Point movies are a commodity, a special point commodity. If you want to do well at the box office, you must vigorously carry out all kinds of publicity.

Any commercial film has to be promoted, and the difference is only in the amount of intensity. Formal publicity channels include posters in movie theaters, advertisements posted on roadside shops, billboards in subway stations, newspaper reports, magazine reports, TV station reports, online media reports, etc.

In addition to these traditional ways of publicity, there are also key players of the film who go around the roadshow and interact with fans, and participate in various programs to increase the exposure of the film. After the rise of the mass media, the boasting of those Internet celebrities has also been incorporated into the propaganda method.

If a movie is not promoted, or if it is just a few posters in the cinema, it almost means that it is impossible to succeed. Because this era is a fast-paced era, everyone is busy with all kinds of things, where will I have the time to know what you have filmed to be released? There was no large-scale publicity to the audience, and everyone didn't even know that such a movie was released. If you don't even know, how many people will go into the cinema to buy tickets to watch a movie? No matter how good the movie is, it doesn't work.

Zhang Fan is extremely confident in this pirate of the Caribbean, not only confidence, but also whether this movie has a chance to get Disney. So Zhang Fan prepared a publicity fee for this movie that is even higher than the production cost!

When it comes to this critical moment, there is nothing to worry about spending money. Zhang Fan had already prepared for the large-scale offline and online propaganda that had already begun to carry out viral marketing before the start of filming. From TV stations to the Internet, from newspapers to magazines, they have spared no expense in large-scale publicity. Its strength is overwhelming.

And this is not the end, after the filming is over, Zhang Fan will arrange for the crew to start a large-scale roadshow. Big cities go everywhere to do publicity, interact with fans, and so on. This kind of big roadshow will continue until the official release of the film.

Zhang Fan's budget for publicity is 200 million US dollars, and the investment in the entire film has exceeded 400 million US dollars if the production cost is added!

Such a huge amount of investment means that even if the box office of this movie produced by Zhang Fan really reaches the standard of 750 million US dollars, it will only be able to make a small profit. Fortunately, Zhang Fan's main purpose is not to make money, if it is to make money, he has many themes of small investment and big returns. The dollar must be done by the Pirates of the Caribbean.

Such a huge amount of publicity money is a delicacy for any media outlet, and countless people want to share the benefits from this money. And Zhang Fan is rich and willing to spend money, so naturally many people will choose to stand on his side, which is the so-called equal interests. And among these people who stand on Zhang Fan's side for money, there is also Disney's ABC TV network. Zhang Fan even invited ABC TV to send a film crew to follow the crew to shoot some off-set tidbits and broadcast them on the TV station.

Television stations in the United States are actually called television networks. This is because they are not just one TV station, but a television network of many TV stations and channels that are combined.

Everyone says that there are too many TV stations in Huaxia, and provinces, cities and counties have their own TV stations, and they are divided into different channels. I don't know if anyone watches so many channels, anyway, people open them every day.

Although the population of the United States is not as large as that of China, the number of TV stations and channels is still higher than that of China! So many television stations compete with each other, which directly promotes continuous unions, thus forming television networks.

The competition between these networks is fierce, and the competition for resources is a matter of course. Zhang Fan took out a large amount of money this time to advertise his new movie on the TV station, and ABC TV said that it was impossible to give up the income. BC TV is independent after all. Subsidiaries of the Settlement Corporation.

And ABC TV also has an excellent excuse, that is, Zhang Fan himself is one of the important shareholders of Disney, and it is only natural to accept his job offer.

For ABC TV, which took the initiative to come up, Zhang Fan naturally accepted it with a smile. After all, this TV station has a very important voice and influence in Disney. If they can be on their side, it will be very useful for taking over Disney in the future.

In a private meeting with the executives of ABC TV, Zhang Fan said that after he took over Disney, he would provide ABC TV with a number of excellent TV drama scripts, and then the film promotion of his film company would be placed here on ABC. The top management of ABC TV expressed cautious support for Zhang Fan.

In fact, so far, except for a very small number of people close to him, the vast majority of people do not know that Zhang Fan owns a large number of shares in Alibaba. I don't know that Zhang Fan already has the strength to buy Disney as a whole!

