Chapter 160: The Tragic Bandai
Kazunori Ueno took over the position of president of Bandai half a year ago, and before coming to power, he was a member of the firm opposition to the merger plan with Sega, and when he ascended to the presidency with great ambition, he found that the action he participated in had actually cut off the life of Bandai, and the Bandai in his hands had been in turmoil, and it was almost possible to collapse at any time. Originally, Kazunori Ueno thought that it would be good for Bandai to hold out for two or three months, but he didn't expect to be lucky enough to survive until now, but he also knew that Bandai's days were probably coming to an end, and the reason for this had to start from three months ago.
In late August, that is, when the international speculators temporarily withdrew from Southeast Asia, Bandai was basically on the verge of bankruptcy, all kinds of ideas have been tried, but there has been no improvement, in fact, there are companies that propose to acquire, but even Sega's merger will be opposed, and the acquired veterans are even more unlikely to agree, and in desperation, Kazunori Ueno had to convene an emergency countermeasure meeting, hoping that someone can come up with a new solution.
Kazunori Ueno looked at the people sitting at the conference table and said solemnly: "Everyone, Bandai has reached the point of life and death, and I hope that all of you can work together to come up with a way out of the current predicament." ”
After speaking, Kazunori Uenori's eyes looked over from everyone one by one, but no one spoke, in fact, this can't be blamed on everyone, countermeasure seminars like this have been held many times, and almost all of what should be said and what can be said has been said during the past three months, but none of them have been effective, and it has not alleviated Bandai's predicament at all, and many people have given up.
The conference room was very quiet, except for the sound of people breathing one after another, there was no other sound, and Kazunori Ueno, who was sitting dry, sighed, it seemed that Bandai was really hopeless, and just as he was about to announce the end of the meeting, suddenly a director named Yamaki Teru stood up and said: "President Ueno, I have an idea, maybe I can save Bandai." ”
"Yamaki-kun, please speak!" Ueno Kazunori actually didn't have much hope, after all, in the past three months, he has heard a lot of various ideas, but none of them have succeeded, he is almost numb, but this Yamaki is still willing after all, so he will listen to it, anyway, it doesn't matter whether it is successful or not.
Teru Yamaki bowed slightly and said, "President Ueno, I think we must develop new products in order to reverse the current decline!" ”
As soon as Yama Muhui's words fell, there was an urn in the conference room, and many people laughed at Yamaki Hui, thinking that he said something useless, who didn't know to develop new products, it was not that he hadn't tried before, and it wasn't the same unsuccessful, and some people even accused Yamaki Hui of wasting everyone's time for him.
Kazunori Ueno stretched out his hand and pressed down, signaling everyone to be quiet, and then said to Yamaki Hui: "Yamaki-kun, we have tried to develop new products before, but we didn't succeed, I don't know what type of new product you are talking about?" ”
The excitement just now did not make Yamaki Teru flinch, he still stood there with his head held high, and after hearing the president's question, he continued, "There is a very popular gadget on the market now, called Tamagotchi, which is very popular among children, and even many white-collar workers like it. I've learned that our researchers have worked on similar Tamagotchi in the past, but for some reason it has been scrapped, and I think it's time to reactivate it. ”
As soon as Yama Muhui's words fell, people immediately stood up and objected: "Impossible, that researcher's so-called achievements are actually just plagiarism of other people's products, and it is impossible to sell them on the market." ”
"Actually, it's not impossible," Yamaki Teru glanced at the one who raised the objection, and said with a smile: "We just need to modify it to a certain extent, in fact, it is not that we have not done similar things before, at that time, we Japan was very backward in many aspects, and we did not rely on imitation, learning and then innovation to achieve success, why can't we do the same now?" ”
Yamaki Teru's words resonated with many people who experienced that era, yes, everything in Japan was just starting out, and it wasn't copying other people's products everywhere, and then it slowly improved and innovated on the basis of mastery, and even did it better than the original, so why not try it this time.
Kazunori Ueno also felt that his eyes lit up.,Modify that researcher's Tamagotchi a little, whether it's plagiarism or originality.,As long as it's not obvious and the same as that kind of Tamagotchi.,I believe it won't cause any trouble.,Anyway, no matter how bad Bandai is, that's it.,If it succeeds.,Maybe you can turn over.。
Thinking of this, Kazunori Ueno said: "What Yamaki-kun said is very reasonable, as long as we handle it well, maybe it will really be an opportunity." Let's vote now, and if you oppose Yamaki-kun's proposal, please raise your hand. ”
Only three people in the conference room raised their hands, and after one of them raised them, he looked left and right for a while, and then put his hand down.
