On December 12th, there are still 20 days to go before the new year comes, and at this time, the Chinese New Year stalls have also come to the most tense moment.

Today, the Xianxia masterpiece "Zhu Xian" starring Chen Kun, Liu Shishi, Yang Mi, Zhao Liying, Su Youpeng, Nicholas Tse, and Chen He has fully landed in the domestic film market, and a week later, "Blood Drops" and "Big Shanghai" will be released immediately, and "Journey to the West: Red Child" will be released again next week.

It can be said that the box office of this "Zhu Xian" can definitely affect the film market for a month, and if the box office hits, it will bring huge pressure to the next few movies.

And for the cinema of this film, it also gave high expectations, and still arranged 36% of the films scheduled when the box office of "1942" and "Life of Pi" was hot.

Although 36% is not much, this is the data obtained only after Wanda insisted on cutting films, even if it is four points higher than the schedule of the summer file "Looking for the Dragon".

Li Mu knew that this was Han Sanping's return, and after reaching a cooperation on "Dragon and Phoenix Tribulation", he and Fu Ruoqing promised to try their best to get the highest film schedule for "Zhu Xian".

Coupled with the joint release of the two giants Berner and Guangxian, it is already very good to get nearly half of the nearly 20% of the film schedule in addition to Wandana.

and then there is the propaganda weapon of Teng Xun, and the most eye-catching movie in the entire Chinese New Year file is this "Zhu Xian" in addition to Zhou Xingchi's "Journey to the West".

"Journey to the West" has countless fans for Zhou Xingchi alone, covering all ages.

And "Zhu Xian" is not bad at all, the original work itself has a huge fan base, plus more than seven first-line stars joined, the situation is definitely more than "Journey to the West", after all, Stephen Chow did not appear this time, and it is still unknown how many fans can pay for the movie directed by him.

After the box office came out on the first day, it once again proved the feasibility of adapting the movie, and the box office of "Zhu Xian" successfully exceeded 100 million on the first day, reaching 100 million, becoming the only movie in the Chinese New Year file with a single-day box office of over 100 million.

Although it cannot be compared with the first day of the same adapted movie "Looking for the Dragon", the first day of the 200 million results, but this first-day box office can also shoot the top ten domestic films.

Among the other films, "1942" is still stable, earning 20 million at the box office on the same day, and the reduction in film scheduling has little impact on it.

And "Life of Pi" has been released for 21 days, and it still won more than 10 million box office relying on strong word-of-mouth, even if it is not much lower than a few days before its release.

A week later, the costume martial arts movie "Blood Drops" starring Huang Xiaoming and the Republic of China drama "Big Shanghai" starring Zhou Yanfa, Huang Xiaoming, Hong Jinbao and Wu Zhenyu landed in domestic theaters at the same time.

This time, Zhou Runfa once again performed the Shanghai Tang hero, but the box office was still not optimistic, and the box office was only more than 10 million on the first day, and he failed again!

And the martial arts movie "Blood Drops" is even worse, with a box office of only 6 million on the first day, which is completely unworthy of the investment of more than 100 million.

The daily box office champion is still occupied by "Zhu Xian", and the release of the two new films inevitably divided a little bit of the film schedule, and the box office also declined, only receiving 40 million box office, and the total box office reached 700 million.

However, "Zhu Xian" has not been able to take away the championship from "1942", which has a box office of more than 700 million after 20 days of screening, which can overtake "Zhu Xian".

Another blockbuster, "Life of Pi", has been released for nearly a month, and it is nearing the end, and its potential is almost exhausted, and the total box office has failed to reach 600 million, only 560 million.

However, the global box office of this movie has reached 210 million.

Two days later, the action movie "Zodiac" directed and acted by Brother Cheng Long was released, and five days later, the Journey to the West-themed movie "Journey to the West: Red Child" was released.

Cheng Long's appeal in kung fu films has always been great, and this time the box office of "Zodiac" reached 250 million in the first four days of its release, becoming the opening result of the Chinese New Year file second only to "Zhu Xian" and "1942".

However, compared with the heavy theme of "1942", the Chinese New Year file needs more movies that can make people laugh, and it is estimated that the box office of "Zodiac" will be a little higher in the end.

And "Journey to the West: Red Child" was released on Saturday, and the box office was only 110 million yuan in two days over the weekend, which is not at all like the previous Journey to the West-themed movies that broke 100 million in a single day.

It seems that the movies with this theme have lost their freshness, and at least two or three Journey to the West movies have been released in the past two years, and the audience has also developed aesthetic fatigue.

Despite this, the movie can still make money, but the profit is not as rich as expected.

December has officially passed, and 2012 has come to an end, and the rumored end of the world has not yet come, but at this time, few people will believe in the mythical end of the world.

During the three-day holiday on New Year's Day, students and office workers who have been tired for a year can take a good rest, and the box office of several movies in the New Year stalls has also increased slightly.

The box office of "1942" barely exceeded 800 million after its release for more than a month, which is still a bit far from "Tangshan Earthquake" released two years ago, but Feng Xiaogang has not missed in the past five or six years, which is also amazing.

"Zhu Xian" was released for 20 days, and the total box office successfully exceeded 1 billion, and it is slowly rushing towards the 1.2 billion mark.

The box office of "Zodiac" reached 600 million after New Year's Day, and Brother Cheng Long deserves the name of a superstar.

"Journey to the West: Red Boy" had a box office of more than 300 million in six days after its release, and it is estimated that the total box office can be 500 or 600 million, which is not bad compared to the investment of 200 million, and there are overseas copyrights that can be profitable.

Most of the Chinese New Year stalls have passed here, and the only ones left are "The Grandmaster", "Journey to the West" and a few Hollywood blockbusters.

And some entertainment news also summarized this half of the journey and made a summary, which was summarized as "three major battles" and "six major suspense"

The first battle opener, which runs from November 29th to December 12th, consists of "1942", "The King's Feast", "Life of Pi", and "2012" 3D Quartet.

The second battle was a white-knuckle battle, from December 12 to December 31.

There are as many as five anti-anti films participating in the war, namely "Zhu Xian", "Zodiac", "Big Shanghai", "Blood Drops", and "Journey to the West: Red Child".

The third battle of the ambush battle, from December 7 to the 31st.

The camp is composed of small and medium-budget movies such as "My Husband is Unreliable" and "Fierce Snow Mountain".

Although the Chinese New Year file is a feast for blockbusters, small and medium-sized films may not have no market, in fact, there are dark horses in the New Year file every year, for example, in 09, taking advantage of the delay of "Avatar" for a few days, the thriller "Midnight Taxi" sold more than 13 million; One year's "Intimate Enemy" passed the 100 million yuan mark on the premise that no overseas blockbusters were released in the same schedule. With the belief that wealth and danger are sought, the genre of comedy and thriller is accurate, and with the economic star lineup, the ambush battles of the dark horse have been successfully won.

There are various types of domestic small and medium-sized films participating in the first half of the Lunar New Year, including the workplace comedy "Small Fish Eat Big Fish", the romance film "Secret Garden", the thriller "Xenomorphic Puzzle", "Fierce Snow Mountain" and so on. Small and medium-sized films must not be compared with blockbusters such as "Zodiac" in terms of investment and appeal, they can only seize the market by quantity, hoping to survive in the process of blockbuster showdown.