In the eyes of these people, Zhang Fan is just to be able to enter Disney. After all, you can take charge of the company after buying a part of the stock and going to the board of directors, and then getting the support of the majority of the people. And this practice is the common rule for most American companies.

That's the idea of everybody, whether it's ABC TV or Disney's top shareholders. After all, no one could have imagined that Zhang Fan could get tens of billions of dollars worth of wealth in such a short period of time! If you have this ability, what kind of movie will you make? How good it is to go straight to business.

Everyone thought that Zhang Fan wanted to take the opportunity to become Disney, but no one thought that Zhang Fan wanted to delist this joint-stock company and become a company owned by him!

If everyone knew this, Zhang Fan's acquisition plan would be met with strong resistance.

Many Disney shareholders thought that Zhang Fan would not be able to come up with such a large sum of money to buy their shares. This is also an important reason why they were willing to make an agreement with Zhang Fan before.

Getting on good terms with ABC can help Zhang Fan quickly master Disney. After he secretly collected more than 75 percent of Disney's shares, he could openly request delisting.

Before he really achieved his goal, Zhang Fan disguised himself well and prepared to prepare everything secretly. When the truth is revealed, it will surely surprise everyone!

This time in the Caribbean is happy, the beautiful scenery, the right weather and the good working environment make many people in the crew a little happy. The work is not hard, the salary is very high, and there will be parties and holidays from time to time in this kind of tourist area. Whoever else is satisfied.

It's just that no matter how long the work is, there will be a day when it will come to an end. What's more, Zhang Fan has always been urging the progress of work.

After more than a month of intense and busy shooting, the filming of the Pirates of the Caribbean movie was completed. If there is no reshoot after that, then the filming of the film is complete.

The crew reluctantly left this scenic tourist area and took a plane back to Los Angeles. The Black Pearl, the Intrepid and the Interceptor were piloted by the crew to return to the docks in Los Angeles through the Panama Canal. They won't stop there, but will be back in the next few Pirates of the Caribbean films.

In addition to these three sailboats, Zhang Fan also ordered several other sailing ships at the shipyard, including the Flying Dutchman, which will appear in the movie. It's just that you don't need to rush to build, you can take your time. Eventually, these ships will enter Disneyland and become part of the Pirates of the Caribbean region after Zhang Fan takes Disney.

Filming is over, but that doesn't mean the filmmaking is over. This was followed by the all-important post-editing and special effects production of ILM. Only when all of this is done can the film be truly completed.

Zhang Fan, who has been on the set for a long time, can finally take a break and do something else. Except for the final editing, which needs to be handled by Zhang Fan himself, everything else has to wait until the time of release.

After the end of filming, Zhang Fan went directly back to Los Angeles to convene EMC's executives to discuss the distribution of the film. At the same time, some powerful small theater chains were also found to form a huge theater chain.

After some negotiation and distribution of benefits, Zhang Fan prepared for Pirates of the Caribbean a huge screening scale of more than 5,000 screens!

Originally, the executives of EMC cinema companies and the owners of small and medium-sized cinema chains were not very confident in this pirate-themed movie. Even Zhang Fan's works are unwilling to give so many screens before there is no obvious advantage. After all, the theater chain in North America is very sensitive, and without a good enough prospect, it is almost impossible for them to give huge theater resources.

It's just that now Zhang Fan is the boss of EMC Cinema Company, even if the high-level people have opinions to react to him, but no one can refuse his request at Zhang Fan's insistence. As for those small and medium-sized theaters, after Zhang Fan opened very generous sharing conditions, they also took out the best theaters in their hands to join the ranks of this release.

Most of the box office revenue in North America comes from large and medium-sized cities. In particular, movie theaters in the heart of large cities are the main source of the North American box office. And although the movie theaters in the vast small towns have a large number of screens, they unfortunately give few box office results.

After Zhang Fan won the EMC cinema company, he was equivalent to mastering the most elite theaters in the North American market. This is because most of EMC Cinemas' movie theaters are located in the core areas of major cities in North America. plus some excellent resources taken out by small and medium-sized theaters. The scale of the release of this movie Pirates of the Caribbean, as well as the quality of its release, is unprecedented!

Zhang Fan worked hard to do all this, in order to ensure that he could win Disney without fail!