Chapter 570: Air Cushion Enlightenment
"Of course, but tomorrow. Pen | fun | pavilion www. biquge。 info Let's eat first today!"
"Good!"
The next day, Shuichi Minamino arrived at Bill Balman's house.
As soon as he entered his home, he found more than a dozen pairs of various Adidas shoes, running shoes, training shoes, and so on on the shoe cabinet in front of his house.
"Do you like the Adidas brand very much?" asked Shuichi Minamino with a smile.
"Yes, after all, the best shoes right now are from Adidas, and that's Puma. Bill Bowerman replied truthfully, "Adidas design is indeed the trend of the world right now. ”
"Well, you're right. ”
"Come, look at the shoes you designed. "Minamino Shuichi.
"Here it is. ”
Then he saw Bill Bowerman's usual drawings of shoes, and after looking at them, he found that in addition to imitating Adidas, many things have their own special features. In other words, Bill Bowerman does have something of his own, and he wants to put what he sees on the design draft.
"Haha...... As a track and field coach, you really know what kind of shoes an athlete needs, and your shoes feel good. Shuichi Minamino praised.
"Thanks for the compliment, but I don't think I'm professional. Bill Bowerman smiled and scratched his head.
"Bill Bowerman, what kind of shoes do you think an track athlete would want?" asked Shuichi Minamino.
"It should be soft and flexible, comfortable to wear, not easy to break, and cool shoes. Bill Bowerman thought for a moment and said.
"Isn't there anything more in-depth?"
"Well, running can cause some damage to the footboard, and I think it would be nice if there was a pair of shoes that could protect the footboard from the injury to the maximum. Bill Bowerman thought for a moment and then said.
"Haha...... You're right. The insoles of your current shoes are all fabrics, and the softness and shock absorption are not good. If we invent a new type of foot mat, I would call it an air mattress. Do you think such shoes will be a big hit? Air cushions can slow down the vibration of the floor against the footboard, while also providing strong softness. It has an unparalleled shock absorption effect. "Minamino Shuichi.
"Air cushion?" Bill Bowerman and Phil Knight's eyes lit up, they heard the term for the first time. At the same time, after listening to the functions that Shuichi Minamino said, the whole person was stunned!
If you add this air cushion to your shoes, you can imagine what it will be like. It must be very comfortable to wear, right?
"It's okay to dampen the shock?" asked Phil Knight, dumbfounded.
"There's nothing in this world that can't be done, it's just that we don't think about it and do it. How's that, what's my design direction?" Shuichi Minamino grinned.
"Good, very good!"
"I think that's what our shoes of the future are going to be, and we're going to surpass Adidas when the time comes!" enthuses Bill Bowerman.
"By the way, if we are to work on this thing, we must apply for a patent, patents are important!" shouted Phil Knight.
"Yes, yes, if we don't apply for a patent, we're working in vain. Bill Bowerman finally calmed down.
Looking at the excited two, Nanno Shu smiled, he knew that it wouldn't be long before his Nike company would be able to make a name for himself.
"I think our future shoes can have training shoes, football shoes, basketball shoes, casual shoes, running shoes......" Minamino Shuichi began to throw a lot of heavy news.
"Wow~ Sounds pretty good. This allows consumers to choose the genre they like. The development and design of our shoes can also be carried out in a targeted manner. Bill Balman's eyes widened. He admired Nanno Shuichi very much at this time, and secretly said in his heart that none of the business tycoons were fools. Since you want to do this business, you already know it.
"We can also work on clothing, not just shoes. For clothes, we can divide the number of yards, such as the pony medium size aunt, divided into S size, M size, L size, XL size, XXL size. At that time, consumers can choose the size according to their body type. In this way, we do not need to produce yardage on an ad hoc basis according to the customer's requirements. Shuichi Minamino continued.
"That seems to be pretty good!"
"Also, we must find sports stars to endorse our products in the future, which will definitely make us famous. By the way, there will also be sponsorship of various sporting events. Spread the word of mouth of our brand. "Minamino Shuichi.
"Mr. Minamino, you are a genius in business, and I think this is a very good idea. Phil Knight was already business-minded, and after listening to Shuichi Minamino's words, he was instantly convinced.
"By the way, Mr. Minamino, what is the name of our brand, and what is the right logo?" asked Bill Bowerman with concern. The name of a brand is not very important, but the logo is definitely very important.
A good logo will definitely stick in people's hearts!
"Our brand is called Nike, and as for the logo, I've got it all figured out, and it's shaped like this - a little hook!"
"Our Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also dynamism and lightness. The small hook with the pattern, the shape is simple and powerful, and the urgency is like lightning, which makes people think of the speed and explosiveness generated by using Nike sporting goods. That's the sign I want!" Minamino continued.
"Well, you look so handsome!"
"It's a good feeling, I'm excited right now and I'm looking forward to when our first pair of shoes is made. ”
After a discussion, the next day Shuichi Minamino sent someone to register the company, and the name of the company was Nike Sporting Goods!
The headquarters is in Oregon with a registered capital of $1 million.
Shuichi Minamino is the chairman of the board.
Bill Bowerman is the general manager and Phil Knight is the assistant manager.
As for the structure of the company and everything, it was all formed by the two of them. However, the Ministry of Finance is managed by his people sent by Shuichi Minamino. Anyway, I take care of the finances, and you can manage and develop the rest by yourself!
In this way, he will not interfere with the performance of Knight and the two of them, and at the same time, he can firmly grasp the financial resources in his own hands and prevent them from doing things!
After all, people's hearts are greedy, and if they don't keep an eye on their finances, what if they steal money or embezzle money?
This investment is generally okay, and Shuichi Minamino is very much looking forward to what Nike will be like in the coming years.