"Okay," Kazunori Ueno said happily, "Since only two people are against it, then everyone else should agree." I announce that starting today, the Tamkychi project will be relaunched......"
Meanwhile, in the chairman's office on the top floor of the Bandai Building, Makoto Yamashina sat in a chair behind his desk and listened to his secretary, Miko Asayama, report on the situation inside. Makoto Yamashina has always been reluctant to be forced to resign, and the development of Bandai during this time has proved how wise his decision was in the first place, but the person who knew that he was shouting against it is now honest, and he does not even want to mention him and his original proposal to merge with Sega.
Listening to Asama, what kind of emergency countermeasures will those people hold downstairs today, Yamashina Makoto doesn't care about this at all, Bandai's problem is already very serious, and it can't be easily reversed by thinking of some countermeasures, and there must be help from external forces to get Bandai back on his feet, but those guys are unwilling to face this. Whenever he thinks of this, Makoto Yamashina can't help but scold: "These antiquated things ......"
But now Yamashina Makoto can only think about it, after experiencing the last turmoil, he no longer has any real power, and the one who can command is his own secretary, Miss Asayama, even if he is full of ambition for the current situation of Bandai, there is no room for performance at all, and there are few opportunities to even command the secretary to do so. Usually I sit in the office with my secretary, Miss Asayama, staring at each other.,Or study what can be done together.,In short, it's extremely boring.。
Just as Chairman Makoto Yamashina listened to the report and was conducting in-depth research with his secretary, Miss Asayama, the meeting downstairs had already dispersed, and Teru Yamaki, who was still impassioned at the meeting just now, did not go back to his office, but took the elevator downstairs to make sure that there was no one else behind him, and found a relatively secluded public telephone booth and got in. After closing the door, Yamaki Hui dialed the number in his memory, and the bell rang three times, and the other party's phone was connected.
"Mr. Cai, I have already said as you requested, President Ueno has agreed to restart the Tamagotchi project. Then what you promised ......" Yamaki Hui said with a flattering face, looking very different from when he was in the conference room before.
A very vicissitudes of life came from the microphone, speaking in Japanese, Yamaki Hui listened for a while, a smile slowly appeared on his face, and it became more and more brilliant, it was obvious that the phone was coming with good news, at least good news for him.
"Okay, Mr. Cai, don't worry. I'm going to keep an eye on this, and I'm helping myself! I'll keep you informed when there's any more news, goodbye! ”
Yamaki said his last words, then hung up the phone and walked out of the paybox booth. He stood on the side of the road, looking at the Bandai Building not far away, and a smug smile appeared on his face......
Under the promotion of Kazunori Ueno's supporters, Bandai's Tamagotchi project was launched, in order to occupy the market faster, he also asked his researchers to collect all versions of Tamagotchi from the market, dismantled them for careful analysis, and then compared them with their own company's Tamagotchi, and modified the shortcomings of Bandai Tamagotchi according to Tamagotchi, and finally a week later, the researchers came up with an improved version of Bandai Tamagotchi, A Tamagotchi that is almost identical to Tamagotchi except for its appearance, there is no way who makes Tamagotchi too popular.
Two weeks later, the first batch of "Bandai eggs" (the name of Bandai's electronic chicken products) produced by Bandai was launched, and in order to avoid being discovered by competitors, Kazunori Ueno asked the people below to make full use of Bandai's own sales system and try to develop in areas where Tamagotchi was lacking first. The development of the situation was the same as Ueno Kazunori expected, under the clever operation of the Bandai sales department, the competitors really did not seem to notice Bandai's small movements, similar operations, similar pictures, so that the "Bandai egg" quickly became popular among the children, and the Bandai company finally began to have income. Everyone in the Bandai company breathed a sigh of relief, this is obviously the right bet in front of him, Bandai has hope, for a while, the company is constantly singing praises to Ueno and Dian, and he himself is a little fluttering, and a little hesitant to take the position.
