The method that Chen Tian came up with was actually the viral marketing model, which at this time had not yet become as popular as later generations.

The curiosity of men made Chen Tian come up with the idea that in order to achieve the purpose of viral marketing, it is necessary to store an attractive pathogen.

Chen Tian couldn't help but think of his publicity before the release of the live burial, in fact, at that time, Chen Tian and Lionsgate were also using viral marketing in disguise.

In the context of the anti-war tide and the situation in Iraq, Rita Conroy's recorded text is the source of this disease.

Chen Tian and Lionsgate used Rita Conroy's recordings to attract people's enthusiasm for participation.

During that time, almost all of the United States was worried about Rita Conroy, and almost every day there were people waiting on the forums for a new recording.

This is also one of the important reasons for the success of burying alive, compared with all marketing models, online marketing methods are relatively cheap, and viral marketing is one of the most cost-effective methods.

Digging deep into the selling points of products, creating public opinion topics suitable for online communication, and finding susceptible people are all necessary for viral marketing.

"Hard Fruit Candy" is just a million-dollar ultra-low-cost product, the original idea was to target the female market, and men's curiosity made Chen Tian discover the possibility of viral marketing.

And women will also wonder why they don't build yì men to go, so the effect is complementary.

"Justin, if you do publicity, then you're going to be a top marketing expert. Eric Lomis said with a smile.

"Eric would make me proud to say that. ”

Chen Tian hung up the phone with a smile, and Eric Lomis also re-contacted the personnel of the publicity and distribution to start re-publicizing, and also began to contact the theaters outside the six major theater chains.

"Why didn't MGM build a movie for women?

I'm definitely going to the theater to watch it, I don't know if anyone thinks the same way I do. ”

Similar posts and comments appeared on major forums, and people quickly responded.

"I'll go too, but I just don't build yì. I didn't say no.

Besides, I've seen all kinds of films, no matter how violent, bloody and disgusting, and even women can watch movies, I can't think of anything I can't watch. ”

"Yes, the little girl in the trailer is really good, but can someone tell me what that little girl is doing with that guy in a surgical gown?

I'm curious, is that why we don't build yì we go to the theater?"

"I'll go anyway because I'm a woman. ”

"MGM, is this a discrimination between men and women?"

……

Driven by some of MGM's employees, both men and women alike want to know why men can't go to the theater to watch the film.

But MGM never gave a direct response. However, MGM gave the theatrical situation of the release of "Hard Fruit Candy".

However, to the surprise of fans, "Hard Candy" premiered in the United States in as many as 1,888 theaters, and 1,750 theaters were not the six major theaters.

This kind of film schedule makes the members of the six major theater chains seem very depressed, and they have become accustomed to going to these theaters to watch movies.

However, most of the films scheduled for "Fruit Hard Candy" turned out to be non-six major cinema chains, and there is a difference between the non-six major cinema chains and the six major cinema chains, both in terms of location and surrounding facilities. Such a film scheduling plan has naturally been complained by countless people.

"Is MGM's head crooked? Why are they all theaters that I don't frequent, and I only watch movies at AMC.

As a result, there are only 3 theaters in the whole of New York, and AMC Theaters will show "Hard Candy". And it's all afternoon. Oh, it was sold out when I wanted to buy it. ”

"Man, I'm in the same situation as you, I want to go and see why we don't build yì let's go in and watch, but I can't buy a ticket in the best location in the city center, I hate those little theaters. ”

"I'm a woman. But there's nothing special about it, and I'd love to watch the movie and go shopping with my friends.

Now I have to choose a theater a little farther away, if not I wonder why, if it weren't for the fact that Justin Chen is very handsome. I would definitely give up watching this movie. ”

"No matter how handsome he is, he's just a yellow man, and he's got Scarlett Johansson, God, I can't believe Scarlett will be with him. ”

"Not only Scarlett, but also Anne Hathaway may have fallen. ”

……

The discussion on the Internet is very hot, and this is what Chen Tian is MGM is willing to see.

At the same time, "Super Burger King", which is currently being released, was officially released on October 3 after being screened in six theaters across the United States on September 27.

With its largest release of just 555 theaters, the obesity documentary grossed $12 million the following week.

Although "Super Burger King" can't compare with the box office miracle of "Buried Alive", it has already set a single-week box office record for a North American documentary.

Although it was the second week, the first week was actually only a small-scale screening, and the largest day was only 24 theaters, so the second week is equal to the first week.

And in this case, the 12 million box office in a single week made "Super Burger King" the third place in the North American box office list last week.

In front of "Super Burger King" is the 35 million cost "Rock School" and the MGM release of "Time Hunt" starring actor Denzel Washington, which cost a whopping $50 million to produce.

Both of these films have been released on a scale of more than 3,000 plus theaters, not to mention that the cost is completely incomparable.

