Chapter 128: Mr. Qian's invitation
The first episode of Who Can Become a Millionaire is over. The TV has been turned off, but the craze on the Internet has just begun.
"Anyone who looks at that show is going to be a millionaire?"
"The one hosted by Zhang Fan?"
"I watched it, it's super good-looking! That guy named Zhao Chengdong really cleared all the way and successfully got a prize of 1 million! Now I think about it, it's incredible!"
"That kid's luck is so good!"
"A million, really? You can't mean that, do you?"
"Of course it's a million. Zhang Fan's show is so likely to make this kind of selling dog meat on the head of a sheep. Thinking about how rich he is, it is impossible for him to ruin his reputation because of a million. ”
"My cousin's second son works at a TV station, and he said that Zhang Fan's program not only gave a real bonus of one million, but also paid all the taxes. If you get it, it's a million, and not a dime will be less. ”
"I really want a million. ”
"Go sign up for the qualifiers. After the qualifiers, you will have the opportunity to be drawn to participate in the official competition. ”
"I just saw it from start to finish, and this show is just amazing. Especially that Zhao Chengdong's luck is really good, and he has been finished several times, but his luck is super good. From the beginning to the end, I just held back and didn't go to the toilet. ”
"I know all about those topics, I just don't have time to participate. ”
"Except for Zhao Chengdong, the latter ones are really bad, and the best ones have just ended in the sixth question. It seems that all the luck of this episode of the show has been used up by Zhao Chengdong alone. ”
"Why is it over so soon! I still want to see it!"
"I've already passed the qualifiers, so if I'm drawn to participate in the challenge, please cheer me on!"
"I can't wait to watch this show until next week. ”
"What are you talking about, I just came up and didn't understand!"
"Zhang Fan's new program! Who can become a millionaire! Really give a million! National Television's literary channel will be broadcast on the weekend prime time!"
“......”
The Internet is boiling with discussions about this show. The number of participants is also increasing. There are also many people who communicate with their friends about this matter through WeChat, Weibo, Penguin, etc.
Although one million is not too much, for the vast majority of ordinary viewers, this is almost the most accessible huge amount of money for them!
There are many ways to make money in this world. Merchants can do business, and officials can be greedy. However, in addition to working hard, the vast majority of ordinary people may only have one way to make a fortune by buying lottery tickets.
It's just that no one knows how deep the water is in the lottery in Huaxia, and the vast majority of people have never won the jackpot anyway.
At this time, Zhang Fan's show on who can become a millionaire caused an uproar as soon as it was launched, and one of the most important reasons is that it gave the vast majority of ordinary people who had no hope of getting rich a chance to get a windfall! And this opportunity seems so easy. You only need to answer a few questions correctly.
In this age of universal education, no one thinks that they are inferior to others, but that they are just unlucky. Now Zhang Fan's show makes many people feel that as long as they have the opportunity to sit opposite Zhang Fan and participate in the competition, they can also take away the million grand prize!
More and more people are paying attention to this show, and naturally this influence has been formed.
Many people may not know the usefulness of this influence, but those merchants with a keen sense of smell know it clearly.
Advertising, advertising is to let more people know, so as to expand the number of contacts on the base. When the number increases, the number of potential customers who are willing to buy will naturally increase. This is the truest meaning of advertising.
The most responsive advertisers flocked to try to win the show. And their most powerful weapon against Zhang Fan is naturally the large checks.
"Mr. Zhang, do you have time to have a meal together in the evening?" came the laughter of Mr. Qian of Golden Eagle Advertising on the phone.
"Mr. Qian laughed, it should be me who invited you to dinner. Zhang Fan's quiet refusal is just that there have been too many dinners recently, and I can't spare time for the time being. ”
This chubby money always comes to find him, and Zhang Fan knows very well what he can do. It's nothing more than using the face of the previous acquaintances to get a little advantage in the bidding for the advertising of the program who can become a millionaire.
It's just that the problem is that this show is completely controlled by Zhang Fan himself at this time. All the income also went into Zhang Fan's own pocket. It is easy to affect his income for such a little friendship, at least Zhang Fan can't do it now. Therefore, declining has become the best option.
In fact, Zhang Fan did not lie. With the popularity of the Who Can Become a Millionaire show, smart advertisers have already been chasing Zhang Fan everywhere, wanting to take the advertising time slot from him. The invitations to various dinners are indeed overwhelming.
"Haha~~~" The money on the other end of the phone always has no intention of giving up. After all, he invested heavily in the Voice program before, and made a lot of money with the popularity of the show. Now that Zhang Fan has another popular show in his hands, it is naturally impossible for Qian Zong, who already has experience, to give up easily.
