Whether a film can achieve box office success depends not only on its own quality and publicity, but also on the schedule.

If it's a high-quality romance film, it will definitely be a lot better at the box office if it's released on Valentine's Day than at other times.

And a film that focuses on Christmas-themed elements is the best choice to release it in the winter schedule.

Choosing the right schedule has the potential to bring an immeasurable box office boost to the film, and Chen Tiangang has been listening to Hailey introduce the main competitors throughout December.

In December, this film market is about to rush to the hottest schedule, so many strong competitors Chen Tian can expect.

Like Heidi said, The Lord of the Rings 3 is without an opponent throughout the month of December.

He is the only one who has the capital and courage to dare to release it on a weekday, and David Sterling's release on the 5th is indeed a good mention.

It seems that from the 5th to the 17th, "The Lord of the Rings 3" will be released for almost two weeks, and the box office of a movie in two weeks can basically account for 60% or more of the final box office of this film.

If it is released on the 5th, then "Little Sunshine Beauty" has a good time to hit the box office.

But Chen Tian still had an idea in his heart, an idea that was crazy to the extreme.

Chen Tian looked at Eric Lomis: "I think what David said is very good, the 5th is a good day."

We have avoided strong opponents and have our own characteristics.

Although the film market has not yet fully heated up at this time, it is better than having a direct dialogue with strong opponents in the back.

We can use the two weeks from the 5th to the 19th to fight for the box office, and we have one less buffer and direct outbreak time period in any of the latter periods, and the two weeks from the 5th to the 19th I think are the most ideal. ”

Eric Lomis nodded. What Chen Tian said is indeed good.

"Little Sunshine Beauty" is not the kind of film that the public is so popular that anyone can be willing to watch it in the first place. Although, in his opinion, this film can be suitable for anyone.

But Eric Lomis has no confidence in competing with "The Lord of the Rings 3", those comedies, romance films, and many other films. Because the direct impression on the audience group is not small.

"Little Sunshine Beauty" is more suitable for those who think, and it is more suitable for adults to watch, especially those who have children.

This is the focus of MGM's promotion, and Chen Tian highlights this in the trailer.

"Eric, I have one more thought. ”

"Another idea?" Eric Lomis looked at Chen Tian with some curiosity, he felt that the 5th was the best choice.

"Yes, the idea is a bit crazy, and it even sounds irrational. ”

"Yes, Justin, you've managed to get me interested. Tell me what crazy ideas you want. Eric Lomis said with a smile.

"I want to release it with The Lord of the Rings 3!"

As soon as Chen Tian's words fell, everyone looked at Chen Tian.

The eyes and expressions of everyone at the scene told Chen Tian how surprised and surprised they were at his mention.

"Justin, are you sure?"

Chen Tian nodded: "It's just a mention of yì, to be honest, this mention yì can give me more excitement than being released on the 5th, although this excitement is likely to bring a fiasco." ”

Eric Lomis laughed helplessly, "Justin, can you give me a reason? Everyone knows what a terrible idea it is to be released with The Lord of the Rings."

Everyone wants to avoid it, and the release of five new films on the 24th is one of the best proofs, The Lord of the Rings is just too powerful. ”

"Don't you think it's because this is an opportunity?" Chen Tian looked around at everyone. Spread their hands, "Everyone refused to join them." The market seems to be dominant.

But not everyone liked The Lord of the Rings, but they simply didn't have a good choice in the selection of new films during that time period.

The market is forcing them to choose the Lord of the Rings or stay home.

So why don't we win over that part of the fans that should belong to us, and now the North American film market has long matured.

Watching movies is just an ordinary consumption in people's lives, and it is not an entertainment that has always been enviable thirty or forty or fifty years ago.

At that time, the good reputation of watching movies would drive many people who were eager to enter the theater but did not enter the theater, which was a reflection of their social status for them.

If we have a good commercial blockbuster, most of the markets in Asia now have such potential.

