Because he believed too much in Alan Halsenfeld's ability to control the company, Al Verrickchar actually did not fully consider the solution, and in a hurry, he had to turn over the suggestions of his subordinates: "Hello shareholders, I think the key to solving the current problems of Hasbro lies in three points, 'recovering funds', 'reducing production costs', and 'opening up emerging markets'." As long as these three points are done well, the problems we are facing now will be solved. We plan to sell the current backlog of Star Wars toys to the emerging Chinese market through agents...... 'reduce production costs' by moving production factories to places with lower labor costs, or increasing the proportion of OEM production......"

After all, Al Verikchar is also an old fritter who has been on the street for many years, although the plan is not perfect enough, but after his polishing, there are steps and processes and conclusions, at least it sounds very good, and many shareholders are really a little tempted after hearing it.

"Mr. Verikchar's speech was very good, and I would like to invite Godner to introduce his development strategy." Seeing that Al Verikchar was almost done, Thomas Karinske pushed Brian Goldner out.

Brian Goldner, who looks very young in his thirties compared to the aging Al Verrickchar, walked up to the podium, smiled politely downward, and then began to speak: "Let me introduce myself, I was born in Huntington, West Virginia, and then went to Dartmouth College in Hanover, New Hampshire, where I worked as a radio DJ for a while. My first job was as a sales assistant for a medical company on Long Island in '85, then as a director at J. Walter Thompson before joining Camry Toys North America, where I now head the Toy Division. ”

After a brief personal introduction, Brian Goldner began to get down to business and introduce his plan: "...... In the past, it was a common practice for toy companies to fight for the image rights of popular films, and I think it is the other way around, why not license our toy images to film companies and make them into movies, so that we can not only get revenue from the licensing, but also the movies will become our free marketing ads, which will bring huge related revenues...... After consulting with experts in the film industry, I made a calculation, taking Hasbro's core brand Transformers as an example, we can get 12%~20% of the revenue from the box office by shooting a movie, and in addition to driving 3~400 million US dollars in derivatives (that is, the new version of Transformers) sales, which is only a small part of Hasbro's huge resources. If you can develop "Special Forces", "Battleship", "Elastic Superman", "Real Estate Tycoon", etc., how huge the benefits will be, and you don't have to give others licensing fees like before......"

Brian Goldner's rhetoric has made many shareholders excited, "12%~20% of the box office revenue of the movie", "3~400 million US dollars in derivative sales revenue", these are very attractive, and compared with the former CEO Al Verrickchar, Brian Goldner is more operable, and more importantly, there is no need to spend any more money for this, it is simply a good thing to sit back and wait for the money.

Alan Hasenfeld didn't believe it at all, in his opinion, what he said was just a personal subjective assumption, at least no toy manufacturer had ever succeeded, if it was really as good as Brian Goldner said, how could no one else try it. There are many shareholders who think the same way as Alan Hassenfeld, and they have certain doubts about the feasibility of Brian Goldner's plan after all, Brian Goldner has not yet produced substantial evidence, but they very much hope that it is true, because the interests behind it are too tempting.

……

When Brian Goldner finished his introduction, Thomas Karinske looked at the expressions of everyone in the stands, almost half of them were skeptical, to be honest, if it weren't for the big boss's support, he would have been a little skeptical of Brian Goldner's plan, because it was too unconventional, and it was not good to say whether there would be a film company willing to accept it, but now he must support Brian Goldner.

"Given that some shareholders may have reservations about Mr. Goldner's plans, we have an alternative for you to choose from, and if anyone lacks confidence in the future of Hasbro, we are willing to buy your shares at a premium of about 80% for yesterday's closing price of $13.2, or $23.7."

The shareholders in the audience suddenly became excited, $23.7 per share is a very high price for now, if you sell at this price, many people will not only not lose money, but also make more or less money, which is very tempting for many small and medium-sized shareholders, even including Gayle, the representative of Van Rock United? Trim was tempted.

The situation is already very unfavorable for Alan Hasenfeld, the CEO candidate nominated by the opponent is obviously more aggressive than the aging Al Willikchar, and the timing of the other party's tender offer is also very clever, and now the shareholders are in a dilemma, whether to support Brian Goldner as CEO with the future of Hasbro, or simply sell the stock in their hands at a high price to settle down, no matter how they choose it is very beneficial to the Camry Toys gang.

And Alan Hassenfeld is in trouble, the 26.2% stake in his hand is not his alone, but the entire Hasenfeld family, for the rest of the family who have little pursuit, exchanging shares for more cash, and then looking for better investment opportunities, may be more tempting, that is, once he does not deal with it well, it is likely that he will not even be able to maintain 26.2% of the shares.

……

Alan Haslingfeld's conjecture was quickly confirmed, after almost two weeks of repeated negotiations, Camry Toys increased its purchase price to $25 per share, which became the last straw that crushed everyone's psychological defense, not only Citibank, Van Rock United was very happy to sell the shares in their hands, other small and medium-sized shareholders also accepted the offer, and worse, there was a split within the Halsenfeld family, except for Alan Halsenfeld himself, The rest of the family was inclined to accept the offer of $25 per share.

Perhaps it would be more tempting for these unambitious people to invest their money in other lucrative industries, but for Alan Hassenfeld, it was like strangling his own children and losing a family legacy. However, he is also powerless now, and when the estate was divided, he only received about 35% of the family's shares (which is equivalent to about 9.17% when converted to Hasbro's shares), which is the largest, but when others unanimously oppose him, he can't actually do anything.

