Chapter 68: The Commercial War at the End of the Century (1)

PS: I accidentally passed the wrong chapter when I uploaded it yesterday.,I passed the 68 chapters in advance.,It's readjusted today.,Please forgive me!

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After that, the communication became smoother, and the two sides were not completely ignorant of technology, and everyone had their own needs, so they quickly reached an agreement on the "RealTown" project. According to the agreement, Zhang Lexing will allocate a total of 160 million US dollars from his chairman's special fund as research funds, which will be divided into five years, and will allocate about 32 million US dollars per year according to the progress of the research, and as his personal "world" to support technical research needs, he will also allocate about 100~160GFLOPS of computing power to support. The three members of the "RealTown" project will set up a corresponding game development team based on their research content, and will not only complete the scheduled research content of the "RealTown" project, but also assist in the research and development of supporting technologies related to "The World".

Of course, he himself is still very clear that the research and development of "RealTown" project and "Daqian World" related support technologies cannot be completed overnight, and they must have enough patience and tolerance to allow the R&D team to take a little detour and make a little mistake, after all, the research they are doing now is completely new direction. Even if Zhang Lexing wants to do something, he is powerless, and the only thing he can do is to pay close attention and give full support.

"The world" can not be achieved overnight, so this year, the largest joint project of Oriental Industrial Group and VisualSystem Group - DreamBox128 host global promotion, has once again regained Zhang Lexing's attention, of course, at this time the preparations and plans are basically ready, what he wants to do is basically to appreciate the current results.

With the magical and crazy performance of the first week of listing, although the sales fell sharply due to the shortage of goods, but with the gradual recovery of the supply situation, sales have re-emerged, although the magic and madness of the first week have not been reproduced, but compared with some similar ones, the weekly sales results are still quite objective, after all, it is a game console that is listed simultaneously in many parts of the world. In late September, Oriental Industrial Group and VisualSystem Group held a high-profile press conference, and announced a major news at the meeting, as of September 2, the global sales of DreamBox128 game consoles have exceeded 10 million units, including more than 3 million units in Japan, more than 4 million units in North America, more than 2 million units in Europe, nearly 750,000 units in mainland China, and more than 500,000 units in other regions.

The official announcement of this data,Immediately shocked the entire game industry,Originally, some game development companies that were still holding a wait-and-see attitude couldn't help but be tempted,Some game development companies that were already tempted were confident at this time,If you continue at this rate,A new market that is expected to catch up with the scale of PS will be born,This means that they have more opportunities to choose in the future,Why not。 But this news is definitely bad news for Sony, Nintendo and Sega.

Sega continued to try to stay in the middle of the cracks, but unfortunately there were not many fools who were willing to continue to tie the Dreamcast console, a wrecked ship that was about to sink, and as a result, the number of games that Sega could launch was shrinking day by day, and others were celebrating the sales of game consoles that exceeded 10 million, but they could only release a few models, including "Crazy Rental" with a jump out of the analog framework, "SeaMan" with voice recognition, and "Shenmue", which vowed to be released by the end of October. "Shenmue", which is claimed to cost tens of millions of dollars, has a lot of influence, but after all, it has not yet been released, and the real game, only "SeaMan" has aroused the interest of players, and this September is a tragedy for Sega.

Perhaps the N64 console is so good that even big-name game developers like Nanmen Gong are tempted, announcing more than two months ago that they will launch their signature game "Ridge Racing" on the N64, and even said at that time that it was possible to start a deeper cooperation with Nintendo. In September, Nintendo and Namco held an emergency press conference in Tokyo, officially announcing that the two companies will cooperate to set up a company in mid-October. The new company, called "MOBILE21", with a total investment of 300 million yen and 50% stakes by Nintendo and Namco, will be mainly responsible for the development of games for Nintendo's portable handhelds, and will be responsible for the game development of the upcoming "Dolphin" console.

In addition, Yamauchi Pu also announced that GBC-specific general equipment and games will be released in April next year, and anyone can communicate with each other through mobile phones and PHS (this thing is said to be the legendary PHS), and said that the follow-up model of the GB handheld machine will be released in August next year, "GBAdvance", that is, GBA, and some of the hardware specifications of GBA have also been confirmed from Yamauchi's mouth.

