After half a month of small disturbances, the news about film and television adaptations and several movies finally slowly fell silent with the opening of the Chinese New Year file.

Since November, major film companies have stepped up their efforts to promote the films, and you can see the promotional videos and posters of those films everywhere.

From the buses, subway stations, shopping malls, and movie theaters, everyone can feel that this year's Chinese New Year stalls are extraordinary.

On the light and intensity of propaganda. This year's Lunar New Year file is definitely more than in previous years, even last year's "Zhao Zilong" is not in a hurry, after all, this is the joint efforts of several major companies, integrating the publicity channels of half of the entertainment industry, and the big killer of Fujixun QQ.

At the beginning of November, several movies were released one after another, and at this time, they were basically small and medium-budget movies hoping to pick up some soup behind the big companies.

The Baodao movie "Turning Mountain" was released on the 3rd, with a box office of less than 500,000 on the first day and just 2 million in the first four days of the first weekend.

The main theme movie "Advance Company" has a box office of less than 10,000.

The comedy "Hello! Mr. Tree" starring Wang Baoqiang had 600,000 on the first day, and the box office in the first three days of the first weekend was less than 2 million.

The first-day box office of the feature film "North Point", which reflects the contemporary going to Xiangjiang to give birth to a child and cross-border marriage, was also less than 10,000 on the first day.

The coming-of-age love fantasy movie "Starry Sky" starring star girl Xu Jiao and milk tea Liu Ruoying exceeded 10 million at the box office in the first four days of the first weekend, and it is also the only film among the small-budget films released in November to exceed 10 million at the box office.

On November 11th, under the influence of "33 Days of Broken Love", which was released on Double 11 last year, this year's Double 11 also has a movie about Singles' Day.

However, this "Singles Terminator" failed to replicate the success of "Thirty-three Days of Broken Love", with a box office of only 300,000 on the first day.

In the first half of November, nearly 20 small and medium-budget movies were released in just a dozen days.

Most of them couldn't even make a splash in the huge Chinese film market, and disappeared after a few screenings in the cinema.

Of the more than 20 movies, only one broke one million at the box office on the first day, only one with a total box office of more than 10 million, and most of the movies only had a box office of hundreds of thousands or even hundreds of thousands.

This is the cruelty of this industry, the winners eat a mouth full of oil and a lot of money, but more of it is indeed a mess of losing, and the box office of hundreds of thousands is not even enough for the cost of copying.

However, even so, there are still countless people who have come and gone to participate in this industry, they are not unaware of the failures of others, but there are also people who attract them with great success, and the profit of two hundred or even three or four hundred makes the vast majority of people ignore those risks.

After the appetizing appetizer has passed, the Chinese New Year stalls have officially begun.

On November 24th, that is, the day of Thanksgiving in the West, the fantasy masterpiece "The Hobbit" officially landed on the global film market, and no other Hollywood blockbusters were released during the same period, and everyone avoided this movie.

As a spin-off series of The Lord of the Rings, The Hobbit is eligible for this treatment, and after seven years, fans have amassed enough enthusiasm.

In China, the Journey to the West-themed blockbuster "Journey to the West: Daughter Country" produced by Berner was also released on the same day, and these two blockbusters will kick off the domestic film New Year war.

This is a gluttonous feast for fans, and more than a dozen blockbusters are bombarded in turn throughout the Lunar New Year, which is enough for them to watch enough.

However, this will be a key battle for major domestic film companies, a key battle to determine who is the mainstream of domestic films, Hollywood films and domestic films.

Under the expectations of all filmmakers, "Journey to the West: Daughter Country" made a good start for domestic films, with a box office of 120 million on the first day, becoming the fourth domestic film with a box office of over 100 million on the first day.

And "The Hobbit", which was released on the same day, only received 40 million at the first-day box office on the 24th.

With a three-fold gap, Hollywood blockbusters are powerless in front of domestic films.

Four days after the first weekend, "Journey to the West: Daughter Country" has won a super high box office of 550 million, beating the 1.8 billion of "The Hobbit".

In the first battle, the domestic film won!

Although "The Hobbit" was received a cold reception in the domestic market, it was indeed very popular in the base camp of the United States, and the box office exceeded 100 million yuan in the first weekend.

In the next few working days, "Journey to the West: Daughter Country" received 80 million, 70 million, 80 million, and 90 million respectively, and the box office reached 840 million in eight days of release.

And "The Hobbit" only received 90 million box office in four working days, with a total box office of 270 million.

On December 2nd, "Journey to the West: Daughter Country" will welcome two other strong opponents, namely "Ice Age 4" and "The Expendables 2".

Will domestic blockbusters continue to crush all the way or will Hollywood blockbusters succeed?

The box office in the next two or three days is undoubtedly the most important, as long as "Journey to the West: Daughter Country" successfully bears the pressure of these two new films, then the film schedule next week will not be reduced too much.

On the contrary, if the box office of "Journey to the West: Daughter Country" falls off a cliff in the first two days of the release of these two new films, it is foreseeable that next week's film schedule will be cut by about half, after all, it is necessary to accommodate four movies at the same time, and the film schedule at each point must be carefully calculated.

The Chinese New Year file is like this, there are too many movies released at the same time, as long as you can't keep up with it, you will fall behind immediately, there is no chance of counterattack, and the theater chain will not give you a chance, only the box office will affect their film scheduling, and everything is subject to the box office.

In order to get through this hurdle safely, Berner once again stepped up publicity, Tengxun, Guangxian, and Shengda cooperated with the publicity, and Li Mu also asked the marketing department to fully cooperate with them.

In addition to the movie itself, the focus of publicity is mainly on "Journey to the West: Daughter Country" being sandwiched by Hollywood movies, and in order to win the sympathy of the audience, attract more audiences into the cinema, and support domestic films.

On December 3rd, yesterday's accurate box office had already been released, and "Journey to the West: Daughter Country" retained the single-day box office champion without danger.

Although it only received 50 million at the box office, a drop of 40 million compared with yesterday, because of the release of two new films, the film schedule has dropped from more than 50 percent to 30 percent.

However, "The Hobbit" is even worse, plummeting from 40% to 16%, with a single-day box office of less than 10 million.

"Ice Age 4" won the second place at the box office of the day with 23% of the films, and received 50 million box office.

and "The Expendables 2", which was joined by Chinese kung fu superstar Li Lianjie, won 30 million box office with 28% of the films.