But seeing that just a few days later, the financial turmoil blew again, and not only in Southeast Asia, but even to South Korea and Japan, many Japanese wallets have shrunk sharply in an instant, and the popular "Bandai eggs" have also begun to fall into unsalable, and the people in the sales department look at the warehouses full of "Bandai eggs" every day and are worried, and the voice of the company's praise has disappeared.
But that's not the worst thing, in early November, the company that produced Tamagotchi suddenly sued Bandai in the Tokyo District Court, saying that "Bandai Egg" copied Tamagotchi and infringed the relevant patent rights. Originally, Ueno and Norino thought it was no big deal, and it would be impossible to delay it, but I didn't expect the other party to come up with very detailed evidence, even including the minutes of the meeting to restart the Tamagotchi project, and key information such as reports on the improvement of the Tamagotchi, anyway, Bandai can't escape this time, not only to spit out the money earned in the first two months, but also to lose a lot of money. If that's the case, there's only one way left for Bandai, and it's going bankrupt.
News of Bandai's accusations quickly spread through newspapers and the Internet, and banks began to collect money from their homes, and even the owners of Bandai's warehouses came to demand rent, as if Bandai was going to close down tomorrow. Now, although Kazunori Ueno is no longer willing, he can only lower his originally arrogant head and look around for a savior who is willing to pull Wandai. It's a pity that the failure of the merger of Sega and Bandai in the first half of the year is still deeply imprinted in the minds of many people, and Bandai's reversal has made many people take warning, Ueno Kazunori's attack everywhere has no gain, and even the original plan to acquire Bandai The company has no news, and Bandai's hope seems to be really gone.
At the end of November, when Kazunori Ueno came to power for half a year, he did not usher in applause and flowers, but received the news that the court had lost the case, and Bandai wanted to compensate 150 million US dollars. The verdict of the court was placed on the desk, and at this time, Kazunori Ueno's mind was only a mess, and he stood by the window and looked out, the sun in the distance was slowly setting to the west, as if the sun was setting in the current Bandai.
Suddenly, the phone on the desk rang, Kazunori Ueno sighed, walked over and picked up the microphone and put it to his ear, and a hurried voice came from the phone: "President Ueno, the company has been contacted, but the other party said that under the current situation, the purchase price will be reduced by 20%......"
"Bastard!" Ueno Kazunori was angry when he heard it, isn't this a stone, but then he remembered that now it is not someone else asking for Wandai but Wandai asking for others, and even this may be the last straw to save his life, his tone lowered again: "You talk to the other party again, the resources that Wandai has are actually very rich, and it should be more than that price......"
Three weeks later, the negotiations between Oriental Holdings and Bandai broke down, and soon after, Bandai also failed in its appeal and had to enter the bankruptcy process, becoming a piece of fat in the eyes of many companies. With that compensation, Camry Toys took over many of Bandai's toy factories, design centers and distribution channels, and Kunpeng Group also bought Bandai's Sunrise animation, animation library and related product development rights in a timely manner, and the remaining part of Bandai was immediately divided, and the Yamashina family, which was once prominent in Japan, had to withdraw.
Oriental Industrial Group became the biggest beneficiary of Bandai's bankruptcy, and Camry Toys also established its position in Asia, and Kunpeng Group also got the development rights of a series of animations and derivatives, including Gundam. However, the goal of the Oriental Industrial Group is not only Bandai, it originally planned to take advantage of the downturn in Sega's business to acquire it, but unfortunately due to the intervention of its parent company CSK, and even made the acquisition of Sega AM2 into the CSK Group, so that the Oriental Industrial Group, which covets the technical strength of Sega AM2, lost the desire to continue to acquire. Although the acquisition failed, the two sides did not become enemies, and Oriental Industrial Group also promoted the cooperation between Sega and VisualSystem Group, which led to the joint development of the next generation of game consoles by Sega and VisualSystem Group, codenamed "Demon Knife", but the operating system used was not an embedded system from the Hong Kong Research Institute, but a CE system from the Raymont Research Park.
Of course, this is not that Zhang Lexing is kind enough to help Sega, but he knows that the "demon knife" is not someone else, it is Sega itself, it is because of the fiasco in the "demon knife", Sega will completely withdraw from the home game console market, what Zhang Lexing is doing now is just to let Sega go on the road he should take.
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