Chapter 120: Endorsement contract (thank you very much for the 10,000-point tip from "The Only Core"!)

Jiang Haoran and Zhao Xianjing came to the coffee shop next to them, and Zhao Xianjing took out a large pile of documents from the car. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"What is this?"

"Player merchandise contracts. Zhao Xianjing first picked out a few contracts with the marks of big-name sports manufacturers.

"Huh?"

"You've been so popular lately, of course there will be brand-name manufacturers coming to you to sign a contract. ”

"Really?

"Well, your data is no longer a soy sauce player, and the average playing time per game is more than ten minutes, and the player commodity contract is naturally handed to me, which you fought for, and the big companies that I didn't agree to before took the initiative to hand over the contract. ”

"Let's be specific. Jiang Haoran still hasn't fully understood it.

"The player merchandise contract refers to the shoes worn by the players on the field, sportswear and casual wear after the game, and the players wear the brand's merchandise to promote it, and the brand provides all the equipment for free and gives the players a salary. ”

"Well, I know that everyone in the NBA wears different brands of sneakers on the court, and big-name players like Kobe, Wade, and Howard also have their own exclusive sneakers, which are handsome. "Jiang Haoran used to like to wear Keba very much, but because he was not wearable, he was worn out after playing on the field for two months, which made him feel distressed for a while, which he had saved for a long time to buy.

"Don't think about it for the time being, there are three types of sneaker contract offers, I'll look at it while you say it. Zhao Xianjing took a sip of coffee and said slowly.

"The first type of general merchandise contract, with an annual salary of less than $100,000, is usually a contract signed by a bench player, and when you first entered the league, several companies offered me such a contract, and I decisively refused. ”

"Why?" Jiang Haoran saw that there were big names such as Nike, Jordan, and Adi on it.

"This is a bundled contract, and there is no encouragement and reward, and once you sign a contract, it is more than five years, which is the most common sneaker commodity contract in the NBA, but if you are popular, won't you suffer a big loss? ”

"Well, well done!" Jiang Haoran said with a smile, indeed, the five-year bundle, $100,000 per year, is indeed at the bottom of the NBA, and he saw that it was written that once the player no longer plays in the NBA or NBDL, this contract will be invalid, which shows its interests.

"The second is the cash contract, which is signed by both role players and star players, with an annual salary of more than $1 million, and a good reward mechanism, such as 200,000 for the best sixth man, 100,000 for participating in the All-Star Game, and 200,000 for scoring per game at the end of the season. ”

"You've got a cash contract quote from four brands right now, so that's why I'm coming to you. ”

"One million! dollars!" Jiang Haoran was stunned, this is directly higher than his salary!

"Well, normal, I haven't said the third one, sign an exclusive sneaker contract, an endorsement contract that only superstars have, with a salary of tens of millions, and can also become the spokesperson of the brand, professional designers design exclusive signature sneakers, and update them once a year, that is, one generation, two generations, three generations, etc., guaranteed for three years, and signing is a symbol of a big brand. ”

If the NBA is based on 20 million to determine the superstar, then the 10 million shoe contract is a sign of a superstar.

"In the summer of 2014, UA (Under Armour) tried to snatch regular season MVP Kevin Durant from Nike with a contract with a total price of up to $285 million. But in the end, Nike decisively matched the offer and successfully renewed his contract with KD, renewing Kevin Durant for $30 million a year, which is the highest annual salary player signed by Nike, and Kobe Bryant is only $15 million a year. Zhao Xianjing continued to give Jiang Haoran a vision for the future.

"Sporting goods sellers are paying more and more attention to working with football stars, and sky-high contracts are coming one after another. When Durant renewed his contract with Nike last year, a 10-year, $300 million contract signed by the two sides was the first price in history. This summer, Harden and Curry also got big contracts with their own sneakers. This season, James received Nike's first lifetime contract in 44 years. ”

"What do you tell me to do, I can't get it. Jiang Haoran sweated, he was still very self-aware.

"Oh, oh, people, they have to have dreams, and if they don't have dreams, what's the difference between that and salted fish. "Zhao Xianjing really wants to have a player with a 10 million sneaker contract in his hand.

But it's better to get back to the topic, and don't think I don't know, the NBA doesn't have more than 20 people with exclusive sneaker contracts. ”

"Well, just now as my inspirational chicken soup, you don't want to live in a villa or something like the other players?"

"It's good now. ”

“…… Let me tell you, Nike, Li-Ning, Adidas, and Peak have opened you cash contract offers at the same time. Zhao Xianjing was said to be grumpy by Jiang Haoran's non-requirement for material, and he was not.

Nike offered a five-year contract, $1 million a year, and $1 million for the Rookie of the Year award. ”

"The condition offered by Li Ning, a brand from China, is to sign a contract once a year, $1.2 million a year, and many generous incentives. ”

"Adidas' contract is similar to Nike's, it's just three years, they're very eager for you, and the second year is my agent option, which means I can terminate the contract. ”

"It was the Chinese brand Peak that only sent me an invitation contract yesterday, $1.2 million per year, and a contract with the spokesperson of Peak Sports, and the endorsement ad will get an additional $500,000, which can be said to be very good. ”

"Other small brands and small companies don't care, although they give a lot of money, but I don't feel comfortable using their shoes. Zhao Xianjing threw some contracts that he had never read into the trash.

"Well, Brother Zhao, which one do you think is better?" Jiang Haoran thought to himself, did Peak and Li Ning actually join the competition? Peak has a super point guard like Parker, and Li Ning even signed Dwyane Wade, and it is a good thing for Chinese brands to enter the American market.

Should he support domestic production? But the quality of Nike Adi's sneakers is what he is pursuing.

"In my opinion, Nike is a bit of a big bully, although Adi is eager, but the conditions are not enough, and the quality of sneakers has been getting worse and worse recently, you see Howard, wearing Adi's shoes has been broken, and it has been about Peak's 100 million yuan contract. ”

"Li Ning and Peak are the best basketball brands in China, dominating the Asian market, and the quality is rising, and Peak also gives you the conditions of the spokesperson, which will make you have a great reputation in China, how big the Chinese market is, I don't need to say it, this is more valuable than any advertisement in South Korea, maybe it will be like TP9 in the future to give you a signed exclusive sneaker contract. ”

"So, it's better to have Peak and Li Ning?"