Chapter 16: Disjointed Reality Again
The frog at the bottom of the well, this is Li Jiaming's current feeling, he used to feel that he was quite good in China, and he could fly with a little memory, but when he arrived in the United States, he knew how high the sky was and how thick it was. The business skills in his impression have long been overplayed and broken by American devils, and the only way to really succeed is to go through the technical stream.
For example, he wants to work with GET to help Qualcomm make breakthroughs in telecom operations. No matter how hard he meditated, how he found the pattern from memory, in the end, he still sighed and admitted that in the United States, where business is as developed as high, there is no way to really succeed by marketing alone.
If you want to succeed, you can only do it steadily, throw away those unrealistic ideas, and go back to the iPod series. As long as the success of this series of products is maintained, enough profits can be obtained to support the research and development of smartphones, and further make HH bigger and stronger.
Fortunately, on the basis of the old iPod1, it is not so difficult to develop a new product, and as soon as they negotiated the draft of the acquisition of the QC6522 series of patents, the prototype was sent over in China.
But after hundreds of people worked hard for half a year to develop the sample, far from the expected success, and even scared Li Jiaming into a cold sweat, Qualcomm developed QC6522 chip performance is no problem at all, even very powerful, but behind the high performance is high energy consumption. The prototype developed with QC6522 fully meets all the initial performance of Li Jiaming's initial vision of iPod 1 two years ago, but the continuous playback time has been reduced from 4.5 hours to 3.1 hours. Meaning, meaning this thing is bullshit!
When Li Jiaming got the sample, he immediately summoned the two directors in the United States, and his face was gloomy and he could wring out water.
His plans are all based on the success of iPod2 and the establishment of HH's hegemony in the field of digital music players in one fell swoop.
Since its establishment, HH has been expanding at a rapid pace, initially relying on Li Jiaming's personal property and now relying on the company's own sales profits. If the iPod 2 is not brought to market on time, and competitors' product performance keeps up, sales will plummet, profits will plummet, and the company's profits will not be able to support the normal operation of a company that already has more than 3,000 employees.
The United States is not domestic, and the gap in salary levels is equivalent to 10 times, and the salaries of more than 1,000 employees alone cost more than 60 million yuan a year! In addition to taxes, rents, normal company expenses, and domestic expenditures, it is impossible to get down without 200 million yuan!
This is the problem exposed early, but also other plans can be slowed down, if the shares of HH company are mortgaged, and the cash flow here cannot keep up, those financial institutions have to pounce on a few pieces of meat?
Li Jiaming, who has always been impassive in the company, glared at him and mocked: "Does it mean that QC6522 is garbage?
How so?
KLE, who has been advocating the acquisition of QC6522 series chips, is very embarrassed, but Jiang Yu, who rushed over from China, said bluntly: "No, I think this is not QC6522's problem, but our own problem!"
"What's going on?"
The problem is still out of touch with the objective conditions, the QC6522 chip is currently the best performance on the market, and the chip energy consumption ratio is also the lowest, the problem is that the development of battery technology has not kept up with the speed of chip development. There is also a very troublesome problem, and it is also inconvenient for Wang Zhidong in China to say it clearly, so they can only let Jiang Yu be stunned to break it.
That is, when Li Jiaming chose the spare parts supplier, he considered too many human factors. Although those spare parts are the best manufacturers in China, there is still a big gap compared with those technologically advanced joint ventures, which also causes an important reason for the high overall energy consumption ratio.
It should be Li Jiaming's turn to be embarrassed this time, but he didn't look embarrassed at all, but said with a heartfelt voice: "Why are you looking at me like this? If you didn't do this at the time, can you carry it? No, where did Hanhua and hh come from?"
Now that the problem has been discovered, it is time to correct it. Jiang Yu, what do you mean?"
Yang Zhiyuan, who understands the national situation, and kle, who has worked in China for several years, acquiesced to this statement, and accepted the friendship of others in the situation at that time, and they had to pick a peach in return.
Seeing that the three directors had no opinions, Jiang Yu, who didn't have this string in his head, continued: "We have also experimented with other originals, and we can only increase it by 04 hours at most, and the key to the problem is still stuck in the battery capacity." Mr. Ren is communicating with manufacturers to get them to promise to improve as soon as possible, and if we can't meet the requirements before mass production, I hope to meet the standard before the development of iPod3.
Li Dong, Yang Dong, KELLE, although the technology of the joint venture is better, their selling price is also high. Wang Dong and Ma Dong mean to use domestic originals as much as possible, which is conducive to our cost control. ”
An extra 04 hours is not enough time for the iPod 2 to succeed, and you can only wait for a better lithium battery to come out. Fortunately, everyone does not have a better battery, and the research and development of iPod2 has been completed, as long as a better battery appears, it can be mass-produced immediately, and this result is not unacceptable.
"The last time I went to Japan on a business trip, I heard that SANO (Sanyo Electromechanical) had successfully developed a super energy battery with twice the capacity of Toshiba, so we suggested waiting. As long as we use their batteries, we can play for more than 8 hours, which is perfectly in time for the release before Christmas. ”
Technophiles are technophiles, and they don't know how to say good news first, but bad news first. From successful research and development to trial production and then mass production, with the perverted efficiency of the Japanese, it is estimated that it will only take two or three months, and this time can afford to wait.
