Just when Clover Studio was quietly established, Chen Jingyi, who was in charge of the sales of the "Dream Treasure Box" game console in the mainland, encountered a new challenge.

“…… The group plans to organize a world e-sports competition WCG next year, which will be divided into two kinds of computer platforms and game console platforms, and preliminarily determine that computer games include "Three Kingdoms 3", "StarCraft", "Special Warfare Heroes", "FIFA99", etc., and the game console platform is based on "Pro Evolution Soccer 4" and "Street Fighter Zero3" on the "Dream Box" This year, the World Trials will start early, accepting applications from all over the world, and the competition will be divided according to the number of applicants, and the final will be held in the lobby on the first floor of the 'Video Game History Museum' in Beijing...... There will also be exhibition competitions during the finals, with the main events including the dance machine competition...... The registration and selection competition in China will be operated by your company, which is related to the group's future development strategy, please hurry up and complete the ......"

Looking at the email on the screen, which was quite kindly worded, Chen Jingyi couldn't help frowning, in order to do a good job of the "Dream Treasure Box" The marketing work of the game console,She has almost scattered all the people under her,That is, it has only recently gradually withdrawn a part.,Now here's this WCG e-sports tournament.,She's almost vomiting blood.,It's foreseeable.,It's a hard time to come.,Fortunately, her human resources manager has a lot of prescient talents.,So that you can't find anyone to fill the hole at all.,Although there is still some lack of experience.,But these reserve talents still have some ability.。

Thinking of this, Chen Jingyi picked up the phone and dialed two numbers, and found Du Beibei, the manager of the human resources department, and Lin Musen, the person in charge of the Fengyun Game Club, respectively, and planned to discuss the task at hand together. Because he was preparing for an event about the "Dream Treasure Box", Lin Musen happened to go to the club venue and couldn't come back for a while, so Chen Jingyi had to talk to Du Beibei about the deployment of personnel first.

Seeing Du Beibei walk into her office, Chen Jingyi turned her monitor, pointed to the screen and said, "Beibei, you take a look at this email first." ”

Du Beibei nodded, sat down on a chair opposite Chen Jingyi, and carefully looked at the emails on the screen. Chen Jingyi didn't explain anything on the phone just now, although she was a little confused, but she still understood one thing, the general manager always couldn't jump out of the personnel aspect when looking for her. After reading the email on the computer, she knew better that the general manager was planning to start the talent reserve.

"Sister Chen, it seems that the company is going to make a big move, do you need me to arrange some people to try it?" Du Beibei sat up straight and asked with a smile.

"Well, that's right. Chen Jingyi nodded and replied: "The headquarters intends to start the project of e-sports competition, and in view of the current situation of the company, it is urgent to replenish manpower. ”

Du Beibei suggested: "Sister Chen, I don't know much about this e-sports, but judging from the introduction in the email, it is a bit like some game competitions held by the club in the past, but the scale and scope are larger, so I think that if you start this project, the main manpower may have to be deployed from the club, which should be the most suitable." ”

Chen Jingyi was silent for a while, indeed as Du Beibei said, Fengyun Game Club has held many small-scale game competitions over the years, such as the "FIFA" Football Challenge, Need for Speed Sprint, Supreme Alert Championship, etc.

Although in terms of experience, the personnel of Fengyun Game Club are absolutely suitable, Chen Jingyi also has her worries: "However, in order to promote the 'Dream Treasure Box' game console, I even launched Fengyun Game Club, and if they are now allowed to engage in any e-sports competitions, the manpower is ......."

"Sister Chen, you don't have to worry, I can solve the problem of manpower, I will arrange some people to come for an interview in the near future, and select some suitable people from it to study for a period of time, so that in one or two months, even if we can't find a very suitable candidate, we can at least have some temporary candidates, I believe it will not have an adverse impact on daily work." ”

"Okay, then I'll leave the matter of selecting people to you, and then arrange the interview as soon as possible, as for the club, I will talk to their President Lin directly. After speaking, Chen Jingyi leaned back and looked at Du Beibei who was separated by a desk.

Du Beibei stood up with understanding and said, "Sister Chen, if it's nothing, I'll go and get busy first." ”

"Okay, you go get busy first!" Chen Jingyi waved her hand, Du Beibei smiled and nodded, and turned to leave.