Let them feel that going to the theater to see our films is a sign of status, and the whole of Asia, especially the Chinese market, will be in this situation for the next 15 years, and the pace of development will be crazy. ”

Chen Tian felt the terrifying development speed of the Chinese market in later generations, and almost every big system would add some Chinese elements in order to be the Chinese market.

Chen Tian also has this idea, and none of his films have been released in China yet.

In his plan, the huge film market in China in the future is second only to North America for his films.

"The Queen Wears Prada" Chen Tian does not expect to be released in China, but the new "League of Assassins" Chen Tian hopes to be released in China, although today's Chinese film market is only a fraction of that of later generations.

"I'm sorry, I seem to be getting too far. Let's go back to the topic we just had, we can't compare to The Lord of the Rings in terms of entertainment, but we can start from a spiritual point of view, what are we talking about in this film?"

Chen Tian looked at David Sterling: "David, can you tell me? Don't tell me that you haven't seen the film, then I'll be very sad." ”

David Sterling smiled and shook his head: "Of course not, otherwise I would have been resigned tomorrow."

It mainly tells the story of a chaotic family, reaching an agreement and then driving a small broken car to embark on the journey of the little beauty Oliver's dream journey, and the ending of the story is great and completely unexpected, carrying out the black humor to the end.

Tell us a lot of truths, no matter how difficult the situation is, never give up, victory is not only an honor but also a spiritual aspect. ”

"David. You're saying a great thumbs up. Chen Tian snapped his fingers and said with a smile.

Chen Tian looked at everyone: "I think everyone has heard David's words. And you should have seen this film, too.

In today's society, many people are increasingly pursuing honor and giving up a qiē.

And this film tells us a lot. It's not just that winning the honor is a victory, but also a low-level family will be happy!

Erik, I think we need to highlight this in the propaganda process and integrate it with today's social phenomena.

In addition, if we can, we can invite 10 or 20 families in North America, all of course, from the bottom of the family.

I wanted to bring them into theaters, but I didn't just choose to increase the box office.

I am also going to launch a dream charity fund, and from this film onwards, I will invest a certain amount of profit in each of my films.

In any country, the people at the bottom will always be there. Not everyone can be like every one of us here, every family has their own dreams, and I want to help them!

It is precisely because other films are afraid of the Lord of the Rings that we chose to join, which can avoid both the early release of the film and the direct interference of the opponent later.

Although the schedule may seem short, it is the most productive week.

What do you guys think? And on the same schedule as The Lord of the Rings, there will be a lot of media that will be happy to promote it for free. ”

Eric Lomis thought seriously about Chen Tian's construction, but Chen Tian's construction was a little impressed, but he also felt a huge risk.

Because once it fails, the box office will not be too bad. Because Chen Tian has now become a box office guarantee.

No matter how bad Eric Lomis is, I believe it will not be less than 40 million, not to mention that Chen Tian has not disappointed him until now. And he has enough confidence in the film "Little Sunshine Beauty".

can also seize the short window period of the new film during this period to leave enough impression on people, and can also use good word-of-mouth to build momentum for the Oscars.

"Well, I think Justin's second mention is pretty good on December 17th, and I want to try it too!

Richie, you are in charge of the direct promotion of the film, and we have limited time.

This is a war that must be won, or Justin will hate us immensely because we let him run naked. ”

Eric Lomis's words made the people present burst into laughter, and Chen Tian shrugged helplessly: "Hey, Eric, am I that kind of person? ”

On Nov. 29, MGM removed the slogan "This Man is from Earth" from the headline on its website.

The family photo of "Little Sunshine Beauty" appears at the top of the official website, and the photo reads, "On December 17th, let's have a spiritual journey." ”

In the subtitle below, there is also the subtitle "Justin Chen's 8 million big system, Miracle 4.0 you and I witness together!"

MGM's updated official website headlines were quickly discovered by fans, and MGM also began the final round of publicity.