Li Jiaming, who breathed a sigh of relief, saw that Yang Zhiyuan and Kle had no opinions, and set the tone and said: "Ren's approach is right, we have the same interests as downstream manufacturers, and we all need to control costs." In addition to focusing on the research and development of new technologies, enterprises must also pay attention to cost control, if the cost can not be controlled, even if we occupy most of the market, it is impossible to earn enough profits to support the normal operation of the company. ”
The two directors in the United States nodded repeatedly, HH's booth is too big, and if the iPod series products cannot provide stable profits, they can only go public in advance to raise funds. In the current situation, no one wants to see who goes public and who suffers.
After dealing with this matter, Li Jiaming asked Nakamura to arrange for Jiang Yu to work in the research institute, including the more than 30 technical backbones he brought, who will work in the United States for half a year to promote the integration of the two research institutes.
"Brother Zhiyuan, we have negotiated the acquisition draft of QC6522, and the next step is to go through the procedure, and KLE has to keep an eye on that side. There are some things that we will discuss first.
From 2, Ren Yanpin, Zhao Dahe, and Jiang Yu have made significant contributions. There is a mechanism for the incentive of futures stocks in the United States, and there must also be an incentive mechanism for futures stocks in China, otherwise it is not conducive to the establishment of an internal environment of fair competition. I want to do it in China, what do you think?"
This is a matter of time, unequal pay for equal work will make the domestic team unbalanced, and the two nodded in agreement.
That's okay, Li Jiaming said: "Brother Zhiyuan, you are more experienced in these things, and we are also short of manpower on our side." You're going to take care of this, and come up with a plan as soon as possible?"
This is no problem, AHOO has a ready-made model, the success of D1 has established the position of HH company in the field of digital music players, and there may be no need to wear the skin of the United States, but whether this layer of skin is lost or not, it is worth discussing rationally.
This issue is not discussable, Li Jiaming arbitrarily said: "When the ipod2 is listed, I will make it clear that HH belongs to Hanhua, and the domestic economic development is too fast, and the market capacity will surpass that of North America sooner or later." If the development of smart phones goes well, the gap between the market capacity of the two sides will be even greater, and we must take a long-term view.
Another point is that HH was originally a branch of GCA, and the iPod was originally developed by GCA. We can be vague for a year, but sooner or later it will be reported by the media, and it is better to admit it outright than to be passive then. ”
To be fair, iPod is an American product, which is indeed conducive to marketing the world, and Yang Zhiyuan also argued with reason: "Jiaming, that's not what I said, we are a business, not a national brand." A very simple question, Europe and the United States review the issue of MFN trade status in their countries every year, what if we are implicated?
Make the iPod a truly American product, and that problem is no longer there. ”
The term most-favored-nation trade status is so old that Li Jiaming has almost forgotten it, even if it is reported in the domestic media every year.
"No, it's just a show by politicians from all over the world, and it shouldn't be taken seriously. At the very least, iPod is a Chinese-owned brand, have you carefully read the company's briefing?"
"Are you really optimistic about domestic real estate?"
"It's not about real estate, it's about believing that we can create a small ecosystem. As long as this ecosystem is formed, our R&D costs can be subsidized by the profits of commercial real estate. The development of smartphones is too risky, and Qualcomm is even more risky, and I have to use various methods to spread the risk. ”
The two nodded silently, although the cooperation with Qualcomm was promoted by Li Jiaming alone, and he took the risk alone, but in case of failure, it would still affect the overall situation of HH company. Of course, if successful, HH and GCA will be the second beneficiary after Li Jiaming.
The failure of the research and development of iPod2 also gave Li Jiaming a difficult problem: Qualcomm needed not only the 500 million, but also the information brought back by KLE was at least 2 billion, where would he go to raise the 2 billion? Unless it was a mortgage of HH's shares, but at least about 40 percent of the mortgage would be required, or a private placement in advance.
This problem is difficult, Klee, who has been persuaded countless times, pretended not to hear it, and Yang Zhiyuan, who had also been persuaded several times, also turned a deaf ear. The essence of modern business is to share risks, this kid is good, but he likes to take risks independently, and sooner or later he will have to fall on his heels!
"Brother Zhiyuan, accompany your brother to meet someone?"
"Does it work?"
Li Jiaming, who had thought about it for a long time, smiled bitterly, he could only be a dead horse as a live horse doctor, and bet that those vultures would not dare to take risks.
"Jiaming, I don't treat you as a friend, and I won't always persuade you, I really can't do that. ”
Life is a big gamble, the winner is the prince and the loser is Kou, Li Jiaming, who has the opportunity to gamble, will close his eyes and jump down even if he knows that there may be a fire pit in front of him.
"It's okay, I'm measured, and it won't affect the overall situation. ”
Forget it, if you persuade again, it will hurt your feelings, Yang Zhiyuan reluctantly asked: "Okay, I'll accompany you." ”