Chapter 134: Doing the Other [2/3]

Chen Tian did not go home, but drove the car to MGM's headquarters.

If this incident can't be handled well, then it is likely to affect the later films, and Chen Tian does not want to see such a result.

At the same time, Chen Tian contacted the Ellison siblings, although they were still college students under the age of 20.

But their connections in the media and their ability to use the media to build momentum are incomparable to Chen Tian.

And when it comes to publicity, their siblings seem to have been born with different ideas.

And David Eric is one of the investors in "Hard Candy", although he doesn't care what kind of results "Hard Candy" can achieve, but he has the right to know about it.

"Roger, delete the post quickly, those guys are crazy. Instead of going to class, Alice went back to the house she and Roger had rented.

The reason is the impact of the sudden outbreak of these two cases, and Chen Tian's official website has been attacked by some people.

This situation made Chen Tian's official website management very depressed, and as the veterans, Alice and Roger directly asked for leave to go home to deal with the attack on the official website.

"These guys, like flies, even if they have a little to do with Justin, the bigger reason for this kind of thing is themselves.

Especially since that man has been castrated for more than a year, such a thing has also been increased on "Fruit Hard Candy", which is really ridiculous. ”

Roger kept deleting posts while keeping an eye on the latest news on MGM's official website.

He hopes that MGM will make corresponding public relations measures as soon as possible to help "Hard Candy" survive the impact of this incident.

Then they can respond accordingly as a backup, otherwise it is difficult to say that the passive explanation will move some people who deliberately provoke trouble.

Eric Lomis looked at the people in the room: "Guys. We are all sitting here. It's all about how to deal with this sudden outbreak.

We have to deal with it. Otherwise, the follow-up will be very bad, who has a good idea?"

As MGM's manager and a good friend of Eric Lomis, Ron Booth was initially opposed to Eric Lomis' idea of wooing Chen Tian.

But in "Super Burger King" and "Hard Candy", he felt that his friend had made the right bet and was happy for Eric Lomis, and after hearing the news of "Hard Candy", he also asked to come to the meeting.

"Eric. I have some simple thoughts, and looking at the trend on the Internet these days, there are quite a few people who think that we are not responsible, and there are some people who think that we are a little responsible.

But there are not many people who think that we should take all the responsibility, only a small percentage.

But it's that percentage that affects a lot of people who don't have that much of an opinion about us, and it's likely that some companies are involved.

So my idea is to guide the general direction first and eliminate the negative side as much as possible, for example, we also hire some people to participate online.

At the same time, I greeted some of the media, and their participation this time was a major reason, but in fact, things are far from that bad. ”

"Yes. Ron's words are not bad at all, such as Minnesota, which has nothing to do with Hard Fruit Candy at all. What were you doing when you were castrated a year ago, Justin?" asked George Carr, MGM's manager of publicity and communications, looking at Chen Tian.

Chen Tian shrugged, of course he wouldn't say that I went to school in 2017, and smiled: "I'm still in school, and then sometimes I work in the crew." ”

George Carr laughed: "I was castrated a year ago, we have to catch this, it's best to contact the police and let them emphasize it, of course, the media is indispensable."

It doesn't really matter whether the man committed suicide or he killed him, what we need to do is to change the direction of public opinion.

Just like I'm watching the public opinion on "Hard Candy" on the Internet these days, in addition to the castration plot, the most important thing is the opinion on Hailey's revenge, thinking that Hailey has exceeded the punishment of the law.

But we can deduce that this film was made as a warning, but also to remind everyone not to neglect the education of children, and if there is no problem with education, then this situation will be significantly reduced.

And, of course, tell our police officers that they sometimes need to work a little harder.

That's all I can think of, and as for the other castration, I don't have too much thought of it for the time being. ”

George Carr's words are very reasonable, things are often two-sided, and sometimes the effect may not be the same from a different perspective.

Chen Tian felt that George Carr's words were very agreeable, and at the same time thought of the occurrence of several shootings in later generations.

There are several shootings when he bluntly said that the film works glorify and promote violence, thus affecting people in the real world.

At that time, in the film industry, whether it was actors, directors or companies, they all used the same way as George Carr.

"I agree with George Carr's proposal, and I think that including that castration time, we should be preaching the idea that 'tragedy always happens, but it is the perpetrator who we should condemn first'.