In this case, the single-week box office of the No. 1 Rock Campus is only 7.6 million more than Super Burger King, and the second-ranked "Limited Time Hunt" is 4.2 million more than "Super Burger King".

And "Super Burger King" is just a documentary, but it is such a documentary that has achieved a box office of 12 million in a single week.

Before the upcoming release of "Hard Fruit Candy", the single-week box office miracle of "Super Burger King" added a boost to the upcoming release of "Hard Fruit Candy".

"Let's go watch Miracle director Justin Chen's new film "Hard Candy", you will only get surprises!" This sentence has become a hot topic in major forums.

"Let's go to see Miracle director Justin Chen" -- that's the Hollywood Reporter's front-page headline on October 6.

The Hollywood Reporter put it this way: "Justin Chen has performed a miracle again after the $10,000 "Buried Alive" grossed 180 million worldwide, even though the film was only his script.

But everyone blames him for his success, including director James Wing.

"Super Burger King", which is only $100,000, has a box office score of 12 million in a single week when the scale of release is not large.

Take a look at the videos in front of and behind him. You'll know how amazing Justin Chan is.

After "Buried Alive", some people called him a miracle director, and I think the success of "Super Burger King" told us that he was a miracle.

Justin Chan tells us with the simplest truth that a sincere film is the best and best way to impress the audience, as is the case with "Buried Alive" and "Super Burger King".

Now there is a saying circulating on the Internet that 'let's go watch Miracle director Justin Chen's new film 'Hard Candy Fruit', you will only get surprises', what are you waiting for!"

"Justin Chen, Another Miracle" - Los Angeles Times: "Justin Chen once again tells us that ultra-low cost can bring high returns, and once again tells us that ultra-low cost can still bring a good film." ”

The "Orange County Chronicle" even commented on the Lionsgate and MGM that Chen Tian has worked with: "Will Lionsgate regret the breakdown of his relationship with Justin, at least MGM must be happy with their choice now."

Look at MGM's "Limited Time Pursuit", 50 million in exchange for only 16.2 million. This is a film that is destined to be a big loss.

Looking at MGM's box office in the past two years, we have a proposal that is to give every penny to Justin, and let Justin's magic miracle help MGM regain its former glory. ”

As an entertainment tabloid, the "Hollywood Street King" newspaper even linked McDonald's abandonment of the super package plan with "Super Burger King", and even declared that this was a great victory for Chen Tian alone.

Not only did entertainment newspapers pay attention to the success of "Super Burger King", but even the health section of the New York Times gave Chen Tian high praise.

Homage to Justin Chen. The Greatness of a Man", which was the headline of the health section of the New York Times, one of the most widely circulated in the United States, on the 11th: "Justin Chen uses his efforts to tell everyone that our health is being quietly stolen by something." He told us in a simple, light, pleasant and direct way.

If it weren't for him. Maybe in 50 years our whole country will be obese.

Even though he only reveals a small aspect, even just an individual case, we still have to pay tribute to his film "Super Burger King" and his "Super Burger King!"

There are also those who mention that the U.S. education and health authorities have given Chen Tian a corresponding award for the positive impact of his film "Super Burger King".

“F…… UKC!" James Butch, Lionsgate's chief financial officer, let out a low scolding and shoved the table to the ground.

At the recent Lionsgate wrap-up meeting, James Bucky was named and criticized by Vice Chairman Michael Barnes and Lionsgate Chairman Steve Bickers.

plus Chen Tian's "Little Sunshine Beauty" was fully praised after its premiere at the New York Film Festival. And Chen Tian also has the upcoming "Fruit Hard Candy" in his hands, and will also shoot "The Queen Wears Prada" and a 100 million yuan production zuò.

A "Buried Alive" may be a miracle of zào, but "Super Burger King" still creates a zào miracle, plus the good reputation of "Little Sunshine Beauty". This made Lionsgate's executives feel that Chen Tian is not just as simple as luck.

And the breakdown of the cooperation with Chen Tian is a mistake, if it is not the breakdown of the cooperation, then it is Lionsgate and not MGM who enjoy the box office and praise.

Lionsgate CEO John Vlameer therefore made a request to James Bucky to bring Chen Tian back to work with him.

This request made James Bucky's face turn pale, as if Chen Tian was standing in front of him and slapped him fiercely.

James Budge would have thought that Chen Tian would create a miracle again, and it was only a documentary.

$100,000 earned 12 million at the box office in a single week, and the film received a good reputation in the United States.

More importantly, it was officially praised that according to the news, the United States will completely eliminate hamburgers and fries and other fast food in campus meals from the second half of this month.

This is an honor that you can't get if you want it, and it will even be of great help to Lionsgate in the future.

But this qiē is based on Chen Tian's failure to leave Lionsgate. And now it's MGM that enjoys the benefits.

James Bucky looked at the scattered buns on the ground and forced himself to calm down.

"Tom, please come down to my office. James Bucky called Tom Thornberg's office.

