Chapter 260: Invasion of the TV Circle
At half past eleven, Liang Pei, who was busy with his "work" in the morning, came to the door of the office of deputy director Wang Yunshi. Pen % fun % Pavilion www.biquge.info
"Nana, is Director Wang still busy?"
Liu Nana, Wang Yunshi's secretary, is young and beautiful in her twenties.
She nodded and smiled apologetically at Liang Pei: "Brother Liang, Director Wang has specially ordered it not to be disturbed." If you have any problems, come back in the afternoon. ”
I'm not here to report to him this time......
Liang Pei looked at his watch: "It's almost twelve o'clock, doesn't the leader have any orders?"
"I don't dare ask. Liu Nana looked aggrieved and whispered, "I just transferred in an appointment call, and I was scolded by the leader, and he never scolded me like that." ”
Sure enough, it's a big fish!
Liang Pei's eyes rolled: "It's time to eat, the leader's body is very important, you are the secretary, and you have the responsibility to take care of the leader's health." ”
"I know, there's a dinner at noon, and I didn't dare to ask him if I made an appointment the day before yesterday. ”
"This is very important and cannot be delayed, you have to remind the leader. ”
Liu Nana thought for a while and picked up the landline on the table: "Then I'll make a call." ”
"Don't call, you just go in. ”
"Is this good?" Liu Nana glanced at Liang Pei a few times, and asked meaningfully: "Brother Liang, are those two young people not small?"
"As long as you talk a lot, go quickly. ”
"Owe me a favor. ”
Liu Nana smiled, got up and came to the door of Wang Yunshi's office, and tapped twice.
Hearing Wang Yunshi say "come in" inside, she smiled and pushed open the door and walked in.
"Director Wang, Mr. Zhao from Longtong Cement has called and asked when you will come. ”
Longtong Cement, a large-scale local cement plant in Hexi.
Due to the pollution problem, it was recently exposed by reporters, and the pressure was a bit high.
In order to alleviate his own pressure, Mr. Zhao contacted Wang Yunshi the day before yesterday to arrange a dinner and asked him to help press on the media.
"Tell him, I have something to do now, another day. Xiao Liu, didn't I tell you that there is nothing important, don't bother me?"
"But it's almost twelve o'clock now. You have a bad stomach and your doctor has told you to eat on time. ”
"That's right. Thanks to the secretary's reminder, Wang Yunshi found out that it was almost noon, "What, you call the canteen and ask them to arrange a room on the third floor and cook a few more of our local specialties." By the way, contact the rich man and ask them to reserve a private room for me at night. ”
After explaining to the secretary, he said to Mai Xiaoyu: "Let's go to the canteen at noon to eat casually, and in the evening, let's go to the rich man and taste the fine dishes there." Don't you mind, I'm looking for a hunt. Just now, you have a very thorough analysis of the positioning of each David TV, and I would like to hear your views on the future development direction of TV stations. ”
"Brother, you are exalting me too much, I am talking nonsense. ”
"If you want to say that, I'm going to criticize you. Little comrade, too modesty is pride......"
After less than an hour of conversation, the relationship between Wang Yunshi and Mai Xiaoyu quickly became closer.
In addition to Wang Yunshi's suspicion that the background of cute film and television is not small, there is also the factor that Mai Xiaoyu's own professional quality is hard enough.
At first, Mai Xiaoyu proposed to change the prime-time TV series from two episodes to three episodes every night, which attracted Wang Yunshi's attention.
Then, Mai Xiaoyu analyzed the self-positioning of many satellite TV stations and the development status of the current satellite TV.
For example, CCTV is a dominant company, with incomparable resource advantages and the support of the state's administrative forces, occupies a dominant position, and uses the dual forces of market and administration to suppress competitors, with a huge market share.
However, in recent years, with the launch of phenomenal hit dramas such as "Huanzhu Gege" and "Deep Love and Rain", coupled with novel and unique variety entertainment programs, Mango Satellite TV in southern Hunan has sprung up and competed for market share.
The market share determines the position of each satellite TV in the industry, as well as the important advertising revenue.
Many satellite TV stations have launched their own reform measures, reformed the traditional positioning of "news comprehensive" channels, formed their own characteristics with their own unique advantages, and grabbed the big cake of market share.
For example, Yanjing Satellite TV at the foot of the Son of Heaven also adheres to a news-based comprehensive channel and has a high positioning; Xiangnan Satellite TV focuses on TV dramas and variety shows; and Hui'an Satellite TV has clarified the channel operation direction of "main TV dramas".
At present, the weekly broadcast volume of Hui'an Satellite TV's TV dramas ranks first in the country, forming a group of stable viewing groups, which is also one of the reasons why Mai Xiaoyu attaches great importance to Heqi's trip.
"Guitai takes TV dramas as the main direction, and I think we can build a few more special TV theaters, so that the audience can closely connect your TV and TV dramas. When it comes to Dolphin TV, TV series come to mind, and when it comes to TV series, Dolphin TV comes to mind first. ”
"In addition, variety shows cannot be played, and they must be reformed like youth, strive for more young audiences, and cultivate a ...... of young viewers"
At noon, when eating a light meal in the cafeteria, Mai Xiaoyu continued to tell his views and put forward his own suggestions and opinions for Dolphin Satellite TV.
Meal......
Four cold dishes: lotus chicken, sweet lotus root, spicy skin shreds, cold spicy cucumber.
Four hot dishes: iron plate stinky mandarin fish, Jixi Yipin pot, saddle eel, and bamboo shoots.
A soup: soft-shelled turtle stewed with ham.
Four cold, four hot and one soup, where is it casual?
This is the third floor of the Dolphin TV canteen, not a large dining area on the first or second floors.
The third floor is a small stove private room, which mainly receives leaders at all levels, large and small.
If the level is not high or the relationship is not strong enough, you can't go up even if you have money!
After having lunch in the cafeteria and taking a short rest, the three of them returned to the office to blow the air conditioner.
Chen Qiaoen was sleepy and leaned on the sofa to close his eyes and take a nap, while Wang Yunshi, who was forty or fifty years old, was full of energy and pulled Mai Xiaoyu to continue chatting.
“…… TV stations pay attention to resources, which most satellite TV stations have not yet realized. ”
"Like a four-star simulcast, multiple satellite TVs broadcast the same TV series at the same time, although it reduces costs and risks, it also greatly reduces revenue. The solo drama helps the TV station to stand out from the crowd and get rid of the homogeneous competition stage of TV dramas. ”
"In the future, the TV station will sooner or later enter the stage of brand success......"
Wang Yunshi listened carefully to the novel point of view put forward by Mai Xiaoyu: "In the first half of this year, we have determined the brand: to build the best TV hypermarket in China." ”
It's too low.
Mai Xiaoyu coughed lightly and said, "Brother, what do you think of the brand positioning of 'drama in the world, love in thousands of families'?"
Drama in the world, love to spread thousands of families?
It sounds like a high-end atmosphere higher than "creating the best TV drama hypermarket in China......
Mai Xiaoyu has something to say, and his analysis is reasonable and well-founded; Wang Yunshi listens to it freshly, and it is feasible to think about it carefully, and he also has his own little abacus.
In this way, the two took Dolphin Satellite TV as the starting point and chatted for an afternoon about the future development direction of the TV station.
Chen Qiaoen, who was at the end of the break, was stunned and watched Mai Xiaoyu talking eloquently in front of Wang Yunshi, and his heart fluctuated:
Am I doing something wrong?
Is he lying again?(To be continued.) )