For profit-seeking businessmen, nothing is more important than making money. These things are not needed at all when making money. Even if he heard Zhang Fan's refusal, Mr. Qian didn't have the slightest idea of stopping, "Mr. Zhang, just give my brother a face, and come out to have a meal together in the evening." ”
Zhang Fan, who was about to hang up the phone, heard Mr. Qian's pleading voice, paused slightly, and then showed a wry smile.
Although he has also begun to fight in the business sea, Zhang Fan still can't let go of his bottom line, and he can't abandon anything in order to make money.
At this time, he was much older than him, and he did have some friendship before, Mr. Qian pulled down his face, so pleaded, Zhang Fan really couldn't wipe off his face, so he had to nod and agree: "Mr. Qian, that's it." Our friendship is all a matter of one sentence. I just remembered that I really had some free time in the evening, so let's have a meal together. ”
"Good, good. Mr. Qian nodded again and again, and there was a strange look in his voice, "At dinner, my brother will take you to a good place." ”
"Oh?" Zhang Fan asked with some curiosity, "Where is it?"
"We'll know when the time comes. Mr. Qian responded with a smile, "Don't worry, my brother will arrange it." ”
After hanging up the phone, Mr. Qian, who was originally smiling, quickly regained his composure. After a while, he took out a gilded business card from his desk drawer and called it according to the phone number on it: "I am Qian Shuguang of Golden Eagle Advertising." In the evening, I would like to book a private room with you, and I want special A level service. ”
The world of the rich is difficult for ordinary people to guess. It's like the simple peasants who turned their backs to the loess all day long in ancient times, in their minds, the emperor was ploughing the land with a hoe made of gold all day long, and the queen was able to eat oily scallion pancakes every day!
This kind of thing may seem hilarious to modern people. But in reality, it is the result of information asymmetry. Ordinary people who have not experienced this are just guessing what kind of life those rich people live.
In a mega luxury city like the Imperial Capital, there are countless places to enjoy and consume. It's like eating, Linjiang Building is a household name, but the real rich people rarely go there to eat. They go to places that are closed to the public and only accessible to members.
Mr. Qian also made a lot of money this time, and set the highest level of service for Zhang Fan in a very high-standard place. As for the purpose, that is, of course, self-evident.
Businessmen are not philanthropists, and they always need to see the benefits when they pay the cost. The more you invest, the more you prove to be earning.
Qian is always a smart person and knows that this show is different from the last time. The last time I was able to get a few good advertising time slots from Zhang Fan's hands, it was because although Zhang Fan has the copyright and is shared with the program group, the majority of the income of the program group actually belongs to the TV station. That's why he was able to get a benefit from Zhang Fan's fingers. That's a real stolen advantage from a bunch of strong players.
But this time it was completely different.
Although this program is also broadcast on national television, all the things of this show, from production to broadcast, from cost to income, are all responsible for Zhang Fan's own production company. In a nutshell, it's self-financing. At this time, Zhang Fan would easily throw his money out unless he had a brain disease. If you want to take the benefits from Zhang Fan's hands, you need to throw out real money.
Golden Eagle Advertising is not a company with huge resources. Compared with those top peer companies with strong support behind them, it is almost impossible to get the advertising time slot from Zhang Fan's hands by relying on strength under formal channels. Those of his peers don't blink an eye when they throw money at a popular show. This is not something that Mr. Qian can work hard to build by himself.
But Mr. Qian was unwilling to let go of this rare and popular show.
After all, no one knows what the results of any show will be before it is officially broadcast. Big investment, big lineup, or something just to increase the odds of success. He has watched a lot of shows that made big investments and failed miserably in the end.
But only Zhang Fan's show has always been popular and popular, and none of them have failed. It's a complete miracle in the industry. It's not just the TV industry that's staring at Zhang Fan, but also the shrewd advertisers.
Before the official broadcast of this show Who Can Become a Millionaire, there were countless advertisers who wanted to invest, but they were rejected by Zhang Fan.
After the first episode of the show was officially broadcast, it received a super rating of 3.7% that made everyone jaw-dropping. So advertisers are crazy.
All advertisers know that this show is bound to be super popular, and it may even be even more popular than the previous good voice. As long as you can win the advertising time slot of the show, it is really counting the money to the point of hand cramps.
Mr. Qian was also tempted. In order to avoid those peers who are covered in money. Mr. Qian chose another way to impress Zhang Fan.