Picking up the scattered articles on the ground, James Bucky waited for Tom Thornberg.

He couldn't pull his face to practice Chen Tian, so he thought of Tom Thornberg, who had a good relationship with Chen Tian.

"Tom, I think you are the only one who can help me with this!" said James Butch as he looked at Tom Thornberg.

Tom Thornberg's face didn't change much, but in his heart he was full of contempt for James Bucky, if he hadn't forcibly intervened in the first place, it would have been Lionsgate and not MGM who were holding the celebration at this moment.

"James, what are you talking about?" said Tom Thornberg, feigning to be stupid.

James Budge's face twitched. He didn't believe that Tom Thornberg didn't know what he was referring to, but at the moment he could only force a smile.

"It's about re-working with Justin Chan, Tom, and you know I'm at odds with him, and you're friends with him. So can this matter be ......?"

"James, I'm sorry. There's nothing I can do about it. He told me that he would not work with us again. ”

In fact, Chen Tian did not say that he would no longer cooperate with Lionsgate, this sentence was added by Tom Thornberg himself.

He added this sentence in response to James Bucky's request, so he was reluctant to help James Bucky clean up the mess.

What's more, even if Chen Tian can promise to come back and continue to cooperate, it is not his credit.

"Tom ......"

"James, I've got something to do over there, I'll go first if it's okay. There's really nothing I can do about it. Tom Thornberg turned and left the office.

James Budge looked at Chen Tian's photo and contact information on the computer, and his eyes seemed to be able to burst into flames.

“F…… UCK。 With a roar and clenched teeth, James Budge slammed his fist on the desk.

The miracle of the first week of "Super Burger King" stimulated a large part of the fans. The discussion and anticipation of "Hard Fruit Candy" on the Internet is even crazier.

And "Super Burger King" once again received $6.6 million at the box office in the three days of 6, 7 and 8, and "Super Burger King", which has been released for 12 days since its release on the 27th, has received $18.6 million at the box office.

Breaking the 2002 Academy Award for Best Documentary, "Bowling in Columbine" holds the $21.6 million documentary North American box office record.

The success of "Super Burger King" also gave Eric Lomis a lot more say in MGM, especially when his competitor's $50 million "Time Hunt" failed at the box office.

Although "Super Burger King" did not bring much box office revenue to Michael Gaopeng, Eric Lomis instructed the hired people to constantly hype up the topic of Chen Tian on the Internet.

From scandals to films, even the experience of growing up since childhood has been taken out.

At the same time, the breakdown of the cooperation between Lionsgate and Chen Tian was slightly embellished, and Lionsgate suddenly became a joke in the eyes of the media.

James Budge is under a lot of pressure and he hopes that the top brass will forget what is expected of him.

However, with the emergence of many media articles ridiculing Lionsgate, James Bucky couldn't bear the pressure, and under the deliberate efforts of some people, James Bucky even faced the danger of Chen Tian not coming back and being demoted.

Things weren't going to be so strict at all, but James Buckle's rivals jumped at the chance.

This made James Bucky have to choose to contact Chen Tian himself, even if he is a hundred or a thousand unwilling.

"Hello Justin!"

Chen Tian listened to the unfamiliar voice on the other end of the phone, he was helping out in the crew of Wen Ziren's "Chainsaw".

Later, Wen Ziren originally only spent 18 days to complete the filming of "Chainsaw 1", and now Wen Ziren has been filming for nearly 20 days, and "Chainsaw 1" has not ended.

"You are?"

"I'm James Budge, do you remember me?

We've worked together before, and I'm still waiting for your reply, but I didn't expect you to find MGM, and I was thinking at the time what a pity. ”

Chen Tian remembered who James Bucky was, and he still remembered the proud voice at the beginning, the voice that despised him.

"Sorry, my memory isn't very good, are you?"

Listening to Chen Tian's words on the other end of the phone, James Bucky couldn't wait to explode and hang up the phone.

But at the moment he had to put up with it: "Justin, you're kidding, I'm James Bucky from Lionsgate, and we've been in touch before. ”

Chen Tian shouted: "I finally remembered. ”

"Justin, I'd love to invite you back to Lionsgate after working with MGM, what do you think? James Butch swallowed.

"But at the moment MGM and I are working together, at least not for a year. ”

"Justin, as long as you can come back, like Super Burger King, I don't think there's anything wrong with that. "James Budge thinks that's a lot of good.

"If you give me your place, I'll continue to work with Lionsgate. Chen Tian said with a sneer. (To be continued......)

PS: Continue the 5,000-word chapter.,There's one more chapter in the next chapter.,It's not a big chapter.,Although there are no four more.,But the number of words is enough!

Thank you for the monthly ticket of the lamb under the moon, thank you for the reward of the mark of the fallen sky, the book review area has greatly reminded Xiao Ai, it is indeed cool not to write This is Xiao Ai's biggest problem, and I will try to pay attention to this problem later......

Thank you!