As the protagonist of the reception, Pu Yamauchi did not spend time to introduce any GBA games, but kept talking about the topic of "negating the masterpiece", saying that Nintendo will avoid those "thick and grown-up" games that do not conform to the true meaning of the game in the future, and instead pursue games that are "light, thin, short, interesting and highly complete", focusing on the connotation of the game itself. To this end, Yamauchi also deliberately took out the mobile phone and PHS communication game developed based on GBC's dedicated communication equipment as an analogy, believing that it will be a new communication game completely different from the personal computer, and will open up a new world for Nintendo.

Yamauchi's words for game industry practitioners,It means that Nintendo is likely to strengthen its investment in portable handhelds,Want to continue to maintain a monopoly position in the handheld market,And not talking about N64 and denying the masterpieceism and other words,Falling in the ears of people who are interested in hearing a different meaning,Dominated by games,This is the strategy determined by Nintendo North America led by Minoru Arakawa and others in order to promote N64 game consoles,Now in Yamauchi's mouth, it seems to have become the object of criticism,Does this mean that Nintendo North America is about to have a big change。 It's just a guess, but it's a lot like the truth.

Also in September, Sony Computer Entertainment also released news about PS2, including detailed hardware specifications, what 128-bit EmotionEngine (emotion engine processor), what GraphicsSynthesizer graphics processor, what 4x DVD drive, what USB, 1394 interface and the like, and even such as PS2Demo disc, AV audio and video cables, Accessories such as the AC power cord are among them, and of course, the final release date of December 23 is indispensable, and the price is 39,800 yen, which is almost the same as the DreamBox 128.

Sony Computer Entertainment also announced a development tool for the PS2 console, a tool called "PROdg" produced by the British company "SNSYSTEMS", which can develop games for the PS2 on VisualSystem's mainstream operating system. When introducing the software, Ibn Harris, CEO of SNSYSTEMS, has been touting "PROdg" as a very convenient development tool that anyone with a basic knowledge of programming will quickly master. Speaking of the rise, he also joked: "...... Powered by the PS2's powerful performance, software developers can make good games even if they don't do anything......"

Vice President Akira Sato said that 89 Japanese companies, 32 North American companies, and 25 European companies have signed contracts with Sony Computer Entertainment to develop games for PS2, including Enix, Namco, Koei and other famous game companies, and PS2 will also be compatible with current PS games, which means that 2,300 games in Japan, 650 in the United States and 650 games in Europe can all run on PS2.

In short, it can be summed up as "PS2 is the most powerful", "PS2 games are very well developed", "PS2 games are very rich", and the final subtext is of course to say "PS2 is your best choice".

The successive moves of the three parties, especially Sony Computer Entertainment's shot with the power of PS2 do not seem to have played a big role, although the sales of the DreamBox128 game console have declined for several weeks, but they are still moving forward steadily, and then at the beginning of November, another breakthrough was completed, with global sales exceeding 20 million units, of which Japan is approaching 6 million units, North America is close to 7.8 million units, Europe is more than 4 million units, even the mainland region has reached 1.43 million units, and other regions have contributed the remaining 1 million units。

The global sales of 20 million units may be a very fortunate achievement for Sega, but it is nothing for Nintendo, which was rich in its ancestors, and Sony Computer Entertainment, which is getting rich, but if you consider that such a goal has been achieved in only three and a half months, it is still very shocking. β€œβ€¦β€¦ Sales of the DreamBox 128 console are slowing", perhaps the only thing in the news that is good for Sony, Nintendo, and Sega.

