Chapter 613: R&D Walkman
Shuichi Minamino plans to vigorously develop Sony in the next two years, and now the time is ripe.
In the previous life, Sony was not only a pioneer in the world's audio-visual, video games, communication products and information technology, but also the pioneer of the world's earliest portable digital products, one of the world's largest electronic product manufacturers, and one of the three giants of the world's video game industry. In addition, Sony was formed by the merger of three of the original eight major Hollywood studios: Columbia Pictures, MGM Pictures and United Arts Pictures. (One of the six major studios of the United States and Hollywood). Sony is also the world's largest music company, merging Columbia Records and Bertelsmann Music and acquiring all of EMI's music rights business.
In the past five or six years, under the vigorous development of Shuichi Minamino, Sony has now established electronic products, digital products, and has just established a game development department, as for movies, music, and other divisions, it was also established the year before last.
At the same time, Shuichi Minamino also acquired Columbia Pictures, MGM Pictures, etc., last year, and also acquired Columbia Records.
In fact, the acquisition of the above companies, if according to the historical trajectory was acquired in 1968, has now been acquired ahead of schedule. The main thing is that Shuichi Minamino is rich!
He wants to build a business empire for Sony, and together with Fujitsu, he will build his own big company for the information flow of the future.
Today's Sony products include televisions, VCRs, video cameras, BP players, records, movies, radios and so on. Fujitsu, on the other hand, has Big Brother mobile phones, BP machines, computers, semiconductors, communications, IT and so on.
Anyway, the businesses included in Fujitsu and Sony are emerging industries in the future, so these two companies have always attached great importance to Shuichi Minamino!
The future belongs to the information age technology, mobile phones, the Internet, IT, software engineering are a very hot industry. Now Fujitsu and Sony almost all of these industries are included.
In terms of mobile communications, Fujitsu launched the Big Brother mobile phone, and also cooperated with Sony to launch the BP machine. At the same time, Fujitsu has also developed smaller and more advanced computers.
Sony has developed Trilon display technology, and the current number one TV in the world is Sony TV.
For 1960, Fujitsu and Sony were at the forefront of the world under the vigorous development of Shuichi Minamino, but he was not satisfied. He decided to keep his two big companies coming up with a wide variety of epoch-making products!
2G mobile phones, LCD TVs, LSI computers of the future......
These are all things that he wants to develop in advance and walk ahead of others!
Sony Corporate Headquarters.
This day is a monthly high-level meeting.
According to the old words, Minamino Shu will come over as soon as he is free, and he will hardly show up if he is not available.
In the huge conference room, President Hiroshi Ibuka and General Manager Akio Morita sat on both sides of the first place, and more than 20 high-level executives were communicating softly.
The door opened, and Shuichi Minamino walked in from the outside.
Everyone stood up: "Good morning, Chairman!"
Shuichi Minamino nodded slightly, then waved his hand for them to sit down.
"Let's start the meeting!" said Shuichi Minamino as he sat down.
At the beginning of the meeting, Ibuka, as the president, first reported on some of Sony's business in the past month, and then talked about the important business in the coming month. Then Akio Morita also reported on some of the work.
There are also several important high-level reports on the situation and the development of new products.
Overall, Sony is thriving at the moment!
After listening to the reports of these people, Minamino Shuichi was very satisfied, and it seems that Sony is really thriving under the leadership of the two great heroes, Ibuka and Akio Morita.
"Now I'll tell you what I'm going to announce this time. I'm going to have our company develop a new product, the Walkman! This is the proposal, and you can read and listen to me. Minamino Shuichi asked his assistant to hand a few plans to Ibuka and the others.
"With the beginning of the information age, many electronic and digital products are emerging. For example, the Big Brother mobile phone developed by our brother company Fujitsu, such as our BP machine, such as our Trilon TV, home video recorder, and integrated circuit computer...... People are also becoming more and more interested in electronics. Especially our Sony company, our televisions, home video recorders, etc., are all created to bring people an entertainment experience. It's all inseparable from movies, TV series, music, and so on. This time, I'm going to make the Walkman you developed was created for music!"
"As we all know, people now listen to music either on the music channel of the TV set, or at a concert, or on the radio. But these are fixed places to be enjoyed and entertained. So our Walkman can be mobile to listen to music! The word 'carry' is anytime, anywhere. Our company's philosophy has always been to humanized design, convenient and practical!"
In fact, the Walkman is the predecessor of MP3, and you can listen to music anytime, anywhere!
In 1960, the Walkman had not yet appeared, the date of its appearance was 1979. It was also developed by Sony.
Now Shuichi Minamino plans to develop it in advance so that it can be put on the market as soon as possible.
"Walkman, that sounds good!" Ikatsu Ibuka and Akio Morita both had their eyes lit up after hearing this. They also know that most of the music they listen to today is on the radio or tape recorder. But both radios and tape recorders are kept at home and cannot be carried on the body because they are too big to carry on the person.
Nowadays, the radio listens to music through the radio, while the tape recorder needs to be put into the tape to listen to the music.
"Mr. Chairman, do you mean a walkman that can be carried around and you can listen to music anytime and anywhere?" asked Akio Morita.
"That's right!"
"If we can develop this Walkman, it will be a great step forward for our Sony company. "Jing Shenda saw a huge business opportunity from it.
Then, these high-level executives began to circulate this plan, which talked about the general characteristics and application functions of the Walkman. Then he briefly talked about its research and development direction and principle.
Of course, these were all written by Shuichi Minamino. As for the detailed research and development, it depends on the company's R&D personnel.
In fact, the Walkman is also played on cassette tape, in fact, it is a miniature version of the tape recorder! It's just that it's smaller and has an extra earbud.
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