Looking at Du Beibei's departing figure, Chen Jingyi sighed, she had already taken care of it, and then it was up to Lin Musen. Of course, she didn't worry that the other party would not agree, after all, the direct jurisdiction of the Fengyun Game Club was on the side of Fengyun Interactive, and she had the support of the group headquarters, she just couldn't see the significance of the headquarters' action this time.

After so many years, Chen Jingyi is basically clear about her own and the company's positioning, Fengyun Interactive in the whole group, should be built in accordance with the comprehensive sales channels of games in the mainland, the acquisition of Lianbang Software is for this purpose, and the spin-off of the 8848 website from Lianbang Software is also for this purpose, and even the establishment of Fengyun Game Club has this reason, which is obviously to cultivate user loyalty. However, Chen Jingyi does not know what impact the group's new action can have on game sales in mainland China.

The so-called e-sports competition, according to Chen Jingyi's understanding, is the expanded version of the game competition held by the Fengyun Game Club over the years, to say that it will help game sales, there should still be a little bit, after all, it is also a form of advertising, and it can also be on the news column of magazines or newspapers by the way, but that's all, at least according to the statistics of these years, there are very few people who buy games because of the news of the game competition. However, Chen Jingyi will not ignore the tasks arranged by the headquarters for this reason, after all, everyone stands at different heights, and the scope of consideration is also very different.

……

After waiting in the office for more than an hour, Lin Musen finally hurried back from outside. As soon as he entered the office, he didn't even catch his breath, he couldn't wait to ask: "Sister Chen, it was too noisy on the other end of the phone just now, I didn't hear it too clearly, you are in such a hurry to let me come over, there should be something important." ”

"Manager Lin, don't be so anxious, see that you are out of breath, let's drink a glass of water first. ”

"It's okay, Sister Chen, let's talk about things first. ”

"Well, here's the thing...... Chen Jingyi explained as she turned her monitor to Lin Musen and said, "You can understand by looking at this email." ”

"Oh. Lin Musen responded, turned his gaze to the computer screen, and looked carefully.

After a while, Chen Jingyi estimated that Lin Musen should have finished reading, so she gently knocked on the desk with her hand and asked, "What, Manager Lin, what do you think?"

"Well, Sister Chen, I basically understand. Lin Musen already knew why Chen Jingyi was in a hurry to find him at this time, the e-sports competition is really only for them to play, change to a novice who doesn't know how to do it, not to mention organizing the competition, I can't even figure out how to arrange the venue and which games to install on the computer.

"Then what do you think we should do to organize this competition?" asked Chen Jingyi again.

"Sister Chen, I think the top priority is to set up the organizing committee of the event, and then make a preliminary budget plan, and only then can the follow-up work be carried out when there is money. ”

"Manager Lin, you misunderstood. Chen Jingyi shook her head and said, "I mean how the competition should work, what aspects need to be involved, can you be more specific." ”

"Actually, this is the first time I've come into contact with an e-sports tournament like this, so I can only answer you with my experience when I held a computer game tournament before. Lin Musen said modestly, and then began to explain: "Sister Chen, the main purpose of a game like this is nothing more than a few ......."

After listening to Lin Musen's explanation, Chen Jingyi realized that the seemingly simple game competition is not simple at all. The purpose of holding the contest is not just to increase the exposure of the game and increase the sales of the game, but it is actually more complicated. From the perspective of Fengyun Interactive, or from the perspective of the whole group, there are indeed considerations in terms of exposure and sales to hold a game competition, but it is more important to build a brand, to create a well-known brand of games, and to let people equate good games with this brand, so as to occupy the game market for a longer and more effective time.

In addition, there are also the considerations of sponsors, without their support, no matter how exciting the event is, it will only end up being mediocre in the process of constantly burning money. Only by creating a well-known stage will sponsors willingly take out their checkbooks, and with sponsorship can they provide attractive bonuses, and the game competition can continue to operate for a long time.

In short, according to Lin Musen, everything must be a win-win situation, or even a win-win situation, in order to tie the event organizers, sponsors, and contestants together and develop together.