Sony, Nintendo, and Sega have not slowed down their efforts because of the performance of the DreamBox 128 console, and they have not dared to slack off. Sega not only came up with a Zip drive to enhance the performance of the Dreamcast console (a bit like a portable hard drive added to a computer to make it easier to develop games that require a lot of data modifications), but also came up with the idea of developing more games to attract players. Unfortunately, the reality is always very cruel to them, and the development cost of "Shenmue", which has high hopes, has swelled to nearly $43 million, but the game still cannot guarantee that it will be released as scheduled, so it has to be reluctantly announced that it will be postponed to the spring of next year. As a result, towards the end of the year, Sega did not have a few games on hand that could be put on the table, only "Magic Sword X" developed by ATLUS, which had done "Shin Megami Tensei", "D no Shizhuo 2" developed by Warp Company of Iino's fat man, and "VR Shooter 2 Ver.2000.1" by Sega Sports Department, and so on, in order to support the faΓ§ade, they had to turn out "Sakura Wars" again, claiming to be "Sakura Wars 3 Is Paris Burning" next autumn It will be available on Dreamcast consoles, but of course, it is still unknown whether Sakura Wars 3 will be released on time in the fall of 2000, and perhaps even the developer Prince Hiroi himself has no idea.

The few games have disappointed gamers who have bought Dreamcast consoles, and the postponement of Shenmue and the distant delay of masterpieces such as Iron Dragon 3 are even more frustrating, and in a survey of purchase intentions conducted by a magazine, the level of anticipation for Dreamcast consoles has fallen to freezing point. As the saying goes, "the house leaks when it rains overnight", and the hapless Sega must have understood this, obviously in a vulnerable position, but they were investigated by the Japan Fair Trade Commission for unfair competition in the sale of Dreamcast consoles.

When Zhang Lexing heard the news from his own channels, he couldn't believe it at all, to be honest, until he repeatedly confirmed that what the other party said was indeed "Sega" and not "Sony", he finally reluctantly accepted it. According to the news channel, Sega was targeted by the Fair Trade Commission this time because SegaMuse, a subsidiary of Sega that is responsible for the sales of Dreamcast consoles, has instructed Dreamcast stores throughout Japan to prohibit the sale of Dreamcast consoles and game console peripherals at reduced prices since last year, and asked all stores to prohibit the sale of second-hand goods and inter-store resale. If the store does not respond, pressure is applied by stopping the supply of the product. If this news is true, and Sega can't come up with strong evidence to refute it, it won't be a wonderful thing for them.

Of course, Sega is not completely without good news, at least there is news that Sega is secretly developing a new Dreamcast console with a built-in DVD player, and even promises that there are already five or six games corresponding to DVD playback in development, and the "magical and powerful" Sega company is also developing a 32-bit portable handheld that can be connected to the new Dreamcast console. It's a pity that there are not many people who will believe this news, except for hardcore Sega fans, at least Zhang Lexing doesn't believe it at all.

Nintendo estimates that it does not believe that Sega will develop a new console, but the global sales of DreamBox128 game consoles exceeded 20 million units and PS2 is determined to land in Japan on December 23 this year, the news still brings them a lot of stimulation, although limited by the "Dolphin" console research and development progress and the current strategy of tending to portable handhelds, it is temporarily impossible to launch a strong counterattack, but the scheming Yamauchi Pu still threw out a "bomb", claiming: "...... The market did give DB128 a step ahead, but considering the launch schedule of the 'Dolphin' console next year, I don't think it's a very serious backwardness, and the most important thing is to properly convey the essence of the game to players, as a machine close to 40,000 yen like the DB128 and PS2 is too expensive for both young and young players who work part-time, and the 'Dolphin' will not be that expensive......"

Although it was not said how much the "Dolphin" console, which is said to be not that expensive, will sell for it, but then in an informal setting, a certain Nintendo executive privately revealed that the final price of the "Dolphin" console may only be two-thirds or one-half of the DB128 and PS2, if the news is true, this is indeed very exciting news, especially for those who are shy of money.

In order to "celebrate" the global sales of the DreamBox128 to 20 million units, Sony Computer Entertainment and the famous SGI Corporation jointly announced that they will establish a new CG production company on November 10, the new company will be called SiliconStudio, which will be established by the SGI, Sony Computer Entertainment is the main investor, and the main business direction in the future will be computer and game CG. Although it is not explicitly stated, many people speculate that it is to make game CG for the upcoming PS2 game console, and Zhang Lexing also guessed so, but Sony Computer Entertainment will not admit this kind of thing, because their own technical strength will always be the most "powerful".

Time passed slowly day by day, and in a blink of an eye, the calendar turned to December, and the prelude to the annual Christmas business war began to gradually kick off, and the air was gradually filled with a strong smell of gunpowder, and the fierce war was about to break out......

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