Alan Hassenfeld was disheartened by the thought that he had been at the helm of Hasbro for nearly two decades and ended up like this, so he simply signed the family share transfer agreement and left Rhode Island with the family for $200 million, never to return. Later, someone around the Bahamas was seen looking like Alan Hassenfeld, who is said to have bought a small island and lived there with his family carefree.

Former Hasbro CEO Al Verrickchar got out of class and really reinvested himself in the toy industry with more than $50 million in compensation, and dramatically his first business was with Hasbro. Al Verikchar ate a batch of unsalable Star Wars toys at a low price, and then contacted an ocean freighter, which was really ready to be shipped to China, and he had even contacted the local agent. It's a pity that people are not as good as heaven, the ocean-going freighter saw that it was about to arrive in China, and it collided with other ships while crossing the Strait of Malacca and sank to the bottom of the sea.

Al Verikchar was not willing to fail like this, and when the insurance money was in hand, he bought another batch of Star Wars toys from Hasbro, this time at a slightly higher price than last time, but as long as it could be shipped safely to China, he could still make a lot of money. Out of distrust of ocean freighters, this time Al Verikchar chose to use a cargo plane to transport, which is a bit more expensive, but the safety should be very guaranteed, and the speed is much faster.

However, as the saying goes, "people who are unlucky will stuff their teeth when they drink cold water", the cargo plane that was supposed to have a smooth journey encountered a thunderstorm while crossing the Pacific Ocean and plunged into the vast sea. When he heard the news on the phone, Al Verikchar was stunned, and his ambition was completely gone, and when he got the insurance money for the second time, he simply invested most of his money in a hedge fund, and then returned to his hometown farm to become a farmer in peace.

After taking control of Hasbro, Camry began to reorganize the company, Camry Toys North America and Hasbro merged, and after nearly a year of personnel exchanges and integration, a new Hasbro company was born, Thomas Karinske became the chairman of the board of directors, and Brian Goldner became the new CEO of Hasbro. Subsequently, after some capital operation, Hasbro became a member of the Universal Entertainment Group, becoming an independent company equal to Camry Toys, and even surpassed Camry Toys that ate part of Bandai to become the world's second largest toy company in terms of scale, of course, the powerful Mattel still occupies the top spot, but the advantage is not as obvious as before.

After eight months of regrouping Hasbro's internal efforts, Hasbro returned to the stock market after eight months, but for future growth reasons, Hasbro left the New York Stock Exchange at 18 Broadway and moved to the Nasdaq Exchange on the Condé Nast Building, 4 Times Square, next to Times Square, New York.

With Hasbro re-listed, Brian Goldner, who had plenty of money, focused more on his film strategy, in addition to acquiring several small toy companies to expand Hasbro's product inventory. At this moment, he happened to see in the news that producer Don Murphy, who had been in contact with several times, was planning to make a movie about military technology, and he immediately thought of Hasbro's "Special Forces", which he believed would be a very suitable choice.

……

Back in time, when Thomas Kalinsk and others negotiated the purchase price of Hasbro, Zhang Lexing was very happy to hear the news, he had a lot of ideas about Hasbro a long time ago, but at that time, Hasbro was still a well-run private company, and he just didn't have a chance to start if he wanted to. When Zhang Lexing saw the "Transformers" cartoon for the first time, he could only covet the expensive toys in the department store, and when he saw the "Transformers" cartoon again after watching the "Transformers" live-action movie, his thoughts were different, he no longer cherished the toy models in the department store, although he still bought some larger models out of personal hobbies and threw them at home, but what he wanted to do more was to resurrect Transformers in the game world, Because he feels that for a Transformers lover, just watching it is not enough, if you can have the opportunity to operate the Transformers yourself, or have the opportunity to fight side by side with the Transformers, that kind of feeling cannot be given by movies or cartoons.

Zhang Lexing will not waste the potential of other aspects of Hasbro's resource pool, such as using "Transformers" and "Special Forces" to shoot live-action movies, develop single-player games, and even consider making online games when the conditions are right. Although online games certainly can't be like stand-alone games, giving each player the opportunity to play Optimus Prime and Megatron, and even Bumblebee, Noisy and the like are not everyone has the opportunity to take turns, after all, no matter how many characters in "Transformers" are, it is impossible to satisfy the huge player base of online games, but online games can bring a different interactive feeling, such as a group of people following Optimus Prime to smash the Decepticons, which one or two people can't experience sitting in front of a monitor or TV.

Of course, if Zhang Lexing plans to use "Transformers" to change online games, he will definitely not dare to call "Transformers Online" like some game companies. It's just that the current environment is not suitable for the development of online games of "Transformers", and in the era of 56K kittens, 2D online games are not particularly smooth, let alone "Transformers" that requires 3D graphics to perform. However, the development of a stand-alone game can be tried, especially on the powerful DreamBox128 platform, Zhang Lexing believes that it is enough to be able to express the style of "Transformers", especially the animated version, but now all this is just an idea of him, and he doesn't even have an accurate idea of what to do specifically.

Now because of Chen Zishan's relationship, Zhang Lexing now has not much time to think about developing games in addition to dealing with the company's daily affairs, maybe next year, he can organize a game development team directly managed by him as before, and make some games that he wants to do but has not yet had the opportunity to make.

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