“…… Usually, it can be divided into six stages, including the preliminary preparation stage, the negotiation and communication stage, the activity preparation stage, the activity publicity stage, the activity implementation stage, and the activity results display stage. Now is the preliminary preparation stage, what we need to do is to set up a preparatory committee, prepare the materials needed for the following stages, do some preliminary publicity, test the reaction, and so on...... The negotiation and communication stage is mainly to communicate with potential sponsors and media, and to coordinate with the relevant departments within the company......" Lin Musen continued: "The event preparation stage...... Promotional phase of the event...... Phases of activity implementation...... Achievement display stage ......"

"So, we need to set up the WCG China Organizing Committee now, right? Chen Jingyi asked.

"That's right, Sister Chen, this is the top priority!"

"In that case, Manager Lin, on behalf of the headquarters, I have authorized you to be responsible for the preparation of this WCG China event, and I hope you can do a good job!"

"It's not too much of a problem, but Sister Chen, I'm now preparing for the 'Dream Night' event, and the club's month-end event is approaching, so I can't spare anyone else to do it!" Lin Musen's face was bitter, crying poorly, of course, what he said was actually the truth.

"Don't worry, I have already arranged Manager Du to solve the manpower problem, and I believe that the current difficulties are only short-lived. ”

"Okay, Sister Chen, then I'll work hard, let's find a way to figure out this preliminary budget and personnel requirements first. ”

"It's hard work, if there are any difficulties, feel free to tell me, and I'll find a way. ”

……

According to Lin Musen and Chen Jingyi, about two weeks after the discussion, this morning, Zhao Xu, who had nothing to do, took the latest game newspaper "Game Life" from his colleague, and opened it casually to mix up the time, who knew that he was stunned as soon as the first page was opened.

About one-third of the lower part of the first edition of "Game Life" is occupied by an advertisement, and against a red background, several white eye-catching large characters are clearly visible: "Millions of Prizes to Solicit the First Person in Chinese Games". Zhao Xu watched carefully, it turned out to be an advertisement for a national game competition held by Fengyun Interactive, not only those familiar games on the computer platform, but also the games on the latest "Dream Treasure Box" game console are also included, and what is more eye-catching is that if you can enter the top two, you will have the opportunity to get high bonuses or prizes, and even stand on the world stage to meet the challenges of masters from all over the world.

Zhao Xu was originally engaged in game development, but the strength of his company was very average, barely maintained until the end of last year, and finally went bankrupt, and even the arrears of wages were not paid, but fortunately, his friend introduced a new job, to a network company that has not been established for a long time (that is, to engage in websites) to work, not only the salary is higher than before, but the work is also very leisurely, which gives him a lot of opportunities to play games this year, but he never thought that playing games can also play money.

Thanks to the current network company, Zhao Xu can already play "Pro Evolution Soccer 4" on the "Dream Treasure Box" comfortably at home, with the foundation of playing football games before, he can now abuse the most difficult computer over and over again, but he has never found a colleague to learn together, and occasionally a colleague goes to play, that is also a rookie who can't be a vegetable anymore, and he is embarrassed to be ruthless.

When this advertisement appeared in front of him, Zhao Xu realized that this might be an opportunity for himself, whether he could win the final victory or not, at least he could have more opportunities to communicate with people, and maybe he could find some friends to learn from, so he decided that he must participate in this competition, and he chose "Pro Evolution Soccer 4".

The same thing is happening in many parts of the country, and many players have seen advertisements for national game competitions in newspapers or websites, some are tempted by high prize money, some are interested in communicating with fellow practitioners, and some are even just to join in the fun. A large number of registration forms gradually gathered from all over the country into the hands of the WCG China Organizing Committee organized by Lin Musen, so that he had to temporarily assign full-time staff to handle the letters, but with the popularity of the competition, the negotiations with the sponsors have made breakthroughs, not only the venues and facilities of the local sub-competitions have been settled, but even the final prize money in the China division has also been solved.

The official website of the WCG China Division and the media partners also appeared at this time and began to spread the bits and pieces related to it, of course, the most important news is the release of the five competition regions of Beijing, Shanghai, Wuhan, Guangzhou, and Chengdu, as well as the news that the sub-competition will start in Beijing on September 15.

At the same time, many game masters around the world have also received the WCG hero post, and under the temptation of high prize money, they are preparing for the opening of their own tournaments.

The World Series of Electronic Sports (WCG) has begun, and a new era of esports has quietly begun......

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