Chapter 427: Bargaining Chips

Tomorrow Friday, "Titanic 3D" will land in the domestic film market, and by the way, the schedule of the other three films will be further compressed.

The domestic film market has finally ushered in a heavyweight film again, and the situation of "Dragon Hunting" and "Crossfire: Operation Mekong" going hand in hand in the past ten days is about to change.

Compared with these two movies, "Titanic 3D", which has been tepid in publicity, finally began intensive publicity.

Usually due to the relatively low share of Hollywood films in China, they have not invested too many resources in domestic publicity.

Unpopular movies can't get much box office in China, and they can't afford to spend a lot of money on publicity.

And blockbusters like "The Avengers" and "Spider-Man", which have a huge popularity base, still have audiences to pay for even if they are not promoted.

Big ships are like this, Twentieth Century Fox's purpose in remaking this film is obvious, it is to make money.

The cost of restructuring plus the cost of publicity and distribution is estimated to be less than 100 million, which is definitely a profitable and loss-making business, and it will not invest too much money in China.

As for targeting Li Mu?

If it were a few giants paying together, they would definitely not do it if they had to let Fox pay alone.

Of course, not investing too much money does not mean that there is no promotion, but it is just two or three days before and after the release of the movie.

Now there is still a day before the release, and it is the time when their publicity begins to exert force.

The entertainment page, which has been dominated by "Dragon Quest" and "Crossfire: Operation Mekong", has become a three-strong melee because of the addition of big ships, and there are many discussion posts about "Titanic" on the Internet.

"Titanic, as a classic Hollywood romance film, has touched countless viewers with its touching plot. The lines in the film are even more tearful, and the aftertaste is endless! On the occasion of the upcoming release of the 3D version of "Titanic", let us reminisce about the classics together!"

"You jump, I jump." ”

“e're omen. Our choices are never easy. ”

"All life is a game of luck. ”

"I'd rather be his hore than your ife. ”

“You are going to get out of there. You're going to on and you're going to make lots of babies and you're going to atch them gro and you're going to die and old, an old lady, arm in your bed. Not there, not this night, not like this, you will live, have many children, watch them grow up, you will live in peace, rest in a warm bed, not here tonight, not die like this). ”

“inning that ticket, Rose, as the best thing that ever happened to me... it brought me to you. And I'm thankful for that, Rose. I'm thankful. You must do me this honor, Rose. Promise me you'll survive. That you on't give up, no matter hat happens, no matter ho hopeless. Promise me no, Rose, and never let go of that promise... It's the luckiest thing in my life, let me know you, it's an honor to know you, it's a great honor, you must help me, promise me to live, promise me, you won't give up... No matter what happens, no matter what the circumstances... Promise me, Rose, don't forget). ”

“I figure life is a gift and I don't intend on asting it. You never kno hat hand you're going to get dealt next. You learn to take life as it comes at you… (I feel that life is a gift, I don't want to waste it, you won't know what the next hand will be, learn to accept life). ”

"Don't you do that, don't say your good-byes, do you understand)?"

“I'll never let go. I'll never let go, Jack. ”

“God shall ipe aay all the tears from their eyes, and there shall be no more death. Neither shall there be sorro or dying, neither shall there be any more pain, for the former orld has passed aay. ”

This news played the sentimental card, listing some classic lines from the movie, and it is easy to evoke the memories of fans with pictures.

There are those who sell feelings, those who talk about special effects, and those who talk about Ruth's all-fruit shot, as if 3D will look more realistic......

......

Far away in the headquarters of Wanda Group in the big chain, in the chairman's office.

As the top richest man in China, Wang Jianlin's office will certainly not be ordinary.

Wang Jianlin is different from his son, one likes to collect supermodels, and the other likes to collect famous paintings.

The interior decoration of Wang Jianlin's office can be described as luxurious and atmospheric, full of masterpieces of major famous artists, a large painting of Shi Qi "Landscape" with a length of 90 square feet, which is said to be a gift from Shi Qi to Wang Jianlin in the eighth year, and is a witness to the mutual affection between the two in art.

In addition, there are various masterpieces such as Wu Guanzhong, Liu Haili, etc., each painting is priceless.

However, at this time, the super-rich and real estate tycoon is paying attention to the latest box office information, and the document in front of him is the box office statistics of domestic movies in the past few days.

"Knock knock!"

"Come in!"

The office door was opened, and Zhang Di, Wang Jianlin's assistant, walked in.

"Chairman, are you looking for me?"

"Look at this, do you think this "Dragon Quest" can withstand the impact of "Titanic"!" Wang Jianlin handed over the document.

As a real estate tycoon, Wang Jianlin does not know much about the film industry, and he can only see some superficial things from this data.

However, as the chairman of a large group, there are seven or eight assistants and secretaries under him, and they will naturally understand this kind of thing.

Zhang Di can be Wang Jianlin's assistant is not an idle person, since Wang Jianlin sent Zhao Fang to set up Wanda Film and Television a few years ago, he has been doing this work, and he also has a deeper understanding of the film industry.

Zhang Di took the document and read it carefully, thought about it and said, "According to the current situation, the box office of "Looking for the Dragon" yesterday was more than 70 million, and the release of "Titanic" did not squeeze it too much, and the reputation of this movie is also very good, even if it is diverted to a part of the audience, the box office will not drop too much, and tomorrow is Friday, it is estimated that the box office will not be lower than now." ”

Zhang Di said a conservative number, and saw that Wang Jianlin's expression had not changed before he continued, ""Titanic 3D" is a converted movie after all, the vast majority of the audience has seen this movie, and this is a romance film, there are not too many special effects scenes in it, the 3D bonus is not large, and it is estimated that the box office on the first day will not be much higher than "Looking for the Dragon"!"

Wang Jianlin nodded, recognized what he said, and said, "In this way, you go and tell Zhao Fang that most of the film schedules of our theater chain are allocated to "Titanic 3D" and the movie of Tengxun, and the schedule of films in prime time is slightly tilted towards Tengxun's side!"

After listening to Wang Jianlin's instructions, Zhang Di was a little puzzled, now that the group is preparing to enter Hollywood, shouldn't it support "Titanic" at this time, why only give less than half of the film schedule, and even the movie that was released for ten days was divided into half of the film schedule.

However, he didn't know each other for long, and left the office as soon as he agreed.

"Li Mu. ”

"You've helped me a lot!"

Just two days ago, the acquisition contract of IMC Cinemas has been signed, and what he promised to the six giants of Hollywood has been done.

Now, of course, it is to let Li Mu once again kill Hollywood movies and abandon his armor, and in the future, Wanda will have the capital to negotiate when it acquires other Hollywood companies.

As for whether the Big Six will be angry?

Just kidding, what I promised you has already been done, but you yourself are not angry, and now the schedule of "Looking for the Dragon" in Wanda is still two percent, and there are only five or six shows a day in each theater.

If you lose like this, you can't blame him Wang Jianlin.