Chapter 35 Right and Wrong, See Right and Wrong Again
Chapter 35 of the main text volume is right and wrong, see right and wrong again
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Located in Jiuxianqiao, Nine Trees Creative Park used to be a factory with many warehouses.
After the abandonment, many photography agencies remodeled their sets or studios on the basis of factories and warehouses, with different styles and full of artistic atmosphere. Surrounded by rivers, woods and country parks, the scenery is pleasant and can be used as a natural landscape backdrop for filming.
The commercial for Minute Maid Orange was filmed here.
On a June day, the sun set late, and when Mai Xiaoyu drove to the Nine Trees Creative Park at 6 o'clock in the afternoon, it was not yet dark.
The night before, Liu Tao went to his house to cook for him. When the two were eating, they mentioned the shooting of the advertisement, and Liu Tao said intentionally or unintentionally that during the filming of the advertisement, fans came to the crew every day to visit Su Youpeng.
The meaning of the words was revealed in and out of the words, Mai Xiaoyu understood, but pretended not to understand at that time and did not say anything.
Today is in a good mood and there is nothing to do, he came to visit Liutao. Well, let's see if there is a chance to circle Su Youpeng and make a new game.
The advertisement was shot in a converted studio in a warehouse.
The interior is divided into many spaces of varying sizes. There are large set stages, backdrop walls, and there are also separate small rooms. Actors can use makeup and rest, staff work and rest, and store costumes and equipment.
When Mai Xiaoyu came in, the crew was temporarily resting, and he asked all the way to find Liutao, in an open rest area, there were many staff inside.
Liu Tao read intently, Stanislavsky's "Self-cultivation of Actors", and did not see Xiao Xing.
"What are you looking at?"
"Mr. Mai, are you coming to see me?" asked Liu Tao in surprise, his beautiful eyes shining brightly.
"Yes. I came in a hurry and didn't have time to buy a gift. ”
"It's the best gift that you can come. ”
Belch......
Avoiding Liu Tao's happy gaze, Mai Xiaoyu changed the topic: "What about Lao Xi, why haven't you seen anyone?"
"Director Wu went to find Director Wu, who is the director of this commercial. ”
Sister,Won't you go to save zài again, right?
Dove's advertisement completely aroused Xiao Xing's former dream of directing.
In the Mongolian army, there are a lot of commercials for Liu Tao, Zhang Xiaoquan has become a guest of honor in the prosperous world, Mai Xiaoyu likes to hide behind the scenes, only Xi Xiaoxing is the most depressed.
His directing style is somewhere between a film and television director, which is very different from that of an advertising director. He once lowered his price and took over a commercial film with a salary of 3,000 yuan, but was fired by the advertising company on the first day of shooting.
If you don't fry it, you can't do it, otherwise the 20-second commercial film can be made into an eight-minute feature film by him......
If you can't get over the hand addiction, then it's better to get over the mouth addiction.
During his temporary role as Liutao's agent, his greatest pleasure was to guide the filming of advertising directors, and to brush up his existence as a director with the professional knowledge he learned in school.
Don't be unconvinced.
Have you seen Dove's window advertisement?
I filmed it!
However, today he went to find director Wu Weijie, not to save zài, at least not all.
In the shooting just now, he thought that the staff was not professional enough, and there were flaws in the lighting and photography, and he failed to capture the beauty of Liu Tao himself. So I found Wu Weijie and asked the gaffer to adjust the brightness of the light, and the photographer to change the position to adjust the angle, and reshoot.
He said a lot from a lofty position, but Wu Weijie only replied: "Who are you? You guys, get this noisy guy out!"
"Have you seen Dove's new commercial?
"What kind of broken advertisement, dare to show it in front of me?"
"Say it again!"
"I'm afraid of you! a broken advertisement, look at your cow's ......"
In this way, the two quarreled, attracting many onlookers.
"Lao Xi, what's going on?" Mai Xiaoyu and Liu Tao also rushed over when they heard the news and walked to Xi Xiaoxing's side.
Xi Xiaoxing is full of energy, and he describes it again.
Many industries are looking forward to the death of their peers, so Mai Xiaoyu didn't care about Wu Weijie's contempt for Dove's advertisement, and said calmly: "Take a look at the picture you just shot." ”
"Who are you, what's the matter with you?" Wu Weijie choked.
"He's the owner of our company, and he designed the idea for Dove's advertising. Come on, you say it again, that's a broken advertisement!"
“……”
Dove advertising window article is good and bad, people in the advertising circle know it.
Creativity is king in advertising.
For Xiao Xing, who is also an advertising director, Wu Weijie dared to say "breaking the advertisement" to his face. Now in the face of creativity, Wu Weijie's temperament still exists, and he can't say it.
He is not at the level enough, and there are enough people.
"That ad wasn't really good, in my opinion, barely passing. ”
A Hong Kong accent sounded outside the crowd, and it was a Hong Kong man dressed as a hipster who walked in. In his thirties, he has a thin body, dark skin, and speaks broken Mandarin, with superior attributes.
"Contemptible Ye Zhirong, Tianyi Planning CD. ”
Mai Xiaoyu turned his head and asked Xiao Xing, "What is a CD?"
"CreativeDirector, creative director, not a thing. Ye Zhirong said disdainfully.
"Oh, it's not a thing. Mai Xiaoyu said meaningfully, and Xiao Xing had a sharp mending knife: "No wonder." ”
"Childish!" Ye Zhirong's face changed slightly, and he asked Wu Weijie, "What were you arguing about just now?" Do you know that this is the crew, not the vegetable market?"
Wu Weijie also added fuel to the description, Ye Zhirong raised his chin: "Just for this little thing, let them open their eyes and understand what is a 4A company and what is a frog at the bottom of the well." ”
"Bastard, who are you scolding the frog at the bottom of the well!"
Xiao Xing scolded and became angry.
Most of the people present were Tianyi planning staff, who were already dissatisfied with Xiao Xiaoxing's fingers, and they spoke one after another at this moment.
"How about scolding you?"
"It's just a small company, do you know what a 4A advertising agency is?"
"Didn't you just shoot a commercial film, a typical nouveau riche face!"
"Nouveau riche, you're exalting them too much. ”
"Pay attention to the su zhì. Our Tianyi Planning is a Hong Kong-funded enterprise, a 4A advertising company, and it has a good quarrel with this kind of grass company. ”
Mai Xiaoyu stopped Xi Xiaoxing and asked with a confused face: "4A advertising company is very ×?"
"Hahahaha!"
The Celestial Artist erupted in a piercing laugh.
4A advertising agencies are not very ×, but the most ×.
Unlike the official one-two-three hierarchy, 4A advertising agencies are non-governmental associations of advertising agencies.
Originating in the United States and spreading all over the world, each country now has its own 4A corporate organization, representing the highest honor for advertising agencies. Countless advertising agencies want to join in and show their professionalism and value.
If you had to choose between a first-tier advertising agency, they would not hesitate to give up the title of first-class in exchange for the 4A logo.
Intuitively speaking, 4A advertising agencies are noble, representing the high, which can bring more honor and benefits.
However, Mai Xiaoyu's next sentence made the Tianyi artists collectively lose their voices, and Ye Zhirong's face twitched twice.
"Such a × company must have also participated in the advertising bidding of Aifen, right?"
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