Chapter 132: Sony's Tragedy (I)
Kutaragi walked briskly into the office building of Sony Computer Entertainment, and the staff along the way bowed respectfully when they saw him, he smiled and waved his hand, and walked into his special elevator unhurriedly. The elevator quickly rose upward, and Ken Kutaragi looked out through the transparent viewing window, and the gradually shrinking ground made him feel like he was in control of everything, and his mood became more pleasant.
During this time, the development of Sony computer entertainment can not be said to be smooth sailing,But at least it has been a great improvement than before,With the export license that took effect in October,PS2 trapped in the island finally moved towards the overseas market,Successively landed in North America and the European market,Although there is still a very huge gap with DreamBox128,Although due to the production capacity,Sales in Europe are basically just a formality,But the results of the North American market alone have made Kutaragi Ken feel very gratified。
In just over two months, with the support of a well-prepared launch game, PS2 has achieved sales of 2 million units in North America, completely surpassing the decrepit N64 and the lack of confidence in the Dreamcast, becoming the runner-up on the sales charts, and just one step away from the DreamBox128, which has been the sales champion for several months.
As the saying goes, people are in good spirits when they are happy, and good things come one after another, and Kutara Taka Ken has this feeling at this time. In fact, he didn't have much expectations for Sega, after all, Kayama Tetsu, who was in power at the beginning, was more inclined to Nintendo, but after some careful operation, the wind direction within Sega really changed, of course, thanks to the stubbornness of the old man Yamauchi, if Nintendo really intends to cooperate with the family, I'm afraid that no matter how many actions Ken Kutaragi does, it won't change anything. After some co-optation, Sega Hideki Sato and his faction fell to Sony, and then with Sato Hideki replacing Kayama Tetsu to power, Sega's decision-making gradually became more inclined to Sony Computer Entertainment, and even the joint venture game development company established by Okawa Gong in response to the situation has a bit of an idea of officially launching the PS game project.
Of course, from Kutaragi's point of view, he didn't expect Sega to bring much change to Sony Computer Entertainment, although Sega has always claimed to be the number one in terms of technical strength, but the market performance of repeated defeats is really not optimistic about them. For Ken Kutaragi, Sega's willingness to concentrate on being a game developer is just one more third-party game development company, and he even feels that he is giving Sega a chance to live. But it's still a good thing to have more friends and fewer competitors.
With a "ding" sound, the elevator doors slowly slid open to both sides, and Kutaragi walked out of the elevator and walked along the aisle into his spacious president's office. Miho Suzuki, the secretary outside, was sitting in front of the computer and kept typing on the keyboard, and when she saw Kutaragi Ken walking in, she quickly got up and bowed, and then greeted with a sweet smile: "President, you're early!"
The air-conditioned room is warm, there is no damp and cold feeling outside the house at all, Suzuki Miho is wearing a light blue waist short-sleeved shirt on her upper body, the well-tailored clothes set off her proud size, and a dark striped silk scarf around her neck, bringing out a bit of refreshing and pleasant temperament, she is wearing a black lace skirt underneath, faintly revealing a little spring, which makes people have a lot of room for reverie.
His eyes circled over the collar of Miss Suzuki's shirt with a slightly larger opening, and then went all the way down to enjoy the spring light along the way, Kutaragi Ken nodded with satisfaction, after the training, Miss Suzuki has a lot more flavor than when she first came, and there is such a flower in the slightly boring office, and I think the days to come will be a lot more fun.
After saying hello, Miho Suzuki obediently walked to Kutaragi Fitness, took off his heavy coat for him, and prepared to hang it on the coat rack by the door. Ken Kutaragi, who was in a good mood, touched Miho Suzuki's elastic buttocks with his hand, and then pushed the door straight into the back of the president's office, leaving Miho Suzuki standing there with a shy face.
Walking into the inner room, Kutaragi Ken didn't rush to sit down immediately, but came to the window of the landscape with a wide view, and stood there looking out. Outside the window, there are some high-rise buildings in Tokyo, and a little farther away is the noble residential area of Roppongi, and these common scenes fall into the eyes of Kutaragi Ken today, but there is something different.
