"Ulysses, I came up with a relatively perfect way to come up with a name. ”

Roy excitedly listed a series of names on the paper, similar to Tmall, Xiami, Fliggy, Xianyu, and Squirrel...... and other animal names, as well as apples, millet, nuts, watercress, pods, potatoes, tomatoes...... and other plant names.

Using animal images as brand names is nothing new. Ogilvy, the master of advertising, has put forward a 3B theory - Beauuty (beautiful), Baby (cute), Beast (animal). At the time of World War II, animals were already a very common element in print advertising, because of the variety of animals, high recognition, and rich associations.

Plants have similar characteristics and sound cute, vivid, and easy to remember.

Animal and plant brand names are a hundred times better than those unexplained spelling words.

Ulysses looked at it and said, "These names are good, but didn't you say that there was a little bit of something else?"

Roy smiled: "That's right, this is also what I suddenly thought of, 'foreign gas'!"

"Foreign?" Ulysses was momentarily stunned.

Why do you have a foreign name? Of course, because a foreign name can bring more customers.

For example, if a real estate is named, Roman Garden, Hawaiian Style, Venetian Water Town, Mediterranean Sunshine. According to surveys and statistics, academic research proves that the whole industry as a whole, the real estate with a foreign name can be sold at a higher price than the real estate with a Chinese name.

Others, with the exception of local Chinese features, are applicable in all walks of life. For example, a Genghis Khan barbecue is much better than a barbecue business of Lao Wang next door. (Appendix 1)

This kind of foreign name, or even only using a foreign name instead of a name in the national language, is a global business phenomenon, and it is not unique to the Chinese people to worship foreign countries. For example, in Taiwan, Hong Kong, island countries, and South Korea, many local brands only use English or French to show their "foreign style".

It is estimated that anyone who is on par with the foreign atmosphere of the United States will feel ridiculous when he hears Roy's statement.

The United States is now the world's largest economy, and it is the object of study for all countries, and if you want to say "foreign names", then other countries will also learn from the United States.

Of course there is. Roy confidently said, "What was the predecessor of English?"

"Predecessor...... I guess it's Latin. Are we going to have a Latin name?"

"That's right, because the concept of equality and peace is relatively strong in the mainstream culture of society, so when you want to reflect the sense of class, a company often uses a brand name with a strong European flavor to make its products appear more 'foreign'. ’”

Ulysses was pleasantly surprised: "Choose a suitable name among the plants and animals, and use the Latin expression...... It's such a great idea, it's classy to think about. ”

Roy smiled and nodded, and advised: "Remember that the name must be easy to understand, don't look for obscure ones, and what we think of, others are likely to think of it too." The brand name that was preemptively registered, if it is not expensive, it does not matter if we buy it. ”

“OK。 Ulysses gladly took on the challenge.

Don't look at Ulysses who graduated from high school with Roy, but the family education he has been exposed to since he was a child is much better than Roy's, so he is many times stronger than Debra in terms of seeing and expression.

The brand name is solved, which can be regarded as a good start, and the next time is to wait for the funds to be in place, you can recruit people and expand your business.

Things are sorted out in an orderly manner, and the first step of the long march has been taken.

……

————

In an upscale café, Roy and Alyssa sat facing each other, chatting and drinking afternoon tea.

After negotiating with a large number of investors a few days ago, a total of 7 million US dollars were raised, of which eight small and medium-sized companies invested a total of 4 million and obtained 10% of the shares, while Alisa's representative Wan Qian Capital invested 3 million and obtained 10% of the shares, plus the 1.5 million 15% shares negotiated with Flynn Capital, the company is expected to get 8.5 million US dollars in a month, and Roy himself has 65% of the shares.

As for why each investor obtains different shares at the same price, it is naturally the result of mutual negotiation and game, which is the same as stocks, for high-quality stocks, the later the investment, the higher the price.

Cheap copies, copied stupidity – this kind of follow-the-trend investment is Roy's opportunity.

And today, Roy's Red Coral Company (brand name) has received the first payment from investors - 3 million from Wan Qian Capital.

After explaining the renovation of the company's office area to Ulysses, Roy hurried to meet his rich man, Elisa. Unless your company already has the strength to make money, don't slack off investors. If you are negligent, when the company's capital chain is broken, don't say that the venture capital company will not save it.

"Roy, has the red coral started working?" said Alyssa slowly, for a long time.

"Thanks to you, I have rented an office, and now I am doing a simple renovation, and I will arrange to recruit people in these two days, and the online video rental website can be completed within a week, and the purchase of film rights has also been included in the itinerary ......"

Roy faithfully reported his plans as if Alyssa were his boss.

"You look confident?"

"Doesn't Miss Alyssa have faith in red coral?"

"After seeing you, there is. Alyssa smiled and continued: "You have a special magic in you that makes people believe in you involuntarily, although I tell me in my heart that it will be very difficult for you to develop as a new company. ”

Roy smiled: "There will be difficulties in doing anything, just work hard to overcome it." For example, the talent problem faced by my company, I wonder if Miss Alyssa can recommend a few to me?"

"Talent?" Alyssa shook her head: "I think you can't move if you have the ability in the industry." ”

Roy nodded heavily: "Indeed, there is an insurmountable giant like BesTV, and there are competitors like Netflix next to it, and I myself have no reputation, so it is really difficult to recruit excellent talents." ”

"So, what are you going to do?"

"Ask Miss Alyssa to teach me. Roy pleaded sincerely. Talent is really a problem, he can't afford a high salary, and he can't attract capable people with a flat salary. He suddenly thought of the famous saying: If a company is supported by the boss alone, then it is not far from going bankrupt.

Alyssa thought for a moment and said, "There is a kind of talent, perhaps with your eloquence, you can convince the other party to join. ”

"Which one?" Roy wondered.

"A master with a professional stain. ”

"This ......"

Roy was a little hesitant, and there are generally two kinds of professional stains in Elisa's mouth: 1. Moral stain, that is, this person has caused a scandal that harms the company, 2. Management stain, and made major wrong decisions.

And these two types of talents, no matter which one you use, are risky, because there are too many people who fall in the same place.

Only a saint can do not make mistakes in the same place.

Roy's thumb and index finger kept rubbing, his mind quickly weighing the pros and cons, and his heart was entangled.

Shao leaned, he made a decision in his heart, but he also humbly asked: "What does Miss Alyssa mean?"

【PS】Appendix 1: A survey conducted by the Financial Times Chinese Network shows that in third- and fourth-tier cities, nearly 60% of consumers believe that Chinese mobile phone brands OPPO and VIVO are foreign brands, of which 30% believe that they are Korean brands, although OPPO's packaging materials are printed with "GD Opal Mobile Communications Co., Ltd.", the result is still the same.

Appendix 2: Top international luxury goods, such as Chanel, Gucci, Louis Vuitton, Hermès...... The original name was either French or Latin, and originated in France and Italy.