At the same time, we need to find the root cause of this tragedy, maybe it is not what the media portrays, and this is not the first time such a thing has happened, we need the help of the media. ”

David Ellison raised his hand a little lazily: "Deal with the police, leave this to me."

My dad was very supportive of my investment, and I think he would be willing to help me, and I can also help with the media. ”

As David Ellison said, his father, Oracle President Larry Ellison, was pleased with his investment in Hard Candy.

"It would be nice if more people helped us, maybe I could reach out to some actors and companies, and if I get more attention then the impact will drop a lot, and I'll leave that to me. Eric Lomis looked at Chen Tian, "Justin, there's something I need to tell you.

Today, AMC's Colin Sean called me to tell me that he wants to schedule "Hard Candy" on behalf of the six major theater chains, what do you think, Justin?"

"Isn't there no way to arrange it for us?"

"Maybe it's because other films aren't doing well, do you think we should increase the schedule next week?"

Eric Lomis's idea in his heart is not to be busy with increasing the film schedule first, but to wait for this storm to pass, and use the impact of the end of this storm to increase the film schedule.

"Eric, I'm not in a hurry to increase the film schedule, on the contrary, I have an idea, that is, we have to reduce the film schedule, massively reduced, anyway, we only signed a large-scale first week with the theater chain. ”

"Massive reduction? If it doesn't have that much impact, it will affect the final box office. Eric Lomis voiced his doubts.

"Of course it will be, but we'll get it back. The confident smile on Chen Tian's face made everyone present feel puzzled.

"Take it back?Justin, you'd better explain it clearly. ”

"We've been affected by this, and there are some people who want us to ban it, right?

So why can't we solve this matter in reverse, seize the ban to do publicity?

It's like "Super Burger King", and we're adding McDonald's the next week, so we're scrapping the super set menu, isn't it?

At that time, we can use the ban as a selling point to promote after the film schedule is reduced on a large scale, and after the truth of these two things is released.

I think we've all been interested in banned films, haven't we? and then promote them on forums so that people who don't have the idea of going to theaters in the first place will get into theaters.

What's more, it turns out that our box office expectations for "Hard Fruit Candy" are 30 million, which is a qualified number, isn't it?

This is a number that we are destined to reach, and we are not sacrificing a week or even two of our time in exchange for a higher possible goal. ”

Eric Lomis and Ron Booth nodded, and Chen Tian's idea was indeed a good selling point.

Both MGM and Chen Tian's official websites expressed their concern about the two cases at the first time, until the truth of the case was released.

Chen Tian, who rarely accepts questions from reporters, finally opened up: "No one wants tragedy to happen, every life is precious, and I hope everyone pays attention to more than just the surface of the film."

We should be mindful of children, they need to be given attention and not ignored, and I don't think enough is being done.

That's why I have this film, of course, this one should be based on reality, not made it up by myself. ”

With Eric Lomis' help, Universal was the first to stand up for Hard Fruit Candy, followed by Sony and Warner.

Roger Albert also supported Hard Fruit Candy in the Chicago Sun Journal and on his blog.

The public opinion on "Hard Fruit Candy" on the Internet is reversing little by little, and what Chen Tian didn't expect was that Quentin Tarantino, the director of "Kill Bill", also spoke out publicly.

"Justin Chan is a great guy and if I get the chance I want to work with him, he's the kind of guy who makes me want to work with him, of course I don't know what he thinks, but I'd love to.

Those guys who say that "Hard Candy" should be banned, maybe what they see is always just a superficial phenomenon, and most of the films have a positive guiding effect.

If the theater chain wants to reduce the film schedule, I think this is a step backwards for the film industry. ”

At 7 p.m. on Sunday, both MGM and Chen Tian's official websites officially announced that they would reduce the film schedule on a large scale from Monday until the police announced the truth.

Matthew Ront smiled as he watched MGM's announcement announcing the reduction of emissions to Hard Candy.

However, early in the morning of the new week, most of the media trend changed all of a sudden, and MGM's attitude of reducing the schedule of "Hard Fruit Candy" was wildly praised.

In the media, the originally ignored factors, the middle-aged man who was castrated a year ago and the man who was castrated by his girlfriend, published the news of his long-term derailment before that, and the trend of public opinion seemed to change overnight. (To be continued......)

PS: The second update, wait for another one! Xiao Ai will sleep again after the end! Ask for a recommendation ticket!