The previous promotion of MGM was mainly based on trailers and advertising investment, but the intensity was not large.

This wave of propaganda will also be the most important, but just one slogan has made many people find a point of attack.

"Is MGM already so poor that 8 million is a big game? If 8 million is a big movie, then what is a film with hundreds of millions of dollars?"

"A spiritual journey? I hate didactic films, and judging by the trailer, it seems that dad has that tendency. ”

"I've seen reports that the style of Justin Chen's last three films is completely different, and for better or worse, at least I want to go into theaters. ”

"Released on the 17th? Why did you choose this day, if I'm not mistaken, this day is the release of "The Lord of the Rings 3", and it's a weekday, is MGM crazy? ”

"It's hard to imagine that they chose to release it on a weekday, and they were with The Lord of the Rings, and it turns out how bad MGM's choice was this time. ”

While netizens participated in the discussion, the media also paid attention.

"Little Sunshine Beauty" chose to be released with "The Lord of the Rings 3", which was an extremely bad decision in the eyes of most people.

"Miracle 4.0: A Dream Trip" -- that's the new headline that New York Post columnist Douglas wrote in his column, and you know what to say just by looking at the headline.

"An Adventure" -- this is the headline of the Hollywood Reporter -- not as direct as the New York Post, but it also expresses concern about "Little Sunshine Beauty" and Chen Tian.

"Roger, it's hard for us to do it this time, a lot of people want to see The Lord of the Rings, and now there are only 30 people who have signed up together. Alice was a little frustrated.

After the news on MGM's official website appeared, she immediately organized Chen Tian's fans to go to the theater on the day of the premiere to support.

But she only got in touch with 30 people who wanted to go, and most of them went to rival Lord of the Rings 3, much to her dismay.

"Those guys don't deserve to be called Justin's die-hard fans at all. Roger patted Alice comfortingly.

Just like the choice of many Chen Tian official website members, the attraction of "The Lord of the Rings 3" is too great in comparison.

Matthew Runt looked at the computer and smiled happily, he had been worried about Chen Tian's schedule choice, but he didn't expect that in the end, he chose to die and release "The Lord of the Rings 3" together.

The box office strength of "This Man from Earth" was completely beyond his expectations, and as of today, the box office has reached 88.13 million.

Although there is still a gap of 12 million from the box office of 100 million US dollars, as long as it continues to be screened for a long time, it can basically exceed 100 million within two months.

Seeing that Chen Tian's naked running performance was coming, he slipped away incredibly.

Originally, Matthew Lunt hoped that "Personal Brothers" and "A Basket of Children" would directly talk to "Little Sunshine Beauty", and then win at the box office.

As a result, Chen Tian's "Little Sunshine Beauty" did not directly confront him, but chose "The Lord of the Rings 3".

In addition to being disappointed, he was more happy.

Although he didn't have the pleasure of directly crushing Chen Tian, he was a lot happier when he thought of Chen Tian and MGM's extremely stupid schedule choice this time.

"I'd like to see where your Miracle 4.0 is, a journey of the mind? What a joke!" Matthew Runt snorted as he looked at the TV screen.

In the midst of doubts, Chen Tian took the time to complete the filming of "LivingToLoveYou", and the MV heroine was Scarlett Johansson.

At the same time, Chen Tian edited a 30-second trailer for the MV of "LivingToLoveYou" and added this trailer to the opening of "Little Sunshine Beauty".

This is a small opening surprise, and it is also a promotion for the album.

Eric Lomis is under a lot of pressure and he's already heard an overwhelming amount of skepticism.

But now if you temporarily adjust the schedule, you are undoubtedly a slap in the face to yourself.

He could only grit his teeth and look forward to a miracle on December 17.

――(To be continued......)

PS: [Today's update is gone, don't ask for a monthly pass, just a recommended ticket, Xiao Ai will return to Xuzhou the day after tomorrow, I really can't stay at home, I really don't feel it, and if I stay any longer, the king is estimated to be really over!]