It's the middle of December now, and it's getting closer and closer to the end of the year, and the PS2 was so rushed when it first debuted last year that I couldn't get any bargains for the year-end business war. Drawing on the experience of last year, Sony Computer Entertainment has made a lot of preparations this year, even before the PS2 lands in the North American market, although there are occasional setbacks, but now, all the preparations are ready. Since landing in the Japanese market, it has been plaguing the production capacity problem of PS2,With the relevant several core factories have entered the mass production period,It has been fundamentally solved,Even the production cost has been reduced a lot,Although it is impossible to know the difference between it and DreamBox128,But at least compared with before, the competitiveness has improved a lot,Another big problem that plagues game software has now been greatly alleviated,Sony Computer Entertainment has gone through a comprehensive attack,The first party in hand、 Second-party and third-party game development efforts have increased dramatically, and games to be used to finalize year-end business wars are ready to go.
Kutaragi Ken feels that this year's year-end business war will definitely be able to give his opponent a big "surprise", with enough production capacity to support, the European market that was forced to be ignored during this period can also begin to develop in full force, and the North American market can also be more powerful, he believes that after getting rid of the burden, Sony Computer Entertainment will create a new brilliance, surpassing the current competitor DreamBox128, and building a new PS2 dynasty like creating a PS dynasty.
Just when Ken Kutaragi was looking out the window and fantasizing about the glorious future of PS2, "Jingle Bell~", the phone on the desk suddenly rang. He snorted dissatisfiedly, turned to his desk, picked up the phone and put it to his ear to answer, and his face immediately returned to normal in this instant.
The indicator light indicated that this was an internal phone, so Kutaragi Ken asked very unceremoniously, "What's the matter?"
"President~" Miho Suzuki's timid voice came from the phone: "Mr. Aoyama is here, he said that there is a very important matter to report to you, do you ......?"
"Why is Aoyama here at this time? Is there really something urgent happening?" Kutaragi pondered in his heart, and ordered into the phone, "Well, let him in." ”
……
Not long after, Akihiro Aoyama, who had a burnt face, appeared in front of Kutaragi Ken, who was sitting on the sofa, stretched out his hand and motioned for the other party to sit next to him, and then asked, "Aoyama-kun, what is it that makes you anxious like this?"
"President, something is wrong!" Aoyama Akihiro said anxiously, gasping slightly, as if he had just run all the way.
"What's the big deal?" asked Kutaragi Ken, puzzled.
"President, I just received news that the export license of the PS2 may be cancelled!" said Akihiro Aoyama word by word.
"What!" Aoyama Akihiro's revelation was so shocking that Kutaragi couldn't help but stand up, grabbed Aoyama Akihiro's sleeve, and asked, "Why is this? Isn't this permit only effective not long ago?"
"President, I don't know very well, but as soon as I received the news, I rushed over to tell you that I didn't have time to investigate in detail. Aoyama Akihiro's face flashed with shame, and he suddenly felt that he had come a little presumptuous. But now that it's the critical moment of the PS2 campaign, if the news is true, the upcoming year-end business war will become a tragedy for Sony Computer Entertainment, so he will run to report it in such a hurry that he forgot to check it first.
Kutaragi Ken sat back down and fell into deep thought, he knew the seriousness of what Akihiro Aoyama said, if it was true, it would be a disaster, and all the preparations that Sony Computer Entertainment had made for the year-end business war would be in vain. The first step ahead of the DreamBox128 has achieved a very big advantage, if Sony Computer Entertainment's PS2 at this critical moment fell off the chain, the consequences are self-evident, can only completely hand over the throne of home game consoles, this time the Christmas golden period PS2 can not catch up, then the hope of surpassing DreamBox128 will never have a chance to be realized.
Kutaragi Ken didn't want the PS2 that he had pinned all his hopes on becoming a tragedy, but this level of things was beyond his control, and a burst of despair suddenly surged in his heart, and then he remembered the uncertainty in Aoyama's words. "This news may be untrue...... "Kutaragi Ken comforted himself, and then made up his mind, ready to understand through his own relationship first, things may not be desperate, even if this news is true, he can also turn to the Sony headquarters, although this may bring about a decline in the headquarters' evaluation of him, but for the sake of the future of PS2, he is ready to let go......
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