xifeng, Confucius Banquet Wine, and even the "Four Specials" in Jiangxi Province later, are all liquor companies with a brand value of nearly 10 billion.
"Oh, this matter, I really missed it all at once, you don't know, I've been concentrating on school for half a year, how can I have the opportunity to take care of this," Xu Xuecheng spread his hands, expressing his helplessness.
"I don't blame you, isn't it like you're back, give me ideas,"
Mayor Zhou is not embarrassed to ask for advice, anyway, this is not the first time, now Xu Xuecheng only needs to find a way for him to let him keep his head down and be a student.
"I have to understand this matter first, how to figure it out without a head," Xu Xuecheng said as he touched it.
Mayor Zhou took out a stack of documents from his briefcase, "Well, the materials in the factory are here, if you don't know anything about me, why don't we go to the field to see it." ”
Yes, this preparation is sufficient, Xu Xuecheng has no reason to refuse, he can't be lazy, so the two of them got in the car and went to the winery.
The address of the new factory has not changed, it is still on the edge of the Xinjiang River, and a large area of land on the original side has been planned under the name of the distillery, and dozens of acres of paddy fields have been allocated along the way.
Zhang Rongjie was already at the door, "Mayor Zhou, Mr. Xu, you are here,"
The two went straight into the distillery, and now the distillery is no longer the point where there were two cats and cats, and there are several modern workshops, not to mention the several modern large-scale distillation workshops introduced at a large price in the city.
"What is the main point of sale in our factory now?" Xu Xuecheng asked.
Zhang Rongjie replied, "It is mainly the hospitality wine in the city and province, and the rest is the supply and marketing society of the next county and city to take some quotas." ”
Xu Xuecheng nodded, now all he could think of was the amount of these "internal digestion".
There are two main types of liquor sold in this factory, one is the transparent glass bottle "Whole Grain Liquid" for civilians, and the other is the "Whole Grain Liquid" in the blue glass bottle of unit hospitality wine.
Xu Xuecheng took two samples, which was not a little different from the high-end liquor packaged in later generations, at most it was the difference between the bottles, and he didn't see the meaning of spending too much money at all.
"Does this packaging change help sales?" asked Xu Xuecheng suspiciously.
"Of course, since the packaging change, our factory's sales have increased by nearly 30% this quarter," Zhang Rongjie said.
Xu Xuecheng couldn't cry or laugh, this is too rough and simple, and it is no wonder that those classic promotion plans in later generations have not yet been born, otherwise, Xu Xuecheng estimates that these people will be ashamed to death, this is also an advertisement?
Zhou Zuoxing also saw Xu Xuecheng's disdain, it seems that the sales volume of these three percent seems to be not worth mentioning to him?
"Then what do you think?" Zhou Zuoxing asked.
He knew that Xu Xuecheng's talent for doing business was not comparable to ordinary people, and since he showed this disdain, he must have a better plan in his heart.
The three-star, four-star, five-star, and even luxurious, supreme, and collector's version of liquor in later generations have passed through Xu Xuecheng's mind.
Xu Xuecheng finally selected three specifications for the whole grain liquid, the civilian version of the white bottle packaging whole grain liquid is 1.8 yuan, the classic version of the blue bottle packaging whole grain liquid is 5.8 yuan, and the supreme version of the gold bottle packaging whole grain liquid is 19.8 yuan.
"It's so expensive, can it be sold?" Not only Zhang Honglie has this question, but Mayor Zhou is also skeptical, after all, this will be the most well-known Moutai liquor in China, and it is only five or six yuan a bottle, and a dozen yuan a bottle of wine can be sold.
In the same month, Xu Xuecheng took a few truckloads of special-flavored liquor from the distillery, and he didn't say what it was used for, only that it was used for advertising.
The factory originally had half of Xu Xuecheng's equity, even if Xu Xuecheng didn't say it, it was nothing to take away a few truckloads of liquor, and besides, he was still the nominal general manager, so it was nothing.
In the Spring Festival of 1983, the headquarters of Jiamei Electric Appliance Company, every day on Sunday, raised a glass to invite, "May we rise higher and higher in the New Year,"
Secretary Liang and all the attendees toasted together, "Cheers~"
A few golden ceramic bottles are scattered on the side......